One of the most popular questions on my REACH OR MISS podcast for entrepreneurs is the question about the biggest, most critical failure with customers.

I often think about my biggest failure with customers. It was when I promoted my online course. Five years ago, a short while after I started my podcast for entrepreneurs, I decided to create an online course for entrepreneurs and teach them the secrets of entrepreneurial marketing.

I invested in a rather expensive online course to study how to create my successful course. I learned every aspect of creating the course, and I studied four different ways to promote my course. The expert I learned from about creating an online course had a very clear recommendation about promoting the online course: he warmly recommended not using webinars to promote and sell my course. Webinars are too complicated, he said, and you should use a better, easier way to sell your course. But I didn’t listen.

I listened to another mentor who was a great believer in webinars.

On my first webinar, I had 25 participants and not one sale. I had 12 participants and not one deal on the second webinar, and on the third and last webinar, I had 4 participants and not even one sale.

You got it right; my webinars were a total failure, and although I tried again two years later, I didn’t manage to use webinars to sell my course.

The reason for my failure: I didn’t focus on the one most important challenge of selling my course. Instead, I wasted a lot of energy and time learning how to make webinars.

It took me a while, and I found a different successful way to sell my courses. But this was a fundamental lesson for me.

In today’s episode, I chose to focus on the stories of six successful entrepreneurs who shared with me the stories of their biggest failures and what they learned from them. Failures are an excellent opportunity to learn. Don’t be afraid to fail; dare to win!!

Khaled Maziad is a marketing consultant who specializes in the Psychology of persuasion and high-ticket sales.

He helps coaches transform their uncharged-non-monetary offer into a high-ticket one without having Tony Robbins like Brand.

He shares his story on struggling to give away his stuff for free to charging high-ticket offers and helping his clients from all around the world do the same.

He is known as the Copy & Messaging Alchemist. He has been featured in FOX as one of 21 Entrepreneurs You Need to Know About in 2021.

He has also been featured in ANLP, Fox, CBS & NBC. Khaled is a professional member of ANLP International CIC, a certified Master of NLP, and holds a degree in Civil Engineering.

Before becoming marketing, Khaled ...

Ep. 259 – The biggest most critical failure with customers

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