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A
If you had told me seven years ago that we'd be working with a few hundred clients across the country, that we'd have 30 different team members helping to support those clients, that we would have about a billion dollars in assets that clients had entrusted to us to help them manage, I would have said beyond a shadow of a doubt that you are out of your mind. That is not going to happen. I was very happy at my old firm prior starting Root. Never saw myself going anywhere. Yet here we are. And so, Ari, what we're going to do today is we're going to tell the backstory of both how Root came into existence, how you and I met, how we've grown, what we've grown, and what that ultimately means for the team here, for clients that we serve, and hopefully for the industry at large. This is another episode of Ready for Retirement. I'm your host, James Canal, and I'm here to teach you how to get the most out of life with your money. And now onto the episode.
B
It's going to be a special episode and this was prompted by your guys comments. So, yes, we look at those and we appreciate them. We have a really special announcement and that we have a name for the show officially. I'm going to tell it to you guys all in one second, but I have to shout out some awesome names that came through that we heavily considered. We saw someone say, you should just call it Retirement Made Easier. Discussion About Dollars, Curb youb Volatility, A reference, Curb youb Enthusiasm, the JNA Show, Twin Minds. Lots of awesome comments. So thank you guys for leaving those. We are going to call this Root Talks. And it would not be right to start Root Talks without the story behind how Root got founded. So that comment was Left by Allen Young159, who says you guys should do a video on how you guys met, how Root came about, the challenges of building up the business. I'd find that interesting. I think you will, Alan.
A
Yeah. Well, if you find it interesting, we're happy to tell it. I will say one more thing, that we are now going to host this channel or this video on a root specific YouTube page. So, Ari, you and I both have our individual YouTube pages where people follow us. And one of the reasons we started doing this podcast was so many people said, wait, Ari, you and James work together? I had no idea. I followed you both independently. So really cool to see that you're both at Root. And so this is going to be on the root YouTube channel. So make sure wherever you're listening to this Go subscribe to the Root YouTube channel. The Root Financial YouTube channel. Let's tell the backstory. And I'm trying to figure out, we're trying to figure out how do we do this in 15 to 20 minutes because the story is long and it's got this crazy plot, twists and twists and turns, but we're going to keep it high level and share how this came to be because it has been quite the adventure and some cool things that we get to do. But seven plus years ago, I was not at Root. You were not at root. Root was not a thing. I was working as a financial advisor for another company and great company, learned a lot, enjoyed the work I got to do and didn't ever see myself doing anything other than continuing to be a financial advisor at that company. So thought honestly, it was weird to say as a 28 year old at the time, I did not ever see myself working anywhere other than that I saw myself as just wanting to be a great financial advisor for my clients and probably spending the rest of my career there. Then one day, and this is a long story that at some point, if people are interested, we'll have to tell, but it's a, it's, it's a, it's a fun, wild story. But one day I was asked to resign out of seemingly nowhere and was asked to resign in, which meant that my dream of working here forever was just a dream. It's not actually going to happen. And in retrospect, one of the greatest things that ever happened because as painful as that was, what that prompted me to do, what it forced me to do, was say, why am I actually doing this? Why am I actually in this industry? I've been doing this my whole life. Post college, I felt like I was pretty good at it. And so I did start to think about that. A lot of introspection, a lot of time to think of, am I actually doing this because it's what I love most and what I want to spend the rest of my working life doing, or am I doing it because, you know, it's easy to be good at something and you get in a rut and it just seems scary to ever do anything other than that. So it was why am I doing this? And I remember I just spent a whole day. I live in a city called Cardiff, California. Cardiff by the sea, North County, San Diego area. There's this awesome campground near us called San Alejo. Campgrounds and members taking a day and just journaling, journaling about everything. Do I want to do this for the rest of my life. If so, what do we want that to look like? If so, how could we make Root very different than what traditional financial services have looked like? What are the types of people that I would want to do this with? Do I want to do this with other people, or do I just want to do this by myself and serve a handful of clients and keep things really lean and efficient so I can live a great life with my family? Family. So there was just a lot of introspection, a lot of reflection. And that, ultimately, is what gave birth to Root, is three months after being asked to resign from my previous company, I said, this beyond a shadow of doubt, is not just what I want to spend the rest of my career doing, but is the best career maybe in the entirety of the world, in terms of how, honestly, fun it is, in terms of the impact you get to have, the transformation that you get to be part of when you're working with clients for long periods of time. The. The mix between the critical thinking skills and the application of that to real, real life scenarios. And so walked away from that saying, yes, I hope to do this forever. And beyond that, I don't want to just do this by myself forever, but I want to surround myself with a great group of people that are highly ambitious, that do have the same values, that do have the same desires, both for themselves and for the impact that they want to see with their clients. And Root started three months later. Here we are seven years later from the start of Root, and right about that time, right about the time the route was starting, Ari, that's where our paths first crossed.
