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“Be a student of best practice. Pay attention to who is doing communication well and study their work. Surround yourself with excellence and you will rise.”

In S1:E7 of PRogress with Jacob R, I enjoyed chatting with Dr. Andrea Tavchar, Humber BPR professor with 20+ years of teaching experience and podcast host of PR Delivered. Andrea shared her professional journey and the intentional techniques she’s been using to engage with students virtually, plus relevant Web 3.0 trends and advice for students and young professionals seeking success.

Also discussed: Trust, models, TikTok’s unique algorithm, defining the ‘privacy paradox’, taking initiative and understanding data and metrics to fine-tune our key messaging to target audiences.

Andrea holds a Ph.D. in Education and Social Media from the Ontario Institute for Studies in Education (OISE) at the University of Toronto.

Listen to PR Delivered: https://open.spotify.com/show/3rwsT0OdIGoQjOxmUco7vt