Podcast
Rapid Response
Hosted by WaitWhat · EN
The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.
40episodes
Episodes
Newest firstAll episodes
What Ken Burns’ The American Revolution warns us about today
4d ago00:32:29Tap to summarizeAfter a decade in development, legendary documentarian Ken Burns released his long-awaited series, The American Revolution. Burns returns to Rapid Response to share key lessons from the founding of the United States—and the parallels between the revolutionary era and today. He also reflects on his admiration for Lin-Manuel Miranda’s Hamilton, the obstacles he faces in his ongoing quest for truth, and why the pursuit of virtue is as essential to American democracy as the pursuit of happiness.This episode originally aired on Rapid Response in November 2025.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more
1w ago00:31:28Tap to summarizeEvery year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Treseder also gets candid about the brand of Elon Musk post-IPO, what Autodesk's $350 million investment in the next generation of workers actually signals, and what separates a brand collaboration that breaks through from one that just breaks.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →Gina Raimondo’s bipartisan fight for workers in the age of AI
2w ago00:28:34Tap to summarizeThis morning, former U.S. Secretary of Commerce Gina Raimondo launched RAISE US, an initiative to directly confront what she calls America's missing piece: a people strategy to match its technology strategy. Raimondo joins Rapid Response to explain how she built a $500 million war chest, secured bipartisan backing, and signed up launch partners from Bank of America to Anthropic before the ink was dry. She also makes the case against the two most popular answers to AI displacement — slowing down development and Universal Basic Income, and explains why neither will actually work. What will? A collective reinvention of how America trains, transitions, and values its workers. The window, she warns, is narrower than most people think.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →$300m in year two. The controversy came free, with David Protein’s Peter Rahal
2w ago00:20:43Tap to summarizeDavid protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Rahal also revisits his $600 million sale of RXBar to Kellogg and what he learned about keeping your edge after a defining win.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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IBM’s $10 billion bet on what comes after AI
3w ago00:41:28Tap to summarizeWhile many tech companies race to build ever-larger AI models, IBM CEO Arvind Krishna sees the future differently. Speaking with host Bob Safian before a live audience during New York Tech Week, Krishna explains why enterprises are overcomplicating AI adoption, what kinds of risks leaders should be taking right now, and how to weigh AI's costs against its benefits. He also shares why IBM believes quantum computing will reshape the next era of technology.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →The U.S. at 250: The case for reckoning and rebuild, with Ian Bremmer
3w ago00:31:37Tap to summarizeAs America hurtles toward its 250th birthday, the world is watching. Ian Bremmer, Eurasia Group President and PBS host, joins Rapid Response to give his unvarnished read on the state of Brand America. He shares how he’s advising business and political leaders around the globe, why he believes the US is overdue for a revolution, and what the widening gap between American wealth and American opportunity means for the country's standing in the world. Bremmer also reveals the defiant way he plans to celebrate July 4th, and makes the case for what it will take to extend the great American experiment another 250 years.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →U.S. Soccer CEO: The unseen stakes of this World Cup
4w ago00:24:43Tap to summarizeThe World Cup arriving on American soil isn't just a moment. For U.S. Soccer Federation CEO JT Batson, it's a launchpad. Batson joins Rapid Response to reveal what’s on the line for the US men's team, where things stand with Coach Pochettino's future, and why this tournament is nothing like the last time America hosted in 1994. He also makes the case that winning a World Cup and growing a soccer nation are the same mission — and that the flywheel connecting pro leagues, youth development, national teams, and community access is finally starting to spin. Whether you've got World Cup fever or not, Batson's vision for building a winning culture from the ground up is a leadership story worth hearing.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden
4w ago00:32:06Tap to summarizeAs the World Cup kicks off this Thursday, scrutiny surrounds ticket prices, disrupted fan travel, potential ICE activity, and FIFA’s murky dealings. ESPN Global Sports Correspondent Sam Borden has covered this tournament from Brazil to Qatar, and he joins Rapid Response to break down the USA's real chance, what Iran's presence on American soil actually means, and whether hosting the world's biggest sporting event is a blessing or a liability right now. Plus, Borden makes the most passionate case you'll hear for why the World Cup matters more than any scoreline.Correction: A government official proposed that Brazil’s Arena de Amazonia be used as a detention facility, but that plan was never enacted.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Pioneers of AI: How fast can you upskill in AI? We did a sprint to find out.
Jun 600:34:06Tap to summarizeWe all feel the urgency: learn to use AI, or risk falling behind at work. And we all know there's an upside: AI can reduce tedious tasks, streamline operations, and boost output. But knowing is half the battle (maybe even less) and implementing AI needs to happen across an entire organization. So what does it take to start?Well, here at WaitWhat (the company behind this podcast!) we paused all operations for three days to find out. From editorial curation to visual design to event planning, we split into teams for an “AI Sprint.” And this Pioneers of AI episode takes you to the starting blocks on the track with us, as we test new tools, discover their limitations, and find where AI can deliver on its promise.Learn more about Pioneers of AI: http://pioneersof.ai/Follow Pioneers of AI on all channels: https://linktr.ee/pioneersofaiSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcribe →A radical fix for the broken book business, with Madeline McIntosh
Jun 500:29:15Tap to summarizeThe book industry has a problem, and it isn't a lack of content. Madeline McIntosh spent decades navigating publishing's biggest upheavals, from the e-commerce revolution at Amazon to leading Penguin Random House as CEO. Now she's betting that the whole model needs to be rebuilt from scratch. She joins Rapid Response to explain why she walked away from one of the most powerful seats in publishing to co-found Authors Equity, and what a small startup can do that a global giant simply can't. McIntosh also takes on AI's limits as a creative force, explains why BookTok is rewriting the rules of the marketplace, and makes the case that in an age of scale, hyper-focus might be the most powerful competitive advantage of all.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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