In this episode, I get to sit down with my friend Susie Liberatore as she shares her journey from receiving her bachelor's in fine arts to building a full scale creative agency.

Susie talks about how she was more of the artistic type compared to her engineer brothers. Soon after college she joined the corporate world, but quickly realized that was not her style. Since then, she has focused on building her agency and helping small businesses thrive by marketing locally.

We also dive into:

Why it is important to find something you are passionate about.
How you must figure out your audience, their needs and your own.
The reason why it takes time to niche down.
Niching down is forever changing and you have to make adjustments and evolve.

Resources mentioned:

Learn more about Susie by visiting her website!
You can also connect with her on Instagram, and Facebook!
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Learn More about Susie:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchise owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities. Franchises are small businesses right in our neighborhood.

Corporations send out mass marketing daily on all platforms and nothing is customized per location. Personality and storytelling will win every time and should be created into campaigns per each location, not as a whole.

When digital marketing is canned, it doesn't convert. With over three years of being in the franchise industry, Susie has created signature systems and processes that work and convert for franchises. This is exactly what will be implemented into the software. It is important and necessary to have corporate branding, but local branding is what took a franchise from 12 million dollars to 72 million dollars in one year; it works.

When I started my journey in the creative field, I started working at a startup agency in Nashville TN, and I loved every little piece of it; I loved the fast-growing pace, the creativity, and the unique customers. Even though it was specific to dental offices and the healthcare industry, we created something different and unique. I loved the dynamics and uniqueness each client had.

When I moved to Ohio about five-six years ago, I took a corporate job, still freelancing on the side. And you know how that goes, right? You're trying to manage life, child, working full-time, and freelancing on the side, it was crazy.

When people are in franchises or large corporations, they think they can't be creative. They might have corporations sending out emails, but they are missing their local presence and don't know how to build it.

This is exactly where we come in and is our sweet spot. We help local franchise businesses get visible and generate leads in a variety of ways. You are more than a 'franchise' in your local community; so you want to make sure to stand out.

Song Credit: Run Free by Josef Falkenskold