B
Yeah. A lot of people go, well, I did some research, and it looks like, Ari, you're from Malibu, California, and James went to Pepperdine, And I didn't see either of you guys in that Zoe 101 show. So maybe your paths crossed after that. And I say, you're right. Neither of us were in that little children's TV show. But that's actually not how our paths crossed. And when I was at a Starbucks in Santa Monica, I was reaching for a charging little station, and some guy helped me out, and we had a little conversation, and we had. It was very loose, but I told him I was in finance, didn't know exactly what I wanted to do. I was in college. And he said there was this really impressive guy. I wasn't that close with him, but lots of people talked about him. And I was like, sure, there's, like, lots of impressive people out there. And he's like, no, really, like, it might be worth reaching out. So I knew nothing about James other than saying, you know, this guy randomly I just met in a Starbucks in Santa Monica says, you're impressive. So I sent him an email saying, look, I really don't know anything about you. You look like you're a smart guy. You've got this certification at a young age, so is it worth the conversation? And at that point, I knew nothing about what I wanted to do. And it's still the best email I've ever sent because it's led me to where I am right now. What I want to dive into in more detail, James, is how many people say, I'm going to start something that's different. And they say that, and then it becomes just another financial company where it's just, yep, we're going to talk investing, but no purpose and no actual, like, okay, what else am I going to think about when it comes to retirement planning? So right now we have a head of people and culture here at Root. Not everyone would think a financial company would have someone like that. So want to go deeper, certainly into the. Okay, what was the vision? You were at the campground and you thought, yeah, I want to do this on a bigger scale than just me. How did you think it was going to be different? What was your plan there?
A
So part of it is you don't know the future until you start living into it. But it's always important to kind of have that North Star of what are we going for? What are we working towards? And some of the actual decisions and details along the way will become clear as you start moving towards that. But I think that whenever you start anything, this isn't just true for Root. This is true in general. It's way easier to start something that's been done before because there's a playbook. Okay, I can just look at what those people did and just copy that, or I can see what this consultant says to do and copy that, and you can do that, but then you're just going to become like every other company, like every other firm. I didn't want to do that because this the industry. I just told you. I think that this, the impact that you can have in this industry is so incredible. When you see real lives transformed in real ways, it's incredible to see that. But this industry isn't necessarily known for being super cutting edge in terms of the way it does things. A lot of this industry is still just people selling stuff. A lot of financial advice is, you know, I call myself a financial Advisor. But all I'm doing is selling you a product. I'm just selling you a mutual fund. I'm just selling you a life insurance product. And that, that's not what we wanted to do. You don't need. That's not transformative. That's just transactional. And so what it came down to is I remember thinking that. And this even goes back beyond starting root to my early experiences with money and what my parents taught me and things that I saw is money has the power to change everything about your family, for good or for bad, depending on how it's used. And so money is one of those things that I think oftentimes we think of, well, here's my life over here. And then kind of like the money is the things I do on the side, but it truly is fully integrated, fully holistic. When you talk about overall wellness, you know, people, it's. You'll talk about physical wellness, you'll talk about mental wellness, spiritual wellness, whatever it is. And then we kind of think it's like money is something different. Like it's in its box to the side. And money cannot be separated from anything in our life. Not because our portfolio and our savings account needs to be, I don't know, prioritized to the same extent that our physical health or mental health or anything like that does. But that is what enables us to pursue everything else. And that's not just what enables us to pursue everything else. If we don't have it or if we manage it poorly, it's darn near impossible to focus on everything else. It's one of those things that, you know, like air, you know, you don't know how much you appreciate it until you don't have it. Well, finances, you don't know how much it matters until it's managed incorrectly, until you make a major mistake, until something happens. And that's all sudden all you can think about. So it was this sense of how do we use money as a tool to help people live more purposeful, meaningful lives? How do we use money as a tool to help people get the most out of life? So it doesn't matter to us how big our portfolio grows, how much money we save in taxes, how many cool estate planning things we do, if we never actually translate that into my life was now better because of these decisions that I made. Who cares at the end of the day? So how do we connect the two of starting with, purpose of starting with? What does an ideal life look like? And then let's be the best possible financial Advisors, tactically speaking, to design the portfolios and tax strategies and everything else that goes along with that, but only in service to or in support of what actually matters. And so that became the North Star, like I said. And as we've grown, this. That's changed in terms of how do we pursue that. But that's what we're always pursuing.
