822. Q&AF: Fear Of Failing, Reframing Your Mindset & Competitors Copying Everything

Summary

Podcast Summary: REAL AF with Andy Frisella – Episode 822

Title: Q&AF: Fear Of Failing, Reframing Your Mindset & Competitors Copying Everything
Host: Andy Frisella
Release Date: December 16, 2024

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Introduction

In Episode 822 of REAL AF with Andy Frisella, host Andy Frisella delves into critical entrepreneurial challenges through a Q&AF (Questions and Answers Fast) format. The episode addresses three primary topics: overcoming the fear of setting ambitious goals, reframing one's mindset to embrace hardship, and handling competitors who mimic business strategies. Andy's candid and no-nonsense approach provides listeners with actionable insights drawn from his extensive experience as an entrepreneur and motivational speaker.

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1. Overcoming the Fear of Setting Ambitious Goals

Question Overview:
A listener expresses reluctance to set larger goals for fear of falling short, despite having previously exceeded revenue targets.

Key Discussion Points:

• Big vs. Realistic Goals:
  Andy emphasizes the importance of setting massive goals over realistic ones to drive massive actions and results. He argues that high achievers continuously raise their benchmarks, ensuring perpetual growth and avoiding complacency.

  Andy [04:30]: "If you want to be mega successful, you got to have big goals... Big goals inspire big actions which produce big results."

• Continuous Goal Setting:
  High achievers often set new goals before even attaining current ones, maintaining momentum and fostering an environment of continual improvement.

  Andy [07:00]: "They set a massive goal and then when they realize that they're going to hit the goal, they get close to it and then they raise the bar again."

• Critique of "Small Goals":
  Andy criticizes the prevalent advice of setting small, achievable goals, attributing it to a lack of real-world achievement and urging listeners to seek practical, result-driven strategies.

  Andy [07:45]: "They want to hit realistic goals, but realistic goals inspire realistic actions which produce regular realistic results."

Notable Quotes:

• Andy [04:30]: "Big goals inspire big actions which produce big results."
• Andy [08:58]: "If you set your goal to run a marathon, you're gonna get to mile 19 and be dogging your balls off."

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2. Reframing Your Mindset to Embrace Hardship

Question Overview:
A listener struggling with maintaining the 75 Hard program's rigorous demands seeks advice on reframing negative feelings towards hardship into a sense of pride and accomplishment.

Key Discussion Points:

• Competitive Nature:
  Andy underscores the necessity of a competitive mindset, suggesting that resilience and perseverance are foundational to embracing and overcoming hardship.

  Andy [16:01]: "If you can't get excited about that and you can't find that mindset, go eat some fucking donuts and get the fuck up."

• Self-Motivation:
  Encouraging listeners to view their challenges as personal victories, Andy advises cultivating pride in being the one who endures when others do not.

  Andy [18:50]: "You should be saying, yeah, I'm the man. That's what you should be saying."

• Rejecting Ease:
  He emphasizes that success requires relentless effort and the ability to push through discomfort without seeking shortcuts or finding excuses.

  Andy [17:53]: "There is a reason it's rare, and the reason it's rare is because it's incredibly difficult and it takes a long time."

Notable Quotes:

• Andy [16:01]: "How can you not be excited about that?"
• Andy [17:53]: "Entrepreneurship and building a company and success is for everybody. There is a reason it's rare."

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3. Handling Competitors Who Copy Your Business Strategies

Question Overview:
A listener, working for a leading UTV parts manufacturer, complains about a competitor that mirrors their social media posts, product launches, and event sponsorships, leading to feelings of deflation and frustration.

Key Discussion Points:

• Impersonation vs. Flattery:
  Andy refutes the notion that imitation is the highest form of flattery, labeling it instead as a marker of unoriginality. He advises businesses to focus on innovation and market leadership rather than being distracted by competitors' copycat moves.

  Andy [21:02]: "Impersonation is the highest form of unoriginality."

• Market Leadership:
  By establishing oneself as the market leader, a business can ensure that copied strategies remain a step behind, mitigating their impact.

