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If you invest in lead generation, prospects may download guides, register for webinars, and raise their hands, but what happens next? Join host Matt Seitz, Chief Marketing Officer, as he sits down with Owen Brodhead, Digital Marketing Manager of C2P and Prosperity Capital Advisors, to explore the critical systems that turn interested prospects into scheduled conversations. Discover how to build clean lead flows matched to prospect intent, why speed to lead matters more than you think, and how branding consistency across every touchpoint influences trust before you ever speak to a prospect. From adapting follow-up rhythms for different campaign types to using storytelling instead of feature lists, this episode covers the fundamentals for advisors to convert more leads without adding stress or spend.

Resources:

Organic Growth Platform referenced: Catchlight
Educational Workshops referenced: American Financial Education Alliance (AFEA)