B
So that first conversation, you touched on a few things. One of selling products, which is really what I was doing. And when. When I first emailed you, James, you probably remember, but you were actually giving me guidance on, hey, yeah, that company seems like it's a good company. I don't know if that's exactly what you want to do the rest of your life, but, you know, it's a job and it's going to pay you something. And at that point, I graduated school going, look, I want to have my own financial independence. And you didn't say it was horrible. And I was looking up to even at that point from someone who recently left a job going, okay, well, he's got more experience. I'm going to listen to this guy. And so here I am working a job. I didn't love it. And I would email you every three months, maybe every four months, going, hey, James, any update? Like, can you hire me yet? Do you need any help? What's the latest? And you'd be like, hey, man, like, I don't know. I'm still trying to grow this thing. And I'm thinking about, I want to do it right so I don't do it too quick. And the last thing I want is to hire you and then have to fire you a month later. And I'm like, I'm even cool with that. No, I didn't say that. But I was like, look, I really want to be a part of this. I just get a feeling. And you were really nice because of who you are, but you never really questioned, like, hey, Ari, like, why do you want to join this so badly? And the truth is, here I am working at a company that I thought was okay, but I thought, hey, I'm talking to advisors all day, every day about mutual funds, about ETFs, about SMAs, about investment products. And all these advisors are asking me when I was at my role, going, hey, how much is this going to pay me? And I say, I don't understand the question. They say, yeah, well, if I were to offer this potential product to my client, what's the commission? And this, I go, hey, don't you want to know, like, how well We've done or anything like that. And I didn't feel a trust feeling with these advisors. And I thought of my parents, and I went, maybe they have an advisor, and maybe they're doing this. And, like, hey, what's ethical and what's not? And I got just a feeling of complete integrity beyond competence from you and went, look, this is a guy that maybe I could be wrong, but I think this guy is a good dude who knows what he's talking about. And I'm going to take a flyer. And at that point, you eventually. What was that three years later? Something like that. You said, hey, I think I'm ready to hire you. I don't know 100%, but I think I'm ready. And I drove down for a year from Malibu to San Diego, and I loved doing it. I would listen to your podcast in the car on the way to sitting next to you every day for a year, and it was just epic. Just here. But it wasn't what we have today. So maybe it would be cool to tell people a little bit about, like, hey, did you just start? And was it the YouTube channel and the podcast or, you know, how do we even grow? The question here from Alan was, what were the challenges of building up the business? Any thoughts there?