  Andy [22:10]: "If you're the market leader... people will think of you even if someone else copies you."

• Customer Loyalty:
  Andy highlights that loyal customers recognize and prefer original brands over imitators, especially when the primary brand consistently delivers quality and authenticity.

  Andy [23:50]: "Our customers are ours. Because we're an original brand and that. That's how it works, man."

• Avoiding Ego-Driven Decisions:
  He warns against making strategic moves aimed solely at highlighting a competitor's lack of originality, emphasizing that such tactics divert focus from building superior products and services.

  Andy [24:54]: "Stay focused on what you do. Do it better than everybody, and the cards are going to fall where they're going to fall."

Notable Quotes:

• Andy [21:02]: "Impersonation is the highest form of unoriginality."
• Andy [23:50]: "Our customers are ours. Because we're an original brand."

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Conclusion

In this episode, Andy Frisella delivers a potent mix of tough love and strategic insight, challenging listeners to set audacious goals, cultivate a resilient and competitive mindset, and maintain unwavering focus on their own path amidst imitation and competition. His emphasis on relentless action, self-discipline, and market leadership serves as a powerful guide for entrepreneurs striving for exceptional success.

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Additional Resources Mentioned:

• 75 Hard Program:
  An initial phase of Andy's Live Hard program designed to build mental toughness and discipline. Details can be found in Episode 208 of the audio feed on andyfrisella.com.

• Live Hard Program:
  Comprehensive program details available for free up to Episode 208 on the audio feed.

Stay Connected:
For more insights and episodes, visit andyfrisella.com or follow Andy on YouTube for Q&A sessions and other content.

Transcript

[A]

What is up, guys? It's Andy Frisella, and this is the show for the realist. Say goodbye to the lies, the fitness and delusions of modern society, and welcome to reality, guys. Today we have Q&AF. That's where you submit the questions and we give you the answers. Now, you could submit your questions a couple different ways. The first way is, guys, email these.

[B]

Questions to ask Andy andyforsella.com or you.

[A]

Go on YouTube in the Q A F episodes. Drop your question in the comments, and we'll choose some from there as well. Other times throughout the week, we're gonna have cti. We've been on a little hiatus for a little bit, but we're gonna get right back to it. That stands for cruise the Internet. That's where we put topics on the screen. We speculate on what's true and what's not true. And then we talk about how we the people have to solve these problems going on in the world. Other times, we're going to have real talk. That's just like 5 to 20 minutes of me giving you some real talk. And then we have 75 hard verses. That is where people who have completed the 75 hard program come on the show. They talk about how they were before, how they are now, and how they use the 75 hard program to rebuild their mental framework and take back control of their life. Now, if you're unfamiliar with 75 hard, it is the initial phase of the live hard program that you can get at episode 208 on the audio feed. Only 208 on audio feed. It's not on YouTube. It will give you the entire live hard program top to bottom. There is a book available. You can get andyforcella.com but it's not necessary. The whole program's for free to episode 208. Check it out and get it going there. There's a fee for the show. The fee is tell a friend. All right? We're constantly dealing with shadow bands, traffic throttling, and all kinds of censorship issues. Please share the show. All right? We put a lot of time and effort into this show. We don't run ads on the show, and we ask that you just help us grow the show. So if the show brings you some value, makes you think, it makes you laugh, it gives you new perspective. You lear something. Don't be a hoe.

[B]

Show the show. Oh, got me.

[A]

Yep.

[B]

I always try to time this up. I'm like, oh, I got time. Let me take a little sip. Sip. What's going on, man?

[A]

Nothing, dude, what's up with you?

[B]

Oh, you know, man. Listen. You know, I think everybody listening, they know that I don't have a good experience with the pools.

[A]

Yeah.

[B]

So I haven't been doing that, but I've been doing something else.

[A]

What's that?

[B]

Down in my basement, man. I sent you some pictures. Yeah, I've been doing some work, man.

