Podcast
PURE Jingles
Hosted by PURE Jingles · EN
#fortheloveofradio. We create for creators, shape identities for stations, and drive your message home to your audience on air.
12episodes
Episodes
Newest firstAll episodes
NPO Blend - The Netherlands | Demo
2d ago00:03:31Tap to summarizeNPO Blend is a station with a very specific identity: classic R&B, Hip-Hop and Neo-Soul from the ’90s and ’00s, seamlessly blended with today’s releases. The challenge for this package was to translate that atmosphere into a sonic identity that feels authentic, modern and unmistakably “Blend.” The goal was to create jingles that carry the warmth, groove and soul of the format without sounding nostalgic or dated. Every element was designed to complement the music flow naturally. The result is a package that feels musical rather than interruptive: short-form imaging with rhythm, attitude and emotion that lives comfortably between tracks while strengthening the station’s identity. The sound balances classic influences with a contemporary edge, giving NPO Blend a signature audio brand that connects with both listeners and presenters. A strong example of how custom sonic branding can capture the DNA of a format and turn it into a recognizable, consistent station sound across every moment on-air.
Transcribe →Chérie FM - France | Demo
2d ago00:02:19Tap to summarizeWith a mission to reflect the station’s chic, contemporary, and uplifting identity, the new jingles seamlessly blend modernity and positivity, perfectly capturing the essence of their signature sound. The bespoke jingle package was crafted in close collaboration between PURE Jingles’ creative team and Chérie FM’s programming staff. Yoann Boulanger-Coureau, Program Director, shared his excitement about the update: "It's a very good sound. The new jingles are very fresh, modern and dynamic! They're a reflection of Chérie FM."
Transcribe →Studio Brussel - Belgium | Demo
3w ago00:02:06Tap to summarizeThis new update flawlessly accompanies the station's current dynamic music universe, with a focus on alternative new songs and indie pop classics. "For radio hosts, radio imaging is a fantastic tool for storytelling, creating tempo, and, above all, allowing artists to shine even more. Studio Brussel is the music station of Flanders. Our new sound design enables us to highlight our playlist even better. The collaboration with PURE Jingles went very smoothly. It's always great to talk to creatives who speak the language of radio and understand what radio people need. It was also good to see how quickly we went from a written briefing to a first concept. And that draft felt just right from the start. PURE Jingles understands exactly what we need." According to station manager Steven Lemmens. "PURE Jingles always manages to capture the unique style & sound of Studio Brussel and translate it into innovative design." Bert van Steenberghe, responsible for audio branding & Netflow at Studio Brussel.
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Nostalgie - France & International | Demo
May 2700:02:18Tap to summarizeClassic Hits station Nostalgie has updated its package, designed to further modernize the brand and boost its presence in recall-based ratings markets like France and other countries. With a consistent music library, a brand like Nostalgie benefits from a contemporary approach in both content and imaging. Middle-aged and older listeners enjoy feeling as young as they once were and are very much living in the present. They like to associate with brands that feel relevant. The jingles are also tailored to the French ratings system, which is based on callout interviews rather than electronic measurement. Listeners name stations they remember, spontaneously and unaided. The package is designed to emphasize Nostalgie’s name, leaving out the slogan. Maximum branding for maximum recall. This is the fourth custom package PURE Jingles has produced for Nostalgie, now consistently one of the top two music stations in the market alongside its sister station, NRJ. Xavier Laissus Pasqualini, program director for Nostalgie France, adds, “It’s a pleasure working with PURE Jingles. They truly understand our station’s needs. Every detail is carefully crafted, and the end result is outstanding.”
Transcribe →Chérie FM - France | Demo
May 2000:02:35Tap to summarizeChérie FM, one of France’s most beloved radio stations, has launched into the new year with a cool jingle update. With a mission to reflect the station’s chic, contemporary, and uplifting identity, the new jingles seamlessly blend modernity and positivity, perfectly capturing the essence of their signature sound. The bespoke jingle package was crafted in close collaboration between PURE Jingles’ creative team and Chérie FM’s programming staff. Yoann Boulanger-Coureau, Program Director, shared his excitement about the update: "It's a very good sound. The new jingles are very fresh, modern and dynamic! They're a reflection of Chérie FM."
