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Paul Morris
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Paul Morris
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Daniel Rosales
Research. Learn more@finra.org.
Paul Morris
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This is radical Wealth Plan presented by Entrepreneur Media. If you have the drive, we'll give you the plan. I'm Paul Morris, New York Times bestselling author, prolific investor and award winning entrepreneur. Join our real estate revolution.
Welcome to Radical Wealth Plan brought to you in partnership with Entrepreneur Media. Today we have a phenomenal interview with Daniel Rosales. Daniel has an incredible career path and that is graduating from UCLA and then onto the Los Angeles Police Department where he's currently a police officer. Another thing to watch for is how Daniel balances these multiple careers. How are you a policeman? Full time, also a realtor and building a tribe of fellow investors that invest alongside of him. The this is a phenomenal episode. Looking forward to sharing with you. Daniel Rosales.
Welcome to Radical Wealth Plan. I'm absolutely delighted to have you on the podcast and looking forward to all the things you're going to share with the world that wants to grow wealth in real.
Daniel Rosales
Estate. Yes, sir. Thank you for having me. I'm always excited, excited to be in your presence and let's get this show on the.
Paul Morris
Road. I love it. So you're 31 years.
Daniel Rosales
Old? Yes, sir. Spot.
Paul Morris
On. I love it. I love it. Spot on. On the second take, but, yeah, there you go. We can leave that.
Daniel Rosales
In. Yeah.
Paul Morris
31. So tell me a bit about your journey because I know you grew up in.
Daniel Rosales
LA. Actually, I've been in LA the last 13 years. But long story short, my family grew up in la. Huh. Right. When I was born, we moved up to Apple Valley. I don't know if you guys know where.
Paul Morris
Desert.
Daniel Rosales
Yeah. It's kind of like Joshua Tree, but, yeah, it's just more secluded. Right. And in 1992, we moved out to Apple Valley and there was literally nothing up.
Paul Morris
There. But your dad, your dad, like, had a concrete pump.
Daniel Rosales
Pumping. Yes, sir. Yes.
Paul Morris
Sir. And so was that the business.
Daniel Rosales
Up? That's when he went, he went up there, my dad. I get a lot of characters from my dad. He's a hustler, he's business minded, and he got in concrete and so he was up there. So I grew up on 10 acres, desert, dirt roads. I supposed to walk to the bus, but I was always late. So I'd run to the bus, which is like a quarter mile, and then if I missed the bus, I had to run to school, which is four miles. Wow. So one time I asked, I missed a bus, and then they would give me a ride to school. After that, no more rides. So if I missed it, I wouldn't even ask. That's that kind of how we grew up. And I would just unload my books and.
Paul Morris
Run. Wait, who gave you the.
Daniel Rosales
Ride? My parents gave me a ride one.
Paul Morris
Time. Oh, I see. You're like, yeah, I missed the.
Daniel Rosales
Bus. They made it very clear, you missed the bus. You're running to school. And my mom worked, my dad worked. There's six of us, six siblings. So until 18, I lived in Apple Valley, born and raised. That's all I knew. And then I end up going to my dream school, ucla, for track and field, cross.
Paul Morris
Country. That's so.
Daniel Rosales
Hard. I've been in LA ever since. So throughout college, I also worked. And so you had to make money. And, you know, it was $8 an hour back then.
Paul Morris
Wow. What were you.
Daniel Rosales
Doing? Yeah, I was actually working at the UCLA executive MBA of America's.
Paul Morris
Program. Oh.
Daniel Rosales
Wow.
Paul Morris
Yeah. That's.
Daniel Rosales
Cool.
Paul Morris
Recruitment. Did you pick up good skills and stuff doing.
Daniel Rosales
That? Yeah. So one thing I like to do, I like to make the most out of my time. So I said, if I'm going to work a job, I'm going to do somewhere I can learn and I can get exposed and talk to professional. So y. That was something. I've always put myself in great positions to work if we have 24 hours in a day. Right, right. Well, I'm going to put myself in the best position to where I could be in a program where I can learn, I can network at the same time. And rather than being a regular job where you're not going to be.
Paul Morris
Using your brain as much.
I was asked to do. I'd say a different thing too, but I was asked to do life lessons. List out your life lessons for some particular speech or whatever I was doing. And one of the things that I wrote in was advice that my mom gave. And that was, whatever job you do, no matter how small, you know, give it your all. Put everything you have into it. And as I was sort of teaching that, because there were 15 life lessons I was trying to, like, edit, I only had like 12. So I, like, come up with a couple more. I'm like, oh, yeah, I remember my mom told me this. But then when I actually taught it, which I tend to do is be very honest, I taught that life lesson. I was like, yeah, but I never did that. Yeah, like, it's great advice, but, like, if I didn't love it, I was like, you know, I put, like, totally.
Daniel Rosales
Weak.
Paul Morris
Yeah.
Daniel Rosales
Zero. For somebody, it might be, you.
Paul Morris
Know.
Daniel Rosales
Yeah. So he's got to put it out.
Paul Morris
There. Yeah. I mean, at our point was like, you know, if you have a very short period of time as a dishwasher, like, crush it as a dishwasher, it fills your own bucket. It establishes you as a leader. When you do the things that you don't like to do, when you do those things, well, then, you know, you train. Oh, I know how to teach the lesson. I'm just saying I didn't do it. You know, when it was my turn, I was like, oh, you know, wash the.
Daniel Rosales
Dishes.
Paul Morris
Yeah. No, no, let me see. Let me look around, make sure nobody's looking, because I'm not. I'm not gonna do it. You know, somebody's looking. Okay, now pretend I'm washing it. I never did wash dishes, but I did some menial labor, that's for.
Daniel Rosales
Sure. You gotta have you gotta have a passion to do what you want to.
Paul Morris
Do.
Daniel Rosales
Yeah. Work.
Paul Morris
Hard. Yeah, that's.
Daniel Rosales
Right. So even also another thing to go back there. I always have passion to get an.
Paul Morris
Mba.
Daniel Rosales
Uhhuh. I don't have one yet. But I always, I was, was always a goal.
Paul Morris
Mine. And you still have passion for.
Daniel Rosales
That? Yes, it's gonna happen. Right now I'm just getting my MBA in life. Yeah, of course, my business and all the entrepreneurial stuff right now. So when I graduated ucla, I was like, cool. This, the thing is to go corporate. Let's go corporate. Let's get a.
Paul Morris
Job.
Daniel Rosales
Sure. Let's get some lined up, spend a ton of applications. And during that time I guess like the, the norm was if you make like 60,000 coming out of. It was like 2,000 undergrad.
Paul Morris
2013.
Daniel Rosales
Right. Coming out undergrad. And then with a corporate job, that's good. Then you can work your way up to a hundred thousand. Obviously now that, wait, that's, that's nothing. Right. So when I graduated, I was president of my fraternities. President of the business.
Paul Morris
Association. Yeah, that makes.
Daniel Rosales
Sense. And so, and then I had the experience with the executive programs. So when I applied to all the jobs, I went to the interviews, the grading interviews, everything. And the question was, you know, how much work experience you got? How are your grades? And I was like, well, I just graduated, I was student athlete, did all this stuff. And like, well, the position you're applying for is you needed three to five years work experience. And it was the same thing over and over and over again. But we got this position and these positions are paying immediately at that time, 30,000 a year. I was like 30 to 35. I was like what? That's nothing. I was like, I know how hard I work and what I bring to the table right. When I can do. And the leadership that I have. And I was like, that's not going to work. And so I just kept trying to pan out. What am I going to do? And I started doing, studying for my real estate license. Always wanted to do real estate, Right. I always wanted to do real estate. Just something about me and buildings and, and things like that.
Paul Morris
Right. Tell me just a little bit more about that. What about real estate attracted.
Daniel Rosales
You? So when I was in college, I remember we had a three bedroom and we're paying $5,000 a.
Paul Morris
Month.
Daniel Rosales
Wow. At that time it was a lot. Now that, that rest probably like.
Paul Morris
7,000Amonth. Yeah, but that sounds like a.
Daniel Rosales
Lot. But it was 5,000amonth for, for us College students, and there was 60 units. So I remember doing the math, like, man, they're making 300, $300,000 a month. I was just doing. I was like, oh, like, I got to get into real estate. And I was always at a fascination. I wanted to build stuff. I wanted to be engineer. I want to do all this stuff. So right away, I knew I was like, I'm going to be. I'm going to get real estate. I'm going to be doing real estate. I'm going to figure it out. I've got family in the business. I was always kind of the first in. In real estate, first in law enforcement, first to actually play competitive sports at a real high level. But I have no fear, right? Like, yeah, there is fear, but I'm not scared to jump into something that's for me. I'm not scared to jump in a ring to fight somebody. I'm not scared to jump in corporate or with big people that have been doing it for a long time. Because I think I can, over time, I'm going to get better at it, be better at.