[A]

Yeah, you're like, making your own little cabinet.

[B]

Shit's clean, too.

[A]

Yeah, it looks good.

[B]

Dude, you inspired me, man.

[A]

How so?

[B]

Because you redid the. The bar lounge.

[A]

I didn't redo it. I paid.

[B]

You had it done. I mean, that the rule of life either, like, know how to do something or have enough money to have somebody else do it. Yeah. That's like, the rule of life.

[A]

Yeah.

[B]

You know, and I'm not to do it, and I fucking love that. And well, yes, I've been down in the basement, man, doing some work. Little Bob the Builder now, is that.

[A]

You'Re like, man cave down there. What is that?

[B]

No, I have one room in the house.

[A]

Yeah, I know.

[B]

And that's just like. That's it. And that wasn't it.

[A]

No. Okay. Yeah. So that is not your room. No, not mine. All right.

[B]

That's Alex's. Everything else is Alex and the girls, man. Yeah, but no, man, we were, like, doing some. Some feng shui work in the basement, you know, trying to just get it all right? Because, bro, like, listen, the problem with kids, man, and I'm gonna say it because I know nobody else will. Kids have too much. That's the problem. Like, it's like. It's every. Like, everywhere you step.

[A]

Yeah, you're stepping, man.

[B]

Like, dude, it's terrible.

[A]

Yeah. You ever step on a Lego?

[B]

Not yet. Like, but I'm sure I'll get there.

[A]

That's the worst.

[B]

But they got too much, man. So we've been, like, trying to, like, feng shui the basement out, you know, like, to make it a little bit better of a setup. And we had this, like, deep, like, corner embed or whatever. And I'm like, we got to put something here, and. Yeah, man. So I've been grinding, man. Good. I've been grinding.

[A]

It looks good.

[B]

It's nice to, like, do some with your hands every now and then, dude.

[A]

For sure.

[B]

Just makes me feel manly, you know?

[A]

But very manly.

[B]

Yeah, man. That's. That's about it, man. It's Monday. Let's get into it. Yeah, we got three good ones for you guys, as always. So with that being said, Andy, guys, question number one. Andy, I think I have been struggling with setting big enough goals this year. I set a goal in my business to do 100k in revenue and we are going to do over 300k. I am looking to the new year and looking at setting goals and I think I might be afraid to set even bigger goals because I don't want to fall short. Where do you find the line between setting a large goal and being realistic? It's not that I don't have dreams of the biggest goals. I just don't like falling short. How do you do this, Andy?

[A]

