827. Q&AF: Taking Advice From Others, Restoring Business Relationships & Goal Setting Strategies For 2025

Summary

Podcast Summary: REAL AF with Andy Frisella – Episode 827

Title: Q&AF: Taking Advice From Others, Restoring Business Relationships & Goal Setting Strategies For 2025
Host: Andy Frisella
Release Date: January 13, 2025

In Episode 827 of REAL AF with Andy Frisella, host Andy Frisella delves into three crucial topics for entrepreneurs and business owners: discerning valuable advice, restoring damaged business relationships, and effective goal-setting strategies for the year 2025. Through a series of listener-submitted questions, Frisella provides actionable insights grounded in his extensive entrepreneurial experience.

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1. Taking Advice From Others

Key Discussion Points:

• Evaluating the Source of Advice: Frisella emphasizes the importance of considering the background and experience of those offering advice. He advises against taking counsel from individuals who haven't achieved what you aspire to.
• Maintaining Agility in Business Growth: While growing a business is essential, it's crucial to retain the agility and flexibility of a smaller company to navigate challenges effectively.

Notable Quotes:

• "The proper thing to do is to never listen to anybody who hasn't done what the fuck you want to do." (09:01)
• "The biggest advantage that you're going to have as a small business is your ability to pivot and make moves quick when you're competing against bigger companies." (11:45)

Insights: Frisella advises entrepreneurs to seek mentorship and advice from those who have successfully navigated the path they aim to tread. He warns against the pitfalls of following well-meaning but inexperienced suggestions, which can lead to stagnation or failure. By maintaining a lean and adaptable business structure, entrepreneurs can swiftly respond to market changes and outmaneuver larger competitors.

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2. Restoring Business Relationships

Key Discussion Points:

• Salvaging Damaged Relationships: Frisella discusses strategies for mending business relationships after a misstep, emphasizing persistence and exceeding expectations.
• Turning Adversity into Advocacy: Successfully restoring a relationship can transform a disgruntled client into a powerful advocate for your brand.

Notable Quotes:

• "When you piss someone off, the ability to make it right is almost worth pissing them off because of how good of an advocate they become when you exceed the expectations of what the job was in the beginning." (21:15)
• "I would be relentless in my pursuit to have the opportunity to do that, knowing that the story that it's going to create is going to be beneficial to the business." (23:18)

Insights: Frisella recommends a hands-on approach to repairing business relationships. Instead of solely relying on apologies or gestures, he advocates for taking concrete actions that demonstrate commitment and value. By going above and beyond to rectify mistakes—such as offering free services or additional support—businesses can rebuild trust and turn former clients into enthusiastic promoters.

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3. Goal Setting Strategies for 2025

Key Discussion Points:

• Long-Term Vision Over Annual Goals: Contrary to traditional goal-setting practices, Frisella suggests focusing on a lifelong vision rather than confined yearly objectives.
• Daily Discipline and Consistency: Emphasizing the importance of day-to-day actions, he introduces the concept of "winning the day" to achieve overarching goals.
• The Live Hard Program: Frisella highlights his program as a comprehensive framework for cultivating discipline and achieving sustained success.

Notable Quotes:

• "Don’t operate that way. I don't operate that way. I've never operated that way. I've never sat down at the beginning of the year and been like, this is what I want to do this year or this is what I want to do next year." (25:51)
• "If you win every day, you can't lose. There is no X factor. There is no magic." (27:30)
• "Discipline's a perishable skill, like playing guitar. If you don't practice guitar, you're gonna suck at guitar." (29:10)

Insights: Frisella challenges the conventional approach to goal setting by advocating for a broader, lifelong perspective. He believes that setting massive, enduring goals encourages continuous growth and adaptability. Central to his philosophy is the cultivation of discipline through consistent daily actions—a principle embodied in his Live Hard program. By focusing on daily victories and maintaining unwavering discipline, individuals can achieve significant, long-term success without being confined by the limitations of annual goal cycles.

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4. Tools and Resources Mentioned

• 75 Hard Program: Described as the initial phase of the Live Hard program, 75 Hard is a mental transformation regimen designed to build grit and determination.