Paul Morris
It.
Daniel Rosales
Yeah. That's just my.
Paul Morris
Mentality. Were your parents like, what the heck are you doing? Because UCLA is like. It's like a. It's a top, top, top school, man. You know? And you're going to go like, top, top, top school to the police department. Did they give you like. Like, what are you.
Daniel Rosales
Doing? So this is. This is my parents. And this is it, I'm gonna say. Because it's a general Hispanic mindset. All right? Latino mindset. Oh, when you graduate, come back home, save some money, you can work. You can work through stuff. Maybe go back to.
Paul Morris
School. Right, right. And I only laugh because I just can't imagine it's like.
Daniel Rosales
That. I wanted to be away from that. I said, look, look, yeah, I'm applying for these jobs. I. I was applying for LAP at the time, too. Look, I'm gonna come back home, but I'm not gonna live at home because I already know how you guys are. And you guys, you guys don't want me scheduled and do all stuff. I'm gonna live in this house. And my grandma had a vacant house and nobody lived in for like 15 years, huh? Because she had bad tenants. So I went. I was rehabbing a house. I was living there. So I was working, studying real estate. I wanted to be focused what I was doing. And I was buying from the academy at the same time. Throughout this whole time. I fixed up the whole house. A lot of work, a sweat Equity, everything. And as soon as you know it, I was in the academy, so I never, I actually never really got to live in the house. I just fix it all up, right? So I got into academy and I had to put real estate on the back burn because when you're in the academy, it's all new. You don't know what's going on. You're at work and you're just work. When you get home, you got to study, you got to clean all your equipment. If your stuff's your random inspections, if your stuff's not ready and you're the guy they pick, oh, you're going to be running a lot, doing a lot of push ups and you don't want to be that guy, right? So there's a lot of work. There was a lot of work in the academy. So I was blessed to get the opportunity to be selected for the Los Angeles police department academy. And it, it was random. I never thought about being in law enforcement anything, but. I remember seeing my best friend one day. He was bald and he always had a full set of hair. I was like, why you bald? What's going on? And he was a quiet guy too. And he said, you know what, man? I don't want to tell nobody because I don't want to jinx myself, but I'm graduating the academy in two weeks. I was like, what? I was like, so like, why don't you tell nobody? Like, I get it. How much you going to pay you? What's your work schedule like? He's like, we're going to pay me like 60,000 a year and we're going to work 3:12. So right away I was like, 3:12, that's the perfect job for me. Y 3:12s I could still do, I could do my real estate business. And 60,000 is where we kind of wanted to start, right? I was at base pay and so I already knew. I was like, I'm going to be law enforcement, I'm going to have my benefits. And then I'm also, at the same time, I'm going to be able to build up my real estate career. So right away just, I think things happen for a reason. And it's better than being in any corporate.
Paul Morris
Position. Oh yeah, I totally see it. So your, your parents weren't like, you're nuts. Your parents like, oh, that makes.
Daniel Rosales
Sense. Yeah, they were happy. They thought, you know, go back to L. A, do it, get a job. And it's a lot of diversity in L. A. It's a big department. A Lot of.
Paul Morris
Opportunity.
Daniel Rosales
Sure. And so I was like, cool. I mean, obviously, every parent is kind of like, oh, don't do. Law enforcement is dangerous. Yeah, it is dangerous. But at the same time, like, you know, we're ready. We train for it, so we're ready to go. So it's a thrill. It's the thrill in it at the same time. Yeah. Something new every.
Paul Morris
Day. I was just thinking from my own perspective, like, if I, you know, went to. Not University of Pittsburgh, is not UCLA by any stretch, the imagination. And if I went to UCLA or University of Pittsburgh, hey, I'm going to the Pittsburgh Police Department. My parents have been like, you're. You're crazy.
Daniel Rosales
Man.
Paul Morris
Yeah. But then again, here you are. And that's not the end. That's the.
Daniel Rosales
Beginning. Yeah. I consider myself very disciplined. And growing up, so I was always disciplined. I don't think my parents ever had to worry about me because I've always was gonna. I was always going to do what I have to do. So jumping in to law enforcement. Right. It was the first of my family, so. And being that, you know, not having no family offers, and I think. I think they. They were proud, you know, I was doing something that's cool. We didn't know what it held. Right. So a lot of families get into law enforcement, they either stick or they say, don't ever do it. You know, either you love it or you hate it.
Paul Morris
Right. Sure. And also I see it getting, you know, I definitely see you as a disciplined person. For sure. That makes sense. But also part of that is being very consistent what you would have to do to do all the things that you did. And also, you know, having a high level of integrity to the point where, you know, I think law enforcement in a lot of circles get a bad rap sometimes. It's well deserved. The bad rap's well deserved. I think it's such a small. Such a small fraction of it. But, you know, you are. Folks like, you are the people that we would love to have in law.
Daniel Rosales
Enforcement. Thank you. Appreciate it. And, yeah, I mean, there's always good and bad in everything. Of course, one thing about me is I just white out all the noise. I'm a very emotional person because I'm very passionate person, but I try not to let outside factors determine anything. Yeah. So it just worked out perfect. You know, I got an lapd and during probation, which we have one year probation period, we're at will, right. So at that time, I started studying my real estate again, and I passed my license during probation and as soon as I was a police officer too, Denmark, probation, I was able to begin my real estate career. So my.
Paul Morris
Passion.
Daniel Rosales
Huh? Got.
Paul Morris
It. So you mentioned on a weekly basis you were working three 12 hour shifts. So that gives you the 36 hours and then essentially that gives.
Daniel Rosales
You. So generally it's a three days, one week, four days the next.
Paul Morris
Week. Right.
Daniel Rosales
Okay. The good thing about the LAPD is that we have deployment periods. So it's every like four weeks. Huh. So every 28 days, we get a new deployment period and we get to put days off every deployment period. So some weeks you might work five days in a week and have two days off, and the next week you might be off for six days and one day. Right, right, right. So our, our schedule fluctuates so much, but it's not a set schedule. And we're in a big city, LA city, so there's a lot of stuff going on. Right. So the, the ships generally aren't 12. There's 18 hour shifts pretty.
Paul Morris
Regularly.
Daniel Rosales
Right. You could.
Paul Morris
Be. And that 18 hours counts towards your hours though.
Daniel Rosales
Right? No. So 12 hours and then the other. Other amounts.
Paul Morris
Overtime. Got.
Daniel Rosales
It. So you get over time, you can either cash out or you can put in the bank and you can take off time later. We usually cash out.
Paul Morris
Because.
Daniel Rosales
Sure. There's not a lot of police officers in a huge city. So it's hard to get days.
Paul Morris
Off.
Daniel Rosales
Yeah. Like that. Yeah, I wouldn't say it's hard. You just, you don't want to ask for.
Paul Morris
It.
Daniel Rosales
Sure. Because you don't want to leave everybody brothers hanging and your sister's hanging out. So generally we'll just catch out. We'll have a certain amount of time for us for emergencies and things like.
Paul Morris
That. Okay. So there's two aspects to your real estate practice, and one of them is real estate sales. And then the other is sort of this rehab and flip and sell and building wealth and income that.
Daniel Rosales
Way.
Paul Morris
Correct. But I want to go back to, hey, I graduated, I got my real estate license, you know, and most people who aren't working, you know, and doing all those stuff that you do, you know, they're gonna, they're gonna struggle as it is. What do you do on day one with your real estate.
Daniel Rosales
License? So the thing is, I'm a student of the game. I grew up playing sports and only sports. Right. So you had to be consistent. You had to put in the time, you got to work out and have the mindset. So when it came into real estate, it was. I wouldn't say real estate's easy. Real estate's tough. It's sales.
Paul Morris
Right?
Daniel Rosales
Sure. But I was always a student of the game and I would always keep myself busy. I never waste time. So I'd always study something. If I didn't know it, something came up, I'd study it. My first listing.
Paul Morris
Right? You get 20, your first.
Daniel Rosales
Listing. You get some people, you have people that support you and your fans, people that you don't even know, they're their biggest fans sometimes. And they'll give you a listing, right? Because they want to support your journey and they trust you and so you're okay. But there's.
Paul Morris
Opportunity. Yeah, no, I get it, I get it, I get it, I get it. And okay, so you're a great guy, you're a hard worker. Somebody's going to give you your first listing, correct. But you still have to be out there saying like, hey, I'm a, I'm a.
Daniel Rosales
Realtor.
Paul Morris
Correct. So there is something to begin with. So you get your real estate license and then you do what? So you telling everybody.
Daniel Rosales
You'Re. I'm a big network guy. Okay. I don't cold call. I never cold call random people recently, but they're more like leads. I never door.
