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(00:00) - Intro
(03:00) - The start of his journey
(09:47) - How did they go global?
(20:22) - Were US & UK factory standards difficult to meet?
(24:58) - What happened in 2008?
(29:42) - What is ammonia?
(31:37) - Does hair dye slowly poison you?
(33:03) - What ingredients should people avoid in hair colors?
(37:56) - Launching & relaunching gel color & customer service
(48:06) - Indus Valley sales
(50:34) - Did they ever buy fake Amazon reviews?
(52:59) - The story behind launching brow tinting
(1:00:03) - The organic market
(1:02:03) - How easy is it to fake an organic certificate in India?
(1:05:55) - What are natural products?
(1:10:55) - Fake ingredients in the herbal/natural industry
(1:18:13) - Dirty tricks in the natural cosmetics industry
(1:23:57) - Which overhyped ingredients are pretty useless?
(1:25:39) - The skinimalism trend
(1:28:57) - The ingredient that drives sales
(1:32:28) - Top reasons why cosmetic businesses fail
(1:38:16) - Best niche categories to build a cosmetics business in
(1:45:44) - One problem he'd pay to have solved
(1:47:37) - Outro⁠⁠⁠⁠

In today’s episode, we sit down with Mr. Shyam S. Arya, Founder & MD of Indus Valley Organic, to talk about the beauty industry and what really goes behind the products people use every day.

Subscribe for more such conversations.

Follow Shyam S. Arya here:

LinkedIn: https://www.linkedin.com/in/shyam-s-arya-8185442a/

Follow Indus Valley Organic here:

Instagram: https://www.instagram.com/indusvalleyorganicbeauty

⁠

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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About Figuring Out

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.