Brought to you by ProServeIT - Unlock your organization’s digital future | Microsoft Canada - Empowering organizations and people to do more with technology.

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Eric Sugar is the President of ProServeIT, an IT consulting company with 20+ years of experience in digital transformation and technology advisory for various organizations across North America. Eric is joined on this podcast episode by Michael Thibodeau, Director of Sales & Strategy (Azure) - SMB, Startups & High Growth at Microsoft Canada. Michael is also the host and creator of Pitch Please, an engaging podcast for startups, innovators and tech lovers.

In today’s podcast episode, we discuss:

* The importance of connecting and learning from diverse startup stories.

* The potential and impact of AI/data or AR/VR.

* Challenges and rewards of supporting startups with innovative ideas.

* Highlighting the ways AI is integrated into businesses and industries.

In this episode, we cover:

(00:00) Introduction

(00:58) Michael’s background/passion

(03:25) How passion and processes comes together

(06:48) Favorite startup in the Canadian space

(09:16) People, food, and being connected

(10:16) Upcoming technology to be excited about

(12:40) The impact of Augmented Reality/Virtual Reality in the workplace

(20:20) Book/podcast recommendations

Referenced:

• Startup challenges and rewards: https://www.process.st/startup-challenges/

• The Role of Food in Building Connections and Relationships: https://www.tnlcommunityfund.org.uk/media/documents/ageing-better/Ageing-Better-Role-of-Food-in-Building-Connections-and-Relationships.pdf?mtime=20211213115152&focal=none

• Lessons from Leaders of Generative A.I. Startups: https://www.inc.com/peter-cohan/these-generative-ai-startups-offer-4-lessons-for-leaders.html

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