A
Yeah, a few thoughts. And I don't think you intended it this way, but you almost, four years ago, like, forced my hand a little bit. You know, I was the first two years, three years, I was trying to build something. I was trying to say, okay, I got to make this thing profitable. I've got to make this thing something that could support me and my eventual family. And I remember you impressed me a lot from day one. I almost didn't respond to your email because you emailed me, I don't know, a few weeks into starting root, when I had no money to bring on a team member, I wasn't planning to start root. So it wasn't like I was in this awesome position with tons of cash to just be like, yeah, I'll bring on whatever. I did respond, and we had a conversation, and I said, okay, okay. This is someone that. Going back to my experiences, journaling all that. It's like, this is the type of person that fits what I would be looking for, someone that wants to build something, someone that's in this for, you know, not just the paycheck, because you could have made a lot of money where you were. You were doing really well. You had a path to do really well there. You just. Your heart wasn't in it, you didn't love it. You didn't think it was the right thing. So much so that you're like, hey, I'll come. Like you were taking a pay cut to come and work and have no idea if this thing was going to work or not. But what I do remember is, yeah, you. You would check in with me every few months. You would drive down just to shadow me all day and say, hey, what is it like to work? Can I take you to lunch? And just like, when I say drive down, I don't mean drive down 15 minutes. I mean drive two and a half hours, super early in the morning, just to sit in a chair behind me, kind of seeing, what does it look like to a day in the life. Take me to lunch, continue doing it after that, and drive back another two and a half hours, probably more in traffic. So it was like, this guy is committed. And I remember one day you're finally like, look, I'm going to make a change. I've talked to some other firms. They're all great. You know, they've. I have offers, so I have, like, there's an intent that they will bring me on. But I want to talk to you first, James, because if we could make something work, like, this is where I want to be. And so I remember thinking, okay, like, I. I can't be dumb. Like, I cannot let this opportunity pass. I still felt like, you know, anytime you hire your first team member, it's a little scary because it's like, what if this doesn't work financially because of the relationship, whatever it is. But I said, okay, let's make it work. And obviously, it was just awesome. But those early days, it was. I think the podcast had started. So the first podcast I started was with another advisor. From the standpoint, we said, let's just start something. How do we reach a lot of people? How do we do something that adds a lot of value? And I started another podcast back in 2019 with another advisor, just talking about common questions we get from clients. And then we just go back and forth, kind of like you and I are doing here, of perspective. Where do we see eye to eye? Where would we see differently? And we just. We would release that. And then that kind of evolved into the Ready for Retirement podcast, which has evolved into the YouTube channel, which evolved into you doing a podcast, you doing a YouTube channel. But those early days, I was in San Diego, you were up in Malibu. We had a co working space that we got, and we were working out of a. I don't even know how big the room was. Maybe 120 square feet, maybe, maybe less. I have no idea. And it was just, hey, come down and let's figure this thing out. Let's start to build a system and a structure that can grow with us as we continue to grow the team. And now there's, you know, four years later, as of this recording, 30 team members. There's hundreds of clients all over the country. There's a lot of assets entrusted to us by these clients who are attracted to that mission of not just building my portfolio forever, but how do I get the most out of life with my money. And it's a ton of fun doing it and lots of really cool things to come.
B
For those of you listening right now who are like, hey, I want to know, like, what's the latest with Root and how are you guys actually, like, implementing this? Because this is more of the story as to how Root has become Root. We did a master plan where we just put out exactly like, hey, here's how many people are reaching out and here's like, PNLs and like us going into detail as to, like, why we have low overhead and how that actually impacts you as clients. But a lot of you listening right now want to work at Root, and we've seen your names come through from applications. Others of you are going, well, I want to work either in some capacity with Root, but we don't really know how. But it just feels like you guys are different. This is something that I feel really is the difference, which is we like doing it. If we were building this because it was our job, I think we still grow. I think it would still work, but it wouldn't be the same. To the point where when people reach out part of the process here, and I'm one of the people that takes the first call, it's, hey, what is the plan in terms of like, what do you want to do in retirement? And some people are like, I don't understand the question. I'm like, yeah, what are you going to do? You probably haven't seen your wife in 30 years. You want to re date her? And they're like, oh, I thought you going to tell me if I should like, buy Apple or Microsoft. It's like, no, it's way deeper than that. So when you were thinking about Root and the vision and purpose and how this, what was the number one like, oh, this is what I'm going to do so it doesn't become like a traditional finance financial company.
