Ranch It Up Radio Show & Podcast

Episode Summary: "Feeder Cattle Break All Time High Records"

Date: July 11, 2025
Hosts: Jeff “Tigger” Erhardt & Rebecca “BEC” Wanner
Theme: Breaking historical records in feeder cattle prices and key happenings in the ranching industry.

Episode Overview

In this episode, Tigger & BEC provide a comprehensive recap of recent historic highs in the feeder cattle market, highlight market events, and share big industry news. The episode is geared toward ranchers, farmers, and all those invested in rural America’s cattle industry ― bringing timely insight on market trends, certification programs, and record-breaking auction results.

Key Discussion Points & Insights

1. Feeder Cattle Market Explosion

• Historic Records Broken:
  The hosts detail how the Green City Livestock Marketing event in Missouri shattered numerous records:

  • 35 all-time barn records
  • 13 new Missouri state high records
  • 4 new national benchmarks

• Notable Sales:

  • 11 head of 615-pound calves sold for $4.25/lb, marking the highest six-weight steer price in U.S. history.
  • 39 head of 705-pound steers sold for $3.69/lb, the third highest national price for seven-weight steers.
  • Other highlights:
    • 21 head, 433-pound calves at $4.6250/lb (new high)
    • 17 head, 846-pound calves at $3.2950/lb (new high)

  "The event shattered records at every level, posting 35 all-time barn records, 13 new Missouri state high records and 4 national benchmarks." – [01:25]

2. Industry News: Red Angus Association’s Program Rebrand

• The Red Angus Association of America rebrands their feeder calf certification program as “Angus Access,” aiming to:

  • Strengthen market relevance
  • Align with evolving USDA specifications
  • Continue delivering verified value for producers

  "They're excited to announce a major evolution in its value-added efforts, rebranding the feeder calf certification program as Angus Access." – [01:17]

• More in-depth coverage promised in future episodes.

3. Superior Livestock Auction Updates

• Upcoming Events:

  • Video Royale Sale: July 28 – August 1
  • Bighorn Classic Sale: Catalog entries due by August 1, videos by August 8

• Access:

  • Watch sales on Dish Network Channel 997
  • Online: SLA TV or RanchChannel.com

  "Are you looking for true price discovery for your feeder cattle? Look no further than Superior Livestock Auction." – [00:04]

4. Digital Resource for Ranchers

• RanchChannel.com:
  Touted as the “ultimate cowboy-friendly platform” for:

  • Market updates
  • Western events
  • Sale details
  • Product info

  "No need to dig for info on all these different websites—it’s all right there on ranchchannel.com." – [01:06]

Notable Quotes & Memorable Moments

• On breaking records:

  “On July 2, 11 head of 615-pound calves sold for 4.25… making the highest six-weight steer price ever recorded in US history.” – Host [01:31]

• On the growth of digital platforms for ranching:

  "Bull sales, western events, product information… right at your fingertips on the ultimate cowboy-friendly platform." – Host [01:03]

Timestamps for Important Segments

• [00:04] Superior Livestock Auction event and consignment deadlines
• [01:03] Introduction to RanchChannel.com and its features
• [01:17] Industry news: Red Angus Association’s new Angus Access program
• [01:25] Coverage of Green City Livestock Marketing’s record-breaking sale and major benchmarks

Summary

This episode delivers key market intelligence for ranchers, spotlighting an unprecedented run-up in feeder cattle prices, the evolution of third-party certification under the Angus Access brand, and upcoming auction opportunities. Tigger & BEC keep listeners plugged into both market events and industry innovations, all in a practical, boots-on-the-ground style true to the Western way of life.

For more details and follow-ups, visit ranchituphow.com and stay tuned for future episodes exploring these topics in greater depth.