First of all, it depends on how big you want to go. Okay? If you want to be big and you want to build a big life and you want to be mega successful, you got to have big goals. And think about big goals that aren't realistic is that big goals inspire big actions which produce big results, and realistic goals inspire realistic actions which produce regular realistic results. So it really doesn't matter how you set your goals, but you need to understand how this works. All right? A lot of people, they want to hit their goal and they want to say, oh, I lost five pounds or I made $100,000 and that's fine. But the truth of the matter is the highest achieving people, they are resetting the bar for their goals before they even achieve the goal. I can't tell you the last time I achieved, quote, unquote, a goal and was like, man, this is great, I hit my goal. That's not how high level, high achieving individuals think. They set a massive goal and then when they realize that they're going to hit the goal, they get close to it and then they raise the bar again. So it's like you never actually end up hitting the goal, but you move past it every time. And that's how championship people think. That's how high level people think. And we have all these people out in the world who really haven't accomplished a motherfucking thing, telling everybody, oh, you got to set realistic goals and take small little actions and. And you know, you gotta. They don't understand it because they've never built anything of any sizable nature. If you want to be excellent and you want to build something huge and you want to have a big life and you want to make a lot of money and you want to kick ass, you better set some big goals and follow it up with some big actions because you're not going to ever set realistic goals and then have the tiny little realistic actions produce the result that you're trying to get. And I know a lot of people try to block this out along the way. They try to say, well, this is a little milestone, that's my next goal. And this is a little milestone and that's my next goal. And that's fine, except the actions that are taken in those little steps are always little. They're not massive. And we're capable of producing massive action and building massive results. Like, dude, it's not that much harder to take action against a massive goal than it is a small goal. You have X amount of energy that needs to be expended. You have X amount of time that needs to be applied. And the time and the, and the energy that need to be expected for a small goal and a big goal are really not that much different. So if you're going to be working and you're going to be putting the time in and you're going to be sweating and grinding and be frustrated and do all this that you got to do, you might as well try to be the best in the world at it, because it's going to take the same amount of time and energy anyway. So that's how I think of it. I think a lot of people really themselves, by listening to idiots on the Internet who have never done anything except maybe write some. Like, we're inundated with advice from who? From who? You guys read these meme pages. You read these mental health pages. You read all these. Who the fuck are these people? They're writers. What have they accomplished? Oh, they took a pencil and they said, blah, blah, blah, blah, blah, blah. Like, bro, we got to, we got to listen to practicality. What produces results, okay? And we are mind by the Internet because there's so much information and there's so many opinions and hardly any of those opinions come from anybody with any real world results to point at all, right? Especially with the mindset psychology. Like, I see so much garbage on the Internet that people read and take seriously. That is terrible advice. I see him repost it. I see him try to live by it. I see them try to curve their life into these ideas when the advice is wrong. I could tell you that for sure because I've been down the road, right? So we have all these people spewing all this and people are listening to it and they don't know what to do. And one of the things that we hear the most about is setting these small, realistic goals. But I'm here to tell you, every massively successful person in any area of life that I know sets massive goals and they Followed up with massive action.

[B]

Yeah. How would you address the fear part here? Because you're. You know, he's saying, like, even if he sets this big goal, he's scared of this falling short. But are you really scared of falling short if you know it's still, like, way bigger than you would have fucking landed it?

[A]

What the fuck does it matter if you. If you set a big ass? Dude, there's a saying. Everybody's heard it. Okay? Shoot for the moon and you'll land among the stars.

[B]

Okay, that's one of the meme pages.

[A]

Yes, but there's actually truth to that.

[B]

Yeah.

[A]

Because if you set your goal to run 100 miles, do you think you're gonna be able to run a marathon eventually? Pretty easy, probably, right? But if you set your goal to run a marathon, you're gonna get to mile 19 and be dogging your balls off. Okay? This is what I'm talking about. You get far better and make far more progress and win way more by setting massive goals, massive action. And you may never hit that goal. You may become 10 yards short. But the thing is, is that when you're 10 yards short, then you make a new goal and then you pass the goal that you set. Does that make sense?

[B]

That makes perfect sense.

[A]

Yeah. Like, dude, these. The Internet is ruining people's ability to think and follow practical advice because there's too many nobodies who haven't done. Who aren't qualified to give any advice. Given it.

[B]

Yeah. Let me ask you this, Andy, because, you know, this is really f. And you've all. You've pride yourself on telling people the honest truth, right? And in this, like, concept, right? In this idea of, like, setting these massive goals, I want to. I want to ask you, like, because. Okay, yeah, you set massive goals, take big actions, get big results. What's the catch? Like, what. What. What would you say? Like, just being complete honest? Like, what's the one thing about having that mindset that kind of sucks? Like, is there.

[A]

Like, look, dude, here it is. Okay? Action plus time equals results. And everybody emails in and they ask all these questions. And you got all these people on the Internet saying all this. Here's the bottom line. You gotta do the work. You gotta do it when you don't want to do it. You got to do it when you're hurt. You got to do it when you're tired. You got to do it when you're sick. You got to do it when you don't want to do anything else. And you got to do it for years. And that is the real. Okay. Everybody that asks a question about anything is ultimately usually trying to figure out how to get out of the work. And if you. You can't win without that, you can't win without it. So I don't give a what size goal you set, but you better show up every day and follow a big action. You're gonna be broke.

[B]

I love it, man.