Paul Morris
Knocked.
Daniel Rosales
Huh. I hang out with my friends, I get good report. I study a lot. I know I, I feel like I understand real estate and business more than most people. And so being around these people, I find ways to bring in that.
Paul Morris
Conversation. I see.
Daniel Rosales
Right. And what we're doing and man, maybe man, maybe I want to buy a house, man, but this, these market and just see what people remind with their mindsets at.
Paul Morris
Right.
Daniel Rosales
Okay. So that's how I would start getting my name out there. I really didn't post a lot on social media. I wasn't a real big social media guy. Daily I post more. I don't like to drown people with my business real estate. I like people. See, I have a well balanced life. I'm a police officer, I exercise, I do real estate, I do investments, I do loans. I do a little bit of everything. Right. So I, I try to do stuff to. When I do posts, I want people to engage rather than every day posting, oh, I do real estate. Oh, I can help people should buy a house. You sell a house. That's. I don't think that's the most effective way. I think the most effective way to, to do business is create.
Paul Morris
Relationships.
Daniel Rosales
Right. And at UCLA I was a great networker and creating relationships. So I think that.
Paul Morris
Was. We were president of your.
Daniel Rosales
Fraternity. Yes, sir. And I was one of the board of directors for the Latino Business Student.
Paul Morris
Association. Love.
Daniel Rosales
It. And just doing that and networking. I was the type of guy that, like, I would go to all the different cultural events. You know, I go to Indian cultural events. You know, anything you could think of, the theater, if my friends didn't want to go. But, you know, I was curious. I love to travel. I love to experience new cultures. I love to meet different people and just. Just be out there and people see me. I don't know. You're an Indian. I'm not Indian. I want to experience it. Right. And so I was curious just to go out there and learn and experience people. And I think that's very important for business too, if you understand people's background or culture the way they. Sure. So when I do business and the way I talk to people and stuff, I. I can always kind of like, assimilate, right. Relate to them, relate to Everybody.
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Paul Morris
State. And I'm going to keep hammering you because.
I'm asked the same question 14 different ways. Because I get all of that and I get that you're a social guy and you're going to all these events, you're listening to what people are saying, but you're working real estate into the conversation. Okay, so tell me how you're working real estate into the.
Daniel Rosales
Conversation. Yeah, so I think just everybody wants to get into real estate. Let's just put it that way, okay? Everybody has. I wouldn't say everybody, but when people think of investing and making money and making good decisions and having that perfect, you know, lifestyle, real estate's in the equation, right? People want to start families, they want to buy a house together, they want to buy Apartments, it's just, it's flooded. Real.
Paul Morris
Estate. The majority of wealth for the majority of Americans is in real.
Daniel Rosales
Estate. So my thing is in order to tell people about investing, right. You got to invest in order to sell people houses. So you got to have houses. Right, right.
Paul Morris
Right. We have, we have realtors that are living in an.
Daniel Rosales
Apartment.
Paul Morris
Exactly. Doesn't make sense. I agree with.
Daniel Rosales
You. So a lot of stuff I do, if I do post or things like that, it's all my stuff, it's all my projects. And I like to. I said I have this fearless mentality where I'm going to jump into a little bit of everything so I can learn it. And I feel like if I know how to do everything, then I can be like the ultimate real estate professional. So matter what we, whatever situation you're in, I can help you. And so when it comes to like engaging in their real estate. Right. I would do trips. You know, let's just say we plan a trip to Mexico or Colombia. I would buy a big group of friends and we, we hang out, we talk, and naturally we're going to start talking about life and what we want to do. And people ask me about real estate a lot of.
Paul Morris
Time. Right, right, right. Especially when they know that you're exactly what, this is, what you're.
Daniel Rosales
Doing. So I think it's very important because people know I'm busy, people know I'm doing in police officer, they know I'm doing real estate. No, I'm investing. But the thing is, there's a lot of people out there that want to talk to me, that want to ask me, but they may be hesitant to do so because they don't think like, oh, busy. Same with you. It's like, oh, Paul's busy. I reached out to Paul. He's doing so much. Right. So I think it's very important for people that are younger as well to make yourself available to these individuals. Not just post, you know, but interact with them, talk with them. You don't even have to talk about real estate. Talk with them, talk with them. It's kind of like a drip campaign.
Paul Morris
Right?
Daniel Rosales
Sure. Planting seed and eventually the real estate snatching. And get in that.
Paul Morris
Conversation. Once you're building trust and they're seeing who you are, and then you've got this again. Discipline, consistency.
Daniel Rosales
Integrity. Because let's just say this. So we're hanging out, right? You know what I do? Well, you want to engage in a conversation, you're eventually going to ask me, how's law enforcement? Everybody says, what's the craziest thing you ever seen how real estate. You're going to ask me, and then when you ask me that, I'm going to let you know that I know real estate. And this is what the products I've done. These are the flips. And I'm doing. This is how I revolve my conversation. And everybody's a different conversation based on how much they know. Is this right. What they are looking to do? Right. Because there's so much stuff you can do. And to go along that as well. Before I would think, like, okay, real estate, this what I would do. So I'd always tell people, I would do this, I would do this, I would do this. But now I realize not everybody has the same mindset and wants to do what I want to.
Paul Morris
Do.
Daniel Rosales
Sure. So I kind of. I got to fill out what they like to do, then I can kind of engage that conversation like it.
Paul Morris
Needs. Needs analysis. Needs analysis. And I mean, there's just so, so much stuff you just gave me there, which I really appreciate. I agree with the social media piece. One of the things that people like to see in social media, or conversely, it is I see realtors that do a huge business and all they post is like, just listed, just sold, just. Nobody wants to see.
Daniel Rosales
That.
Paul Morris
Yeah. So they want to see you as a person, and then the people that are really getting leads from social media, they're seeing you as a person, and then, you know, you're peppering in their real estate. So.
Daniel Rosales
That.
Paul Morris
Exactly. That makes a lot of.
Daniel Rosales
Sense. I think what also is important as well, like, we want to do real estate. Right. You want people to support our business, more people to work with us. But are you. Are you supporting their business? Mm, yeah. Are you keeping everything within your circle as well, or are you just hitting them up when you need something? Take, take, take. So what I would do is when I would do business, I would target. I wouldn't say target, but there's certain people who have a lot of influence. There's certain people that are doing business that are doing well in business. Right. Those are people I want to. I generally would want to spend my time with because, one, they kind of know the struggle of being a business owner. Right. You can support their business no matter what it would be, and they're going to support your business. And if those people refer you, people are going to take that as a strong referral because, hey, they look up to this guy. This guy's doing good in business. If you're for Daniel, you know, he must be good, he must know his thing. So for me, I would. That's how I kind of grew my business just naturally.
Paul Morris
Right. Okay, So I give you an example that. How many years have you been in real.
Daniel Rosales
Estate? Seven.
Paul Morris
Years. Seven years. Okay. So I've been investing in real estate, you know, I don't know, way more than 25, maybe closer to 30.
Daniel Rosales
Years.
Paul Morris
And. And I've been in the brokerage business more than 20 years. And when you came here to my house, which is where the studio is, one of the first things I wanted to do was walk you around. Not to show off the house. Grateful for you to take that walk with me. But I'm like, hey, I, you know, I got this issue, I got that issue. I, I want Daniel's opinion on it. And so that says a lot about the way you carry yourself outside of know. You're not saying, hey, what can I do at your house? Or like, you know, I, I almost feel privileged to have you look at some of the issues that I have and sort of brainstorm solutions with you. So, so you've established that already. Like you said, being a student of the game, you get to do that, and that's what creates that. I get it. I still want to know how purposeful and how driven. So in terms of getting business, and I'll. I'll be more direct about it. One of the things that I've picked up this go round of interviewing agents and investors is that old school we've always been taught, like, the people who really, really succeed, they have a discipline. So you're talking about discipline and consistency. They have a discipline and consistency around lead generation. And generally the best way to do that would be, okay, we'll pick a time like 10am till noon. So you're going to do all your cold calls or do whatever you're going to do for lead generation for that period of time. And then I've interviewed so many top agents that are really killing it, and they're not doing that. And I'm like, okay, so wait a minute, where is the disconnect? And so I'll. We'll like dive. And I'm like, okay, so where'd you get your last deal? You know, where'd you get the deal before that? Where'd you get the deal before that? You know, and then, okay, maybe that's now, now that you're so established, but where'd you get your first few deals? You know, and really getting into it. And what I found is some of the very Very top agents. It's like what I said before about, you know, when work and play become indistinguishable. Some of the top agents are not time blocking for lead generation, they're just lead generating all the.
Daniel Rosales
Time.
