Purpose has proven to be a solution for a major business challenge: The Great Resignation.

The pandemic has given us a lot to think about. Employees are rearranging their priorities to pursue greater meaning (and values-alignment) in their work, placing significant new demands on their employers.

Where does purpose fit in? Purpose Under Pressure, a research collaboration between Carol Cone ON PURPOSE, The Harris Poll, and Allison + Partners, unpacks the benefits of a strong Purpose during turbulent times, its value for recruitment and retention – as well as some early red flags for Purpose practitioners – and tools to embed Purpose within organizations for maximum benefit.

Listen to host Carol Cone; Wendy Salomon, Managing Director of Corporate Reputation & Strategy (The Harris Poll); and Whitney Dailey, Executive Vice President of Purpose (Allison + Partners) for insights on:

What employees expect from employers
Why there is a disconnect between employees and leadership when it comes to purpose fulfillment
How marketing and strategy-building functions are the least “bought in” to purpose
Shifts that have occurred since the start of the pandemic

Resources + Links:

(00:00) - Welcome to Purpose 360
(00:13) - Purpose Under Pressure
(02:37) - Meet Wendy Solomon and Whitney Dailey
(04:58) - Wendy's Background
(07:36) - Whitney's Background
(09:27) - Top Findings
(15:57) - How to Embed Purpose
(20:09) - Tools
(22:18) - Purpose in Sales, Marketing & Strategy
(26:12) - Who's Doing It Well
(30:26) - Identifying Personal Purpose
(32:03) - Transparency
(36:59) - CEOs Refining Purpose
(39:12) - Getting the Message Out
(42:52) - Next Couple Years
(45:50) - Advice
(48:29) - Wrap Up