A
Well, I think that there's several things I'm trying to even think. Like, which was the most impactful? Even going back to that time I just went to the campground journal. Like, I just finished reading a book called Living Forward, which when someone recommends what's the best book for financial planning to read, I recommend that book. And it has nothing to do with financial planning. It has everything to do with how do you envision your future? I mean, literally, it says, like, imagine you're at your funeral. People that are meaningful to you there. Like, your wife's there, your kids are there, God's there, co workers are there, neighbors are, like, what are people saying about you and the way you lived your life? And then back into like, hey, what can you. I mean, I read the book. I won't try to summarize the whole thing here, but I think that that's always been a personal thing to me is like trying to live life by design, try to live life purposefully. I'm not perfect by any means, but how do. How can I be really intentional about the things that I'm doing so they align with the outcome that I'm looking for? And not outcome from a. Like a Monte Carlo probability of success outcome, but like, to have the relationship with my wife that I want to have, to have a relationship with my kids and friends and community, like, all these things and it's okay, well, how can we take that to clients as well? Now, obviously, like, there's a depth to that that is very individual and it's very much a personal thing. But how can we be guides to help clients organize their thinking and think about the right things? You know, every single advisor at Root is incredible at what they do, is just world class when it comes to their ability to do the financial things right. That's not why people should come to root. People should come to Root when they want someone to help them prioritize and focus on the things that can't be quantified on a balance sheet, in a portfolio, in an asset allocation. So we can say, how can we become the. How can we transform the financial success that you've had and turn that into life success, turn that into the future that you want to live. And not just the future starting years from now, but the future starting today. How can we start doing that so that you can focus on the things that you want to do? Going back to what we said earlier, using money as a tool as opposed to the money being the thing that we're all about that justifies our existence. It's no no, money's not the thing. Money is a tool. Money is the thing that supports the thing, which is the way that we want to live our lives. So I think that was always embedded in the fabric of the way that we work, because it's always been a big part of who I am. I think it's a big part of how a lot of people here operate. And that just is becoming more and more, I guess, systematized and structured as we grow to say, how can we continue taking that to as many people as possible?
B
You know, it's why I joined. I was like, look, there's a feeling. And I can't exactly quantify this feeling, but growing up with me, I grew up in Malibu, so a lot of people will think, oh, you kind of had it easy. And money, everyone had money. I go, there was money around me. I wanted a job so badly out of college because I wanted financial independence, because it felt like money only led to stress in my household. I felt like there was. There was never enough. My parents made great money. They make movies. They were artists. There was absolutely no structure around money. And so this concept that there'd be a financial plan, I. And I will admit this, and I do constantly in my videos, I'll say, look, I didn't have a Roth IRA working at a financial company because I felt like if I asked that question, it was like, oh, how could you not know this already? So I wanted to go, okay, where can I work where I can really make a difference and make people not feel the way I felt growing up? And I know you have a similar story, different, but you have a story where you are sharing, hey, there wasn't financial literacy. Then all of a sudden there was, and you became an advisor. But it's not like you woke up or came out of the womb going, I'm going to be a business owner and I'm going to manage, you know, 30 people I love. And I think this. You know, there's a lot of ways we could, of course, end this, but when you're. When people think about you right now, they think, James, founder of root probably getting 10,000 emails a day managing 30 people. What do you tell people when they're like, hey, how do you manage everything going on and the growth and you guys are at a billion dollars and this, like, how do you do this as a business owner?
A
When I started Root, it was very clear to me I didn't want to manage people in the traditional sense. Managing implied the sense of, like, holding people. Hey, how many Clients do you talk to today? Did you hit your targets today? Do this, do that. I wanted people that were self starters, people that had the same desire and passion for this, people that were incredible at what they did. So that, yes, the team there, there needs to be this vision and this guidance what we're pursuing. But we have a team of self starters who are incredibly good at what they do in the system is what essentially, I guess, manages all of us in terms of like directing where our energy should go, how we should be working, what we should be doing. So there's all kinds of things that we've done at root to do that. But no, I think that I don't feel like I manage anybody. I feel like I get to work with 30 of the most brilliant people I know, all uniquely qualified in very different ways to say, wow, we can take all these talents and skill sets and harness them to create something that's really special. We talked about this a lot on our master plan. The goal here is not just to say, we just want to grow a big firm and then sell it one day so we can retire and play golf. That sounds, that sounds really boring to me. Like I would. What sounds fun and exciting is building something that creates impact. And a big part of that is, yes, impact for clients, but it starts with impact for the team. And how do we, how do we create the best thing that we can ultimately do for clients, both current clients and future clients, is build the best possible place for the smartest, most caring, most compassionate people in the world to come and say, this is where I want to spend my career. Because I'm going to be developed, I'm going to be taken care of, I'm going to be given a place where my skillset and drive can be encouraged and supported. And I want to stay there for the rest of my life. Like, that's the best thing we can do for clients, is have a place that attracts the best people and is a place where the best people can call home for the rest of their lives. And so that's a big part of my focus now is how do we create that environment that, that brings in the best people, which then allows us to deliver the best possible advice for everyone.