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NRJ - France & International | Demo
May 2000:03:10Tap to summarizeNRJ, the private French radio station under the NRJ Group, has introduced a new audio branding package. Renowned for its slogan Hit Music Only, NRJ continues to engage millions of listeners daily with the latest chart-topping hits. According to the reported data, 66% of GenZ and Millennials listen to radio every day, and 9.3 million French people listen to digital radio every month (18%). The main appeal across all generations is the variety of playlists. With 350 stations in its portfolio, NRJ positions itself as the leading brand for hits and trends. NRJ's ongoing collaboration with PURE Jingles aims to enhance the station's sound with playlist-current jingles twice a year. Check out the 10 most recent ones here!
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Z100 - NY, USA | Demo
May 800:02:28Tap to summarizeIn radio, every second counts. The moment something sounds off, listeners are gone and so is your profit. For decades, stations accepted something strange as normal: moments where the sound of the station and the music don’t quite align. During RadioDays North America, PURE Jingles unveiled a USA's first innovation in sonic branding that rethinks how stations connect their brand to the music they play. A breakthrough designed to make radio sound more seamless, more natural and more powerful than ever before. Explore how stations like Z100 can push the boundaries of what modern radio imaging can be when creativity and technology truly meet.
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Radio Vorarlberg - Austria | Demo
Feb 1800:02:58Tap to summarizeAdult Contemporary format with character ORF Radio Vorarlberg continues its sonic evolution in 2026 with a brand-new jingle package. Following the latest Radiotest results, the station remains the clear number one in Vorarlberg in both reach and market share. Among listeners aged 35+, the station achieves 37 percent market share and 37.8 percent reach. Radio itself remains exceptionally strong in Vorarlberg, with four out of five people listening daily for almost four hours on average. Featuring top vocalists from Austria and music that captures the modern zeitgeist, the production refreshes the station's sound while staying true to its brand identity. "This meticulously crafted production blends musical perfection with emotional resonance, ensuring a listening experience that lingers," says Michael Gailberger, the station's head of production. "It's fascinating to witness how our sound has evolved over the years with the goal of not just staying in tune with the times but actively shaping them. The collaboration with PURE Jingles brings together creative passion and top-tier quality, resulting in a sound that’s both timeless and trendsetting", Gailberger adds. Designed for an Adult Contemporary format with character, the package builds on the station’s established sound while adding renewed clarity, energy and musical depth. Beyond traditional station imaging, the package also supports the way ORF Radio Vorarlberg presents its core playlist. By using power intros on selected tracks, the station creates a seamless flow between its brand sound and the music it plays. With this latest update, ORF Radio Vorarlberg and PURE Jingles continue their long-standing collaboration, reinforcing a sonic identity that mirrors the station’s clear market leadership.
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100%NL - The Netherlands | Demo
Feb 1800:01:58Tap to summarizeThe jingles also make your day - 100% NL '25 With 'Makes Your Day,' 100% NL aims to convey a good feeling, as marketing manager Ryan Dekker explains: "At 100% NL, we celebrate life, have fun, and are right in the middle of society, among the listeners. That is a feeling that goes much further than just mentioning our core of playing Dutch pop music. Makes Your Day fits extremely well with that philosophy of celebrating life." With a weekly audience of 1.5 million, 100% NL has an important place in the hearts of listeners in the Netherlands. The station, featuring the best Dutch Pop and worldwide hits, is one of the country's best-known radio brands. It's part of Mediahuis ('Mediahouse'), which also owns other nationwide networks.
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NRJ - France & International | Demo
Feb 1800:03:09Tap to summarizeNew hit jingles for CHR NRJ, the private French radio station under the NRJ Group, has introduced a new audio branding package. Renowned for its slogan Hit Music Only, NRJ continues to engage millions of listeners daily with the latest chart-topping hits. According to the reported data, 66% of GenZ and Millennials listen to radio every day, and 9.3 million French people listen to digital radio every month (18%). The main appeal across all generations is the variety of playlists. With 350 stations in its portfolio, NRJ positions itself as the leading brand for hits and trends. NRJ's ongoing collaboration with PURE Jingles aims to enhance the station's sound with playlist-current jingles twice a year. Check out the 10 most recent ones here!
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