What happens when artificial intelligence meets human creativity?

In this episode of Ready Next, we’re joined by Adebola Olomo—a dynamic voice at the intersection of marketing, technology, and inclusion. Adebola is the founder and CEO of Deefrent Media, was formerly at Hubspot and is an ambassador for women in AI. She brings a global perspective on how Artificial Intelligence is transforming marketing as we know it.

Together, we explore the powerful role of curiosity in navigating change, what marketers and creatives need to hold onto in an AI-driven world, and how businesses can adopt new technologies without losing their human touch.We also dive into the ethics of AI, the importance of representation in tech, and what it means to lead with both innovation and integrity. Whether you're a marketer, business leader, creative, or just curious about what's next—this conversation is for you.

🎧 Tune in to hear:

* How AI is reshaping marketing from the inside out

* Why emotional intelligence and storytelling are more valuable than ever

* Practical ways teams can start using AI to boost creativity and efficiency

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00:00 Intro

02:17 Adebola's Journey into Marketing and Technology

03:01 How to Harness Curiosity

04:10 AI's Impact on Marketing Strategy

07:22 AI and Job Displacement

08:38 The Human Element in AI-Driven Marketing

13:56 Insights from Adebola's Books

18:35 Diversity, Ethics, and Bias in AI

25:32 The Importance of Representation in AI

27:52 Craft and Skills in the Age of AI

31:10 AI Adoption in Traditional Industries

37:41 Practical AI Use Cases in Business

40:43 The Future of AI in Marketing

42:59 Conclusion and Final Thoughts

How AI Is Reshaping Marketing: Hype or Gamechanger