B
I know we could do four more hours and we will. We're gonna do four more. No, we're not. But we want to make sure whoever's listening right now, this is something I did not have to join. I chose to. And it was the best decision I've made. I imagine you've told Yourself. Hey, I'm so glad I started Root. And we had no idea it would become what it's become. And we say it because it's true. It's like, hey, we are just getting started and our goal is to help as many people as possible, whether you're working with Root, whether you're in our academies, whether you're just reading the newsletter, wherever you are in your stage of life. But anything else, James, you want to share with everyone about how you founded Root Challenges? Anything else?
A
No. I mean, I'll tell maybe my personal story later, but, like, my parents are the hardest working people I know. Like, they and like, did everything right when it came to effort and the love and the support they put into raising a family and trying to take care of things and finances. But it was like, unless you have that structure, unless you have that sense of how do we direct what we're doing, there's not going to be that sense of financial peace. You're not going to be able to use your finances as a means to support what matters most to you. And so, you know, going back to your story, maybe I'll tell more of the personal story at a later time. But it's like, that's why we exist, to help really great people who want to do great things, who love their families, who love their communities, who love the world around them and just want to be able to experience it and support it. How can we help with that? And you know, I don't know when people are going to be listening to this. Obviously this will be released at the end of 2024. People might be listening right when it gets released. They might listen months from now, years from now. But one of the things you and I just met recently to talk about, how can we expand upon what we're doing going forward? We have the individual YouTube channels. We're now going to be doing this Obviously, root focus YouTube channels. We, the goal is like, bring on other team members, let people see what's it like at Root. But we also have our personal social media pages that you've been doing a good job of being active on. I haven't been on Instagram in six plus years and you know, we talked about, hey, let's, let's, let's get active there again. I didn't even know how to use. I feel so, I don't know, felt old trying to get back on there because, like, I don't even know how to post anything anymore. But. All right, where can people find you? Because I think that's A big part of what we want to do is get connected with more people in more places.
B
Yeah. Early retirement, Ari. So early retirement, Ari. That's where you can find me on Instagram and you can also just search my name on LinkedIn. My name is Ari Taubleb. I've gotten Teletubby Tabooli. Rough childhood. Okay. No. So it's Tau B L I E B and that's just to follow personal things. And I'll share everything from the soccer that I do. I own a semi professional soccer team. Should I do that? Absolutely not. But I don't want to wait and purchase that when I'm 40 and I could have more time with my brother. And good luck quantifying that on a spreadsheet. I know, James, you have your Instagram where you'll be posting lots of different cool things. Family, work, etc. Is that just James Canal, I believe?
A
Yeah, I'm looking at it. Right. James Canal. So, James C O N O L E on Instagram. Follow me there. LinkedIn. James Canal. Follow our company page, too. So if you're on Instagram, it's Root Financial Partners. There's a company page. Right. I say that because we're going to be doing a lot more on there. We really prioritize a lot on YouTube and podcasts and it's how can we do more and more different places to stay connected. So follow us. Thank you for supporting everyone. I know there's a lot of just. It's fun to see comments. It's fun to see people that started commenting years ago and they're still tuning into the channel and listening in. So thank you to all of you or anything else on your end.
B
That's it. We'll see you all on MySpace. No, just kidding. See you guys next time.