[A]

Dude, I get tired of this. I get tired of people when. When I've put 26 motherfucking years into my life to build this life that I have. It'd be 26 years, January 1st, coming to me like, I'm burnt out in six months. I've been doing this for two years. I'm burned out. Then you ain't got it, bro. Okay? Because this is a long sprint. You are sprinting as fast as you can for your whole life. That's what it is, okay? And it's hard, and you can't get around doing the work, and you're not going to figure out how to do it. You're not the first person in the world is going to figure out how to do it without doing the hard and putting in the time. You are not going to do it. So you have to ask yourself, is this the life I really want? Do I really want to pay that price? And what am I going to give for it? What's it going to cost me? Okay? Because it's going to cost a lot. It's going to cost you a lot of the shit that everybody else gets to live with, okay? Or am I going to go live like everybody else and not beat my dick into the dirt expecting something that never happened? Because I think I'm the first guy ever to, like, fucking get around the work. You understand? Like, bro, it ain't for everybody. The one of the biggest problems with the Internet is it fucking makes people think that entrepreneurship and building a company and success is for everybody. There is a reason it's rare, and the reason it's rare is because it's incredibly difficult and it takes a long time, and it has to be the focus of your day every single day. And there is no relief that it's relentless. It'll punch you in the face a thousand times in a row and not give a fuck how bad you're hurting, okay? And if you ain't wired for that, you better figure out how to do it. That's the entire point of a live hard program to build you into a mentally tough individual who has the fortitude, the perseverance the discipline, the mental toughness to kick ass on a daily basis and laugh when the world kicks you in the fucking face. Okay? That is what you have to become. And any of this that you guys think, where you think, oh, I can. I can get around doing this, or it's work smart. Okay, go do it then. Go do it. Let's see you do it. And what do you see in six months? Oh, they're doing this now. They're doing this new thing now. They're doing this new thing here. And the reason that happens is because they think that they can get around it or it's going to be easy. And so when it gets hard, they're like, this is too hard. I'm go over here. Well, you guys are going to be broke. That's it. You're going to be broke. Just accept it. Just say it. I'm gonna go live my life. I'm gonna scrape by. And that's fine with me. Because, dude, it's hard as and truly.

[B]

Let it be fine with you.

[A]

Yeah, like, you don't have to drive Lambos. And bro, like, not everybody has to do that. Like, it. You know what I'm saying? You gotta weigh what the cost is. There's a heavy cost to living that kind of life, and it cost you almost everything. And you may say, oh, well, that doesn't sound like a good deal for Lambos. Well, there's some good deals. I get to go where the I want, anytime I want, do anything I want, buy anything I want. I don't have any restrictions on my finances ever. That's pretty good. What's your main problem in your life?

[B]

Right.

[A]

You see what I'm saying?

[B]

Right?

[A]

So I just get tired of people expecting that this is going to be easy. Are you gonna be the first kid at 22 years old to figure out how to get around the work, Dude?

[B]

Yeah.

[A]

If you figure it out, call me.

[B]

Tell me 26 years I'm doing something wrong. Yeah, right. Let me. There's actually a perfect leeway into. Into our next question though, because, you know, I. I've met a lot of people, Andy, and I would say you, you. You attack, you. You tackle this in a much different way than I think most people, pretty much anybody does. And it's a great flow to our second question. So let's. Let's get to the. Hi, Andy. And I'm on the second round of 75 hard. Now. I failed the first time for missing the small details. Forgot a photo on day 42. Read both books and listened to every episode. You talk about loving the fact that you're the only one out there doing the hard, but I can't seem to find that mindset. I'm on day 48 up in Canada, and today was zero degrees Fahrenheit with a 40 mile per hour wind. It was hands down the worst outside workout I've done, and it fucking sucked. I hated every second of it. How do you learn to reframe that into the mindset you talk about? I want to have that feeling of pride for doing hardship, but I can't seem to see past the suck. Thank you for everything. You know, you love the hardship. How do you. How do you. How do you.