Paul Morris
Yeah. And that to the outside eye, that's confusing because I'm like, well, when are they lead generating? And they're like. And they don't have, they don't really have an answer for that because, you know, their real answer is, well, I'm always lead generating and I've asked the question, you know, so many times and they're just like, well, you know, but some people have that discipline of, you know, locking themselves down for doing that, but other people are just constantly networking, for.
Daniel Rosales
Sure.
Paul Morris
Correct. Now you're spending time with business owners and people that have influence and people that have that sort of, you know, if they get a referral from that person, it's going to be important. How do you get them to refer? Are you saying, hey, you know what, I'd really appreciate a.
Daniel Rosales
Referral. You know, it's like, so you got to create your relationship. Right. With some of these individuals. You can really build a strong business with 10 strong clients. Right. That need to buy every year. They need to invest. Right. And you build your relationship with those. It's all just relationships. Getting a report, taking care of them, doing things like, like you said, even coming in if they need assistance with their house fixing items, things like that. Not always trying to make a buck, just being there for them. And when, when they need you as well. You're right. Because even in police world too, Right. A lot of people reach out to me off duty, when I'm on.
Paul Morris
Duty.
Daniel Rosales
Sure. They needed advice, you need assistance, I'm there to help them. So in regards to that, me building my business, I have my core group of clients that always are going to do business. I.
Paul Morris
Do. And they're.
Daniel Rosales
Investors. Correct. Investors, regular buyers, sellers. Right. So if we have those individuals, I'm going to always get leads. Because when you start doing a lot of real estate, people are going to see that on social media, just word of mouth, people are going to.
Paul Morris
Refer. It becomes, for individuals, it becomes a.
Daniel Rosales
Snowball. And there's going to be a lot of people you never even think that you do business.
Paul Morris
With. And what I'm trying to do is I'm trying to get at the people that don't have the snowball. You did not start with a snowball. Okay, so we could say like, yeah, we could say like, oh, well, hey, you Know, here's somebody that started on third base or whatever. Okay, great. They ran home. That's. That's.
Daniel Rosales
Cool.
Paul Morris
Yeah. That's an accomplishment. But you did not start on third.
Daniel Rosales
Base. So in real estate, what I see is people. There's a lot of really, really successful people. They're hustlers. They're on the phones or door knocking. They're putting a lot of time and energy. Yeah. So for me, I don't have the opportunity to do that. I'm a police officer. I have a regular job. And the job, 3:12. It sounds great, but. No, we work a.
Paul Morris
Lot.
Daniel Rosales
Oh. In the part when the city needs us, we're.
Paul Morris
In.
Daniel Rosales
Yeah. When the supervisors need us, you got to be a team player. Like, what do you need, sir? What do you need? Just critical instance happen and we have to stay. Yeah. No, if fans are bus about it and, you know, it's normal. It's. I'm a team player and I like, you know, to help people. Right. So for me, I had to figure out how to be efficient and get clientele and sustain it and continue to do my real estate business. So a lot of individuals are going there and they're looking just to help people buy houses or trying to get people sell houses. I think that's the worst way to. To run a real estate business. I think you need to run it like a business. And so for me, I've always studied. I've always knew the numbers. I've always seen opportunity. I always wanted to flip. So I'd find deals and like, real good ones off market, on market, and I would start making my calls, calling everybody and saying, like, I got a good.
Paul Morris
Deal. Well, the good will go in.
Daniel Rosales
On this with there's thousands of real good agents out there. If that deal's on there, that deal's gone within the day. Right. So I'd. I'd reach out. Boom. So I kept. I kept feeling like my work wasn't turning into production. I was like, man, like, I just. I could have made money there. I could have made money here. So what I realized, like, man, I'm relying on other people for my real estate business. How can I make my business run without anybody? So that's when the investment side started kicking in. I said, if I find a deal, I got to figure out a way to buy this deal no matter what, every single time. And I didn't know nothing about hard money. I didn't know anything. It was just work hard, do a lot of sales, buy something, flip it, flip it. Actually I remodel it. I would never sell it because I played a long.
Paul Morris
Game.
Daniel Rosales
Sure. So I would keep the property. Sure, sure, sure. Work, work, make money. Make money. Buy another asset, remodel it, rent it out and hold it. Hold it. I wouldn't even refinance or anything because I was like, well, no, I'm holding it long.
Paul Morris
Term. Right, right.
Daniel Rosales
Right. I'm creating more equity. All that good stuff. Right. But I was like, man, this is too.
Paul Morris
Slow. That's right.
Right.
Now what am I going to do?
Daniel Rosales
Yeah.
I don't need to ask anybody. I buy it. And the way since I've been. I've been remodeling homes, been flipping and put them on the market, making money. Now people call me. I don't even need to call nobody. People call me, hey, I see what you're doing. I want to get an investing. You know, everybody wants to do real estate. But now the right people are calling me. These people are the ones with money. They're ones with good jobs. They understand real estate. It's not people that you're trying to convince to buy a.
Paul Morris
House.
Daniel Rosales
Right. Trying to convince to work on their.
Paul Morris
Credit.
Daniel Rosales
Right. I don't convince anybody for my business. My business focuses on the investment side. And when you control the inventory, when there's no inventory in these markets, even with high interest rates, you're gonna sell, you're gonna make money. And that's why I think even, like the last year has been, you know, this just gets better and better every.
Paul Morris
Year. Okay. And I gotta say, like, I don't know how else to say it other than, like, dumb it down for me, because it's so obvious to you and it's sounding great to me. But now I'm a new agent, okay? I'm not a policeman. I'm a new agent. So I actually have a bit more time on my hands. Maybe I came out of another industry, but I really have a passion for real estate. How do I do what you do? How are you going to teach me to do? What should I be.
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Daniel Rosales
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Daniel Rosales
Responsibly. Since I don't have as much time and I don't go on as many appointments as I guess a normal agent. Right.
Paul Morris
Need. I don't even have any.
Daniel Rosales
Appointments. Well, I need to close. Yeah, I need to close. So if someone's going on 100 appointments and they might close 10% of them, if I go on 20, I need to close 15%. So in order to close, I need to be prepared. Same thing with fighting. In order to, to win a fight, I need to run, I need to be conditioned. So I've always studied and I've always prepared myself and try to know as much as I can. So for a new agent, it's not about buying and selling. So you got to understand real estate. You're going to stand the.
Paul Morris
Market. How am I going to understand real estate? I'm brand new. What am I going to do? I want to follow the Daniel Rosales method. What is it? I'm new, but I'm willing. So in other words, that's a good thing, right? Because a lot of times people are like, hey, they want what I have, but they're not willing to exactly do the work that I.
Daniel Rosales
Did.
Paul Morris
Exactly. Now I want what you have, but I am willing to do the work. So what am I going to do? I just graduated. I'm your nephew. I'm a fellow police officer. But, you know, but I got more time on my hands. I just got out of a.
Daniel Rosales
Career.
Paul Morris
Yeah. What do I.
Daniel Rosales
Do? You got to find your group of people. You got to find the people that you're gonna, that you. You're gonna be able to not only be mentors, they're willing to teach you. Right. A lot. There's a lot of people out there that, that do really well in real estate. Right. But there's not everybody's someone who's going to teach you and mentor you and give you that time.
Paul Morris
Right. How do I find a.
Daniel Rosales
Mentor? You have to go out there. You got to meet people, you got to network, you know, mentor for you might not be a good mentor for me. Right. Based on our personalities and stuff. So you got to go out.
Paul Morris
Somebody that's going to show me how to do.
Daniel Rosales
It.
Paul Morris
Exactly.
Daniel Rosales
Okay. Someone who's done it and who's going to show you how to do it. Right. And you need to realize, like, by getting knowledge and learning. That's money. You don't need to be making money. I mean, everybody wants to make money, but people sometimes join teams and they're bouncing around. They're there for six months a year. Oh, it's not working. Well, it's not working because you. No matter what, no matter where you go, it's always on you. You cannot rely on nobody. You got to tell yourself that it's all on me. And no matter what I'm going to do, I'm going to stick with it. I'm going to learn. Right. You can't blame it, but to blame nobody else. If you're someone who tends to do that, you will never succeed in real estate.
Paul Morris
Ever. Or in.
Daniel Rosales
Life. Or in life. Maybe. Who knows? Yeah, maybe. I mean, I don't.
Paul Morris
Know. You're not gonna get. Yeah, you're not gonna get far blaming other people for stuff. It's not gonna get you very.
Daniel Rosales
Far. So I would say that, like.
Paul Morris
I mean, how do I get an appointment? I'm ready to go. I'll do whatever you tell me what to. What to do. What. What am I supposed to do? Okay. So find my.
Daniel Rosales
Tribe. How can you help the.
Paul Morris
Individual?
