Summary

In this insightful interview, Mohammad Shana'a, CEO of Morta, discusses how their platform is transforming construction project management through data integration, trust-building, and AI. Discover how Morta's bottom-up approach is creating industry-wide trust and efficiency, and explore the future role of AI in construction.

Key Topics

♦️ Trust is the constraint: Most construction failures trace back to fragmented, unreliable data — not capability gaps. Transparency is the fix.

♦️ Admin work is the silent killer: Automating menial tasks isn't about efficiency for its own sake — it's about returning professionals to strategic thinking.

♦️ Data integrity before AI: Deploying AI on bad data compounds errors. Getting foundations right is the unglamorous prerequisite no one wants to talk about.

♦️ Bottom-up beats top-down: Lasting digital change in construction starts with the people who actually run workflows — not mandates from above.

Chapters

00:00 Introduction to Morta and Mo Shanna
03:17 User Experience and Project Management Solutions
06:17 AI's Role in Project Delivery
09:13 Trust Issues in the Construction Industry
11:49 The Impact of AI on Trust and Data Management
14:38 Navigating AI Use Cases in Construction
17:38 Balancing Automation and Human Oversight
24:46 The Importance of Information in AI
26:08 Managing Information Overload and Hallucinations
27:50 The Shift from Excel to Structured Data
29:31 Navigating Point Solutions vs. No-Code Platforms
31:34 The Challenge of Collaboration in Construction
34:07 Weaning Off Excel: A Gradual Process
36:58 Bottom-Up vs. Top-Down Approaches in Adoption
43:45 AI Tools for Organizational Knowledge
45:48 The Need for Automated Tracking and Reporting

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