  "75 hard is the world's most popular mental transformation program." (00:46)

• Book on Mental Toughness: Frisella's comprehensive guide offers an in-depth exploration of the Live Hard program, including strategies for cultivating mental toughness.

  "The book is not required, but people who like the ins and outs and know the details of everything, it's for you." (02:30)

• Power List App: An upcoming productivity tool that facilitates daily goal tracking and adherence to personal plans.

  "I actually have an app launching for this any day now called the Power List App." (25:06)

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5. Conclusion

In this episode, Andy Frisella provides invaluable advice for entrepreneurs navigating the complexities of business growth, relationship management, and personal goal setting. His emphasis on sourcing advice from experienced individuals, the relentless pursuit of excellence in restoring business relationships, and the adoption of a disciplined, day-by-day approach to achieving long-term goals offer a robust framework for success. By leveraging the tools and strategies discussed, listeners are equipped to enhance their entrepreneurial journey and attain their aspirations for 2025 and beyond.

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Key Takeaways:

• Seek Experienced Advisors: Align yourself with mentors who have achieved what you aim to accomplish.
• Be Relentless in Repairing Relationships: Turn mistakes into opportunities for advocacy by exceeding expectations.
• Adopt a Long-Term, Disciplined Approach: Focus on daily actions and maintain unwavering discipline to achieve lasting success.

For more insights and to access the tools mentioned, listeners are encouraged to explore Andy Frisella's Live Hard program and related resources available at andy4seller.com.

Transcript

[Andy Frisella]

Yeah.

[DJ]

Went from sleeping on the floor now my jury box froze up bow up stove Counted millions in a cold bad booted swole Got her own bank roll can't fold just a no head shot case closed.

[Andy Frisella]

What is up, guys? It's Andy Prisella and this is the show for the realists. Say goodbye to the lies, the fakeness and delusions of modern society, and welcome to reality, guys. Today we have our first Q and A F of 2025. That's where you submit the questions and we give you the answers. Now, you can submit your questions a couple different ways.

[Unknown]

First way is you still submit them the same. Guys, email these questions in to ask andy for seller.com Good job. Thanks.

[Andy Frisella]

Yeah. Or you go on YouTube in the Q and A episodes. Drop your question in the comments. We'll choose some from there as well. Other times throughout the week, you know the deal. We're going to have cti. That stands for cruise the Internet. That's where we put topics on the screen. We speculate on what's going on. We talk about what's true, what's not true, and then we talk about how we the people solve these problems going on in the world. Other times, we're going to have real talk. Real talk. Just 5 to 20 minutes of me giving you some real talk. Then we're going to have 75 hard verses. 75 hard verses is where someone or a number of people come on the show. They talk about how they were before, how they are now, and how they use 75 hard to completely transform their lives and how you can do the same. Now, if you're unfamiliar with 75 hard, it is the initial phase of the Live Hard program, which you can get for free at episode 208 on the audio feed. Live hard. 75 hard is the world's most popular mental transformation program. And like I said, it is free. Okay, episode 208 on the audio feed. There's also a book. The book is called the Book on Mental Toughness. You can get [e-mail] it includes the entire Live Hard program. Nuts, bolts, inside and out, every question answered, plus a whole bunch of chapters on mental toughness, why it's important, how to cultivate it, and what it can do for your life. Now, with that being said, the book is not required, but people who like the ins and outs and know the details of everything, it's for you. You're going to love the book. All right, so get [e-mail] by the way, Friday was National Quitters Day, which most people quit on their New Year's resolutions. So I'd like to remind you that we are going to start 75 hard today. So all of you guys who quit, all of you guys who, you know, already gave up and fucking went back to your old fat ass ways, uh, we're gonna start today. Okay? I know I told you I was gonna start last week, but I figured I'd wait for you guys who, you know, you start a little bit and then you fall off. We're starting today, guys, all right? So let's do this today. Let's do it together. And I like to remind you of the fee for the show. The fee is very simple. Share the show. We don't run ads on the show. This is the biggest show in the world that doesn't run ads. We finance the show ourselves. We deal with censorship, the throttling, all the. That they say they don't do. We still get it. So do us a favor and share the show, all right? Got a little thing that we say over here goes like this. Don't be a hoe.

