Podcast
Profitability Playbook: The Simple Numbers Podcast
Hosted by Carr, Riggs and Ingram · EN
From CRI Simple Numbers, this is “Profitability Playbook: The Simple Numbers Podcast,” a podcast hosted by Mike Maxson and Brandon Gray for those championing market growth and anchoring the nation’s economy, small businesses, and entrepreneurs.
This podcast is intended for informational and educational purposes only. For more info, visit: https://www.criadv.com/disclaimer/
26episodes
Episodes
Newest firstAll episodes
S3:E25 - Marketing, Margins, and Momentum
1w ago00:30:21Tap to summarizeStop treating marketing like a black box! In this episode we analyze how top tier organizations build plans and measure true marketing returns. We cover essential metrics including Gross Growth Margin, revenue per dollar, and the trickiness of lagging spend. Plus we break down the three key buckets every budget needs: awareness, action, and experimentation. Listen now to learn the exact strategies the best companies are using to scale their margins.Learn more about CRI Simple Numbers here. Register for the Simple Numbers Summit here.
Transcribe →S3:E24 - Why Aren't You Growing?
2w ago00:31:21Tap to summarizeTracking pipeline data is critical, but knowing how to diagnose a breakdown in your funnel is what saves a business. In this episode, we tackle the best ways to monitor lead flow and how to identify whether you are facing a true lead generation issue or a deeper operational bottleneck. We break down current market trends surrounding days-to-close timelines, analyze what a healthy closing ratio looks like today, and share actionable best practices for each metric. Tune in to discover exactly what strategic pivots to make when your numbers aren't hitting the mark.Learn more at SimpleNumbersCRI.comRegister now for the Simple Numbers Summit!
Transcribe →S3:E23 - What You Need To Know To Grow
3w ago00:35:00Tap to summarizeGrowth is the ultimate goal for most entrepreneurs, but without the right foundation, rapid scaling can easily break a business. In this episode, we break down the critical operational, financial, and strategic blind spots every business owner needs to understand before scaling up. Tune in to learn how to prepare your leadership team and infrastructure for what comes next, ensuring your growth path leads to long-term value rather than avoidable disruption.Learn more at SimpleNumbersCRI.comRegister now for the Simple Numbers Summit!
Transcribe →S3:E22 - The Turnaround: A Case Study On A Million Dollar Profit Shift
Jun 1100:32:52Tap to summarizeFrom a financial deficit to a seven-figure profit all in one year. It sounds like an entrepreneur's dream, but it takes precise execution and hard choices. This week, we are breaking down the exact blueprint a business used to pivot from a loss to over $1M in profit in just 12 months. We discuss the critical wins that kept the momentum going, the unexpected challenges that threatened to derail their progress, and the exact strategic levers they pulled to scale. If you are ready to unlock growth in your own organization, you won't want to miss this episode!Learn more at:SimpleNumbersCRISimple Number Summit
Transcribe →S3:E21 - Do You Need An Attorney? with Danielle Laughlin
Jun 400:37:30Tap to summarizeThis week, we sit down with Danielle Laughlin of Sage Business Counsel to discuss the foundational legal issues and hurdles that entrepreneurs face in today’s business landscape. Danielle shares practical strategies for risk management, asset protection, and long-term compliance to help business owners safeguard their growth.Visit SimpleNumbersCRI.com for more. Register today for the Simple Numbers Summit!
Transcribe →S3:E20 - Sleepless Nights! What Are the Top Concerns of Entrepreneurs?
May 2100:30:14Tap to summarizeWhat keeps a founder up at night? This week, we are looking past the guesswork and diving straight into the actual data surrounding the top concerns for entrepreneurs in today's fast-moving market. From inflation anxieties to the pressure of scaling sustainably, we are breaking down the real-world challenges business owners are facing right now and, more importantly, how you can navigate them.Learn more and SimpleNumbersCRI.comRegister for the Simple Numbers Summit!
Transcribe →S3:E19 - Where Smart Entrepreneurs Go to Stay Ahead
May 1400:30:08Tap to summarizeIn a market that moves at the speed of an algorithm, the most dangerous thing an entrepreneur can do is stop learning. But with an endless sea of "noise," how do you identify the resources that actually move the needle for your business?This week, we’re breaking down the 2026 Entrepreneur’s Growth Toolkit. We move beyond the basics to explore the high-impact environments where the world’s most successful founders are spending their time and energy. Whether you’re a solo founder or scaling a mid-market firm, this episode is your roadmap to staying informed, connected, and ahead of the curve.Visit https://www.simplenumberscri.com and https://www.simplenumberssummit.com
Transcribe →S3:E18 - The Dos and Don'ts for Every Entrepreneur
May 700:31:41Tap to summarizeWhat is the secret to steering your business toward sustainable success? In this episode, Mike Maxson and Brandon Gray break down the essential dos and don'ts every entrepreneur needs to know. Join us as we cover the critical playbook for pricing, labor, raises, owner's compensation, facilities, and marketing.Tune in to discover the rules you need to follow, and the costly mistakes you should avoid, when growing your business!Learn more at:SimpleNumbersCRI.com and SimpleNumbersSummit.com
Transcribe →S3:E17 - The Great Labor Reset
Apr 3000:31:51Tap to summarizeIt is time for the great labor reset! In this episode, Mike Maxson and Brandon Gray explore how to measure labor effectiveness and ensure a strong return on your labor spend. Discover the strategic hacks for managing your team to drive sustainable profitability!Learn more at simplenumberscri.com and simplenumberssummit.com.
Transcribe →S3:E16 - Are You Growing or Scaling?
Apr 2300:31:50Tap to summarizeGrowth adds cost, scale adds profit!In this episode, Mike Maxson and Brandon Gray dive into the numbers that define a truly scalable business. Moving beyond top-line revenue, they explore the "Big Three" of scaling: gross margin, labor efficiency, and controlled operational spend. If you’re a business owner ready to stop chasing raw growth and start building for long-term efficiency, this breakdown is for you.Learn more at SimpleNumbersCRI.comRegister now for the Simple Numbers Summit
Transcribe →