Ranch It Up Radio Show & Podcast

Episode: Lab Grown Meat In Campbell Soup Investigation & Upcoming Cattle Sales
Air Date: November 28, 2025
Hosts: Jeff “Tigger” Erhardt & Rebecca “BEC” Wanner

Episode Overview

This episode delves into two key topics gripping the rural ranching community: a high-profile investigation into Campbell Soup Company’s alleged involvement with lab-grown meat, and updates on significant upcoming cattle sales across North America. Hosts Tigger and BEC keep listeners informed about developments that shape the Western way of life—including market trends, legal updates, and prime cattle sales that set the tone for the industry.

Main Discussion Points & Insights

1. Florida Investigation into Campbell Soup Company & Lab-Grown Meat

• Background: Florida’s Attorney General has opened a formal investigation into Campbell Soup Company.
• Reason: Prompted by secretly recorded audio allegedly capturing a company executive making negative comments about Campbell’s products and voicing concerns over lab-grown meat [01:20].
• Context: This occurs amid heightened attention after Florida passed a law banning the production and sale of cultivated (lab-grown) meat in the previous year.
• Key Quote:
  • “Florida's attorney general announced an investigation into Campbell's Soup Company after secretly recorded audio allegedly captured a company's executive making disparaging remarks about the company's products and expressing concerns about lab grown meat.” (A, 01:20–01:38)
• Official Response:
  • Florida Attorney General James Uthmeyer publicized that, "Florida doesn't do fake lab grown meat and vowed to enforce the law and shut down violators." (B, 01:50)
• Current Action:
  • The Consumer Protection Division is investigating Campbell’s compliance with state law [01:55].

2. Market Outlook & Upcoming Cattle Sales

A. Current Bread Heifer Market Trends

• Observation:
  • Despite volatility on the futures boards and chatter about political issues, tariff reductions, and increased imported beef, the market for bred heifers and cows remains robust.
• Quote:
  • “The bread heifer and bread cow market remains strong both in demand and in prices.” (B, 02:13)
• Timing:
  • This is a crucial period as many sale barns prepare for their major bred heifer runs immediately following Thanksgiving [02:05–02:09].

B. Key Upcoming Ranch Sales

• Keller Broken Heart Ranch “Heart of the Herd” Sale
  • Location: Mandan, North Dakota
  • Date: Wednesday, December 10
  • Offerings: 86 registered bred heifers, 8 leading donors, 12 elite young cows—described as “the absolute top of the herd.”
  • Access: Online bidding via dvauction.com (C, 00:03–00:39)
• Moose Creek Red Angus Dispersal Sale
  • Location: Ranch near Saskatchewan, Canada
  • Date: December 22–23
  • Details: “Selling a thousand head of elite purebred Red Angus cattle. This isn’t just a sale, it’s an opportunity, a chance to bring home the kind of cattle that built a legacy.” (B, 00:39–01:20)
• Princesses of the Prairie Sale
  • Host: Prairie Hills
  • Breeds: Galvey Balancer and Red Angus open and bred heifers, with select embryo and semen packages [02:28–02:42].
  • Format: Online-only sale on DV Auction, with details and videos at ranchchannel.com.
  • Runs: Through Thanksgiving weekend [02:47–02:52].

Notable Quotes & Memorable Moments

• On lab-grown meat and state enforcement:
  • “Florida doesn’t do fake lab grown meat and vowed to enforce the law and shut down violators.” — Attorney General James Uthmeyer (B, 01:50)
• Market outlook:
  • “Amongst the latest political comments, tariff reductions of beef and talk of increasing imported beef, the bread heifer and bread cow market remains strong both in demand and in prices.” (B, 02:13)

Important Timestamps

• [01:20]: Start of discussion about the Florida attorney general’s investigation into Campbell Soup and lab-grown meat concerns.
• [01:50]: Quote and social media announcement from Attorney General James Uthmeyer about fake meat legislation enforcement.
• [02:05]: Updates on sale barns and bred heifer run timing.
• [02:28]: Introduction of the Princesses of the Prairie sale and overview of offerings.
• [02:52]: Weekly recap sign-off and Thanksgiving message.

Closing

Tigger & BEC deliver a concise, information-packed episode with crucial updates on agricultural legislation and the cattle market, celebrating industry achievements and keeping ranchers in the know. The episode wraps up with a heartfelt holiday greeting and reminder to stay connected for more market updates and ranching news.

Holiday Message:
“Have a great, wonderful and blessed Thanksgiving weekend y’all.” (A/B, 02:56–02:58)