A
All right, see you, everyone. The information presented is for educational purposes only and is not intended as an offer or solicitation for the sale or purchase of any specific securities investments or investment strategies. Investments involve risk and are not guaranteed. Any mention of rates of return are historical and illustrative in nature and are not a guarantee of future returns. Past performance does not guarantee future performance.
B
Viewers are encouraged to seek advice from a qualified tax legal or investment advisor professional to determine whether any information presented may be suitable for their specific situation.
A
Once again, I'm James Knoll, founder of Root Financial, and if you're interested in seeing how we help our clients at Root Financial get the most out of life with their money, be sure to Visit us at www.rootfinancialpartners.com hey everyone, it's me again. For the disclaimer. Please be smart about this. Before doing anything, please be sure to consult with your tax planner or financial planner. Nothing in this podcast should be construed as investment, tax, legal or other financial advice. It is for informational purposes only. Thank you for listening to another episode of the Ready for Retirement podcast. If you want to see how Root Financial can help you implement the techniques I discussed in this podcast, then go to rootfinancialparners.com click start here where you can schedule a call with one of our advisors. We work with clients all over the country and we love the opportunity to speak with you about your goals and how we might be able to help. And please remember, nothing we discuss on this podcast is intended to serve as advice. You should always consult a financial, legal or tax professional who's familiar with your unique circumstances before making any financial decisions. Don't.
Ready For Retirement Podcast: "Root Financial's Backstory: How and Why the Company Was Founded"
Host: James Conole, CFP®
Guest: Ari Taubleb
Release Date: December 5, 2024
In this special episode of the Ready For Retirement podcast, host James Conole engages in an in-depth conversation with Ari Taubleb to unravel the origins, growth, and foundational philosophy of Root Financial. This episode, aptly titled "Root Financial's Backstory: How and Why the Company Was Founded," provides listeners with a comprehensive understanding of Root Financial's journey from its inception to becoming a prominent player in the financial services industry.
James Conole opens the dialogue by reflecting on the initial skepticism surrounding the ambitious goals set for Root Financial. He shares:
"If you had told me seven years ago that we'd be working with a few hundred clients across the country, that we'd have 30 different team members helping to support those clients, that we would have about a billion dollars in assets that clients had entrusted to us to help them manage, I would have said beyond a shadow of a doubt that you are out of your mind." ([00:00])
James recounts his comfortable position at his previous firm, never envisioning a departure. However, an unexpected request to resign acted as a catalyst for profound introspection. This pivotal moment led him to question his true motivations in the financial industry:
"Why am I actually doing this? Why am I actually in this industry?" ([03:30])
This deep reflection culminated in the birth of Root Financial three months after his departure. James emphasizes that Root was not just a business venture but a mission to redefine financial advisory services by integrating purpose and meaningful impact into financial planning.
Ari Taubleb shares the serendipitous encounter that brought him into the Root Financial family. Meeting James at a Starbucks in Santa Monica, a chance conversation led Ari to reach out, intrigued by James's reputation:
"This is the best email I've ever sent because it's led me to where I am right now." ([05:56])
Despite having no prior connection, Ari's genuine interest and alignment with Root Financial's vision solidified their professional relationship, laying the groundwork for collaborative growth.
From its modest beginnings, Root Financial has experienced exponential growth. James elaborates on the challenges and triumphs in scaling the company:
Team Expansion: From operating out of a small co-working space, Root Financial now boasts 30 dedicated team members.
Client Base: Serving hundreds of clients nationwide, Root Financial has entrusted a collective asset base nearing a billion dollars.
Media Outreach: The evolution of the Ready For Retirement podcast into the Root YouTube channel exemplifies their commitment to educating and engaging a broader audience.
Ari reflects on the early days:
"The first podcast I started was just talking about common questions we get from clients. It evolved into the Ready For Retirement podcast, which has evolved into the YouTube channel." ([14:04])
This strategic diversification into multimedia platforms has been instrumental in Root Financial's outreach and client engagement strategies.
