Podcast
Rattle & Pedal: B2B Marketing Podcast
Hosted by Jason Mlicki & Jeff McKay · EN
Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.
30episodes
Episodes
Newest firstAll episodes
Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next
Mar 1300:33:07Tap to summarizeHow should professional services firms decide where to expand next? This episode explores the “where to play” paradox and the strategic criteria leaders must evaluate before pursuing adjacencies. The post Navigating the “Where to Play” Paradox: How Firms Decide Where to Grow Next appeared first on Rattle and Pedal.
Transcribe →From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon
Feb 2000:48:38Tap to summarizeWhat separates thought leadership from revenue-generating insight? Matt Dixon explains how to build and scale commercial insight in professional services. The post From Thought Leadership to Commercial Insight: How to Scale What You Know with Matt Dixon appeared first on Rattle and Pedal.
Transcribe →Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era
Jan 2300:42:06Tap to summarizeSeven clear-eyed predictions on how AI is reshaping professional services—and what firm leaders need to do now to protect relevance, reputation, and growth. The post Seven Strategic Shifts Professional Services Leaders Can’t Ignore in the AI Era appeared first on Rattle and Pedal.
Transcribe →A Peek Inside Accenture’s Reinvention Research with Francis Hintermann
Jan 900:34:23Tap to summarizeAI isn’t just another technology wave. Francis Hintermann, Global Managing Director of Accenture Research, joins us to explain why “Reinvention”—not digital transformation—is now the defining strategy for growth and relevance. The post A Peek Inside Accenture’s Reinvention Research with Francis Hintermann appeared first on Rattle and Pedal.
Transcribe →The Most Overrated Marketing Metrics, And What You Should Measure Instead
Dec 1900:46:06Tap to summarizeMost firms track the wrong marketing metrics. Jeff and Jason break down what’s overrated, what actually drives growth, and how CEOs should rethink measurement. The post The Most Overrated Marketing Metrics, And What You Should Measure Instead appeared first on Rattle and Pedal.
Transcribe →Resurgence of Media Relations in the AI Era with Offleash PR
Dec 500:38:27Tap to summarizeAs AI changes how buyers find and trust firms, Robin Bulanti and Kelly Indrieri from Offleash PR explain why media relations is once again a critical driver of visibility, credibility, and growth. The post Resurgence of Media Relations in the AI Era with Offleash PR appeared first on Rattle and Pedal.
Transcribe →The Winning Elements of Distinct and Valuable Thought Leadership
Nov 1400:44:17Tap to summarizeJeff and Jason unpack what separates outstanding thought leadership from content—and how to create ideas that shape markets, not just conversations. The post The Winning Elements of Distinct and Valuable Thought Leadership appeared first on Rattle and Pedal.
Transcribe →Capturing Value in the AI Agent Era: How Firms Can Compete and Win
Oct 3100:50:15Tap to summarizeWe break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation. The post Capturing Value in the AI Agent Era: How Firms Can Compete and Win appeared first on Rattle and Pedal.
Transcribe →2026 Marketing Priorities for Professional Services
Oct 1700:39:15Tap to summarizeIn this episode, Jeff and Jason outline the top marketing priorities for 2026—expanding your firm’s Performance Envelope, rethinking brand, and competing in the AI era. The post 2026 Marketing Priorities for Professional Services appeared first on Rattle and Pedal.
Transcribe →Winning the AI-Search Game
Oct 300:41:28Tap to summarizeTraditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game. The post Winning the AI-Search Game appeared first on Rattle and Pedal.
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