[A]

How do you not. How do you not. When it's zero degrees and there's a foot of snow on the ground and you're fucking out there and no one else is out there and you're doing what the fuck it takes, and you look around and you can't see another human for miles. You don't see a car, you can't hear anything. How can you not stop and be like, bro, I'm the only one. I am the only one paying the price. I am the only one doing what's required. Everybody else is sitting at home eating Doritos, and I am out here in the snow getting better. How can you not be excited about that? If you can't get excited about that and you can't find that mindset, go eat some fucking donuts and get the fuck up. I'm being serious. Because you don't have the competitive nature that is required to fucking win, okay? To win, you have to be competitive. If you are not competitive and you think that this is going to be easy, you're going to get stumped. All right? So it's competitive nature against all humans. Where the is everybody? Oh, they're in by the fire. They're under their blankets. Coco, how do you not think that? So, like, I can't help you because I'm so wired the other way that that's just what the. I think. I look around, I don't see anybody. I come in here. I come in wherever I'm at, and there's. Everybody's got their clothes on, like their coats, and. And I'm just like, yeah, that's right. That's why I'm me. You see what I'm saying? That's what the fuck I think. And if you don't have that little chip, if you don't have that little cockiness, if you don't have that competitiveness. Fuck, bro, you ain't going to make it. It's too fucking hard. Now if you're just trying to gain some, you know, you're trying to build some of this shit, you know, I don't know the answer because I've always been that way. I'm a competitive person.

[B]

Everything's a competition.

[A]

Yeah, Like, I can't put competitive into you, bro. I can't. I'm sorry. There's been an entire generation of human beings that have been ruined by bad parenting strategies teaching kids that it's not important to be competitive and that everybody gets a trophy and everybody gets to show up and be celebrated, even if they turn up last. That's not reality, bro. And if you don't have competitive nature in your heart, if you don't have it in your soul, you cannot put it there. It is either there or it's not there. So I don't know what to tell you, dude, but I can tell you this. I can't not look around and be like, yeah, that's right. I'm out here. They're in there. That's why I'm me and they're them. How the do you not think that?

[B]

Yeah. Yeah. I mean, maybe that's the thing, right? Like, you just make it like a mini game almost, you know, with yourself. You call it test days. Yeah, right. Like, is that. I mean, is that a good place to start? Like, just turning that into a game with yourself? Just that one.

[A]

It's. It. Test days is a different thing, man. Test days is like when the shit's swirl so hard and. And you don't want to do it and you can't wrap your mind around even getting it started, and you do it anyway and you pass the test, and that's. That's a test day. You know what I'm saying? Like, what we're talking about here is competitive nature and the ability to find the mindset of doing hard things that other people aren't willing to do. Like, I don't really understand how you could do all these things that are hard and look around and see very few people doing it and not have a sense of pride and respect for yourself. You know what I mean?

[B]

Yeah.

[A]

I don't understand that.

[B]

Yeah.

[A]

So maybe you just need to audit how you're thinking about it, and maybe you need to get a little bit of a. A chip on your shoulder and realize, like, you're doing a lot of that nobody's willing to do, bro. That's a big deal. It's not a little deal. It's a big deal. Like when you're out there and it's zero degrees and there's nobody out, you should be saying, yeah, I'm the man. That's what the you should be saying.

[B]

Yeah, that's definitely what you think.

[A]

Yeah.

[B]

It's the truth, though.

[A]

It is the truth.

[B]

Yeah.

[A]

If you're. Whoever's willing to do the inconvenient hard tends to win.

[B]

I love it, man. I love it. Guys, Andy, let's get to our third and final question. Guys, any question number three? Hello, Andy, long time listener before RORO hit. My questions are how do you deal with a competitor copying everything you do from social media posts, copying parts we manufacture to even trying to poach our sponsored races from us. I work for a UTV parts manufacturer and build race cars that win. We are one of the leaders in the UTV industry and it's every day this company shadows our moves. We make a post about us shipping parts out, two hours later they make the same post. We post about a new chassis we developed. Here they come with some about being an innovator and making some part. I'm honestly deflating because I've spent 22 years building who I am in the fabrication and welding industry. Appreciate your time. Is what do they say that Is impersonation the the highest sign of.