At the heart of Root Financial lies a distinct philosophy that sets it apart from traditional financial advisory firms:
Money as a Tool: James articulates a holistic approach where money serves as a means to live a purposeful and meaningful life, rather than an end in itself.
"Money cannot be separated from anything in our life. It's fully integrated into our overall wellness." ([07:47])
Beyond Transactional Relationships: Root Financial eschews the conventional model of product selling, focusing instead on transformative financial planning that aligns with clients' life goals.
"How can we transform the financial success that you've had and turn that into life success?" ([19:20])
Purpose-Driven Advisory: The firm prioritizes understanding clients' personal aspirations, ensuring that financial strategies are tailored to support those objectives.
James emphasizes the importance of this integrative approach:
"We want someone to help them prioritize and focus on the things that can't be quantified on a balance sheet." ([19:20])
Building Root Financial was not without its hurdles. James and Ari delve into the challenges faced during the early stages and the strategies employed to overcome them:
Financial Constraints: In the initial phases, Root Financial operated with limited resources, necessitating prudent financial management and strategic planning.
Hiring the Right Talent: James highlights the significance of assembling a team of self-starters who share Root Financial's vision and passion.
"I don't feel like I manage anybody. I feel like I get to work with 30 of the most brilliant people I know." ([23:35])
Maintaining Vision Amid Growth: As the company expanded, ensuring that the core mission remained intact was paramount. This was achieved through fostering a collaborative culture and maintaining clear communication channels.
Ari shares his commitment to Root Financial's mission:
"I was looking up to someone who recently left a job... I do constantly in my videos, I'll say, look, I didn't have a Roth IRA working at a financial company because I felt..." ([22:04])
James outlines his unique leadership approach, which diverges from traditional management models:
Empowerment Over Oversight: Instead of micromanaging, James empowers team members to take initiative, fostering an environment of trust and autonomy.
"How do we create the best possible place for the smartest, most caring, most compassionate people in the world to come and say, this is where I want to spend my career." ([25:38])
Focus on Team Impact: By prioritizing the well-being and professional growth of his team, James ensures that the collective expertise translates into superior client service.
Building a Self-Sustaining Culture: Root Financial's internal systems are designed to guide and direct energy and efforts, minimizing the need for traditional managerial oversight.
Looking ahead, Root Financial is poised for further expansion and innovation:
Enhanced Media Presence: The introduction of Root-specific YouTube channels aims to provide deeper insights into the company culture and client success stories.
Social Media Engagement: Reinvigorating platforms like Instagram and LinkedIn will facilitate broader connectivity and brand visibility.
Team Development: Continuous recruitment of passionate and aligned professionals will support Root Financial's mission to maximize client impact.
Ari concludes with an invitation to connect:
"You can find me on Instagram and LinkedIn... Follow us there. Thank you for supporting everyone." ([27:55])
James and Ari wrap up the episode by reaffirming their commitment to Root Financial's foundational principles. They emphasize that Root Financial is not just a business but a community dedicated to empowering individuals to achieve financial peace and live fulfilling lives. Listeners are encouraged to engage with Root Financial through various channels, including their website, YouTube, and social media platforms, to stay informed and inspired on their retirement planning journey.
Notable Quotes:
James Conole ([00:00]):
"If you had told me seven years ago that we'd be working with a few hundred clients across the country, that we'd have 30 different team members helping to support those clients, that we would have about a billion dollars in assets that clients had entrusted to us to help them manage, I would have said beyond a shadow of a doubt that you are out of your mind."
Ari Taubleb ([07:47]):
"Money is one of those things that, you know, like air, you know, you don't know how much you appreciate it until you don't have it."
James Conole ([19:20]):
"How can we transform the financial success that you've had and turn that into life success?"
James Conole ([23:35]):
"I feel like I get to work with 30 of the most brilliant people I know, all uniquely qualified in very different ways to say, wow, we can take all these talents and skill sets and harness them to create something that's really special."
Connect with Root Financial:
Disclaimer:
The information presented in this summary is for educational purposes only and is not intended as an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and are not guaranteed. Past performance does not guarantee future results. Viewers are encouraged to seek advice from qualified tax, legal, or investment professionals to determine suitability for their specific situations.