Daniel Rosales
Okay. That's what it.
Paul Morris
Is.
Daniel Rosales
Okay. Because at the end of the day, business is.
Paul Morris
Business.
Daniel Rosales
Yeah. You know, you can't expect even your friends and family. You can't expect people just to do stuff for you. If you have that mentality, too. Like, all my. All my family's gonna use me for real estate. All my friends can use me for real estate. Well, and be honest with you, it's not gonna happen. It's not gonna happen. Yeah. You get a few family members, maybe a few friends, and it's gonna hurt when it.
Paul Morris
Doesn'T. Do you. I was gonna say, do you ever have a person that's a friend or family member, and you turn around, they use At a different realtor all the time. But how do you deal with.
Daniel Rosales
That? You just use the energy to be productive. Right. So just the thing is Toss.
Paul Morris
Them out and cross them.
Daniel Rosales
Off. That's it. No, I mean, I, I, you get used to it after the first couple years and say, hey, it's a part of life, it's part of business and it's nothing to be, to hold over somebody. You just gotta use this as a motivation. If you're constantly using that as motivation, you're gonna, you're gonna get business. But I would say this, like, how can I help? For example, like if you're doing a business, how can I help grow their business? If you go in that mindset, how can I help this person, how can I help that guy? He's not doing this right. They're going to start helping you naturally because those people, it just, it's natural. And the same thing, when I try to talk with these business owners, how can I help their business do more? And then it's strategically doing something and that's how you're going to get in there and be able to work with some of these.
Paul Morris
Professionals. Well, one of the things that I have talked about before and I've used it myself is just the way you ask the question. Like I've gone to really super wealthy people and somebody that I wanted some advice from and I asked the question, hey Daniel, how would I earn the right to have coffee with you and ask you some questions? And just by asking it that way, how, how do I earn the right to do that? That's gotten me a lot of yeses. Then when I show up, I do some research on them and I figure out like, what's something that they really like? Like it doesn't matter. You know, I could look on their Facebook, they're into coffee or whatever. I get them a fancy coffee or whatever. And the other thing I do is I make sure that I'm very prepared with my questions. So it's a question, question, question, question, question. So it's not, it's not wasting a bunch of their time. And that's one of the ways that, that I've done it. And so what I've heard in what you're saying is how can I contribute? How can I.
Daniel Rosales
Contribute? Do you, and look, I'll say this, Paul, so do you consider time.
Paul Morris
Valuable? Of.
Daniel Rosales
Course. Right. It's probably the most important thing 100 out there. Right? So I, I consider time, I don't waste time and I don't like wasting other people's time as well. So one thing I did a lot too was I would study a lot study if I wanted to know something. I Wouldn't ask that person right away, like, hey, what does this.
Paul Morris
Mean?
Daniel Rosales
Yeah. What does that. I would make sure I did everything. Exhausted all my.
Paul Morris
Resources.
Daniel Rosales
Yeah. And then if I couldn't figure.
Paul Morris
It.
Daniel Rosales
Yeah. Then I'd ask that question. Yeah. So now I wouldn't feel like I keep bothering these people because. And because their time is valuable, they're busy, they're top producers, they got family. And now knowing the business as well, like, it's very, very hard to engage on, like, long conversations because we're so busy with our. With our. Our craft that we're straightforward. At least I'm straight to the point when I.
Paul Morris
Do. Right.
Daniel Rosales
Right. When I text.
Paul Morris
And. Right. I remember, you know, a great mentor that. That I had, and I would ask him some questions and he would say, he'd listen to the question. He goes, you know the answer to that. And as soon as he said, you know the answer to that, I'm like, oh, gosh, I do know the answer to that. I feel like a total heel. So that. That was very, very interesting. And. And I learned that point from.
Daniel Rosales
Him.
Paul Morris
Yeah. And then the, you know, also just willing to be able to hear the advice, too, as opposed to, like, you give me advice like, okay, I'm going to consider that. No, that's not going to work. I would try that. You know, it's just where, you know, where it wears people out. I interviewed somebody recently, a top producer. He doesn't do a lot of deals per year, but he does really, really, really big deals. One of the things, again, that I've noticed across the board is that somebody does a great job on a real estate deal, they stay in touch. They are pretty well able to get that. Next time that person buys or sells a house, they're going to do it. So now this guy's got a $10 million house, $10 million buy. And this agent does such a great job for him that, you know, he's going to get the sale and then he's going to pick up the other buy. And I see that, especially when they're staying in touch. And one of the things I've seen drop off across the board is referrals. So the people are still getting that repeat business because they're doing such a good job, but the referrals are dropping off. And I just interviewed this guy. I know it's not the first time people are going to hear this, but it's the first time I heard it. And what he said was he creates a verbal contract in advance and he goes Daniel, here's what I'm going to do. You're looking for this $10 million house, and I'm going to bust my chops. I am going to totally crush it for you. And I don't expect you. You don't owe me anything other than I find the house. That's great. That's awesome. But I'm going to ask you right now that if. When I'm done, that you're really like, hey, you know what, Paul? You like, I'll be like, daniel, did I crush it for you? And you'd be like, dude, you crushed it for me. I want your agreement right now that if you can say I crushed it for you, that you will refer friends and family to me. Can I have that agreement? And he will literally. And this is a guy that's been in business a long time, and he will literally ask for that contract. I'm like, all right, great. Now you got the contract. Now what? He's like, dude, I bother him for it, you know? So when I stay in touch, when I stay in touch, I'll be like, hey.
Daniel Rosales
Remember.
Paul Morris
Yeah. You know, right. Now I know when you go to sell, you'll use me because I did such a good job. But I. But I really, like, I thrive on referrals. And remember, I asked you and you know, whatever. And also, that's awesome. I interviewed. I interviewed this woman, and she's just like. Just smiley. And like, you think she's soft as can be. Smile, smile, smile. And with her vendors, she. First of all, she's not going to go to a dry cleaner unless they're an amazing dry cleaner, for starters. And then she's going to refer everybody she knows that dry cleaner. And then she goes to that dry cleaner and says, hey, I go to you because you're excellent, and I refer all these people to.
Daniel Rosales
You.
Paul Morris
Exactly. And I absolutely expect two real estate referrals per year from you. And she's so hardcore that if she doesn't get the two real estate referrals, she will switch dry cleaner. She go, I'll find a new dry.
Daniel Rosales
Cleaner. I'm kind of the same way. You got.
Paul Morris
To. I was going to ask you. I was getting the sense that.
Daniel Rosales
You. So maybe you.
Paul Morris
Weren'T. I was getting the sense of like, you're sort of letting this business come to you. But. But, you know, I'll go ahead and say who it was, because I interviewed her. She's great. It's Tara Carter. And she's that, like, again, if you listen to her and look at her. You're like, wow, she's the sweetest ever. You know, dude, she's like, I fired my CP.
Daniel Rosales
Purpose. You gotta have.
Paul Morris
A. You know, I fired my cpa. I. I love my cpa. I fire because I want one minimum, one referral a year. I went two years without referral. I go, you're.
Daniel Rosales
Done. Yeah, same thing in business. People sometimes they'll call you and they'll, you know, ask for advice, things like that. And they were working with Sony, like, man, I've been talking to you for like, three years, four years. However, for you business, I was like, you know, you get over time in business. I mean, short time in doing. You get calluses, right? It doesn't. You don't feel that pain no.
Paul Morris
More.
Daniel Rosales
Yeah. It's like, okay, cool. This guy's X'd out. She's X'd out. Boom. Yeah. And you get more purposeful in your business. And my company, Wolfpack Investments Incorporated. Yeah, we kind of have that same mindset. Like, hey, we're gonna. We're gonna work together, you know? Yeah, we can do a lot individually, but together, like, we can be a force. And we're bringing in everybody and say, look, we're very purposeful. You're going to work with us. We can do a lot of business together. I'm always going to have business. If you want to work with me, you got to give me business. If you don't give me business, we're not working.
Paul Morris
Together. I love.
Daniel Rosales
It. I can do everything already. I say, I don't mind doing business. I do the loans, I can do the flips. I can do the construction. But I could also, you know, scale and do a lot, and I'm going to do a lot. So if you want to be a part of it, you have to your business. And I'll give you more business than you give me. I guarantee you that. So that's why. That's the pitch. I know I would give you more business. I know you won't. You won't outwork me. I know my influence is a lot bigger than yours. And what I'm doing right now is it's very. I'm just getting started. It's very like, I'm in first grade right now in my mindset, because there's so much out there to.
Paul Morris
Learn. That's amazing. Tell me a little bit about Wolfpack, and I'd love to hear your.
