Podcast
Question Authority
Hosted by Fairing (formerly EnquireLabs) · EN
Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
10episodes
Episodes
Newest firstAll episodes
Conversion Rate Optimization With Drew Himel
Jul 22, 202100:19:39Tap to summarizeWe ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
Transcribe →Shane Pittson: Quip Head Of Growth & Marketing
Jul 7, 202100:17:27Tap to summarizeWe ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
Transcribe →Customer Experience with Alex Genov
Jun 23, 202100:23:19Tap to summarizeWe ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
Transcribe →Zero-Party Data with Gen Furukawa
Jun 9, 202100:21:12Tap to summarizeWe ask about zero-party data with Gen Furukawa of Prehook.
Transcribe →Quant Vs. Qual with Sam Deutsch
May 26, 202100:14:24Tap to summarizeWe ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
Transcribe →Behavioral Science with Lilly Kofler
May 12, 202100:21:24Tap to summarizeWe ask about behavioral science with Lilly Kofler.
Transcribe →Survey Research with Sam McNerney
Apr 28, 202100:17:11Tap to summarizeWe ask about survey research with Sam McNerney.
Transcribe →Offline Attribution with Krystina Rubino
Apr 23, 202100:22:42Tap to summarizeWe ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.
Transcribe →Ethnography with Allison Braund-Harris
Apr 23, 202100:22:19Tap to summarizeWe ask about ethnography with Allison Braund-Harris of Hardly.
Transcribe →Trailer
Apr 23, 202100:01:46Tap to summarizeA quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.
Transcribe →