[A]

No, they say no, they say impersonation is the highest form of flattery, but it's not. It's the highest form of unoriginality. And you have to understand what ends up happening here is people try to copy and then they don't realize that they're one, two, three years behind and they can never catch them. All right? So if you're the market leader, which I don't know if you are or not, you say you are, but I don't know if you are. If you're. If you're not, you need to become that. You need to figure out how to get more eyeballs, get more traffic, become bigger. It's not going to matter if they copy you or not. There's lots of people that copy everybody all day. But there's always one company that stands above and sets the trends. All right? And if you're the company who is setting the trends, you don't worry about what they're doing. You just decide what's going to be best and you do those things. And yes, they're going to copy. You're never going to get people to not copy you. But you have to realize that it's not going to affect you because there's. They're behind you already. Like, if I come up with an idea and it takes a year to put into play and then another year to actually really start kicking ass, and then someone over here says, oh, look at that, they're fucking two years behind already. Yeah, they're always going to lose. Okay? This is why you have to think of your company as its own thing and not focus on what everybody else is doing. When we're in business, it's easy to focus on everybody else and, you know, try to, you know, you don't want anybody else to have any business. You know, that's. That's what you do when you're competitive. Um, but at the end of the day, you have to realize, dude, that if you're the market leader and someone else is copying you, they're never going to catch you because they're always behind. They're always behind. And if you're the copier, you have to realize that you're always going to be behind and you're never really going to make it happen. And here's another thing. If you are the market leader and you do have someone who's copying you and they're running ads, and you've already saturated the market with ads and familiarity, when customers see their ads, they're going to think of you. Right? Okay, so do we used to have the same thing happen on our radio ads here? We would have little company, we do local, a lot of local radio with our retail operation, and we'd have people, you know, straight up start copying our radio ads, and then our business would go up, you know what I'm saying? Because it was like a similar ad for a similar product. But we had spent so much that people associated that ad and that product with us. So then the other company came in and spent money trying to get us, and then they inadvertently press people to us because of the familiarity. So that's why you want to become the market leader. That's why you want to make sure that you're, you know, grasping the market properly, to become top of mind where you know, when even if they do copy, people are thinking you anyway.

[B]

Are consumers smart enough to see the difference, to know the difference? Like, note to know the difference between the og, you know, Froot Loops versus the fucking knockoff fruity Serpent.

[A]

No, I mean, look, dude, that's another thing is you got to remember there's customers for every price point and every quality point. So, like, just because someone does something similar to you doesn't mean they're going to get your customer. There's tons of nutritional supplement companies. We got our own customers.

[B]

Yeah.

[A]

They're not getting our customers.

[B]

Right.

[A]

Our customers are ours. Right. Because we're an original brand and that. That's how it works, man.

[B]

Yeah. No, that makes sense. I want to ask you this with 26 years of experience. Tell me if I'm right or wrong, because, like, I'm trying to put myself in the shoes of this. This entrepreneur, right? And this may be, like, an immature move, but this is something I was thinking about, like, I would do, right? I would fucking intentionally make, you know, a bad.

[A]

Not.

[B]

Not a bad move that's gonna fuck me up, but I would intentionally make, you know, a bad decision or bad move posted just to expose them in the copy.

[A]

No, nobody cares, dude.

[B]

It's Bad move.

[A]

Yes. That's. That's. That is ego. Small business owner. Irrelevant. Emotional. You're not focused on building the best product. You're focused on outdoing this idiot over here. Yeah, that's a recipe for losing yourself. So stay focused on what you do. Do it better than everybody, and the cards are going to fall where they're going to fall. You know what I'm saying?

[B]

I love it. I love it, man. That's the way to start on Monday, bro.

[A]

Yeah, bro. All right, guys. Pretty sure we're gonna hit CGI this week. We had a lot going on, so we'll see you guys tomorrow.