Daniel Rosales
Goals. Yeah. So I. I think I told you, right, Native American. Right, right, right, right. I always had a fascination with Wolves grew up. We had dogs that were kind of like hybrid, kind of real big dogs. And it's. It's random. I'd go on runs. I'd do 10 mile runs and stuff, and there'd be these dogs that. There might have been huskies, whatever, but in the middle of nowhere, sometimes they. They'd meet up with me and they'd run me little runs and then bounce. So I always had like, significant, like, like wolves. And so when we studied, you.
Paul Morris
Felt like a kindred.
Daniel Rosales
Spirit. Yeah. I don't know what it was. Right. They have a lot of endurance, a lot of stamina. I ran a lot. I was always. That was always a.
Paul Morris
Distance. You weren't afraid they were gonna bite you, so they run up to.
Daniel Rosales
Me. I'd be like, oh, initially, Initially I was like. But then you start kind of feeling them and all of a sudden you're running right.
Paul Morris
There. I'm running with.
Daniel Rosales
You. It's like, it's like a spirit. And so then, you know, wolves are in a pack, they stick together. They're very nurturing, but together they're. They're pretty. They can be deadly.
Paul Morris
Right?
Daniel Rosales
Absolutely. So they have a. The system too. They have hierarchy, they have alpha and they have the wolves on the outside. And just the. The alpha is generally in the back, Right. Making sure. Keeping an eye out of everybody. Right. So when I was making a company, I was like, man, I got to make something that's purposeful. It's like, oh, wolf pack. Wolf Pack Investments. Okay. Incorporate. I was like, I like this name. And then I was like, I think I'm going run with this because I'm a team player. I like to work with a lot of people and I want to help a lot of people. And so that was kind of how we came with the name Wolf Pack Investments. And initially I was like, man, maybe people might not like it and maybe that's not. It's not really a business name because people have a certain.
Paul Morris
Name. Yeah.
Daniel Rosales
Yeah. But it's. It's developed into something and it's trend and people like it. And I always say.
Paul Morris
Join. It's not Buckingham.
Daniel Rosales
Investments. Buckingham's cool name. Yeah.
Paul Morris
Right. He's a cool.
Daniel Rosales
Guy. Right. We're gonna do.
Paul Morris
Together.
Daniel Rosales
I'm. Well, yeah, because you.
Paul Morris
Guys. Because you guys are kindred spirits.
Daniel Rosales
Yeah. Yeah. So with the wolf pack, right. I always say, like, the wolf pack is growing, right. It's getting stronger, we're getting better. I'm jumping in new things. I think that the more, you know, I can't Ask for a lot. Unless I'm doing a lot and I need to learn more and, and kind of create the bridge and then so that everybody can kind of follow it. Right. So it's a real estate. It's a real estate business.
Paul Morris
Right. And that real estate business is made up of real estate sales, but it's also made up of real estate.
Daniel Rosales
Investing, listings, investments, a little bit everything. The construction pieces in.
Paul Morris
There. How does somebody get on that.
Daniel Rosales
Team? Oh, you work with me, I work with you. We can all work together. You don't need to be a part of wolfpack Investments to work with wolfpack.
Paul Morris
Investments. But one great way to get a part of your time would be for me to like I'm back to I'm brand new and so I'm going to find a great deal. Maybe it's a great deal that I can't do on my own. And I'm going to call you, I'm say hey Daniel, I seen what you're doing and you know, I want to do this on my own, but I can't. I could go to somebody else, but I'm coming to you.
Daniel Rosales
First.
Paul Morris
Correct. What could we do on this thing.
Daniel Rosales
Together? Be consistent. Show up. Yeah, do your thing. Show up to trainings. Help me out. Help me on job sites. Help me learn. Uhuh. Because at the end of the day I'm teaching you. I. You're getting a fast track to.
Paul Morris
It. That would be a good way for me to, to get the intro would be to come to the table with.
Daniel Rosales
Something. The only way you can help in business is if you know it. Right. Because real estate's like there's so many levels to it and I, I can't talk business with a regular person if they, if they, they don't know nothing about it. You know, I can't tell them to help me with this task if they don't know nothing about it. So they had to take it upon themselves to learn it and to be a part of it. And a way to learn it is you have to show up. You're going to be.
Commercial/Advertisement Voice
Consistent.
Daniel Rosales
Right. And a lot of people aren't.
Paul Morris
Consistent. No.
Daniel Rosales
No. But the ones that do, I can identify them like in a heartbeat. So we're comprised of. They have leaders as well and they have big spheres and they all have not, not everybody does is real estate. Some people are construction. Some people aren't on the lending side. Some people it's. It's just so it's variety but at the end of the day it's all Lead generation and comes into the, the.
Paul Morris
Business. Where do you want to take this? Where is it going to be in five years from.
Daniel Rosales
Now? So I want, I want stuff to be automated so we have our lead generation. Right. My main thing is I'm still getting business because I'm a good end buyer. I'm an investor. So if I like something, I'm gonna buy.
Paul Morris
It. How do you determine what to invest.
Daniel Rosales
In? It's based on the numbers, based on those. I'm just, I'm keeping it very basic right now. Listen, right. I'm trying to get it in and out as fast I can due to the current market conditions. We got high rates, right? With high rates, I mean, private money's higher.
Paul Morris
Right. Velocity of deals, you know, moving from one thing to another makes a lot of sense, I think, no matter what market you're.
Daniel Rosales
In. Yeah, yeah. So for me, in this market and due to technology as well, stuff changes so quick now. You know, politics, people's emotions, worldwide events. So my thing is how I want to get a product and I want to get the inventory. I want to get in and out as fast I.
Paul Morris
Can. And I asked you how you evaluate a deal and I would not be surprised if you do it just like I do it. And I give you a. I'll give you a sketch of that because you said keep it simple. I get, because of my network, I get these private placement memorandums or these property flyers and you know, it's filled with numbers and it's, you know, all these pictures and da, da, da da. And it's like 17 pages long. And you and I share the same thing. We're not like great readers to begin with. And I'm just like, I've been in this business a long time. I really do not know what I'm looking at and I'm talking about. It's coming from a commercial team that does a lot of business. Commercial team does a lot of business. They send these property flyers out, you know, opportunities out to a lot of people. And I look at them, I like, I'm like, look.
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Daniel Rosales
Here wishing you a very happy half off holiday because right now Mint Mobile is offering you the gift of 50% off unlimited. To be clear, that's half the price, not half the service. Mint is still premium unlimited wireless for a great price. So that means a half.
Paul Morris
Day.
Daniel Rosales
Yeah. Give it a try@mintmobile.com Switch upfront.
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Paul Morris
Extra. See mint mobile.com here's the back of the napkin. Okay. So we're gonna buy it for how much? We're gonna do what to it. It's gonna take how long, it's gonna cost how much to do it and what's our after renovation value? Period, full stop. And I gotta be able to understand it that.
Daniel Rosales
Way.
Paul Morris
Yeah. If I don't understand it that way, it's like keep the property memorandum. Is that, is that the way you're looking at.
Daniel Rosales
It? Yeah. So there's all those different.
Paul Morris
Factors.
Daniel Rosales
Right. You know, the construction piece as well, along construction, the take. Sure. What do we have to do? A lot of times people are in this market. Right. A lot of agents are making.
Paul Morris
Money. That's.
Daniel Rosales
Right. People trying to upsell things. Well, for me, I'm very conservative on my numbers. Right. My exit is always conservative. Right. My construction's, you know, a little bit higher. Yeah. In reality, like I didn't want.
Paul Morris
To make sure you're.
Daniel Rosales
Exceeding.
Paul Morris
Exactly. So if you're saying, hey, it's going to cost me, you know, I think it probably, I could probably do this for 75,000. You're going to be like, okay, so I need to set aside 100,000. Yeah. Just to make.
Daniel Rosales
Sure. So the way, the way is I don't come from a lot of money. Right. So my thing is how can it be competitive in this market or how can it be competitive in general in real estate. So I focused on a construction a lot. But what somebody would cost one team 120,000 to do. I can do it in.
Paul Morris
60,000. How can you do.
Daniel Rosales
That? Because everything's in house. We have our partners, we have our construction partners. We're keeping them busy on multiple jobs material. We're keeping more. I don't need to hire outside contractors. I can do everything.
Paul Morris
Myself. How are you keeping the contractors.
Daniel Rosales
Happy? By giving them.
Paul Morris
Business. Yeah. So certain jobs, treating them right, paying them on time, right? Because, because we worked on a project together and you know, because I don't have time to be boots on the ground. And, and you're working with somebody that's basically not treating the team right. It is not being clear, not being whatever. You're like, hey dude, this isn't working. And I really appreciate.