[Unknown]

Share the show.

[Andy Frisella]

What's up?

[Unknown]

What's going on, my man?

[Andy Frisella]

Nothing, dude.

[Unknown]

Yeah.

[Andy Frisella]

What's up with you?

[Unknown]

Oh, not much. I appreciate the compliment of the beard.

[Andy Frisella]

Yeah, Beer looks good, bro.

[Unknown]

It's a process.

[Andy Frisella]

Who did that? Did you do that?

[Unknown]

I do it myself, bro.

[Andy Frisella]

It is a thing.

[Unknown]

It's a process.

[Andy Frisella]

Like, you can mess it up real.

[Unknown]

Bad, real easy, super easy. And, like, it's. It's always sucks because, like, my hair, even when, you know, I had hair up here.

[Andy Frisella]

Yeah.

[Unknown]

It's not the same. Like, it's two different textures, you know? I'm saying this is. I don't know what this is.

[Andy Frisella]

Well, my beard ain't the same as my hair up there either.

[Unknown]

But, like, even my. My. My. Your downstairs hair downstairs is like, downstairs carpet don't match the upstairs carpet. You know what I'm saying?

[Andy Frisella]

We got, like. We got, like, ginger balls or something.

[Unknown]

It's kind of in between, actually. It's like in between DJs.

[Andy Frisella]

The only black guy in the world with ginger balls.

[Unknown]

Ginger balls. No, it's a process, though, man. You got a shampoo condition, and then. I, like, blow my shampoo condition.

[Andy Frisella]

Your ball hair?

[Unknown]

My beard.

[Andy Frisella]

Oh, the beard.

[Unknown]

Yeah, the beard's a process downstairs. I just, you know, it's like the Amazon forest down there.

[Andy Frisella]

You gotta. You gotta trim that down. It adds extra length.

[Unknown]

Is that what it is? Yeah, I do trim mine now. Yeah, yeah.

[Andy Frisella]

Optical illusion.

[Unknown]

You want to hear my Nair story?

[Andy Frisella]

No, because I. I got one, too, bro. We'll save that for cti. Don't let that stuff get in your. In your butt crack.

[Unknown]

So bad. Oh, man.

[Andy Frisella]

Burns.

[Unknown]

Oh, I got it.

[Andy Frisella]

And it smells bad, dude.

[Unknown]

I had another.

[Andy Frisella]

You can't get the smell. The smell doesn't go away for days. No.

[Unknown]

You know, the worst pain is, so. In the police academy, I go through OC's training, right?

[Andy Frisella]

Yeah.

[Unknown]

And you get sprayed. They don't tell you exactly when it is. Like, you just know it's coming up, right? And I had. You know, I used to shave down there.

[Andy Frisella]

Yeah.

[Unknown]

Like, baby fresh.

[Andy Frisella]

Yeah.

[Unknown]

Okay. And I just shaved, I think, the day before. And so come in, like, all right, guys, it's O.C.

[Andy Frisella]

Day.

[Unknown]

I'm like, okay, it's not enough, you know, do the spray. It's fine. You go take a shower. Take a shower at all?

[Andy Frisella]

Yeah.

[Unknown]

Goes down? Yeah, probably. I mean, it's like childbirth. I would imagine it'd be comparable, bro.

[Andy Frisella]

One time I threw. I had a. I had a little rash down there. You know how, like, us big guys, we get a little chafing down there.

[Unknown]

Sometimes you get some chafing.

[Andy Frisella]

You know what I'm saying? I threw some of that medicated Gold Bomb powder in there. Oh, dude. Oh, dude, that was a mistake. I thought that would fix it. How'd you put gold butter, bro? I thought that would fix it. It said medicated, so I'm like, oh, this will fix it. That was a terrible mistake. And then the other. Then one time, dude, like, this is even worse.

