Long before sustainability, ESG, and stakeholder capitalism entered the business mainstream, Jeffrey Hollender was building a company founded on the belief that business could serve both people and the planet.

In this episode of Purpose 360, Carol Cone welcomes Jeffrey Hollender, co-founder and former CEO of Seventh Generation, and her fellow pioneer of the purpose movement for a candid conversation about his new book, Built for a Better World, and the remarkable story behind Seventh Generation. Together they explore the realities of building a mission-driven company before the market was ready, the role of transparency in earning consumer trust, the challenges of scaling culture during rapid growth, and the difficult lessons Jeffrey learned about investors, governance, and leadership.

Jeffrey also reflects on employee ownership, activist business leadership, and the boardroom decisions that ultimately led to his departure from the company he founded. Along the way, he shares why today’s purpose-driven businesses must think beyond products and profits to address the broader impact they have on people, communities, and the planet.

Purpose 360 is produced by TruStory FM.

Full Show Notes & Resources Here

View on YouTube Here

(00:00) - Welcome to Purpose 360
(00:13) - Meet Jeffrey Hollender
(03:49) - Jeffrey’s Background
(07:03) - Seventh Generation
(09:51) - The Early Years
(11:06) - The Name
(12:59) - Built for a Better World
(16:45) - Albertson’s Example
(19:31) - Role of Employees
(21:26) - Company Machinations
(23:58) - Moderating Growth
(26:58) - Learning Through Activism
(29:13) - Going Too Radical
(31:12) - Working with a Board
(33:51) - Getting Terminated
(35:56) - The Role of Family
(38:37) - What Companies Get Wrong About Purpose
(40:53) - Speed Round
(42:17) - Last Words
(43:07) - Wrap Up