Daniel Rosales
That. So to go back on that, right? So when I say you give me business, I'll give you business, right? So the same thing with the construction. You target those people that are contractors and you give them a lot of business. You make sure they make money. You might not be making money when you're referring them business, but they remember those things. And when you run into these projects, sometimes you need help, sometimes you need a contractor. A lot of these flips, you don't need contractors. You can learn it yourself. You learn by doing it, right? A lot of people have experience and they're able to get these jobs in, but sometimes you do need contractors and that's when you could bring these guys in for certain favors. So if a lot of the investors, they're hiring these outside contractors, they're giving them bids, they're giving them higher bids, they got to make money. This net, my everything's in house for me. So we drove the price down there. So now what I did too is I said, well, let me learn the lending side of this. So I went ahead and I studied and I got my lender's license as well. And I was still studying that and there's still so much to learn. But I'm finding out where I can get the money, where I can get it cheaper, right? You know how we can do it better, right? So we're able to originate loans within our team. So that was a way to drive the cost down there. And then another thing is investors too, they're not out there door knocking, they're not out there cold calling. You know, some of them are, right? But for the most part, the big time investors, they got the money. People just bring them deals, deals, a lot of deals, and they pick whichever ones they want, right? So now I got people bringing me deals, but I said, look, these guys are, are, I don't know how much they're making on the deal. They don't tell you. Sometimes they make 20,000, sometimes they make 100,000, right? So I said, how can I get those deals too? So now I started doing lead generation for there and creating a little system to where we're able to get our own deals. So now we're Getting to deal before everybody. We're, we're financing it cheaper than.
Paul Morris
Anybody.
Daniel Rosales
Wow. We're bringing in the construction cheaper than anybody. And so you're hitting all these different, all these things. So now the margin and stuff, like, we're not going to lose when we're doing these, these flips and this market right now, people are scared because the high interest rates and stuff, People are getting a lot more confident now. Right? What I've been seeing, people are starting to investors trying to go out there and buy again and.
Paul Morris
Flip. Do you have a certain set of investors, money investors? Like certain people you go to that are like, yeah, we trust you. We're going.
Daniel Rosales
To. Yeah. So as for now, I'm the lead investor, so any contract, anything that's good, I'll lock up any deal and I'm the one handling the deal. I facilitate who I want to bring into every single deal. As a junior partner. That's it. So that's the way that I've been using the kind of skill up. Because initially, like I said, when I didn't know about the financial side, the investment side, the money, I would just get the project myself, fund everything myself, do multiple funding myself. But I realized, like, man, like, it's, it's kind of my bottleneck is that I lack liquidity because I'm buying everything myself and putting my money in order to expand this. Right. I got to start bringing in junior.
Paul Morris
Partners.
Daniel Rosales
Right. And when you get results, people see that and they say, what's a.
Paul Morris
Junior partner going to bring? They could bring construction expertise, they could bring money, they could bring a.
Daniel Rosales
Deal. So initially, initially, that was the mindset. Okay, they, they have experience in construction or this guy's going to bring money, or they, they have the real estate side. But in reality, the best thing to do is I refined. I'm, I'm. I'm still refining the system. I know what it takes. I know I got the cruise. I know where to get all the material. It's best if they just let me do it, because I'm going to do it better than them. So now for my deal, junior partner, just bringing the money for the deal. I see I can do everything else. That's.
Paul Morris
It. Okay. Because bringing the money for the deal then gives you, it gives you more bandwidth. And now, now I remember this simple velocity of capital. That's what I was saying, velocity of capital. Take, you know, make your money work for you so many times, but.
Daniel Rosales
Velocity. Exactly. And so sometimes people too, even on construction, oh, my family does construction. We do this, we can bring in this. They could come after work or they'll come on the weekends. It all. All it does is slow down the project. I'm trying to do my flip in four to six weeks. That's it. We get in there and knock it out right away. Right. So we're trying to get in there right away and do the renovations, put on a market and still continue to get more deals. So little by little, we're refining the.
Paul Morris
Process. So what is your. Are you measuring progress? Are you measuring progress by how many sales you're doing or what your net income from sales, or are you measuring progress from what's your total amount of money that you're making from your construction.
Daniel Rosales
Side? Yeah, the way I measure progress, I mean, I don't really calculate numbers. I don't calculate how many sales we do. What I do is, are we getting better results? How are we getting better? We do a project, how can we do better? And the thing is, when I say you gotta find your. Your right group of people. Right. Because I always make an analogy in business. Business is war. Yeah. It's a battleground out there.
Paul Morris
Right?
Daniel Rosales
Yeah. You can go to war by yourself, right? Yeah. Or you can get the best.
Paul Morris
Soldiers.
Daniel Rosales
Yeah. And you can go to war with all your soldiers. Right. So you're gonna find those soldiers as you do your business. You're gonna see what you guys better. Some guys are good in construction. They do got good backgrounds and family and stuff. And I'm going to realize that right away. And I can pull them in and make them more of a partner than rather somebody who just a junior.
Paul Morris
Investor.
Daniel Rosales
Right. So the way I measure success is how are we getting better? Are we getting more deals? Are we getting more lead generation? Are my team members getting better? Because yeah, I can do my business well on my own and be successful. Right. But the thing is, like, in order to do a lot and do volume, you need to have a strong team behind you and the foundation, and you need to be able to teach those guys. So success. Every year I'm getting better. I'm getting stronger as an agent, stronger as a individual business person. So we're able to do a lot more. And financially, you know, you can see.
Paul Morris
It. Yeah. Well, that's good. And you know, you're not asking my advice right now, and I'm gonna suggest something, and I'm not sure that. I'm not sure that it is good advice because different. It's different for different.
Daniel Rosales
People.
Paul Morris
Great. All the things that you're doing one of the things I do is I look at working in the business and then working on the business. So, for example, Monday through Friday, I'm so busy, I'm just, like, putting out fires. I'm doing all the things I'm supposed to do. My schedule's packed. And then on Saturday, I take Saturday, not Saturday off, but I. I pull back and I go, okay, you know, where am I relative to my goals and all that kind of stuff? And that's the way I do it. I wonder if we, like, took the whiteboard, because that's what I usually use. Took the whiteboard out and. Okay, Daniel, you know, here's the number of sales you did. Here's the income that we got, that you got from your sales. Here's what your net was. Here's where you're spending money. Here's where you're making money. You know, here's where your investments are. Here's how many you did, you know, here's, you know, where the. Where the expenses went. Here's how much you paid partners. Here's how much you debt and netted for yourself. Do you think that that sort of analysis would benefit.
Daniel Rosales
You? I think constructive criticism is.
Paul Morris
Benefit. And by the way, I come at it with a total open mind. So I'm not saying, like, hey, let me do this like a trick question, you know, hey, here's what I know you really need. But I'm going to pose it like a question. Maybe could this help? You and I have had friends in certain industries. There's one guy in particular there, actually, one guy in particular I talked to who's an influencer, and he is crushing it in terms and. And the only thing he measures is how much influence he has. Okay, so he's like, yeah, the money's getting better. The money's getting better. I know the money could get even better, could be even better than it is right now. And I'm going to focus on that, But I'm not going to focus on that this year. I'm just going to focus on continuing to grow this influence, and then I'll worry about monetizing it later. And that's interesting, because I want. I heard sort of a parallel there because you're like, hey, I'm going to get better at this. I'm going to learn this aspect really well, I'm, you know, money's been a bottleneck here for a little while, so I'm going to try and figure that out. I've got construction pretty much worked out, you know, and just like forget the top level measurement, you know, all in this way. And that could be the answer. Yeah, but I'm.
Daniel Rosales
Wondering. So you hit the nail on the head. So what I do a lot is I focus on the business. I can go get business. Right. But anybody could always get business if you put into work. Right. But you're always going to be like there's only so much time you have. Yeah, right. And not so much energy. You get older, some people get less energy. Right. Or you get family, things like.
Paul Morris
That. Right.
Daniel Rosales
Sure. So I, I'm focusing on the business and focusing on it and mastering it and getting more and adding more tools, more weapons to the arsenal. So that when I do think it's time to blow it up, I'm going to blow it up. And what's the destin. There's no point of blowing it up if I can only get, you know, 5% of that business, right? Yeah, you want to blow it up and get 30% of that business. Right. You don't want to lean off the table. So what I like to do is I do focus on the business a lot and sitting down and going over numbers and seeing how we can do stuff better. Kind of like you're showing is what's working. I do like to do that and I do welcome.
Paul Morris
It. So one of the things, you know, I mean, it's been a phenomenal like afternoon into.
Daniel Rosales
Early.
