In this episode, Adam and Tom dive deep into the fogginess that entrepreneurs experience when they lose clarity in their businesses. They explore how to clear that fog not with Benadryl, but with truth, intention, and aligned action. The conversation is a powerful reflection on the importance of letting go of excuses, embracing reality, and fully stepping into who you are right now, rather than waiting for the “perfect moment.”

🔑 Key Takeaways

🌫️ 1. Business Allergies and the Fog of Confusion

Just like seasonal allergies, entrepreneurs often go through “foggy” seasons in business.
Lack of clarity stems from resistance to change or trying to force solutions that don’t fit.
The remedy? A dose of honest reflection and intentional action, not more noise or tactics.

🧭 2. Submit to Your Reality

Success lies in recognizing what actually works for you, not what’s trending or “supposed to work.”
Adam shares their journey of discovering that relationship-building, not advertising, is their strength.
For many relationship-style businesses (like coaching or consulting), personal connection is the foundation, not flashy marketing.

❌ 3. Stop Making Excuses

Excuses become self-imposed obstacles. The more you repeat them, the more you believe them.
Instead of blaming external conditions, face the reality: if something isn’t working, fix it or change it.
Tom emphasizes that success requires iteration, not perfection.

🔁 4. Shift From Have-Do-Be → Be-Do-Have

Common mindset trap: “Once I have money, I’ll do more work, and then I’ll be successful.”
New approach: “Be the productive, helpful person now, do the work, and you will have the results.”
Flip the script — identity first, then action, then outcomes.

🔥 5. Be the Coach — Even Without the Client

Waiting for sales before stepping into your role keeps you stuck.
Don’t wait to be the coach, creator, or service provider — start being it now.
Genuinely help people first; the business will follow naturally.

🧠 6. Set the Right Intention Based on Who You Are

Intentions change based on the role you choose to embody: coach vs. salesperson.
Focus on the main thing you want to be, even if you wear multiple hats.
Your roles should serve your purpose — not distract from it.

🌟 7. Live and Express Your Purpose

Tom shares how his life purpose (helping others live better lives) has stayed consistent, even as his roles have changed.
Purpose fuels intention, and intention drives results.
When you veer away from your purpose, you lose energy and clarity.

💬 Quote of the Episode

“Be your purpose. Because if you be your purpose, you will be the intention. You will be the result of everything that you're trying to do.” – Tom

🔄 Next Steps for Listeners

Reflect: What role are you trying to be in your business right now?
Identify: What excuses are keeping you stuck?
Act: Choose one way you can be the person you want to become — today.

Atomic Business Coaching | Submitting to Reality and Being Your Purpose