In this episode, featured not-expert is Emma Jackson. Emma is the creative director at The Idea Farm - https://www.youtube.com/@thejourney-tif, which is a marketing consultancy with over 50 years of history that seeks to help businesses crack the code of digital marketing in today's privacy-first world.

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Resources: https://www.theideafarm.net/about Timestamps: 00:00 Introduction + Background 02:32 Digital Marketing and Idea Farm 05:41 Evolution of Digital Marketing Landscape: 2019 vs 2025 07:57 "Ask app not to track" WRECKED digital marketing 10:09 Framework: Visual - Copy - Offer 12:37 Tailoring Marketing Approaches for Different Businesses 16:06 The Importance of Authenticity in Marketing 18:45 When a dentist's selfies BEAT professional video content 21:25 Tracking client lists and noting WHAT worked historically 24:26 How to get started with a digital marketing company 27:56 The Importance of Local Presence in Marketing 31:13 This popular marketing strategy does NOT work 32:53 Don't be at the mercy of social media algorithms - podcast growth tips 37:03 Understanding Algorithms and Engagement 39:17 Tool: ALWAYS use new features of various social media sites to ride the wave 42:16 Leveraging Cultural Nuances in Marketing 43:58 Marketing in-person events 47:23 Combining Online and Offline Strategies 49:07 When are paid ads ALWAYS better than organic growth? 52:25 Challenges with Client Expectations 54:22 Outro + Gratitude