Paul Morris
Amazing. Yeah, just like part of it's like catching up with you and getting some of that phenomenal energy that you have. That's one of the reasons why I love to do this and learning. You know, again, I'm trying to create this platform so that we can reach out and teach other people. But in doing that, I'm always learning myself. The stuff that just the energetic piece from you is so important and the, and the what your expectations are from your team. But you're leading that pack. You're making sure that you're essentially outworking or you know, outthinking or being a strong, strong leader for, for these people. There's no, there's no question. There's gotta be loyalty and all that sort of thing with it at some points in time. You know, as you go through this stuff, I, I forget that you have a full time job. You know, other people do your full time job and they go home and kick their shoes off and be like, dude, that was a killer. This is, this is, you have a full time job plus doing all this. So that's, that's where that purposefulness is so important. And I use this metaphor of, of smoking. A room is like work and time. And so the work is the smoke and the size of the room is time. And it's like, you know, you got a certain amount of work that's a smoke, and if you got a big room, it'll fill the room. And so there's people like, they don't have a full time job, but you're like, dude, I have a full time job. I got to make the best use of the time. So it's like the room is shrunk, you know, but you're able to accomplish that same amount of work in, in a smaller amount of time. And there's a big, huge lesson in that for sure. But also just getting after it, staying after it, learning, you know, all the aspects to it. Some of the times when you were saying it, I was thinking to myself, well, you know, is that better to pick a lane? Like, you know, don't be a lender and a construction guy and investor and a realtor, like, pick a lane. But you're using this, all this holistic approach.
Daniel Rosales
To. Because they are all leverage.
Paul Morris
It. You're all, they're all, they're all related. And understanding the money piece and understanding the construction piece, understanding the acquisition piece, understanding the realtor piece all does feed that vision. But I do Want to know 10 years from now, like, where do you want to.
Daniel Rosales
Land? I'm gonna, I want to be a law.
Paul Morris
Enforcement. Okay. Yeah.
Daniel Rosales
Okay. I'll still be around. Yeah, I'll still be reserved. I'll still support my troops. We go through a lot. Yeah, man. It's for sure. You know, we have, we have our sense of humor for a reason. All right. But we go through a lot and there are a lot of real good guys there. So I'll definitely be around and I'll be around to help them in their jobs. Right. Helping with different programs and help them with the real estate needs investment. But it's going to be a real estate company. It's going to be a big real estate.
Paul Morris
Company. And do you have like an income? Go like, like, do you want to have a hundred million dollars? You want to have $50 million? You want to have a yacht? Do you want. Is there stuff.
Daniel Rosales
Or. I'm just fascinated in making the systems and wanting to and having a successful company. My thing is, how do you measure success? I'm a simple guy. I'm not very flashy. I just want people around me to be happy, be successful. I want them to be good at Real estate. I want them to have houses, I want them to be comfortable. I want to be able to travel with friends and whenever we want to have our.
Paul Morris
Freedom.
Daniel Rosales
Right. So that's where I see it. And the company will run itself. I won't need to be there. But I'm a workaholic, so I'm always going to be trying to make it better. And that's.
Paul Morris
Right. And you love what you do. I can tell.
Daniel Rosales
That. Yeah, I mean, I get off work and I'm excited. I want to. I want to do it and do more. And I learned that initially when we first started. Like, man, like these agents are doing a lot of business, man, I wish I had more time. I used to make that weak excuse. And then I realized that, man, people don't want to hear that. People want to hear, can you get the job done? And so when people ask me, oh, you, you have a full time job? Yeah, real estate is my full time job. Police is my side job. I love.
Paul Morris
It. That's awesome. Well, thank you so much for sharing all this. I know that this is going to help a lot of people and, and my great hope too, is that the questions, the conversation spur things for you, you know, if there's anything I can do, always happy to help and assist, brainstorm with you, you know, and know that this will be the beginning.
So fire around. I'm asking a bunch of questions and one of them's not on my.
Daniel Rosales
List.
Paul Morris
But. But I want to know, why do people call you the master negotiator of.
Daniel Rosales
La? Master negotiator, la. You know what it's. Negotiating is. It's not all about business. Right? I said, you got to understand people, cultures, what they're thinking. Sometimes the best negotiation is silence, nice, quiet in time, and letting people sweat. I'm not worried about letting people sweat a little bit. Let them make the.
Paul Morris
Decision. Silence to the heavy.
Daniel Rosales
Lifting. Sometimes negotiation is not about who can respond the fastest. Guys, take your time. Let them sweat. Figure all the outcomes, and then don't think about it too much and.
Paul Morris
Just go with the flow. And maybe not being so wed to that outcome, that's what, that's what allows you to do that. I love it. Okay, what's your idea of perfect.
Daniel Rosales
Happiness? Freedom to do what I want, whenever I want. I'm pretty sure everybody says that's pretty cliche, but I want to be. I do want to be healthy. I do want to have a family. I want to be involved in sports, and I want to be able to play sports. With my.
Paul Morris
Kids. What do you most value in your.
Daniel Rosales
Friends? Loyalty. Loyalty and being.
Paul Morris
Spontaneous. What's your most marked.
Daniel Rosales
Characteristic?
I'm a machine. Don't.
Paul Morris
Stop. What do you regard as the lowest depth of.
Daniel Rosales
Misery? I think would be not having no friends or.
Paul Morris
Family. What's your most treasured.
Daniel Rosales
Possession? Time. Yeah, Just time, times.
Paul Morris
Everything. Where would you most like to.
Daniel Rosales
Live? Oof. In this.
Paul Morris
House.
That should be easy. We can work out a deal on that.
Daniel Rosales
One. You know what? I'm a very. I can't stay still. I like to explore all the time cultures. I like big cities. I like the jungle. I like nature. I like being everywhere and anywhere. So my ideal, like would be to have a nice, simple, modern home. Everything I need. But have an ability to travel whenever I want and live.
Paul Morris
Everywhere. What's a talent you'd most like to.
Daniel Rosales
Have? Oh, if I can not get tired. If I can never get tired, man, that'd be.
Paul Morris
Unstoppable. I know you're a good runner, but you climb up this hill, it's a big climb. You're up at the peak of the climb and it's your town below or your people or, you know, family. Non family, but it's your city below. You get to the top of this hill, what do you yell? What do you scream out to my family to all the people.
Daniel Rosales
Below? I don't know. That's a good one. I don't know what to scream out to him. So where you guys at? Hey, come up here. You guys should be following me. You guys are missing out. Thanks a lot. I appreciate.
Paul Morris
You. Really appreciate it. Really great thank you. To Daniel Rosales. Obviously a very busy man. Obviously. As a full time Los Angeles police department officer and also running a real estate team and an investment.
Daniel Rosales
Group.
Paul Morris
Group. Truly an inspiration. Going from hard work and ideas to execution, Daniel is a phenomenal role model for people who want to get into real estate and don't know how to do it. My name is Paul Morris. This is radical wealth plan brought to you by entrepreneur media. And looking forward to seeing you next week with another phenomenal guest, Sam.
Radical Wealth Plan – Episode Summary
Podcast: Radical Wealth Plan
Host: Paul Morris, Entrepreneur Media
Episode: From $30K Job Offers to Real Estate Powerhouse: His Exact Blueprint
Date: April 7, 2025
Guest: Daniel Rosales – LAPD Officer, Realtor, and Wolfpack Investments Founder
In this episode, host Paul Morris sits down with Daniel Rosales, a true example of building radical wealth by breaking traditional molds. Daniel’s story spans humble beginnings, a law enforcement career, and the rise to become a successful real estate investor, agent, and leader of Wolfpack Investments. The conversation dives deep into his exact blueprint—from turning down “safe” $30K corporate jobs, to juggling LAPD shifts with launching a real estate empire, to building a tribe of like-minded investors. Both practical and motivational, Daniel’s journey is offered as a model for anyone seeking real estate success on their own terms.
“I know how hard I work and what I bring to the table… that’s not going to work. I always wanted to do real estate.”
—Daniel Rosales [08:43]
“I consider myself very disciplined… I don’t think my parents ever had to worry about me—because I was always going to do what I had to do.”
—Daniel Rosales [13:22]
“I don’t cold call… I hang out with my friends, get good rapport. I feel like I understand real estate and business more than most people.”
—Daniel Rosales [18:03]
“I want people to see I have a well-balanced life… the most effective way to do business is to create relationships.”
—Daniel Rosales [18:12]
“Now people call me—these are the ones with money, good jobs, who understand real estate. I don’t have to convince anyone.”
—Daniel Rosales [32:54]
“You have to go out there, network, and find someone who’s done it and will show you how… At the end of the day, it’s all on you.”
—Daniel Rosales [36:47]
“Business is war… you can go to war by yourself, or you can get the best soldiers and go to war with them.”
—Daniel Rosales [59:52]
Highlights:
For those seeking to leap from modest beginnings to real estate powerhouse, Daniel Rosales’s blueprint is equal parts actionable strategy, resilience, and purpose-driven leadership—a truly radical wealth plan.