What does it really take to double your business in 2026? In this powerful episode of Profit Made Simple, Coach Dan Henderson welcomes back returning guest Craig Ballantyne for his third appearance on the podcast. Known for his no-nonsense frameworks and high-performance thinking, Craig breaks down exactly where business owners go wrong when they aim for growth – and what to focus on instead.

Together, Dan and Craig unpack the Four Ps of doubling your business: People, Profits, Productivity and Personal Habits. From making tough leadership decisions and building A-player teams, to mastering lead generation, sales conversations and personal discipline, this episode is packed with practical strategies you can apply immediately. Craig also shares what he learned in 2025, why combining organic and paid marketing is essential, and how persistence is the ultimate competitive advantage. If 2026 is your year to play bigger, this episode is a must-listen.

Our favourite quotable moments:

“Would you enthusiastically rehire every person on your team?” – Craig Ballantyne

“Ten X is easier than two X because it forces better decisions.” – Craig Ballantyne

“You only fail when you quit.” – Craig Ballantyne

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Guest:

Craig Ballantyne is a world-renowned business coach, author and entrepreneur. He helps coaches, consultants and business owners scale with simple systems, disciplined execution and high-performance habits, working with some of the most successful names in the industry.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: business growth, leadership, team performance, marketing strategy, sales, habits, productivity, persistence, entrepreneurship