[Unknown]

That's bad.

[Andy Frisella]

Yeah, I know. This is even worse, though. So another time, like, dude, do you remember when you were playing football, they just had that stuff in the locker room. It was just called fucking red hot. It was, like, in a white little jar. They might have quit making this shit because it was dangerous, dude. Anyway, it's like super, like, industrial strength. Like, fucking BenGay. It's like Ben Gay, but it's. It's not Ben Gay. It's called Red hot. And what's that that you got? Tiger Bomb.

[Unknown]

Tiger Bomb?

[Andy Frisella]

Yeah. Okay. It's like Tiger Bomb, all right. But it's super hot.

[Unknown]

That's some good stuff.

[Andy Frisella]

Tiger Bomb works, bro.

[Unknown]

Some good stuff.

[Andy Frisella]

So I put some of that on. Like, I had, like a. Oh, I. Dude, I do remember this exactly. I had a strained groin muscle. Okay. So I had to, like. I had to, like, get some of that on there right up in the groin. And a Little bit got on the, you know, on the, on the carrying bag down there. You know what I'm saying?

[Unknown]

Right?

[Andy Frisella]

Yeah. And you know, this might be why I don't have kids.

[Unknown]

I feel like there's a commercial for this, dude.

[Andy Frisella]

But anyway, I love one. Dude, they got on your balls.

[Unknown]

You might be entitled.

[Andy Frisella]

Yeah, but dude, I like, seven hours later, dude, like, I touched my eye.

[Unknown]

Oh, man.

[Andy Frisella]

Like. And, dude, my eye burned for like three days, dude, like water. Like.

[Unknown]

Oh, man.

[Andy Frisella]

Anyway, so first we lost everybody.

[Unknown]

See you guys tomorrow if you're still here. Let's get better. Yeah, let's get better.

[Andy Frisella]

Number one, don't put any Red Hot on your nuts. Yeah.

[Unknown]

No, no, no.

[Andy Frisella]

Don't touch your eyeballs on the shopping bags. Yeah. No.

[Unknown]

All right, man. I'm down, man. All right, well, I got three good ones for you.

[Andy Frisella]

You do?

[Unknown]

Let's knock him out.

[Andy Frisella]

All right, guys. How does anyone listen to anything I say after that, man?

[Unknown]

This guy's laying down some knowledge. I guarantee you. Google searches for Red Hot goes through the roof right now. All right, well, let's get better, man. Guys. Andy, question number one. Andy, I'm a 25 year old business owner just getting started and I have a lot of people wanting to give me advice and help me in any way possible. From friends to family to business owners. A popular topic always gets brought up and it's this. Stay as small as you can for as long as you can. I listen to what they have to say, but I don't agree with that statement at all. My goals are much larger than to stay small forever. I want to grow, expand, and employ people because I believe in myself to take this time and make it really successful for not only me, but, but other people who want a career in this sector. That statement lingers in my head over and over. A few close friends of mine have said it. The bigger you are, the more headaches. What's your thoughts on all of this? How do you. What, what is the proper advice here?

[Andy Frisella]

The proper thing to do is to never listen to anybody who hasn't done what the fuck you want to do. Okay? You guys mess yourselves up because you go out and you ask everybody who's never been there, who's never created anything, who's never built anything, and you ask them what they think. What the fuck do you think they're going to? They have no idea. That's like asking someone the best place to eat in China. That's never been to China, bro. They don't know. So you have to Start qualifying who you're asking advice from. If they don't live the life that you want to live, don't listen to what they have to say. If you do listen to what they have to say and you take it to heart and you go to do your thing or create or build your business around what somebody who's never built a business has to say, whether that be your mom, your dad, your brother, your cousins, your aunts, your uncles. All these motherfuckers come out of the woodwork like they've done this, and they haven't, okay? And if you listen to them, you will be like them. All right? That is it. So why are you listening to people who have never done the thing it is you want to do? Why would you do that? It's literally. It makes you stupid as fuck, okay? That means you're stupid. Secondly, I think you're misunderstanding what people are saying, okay? I don't think they're saying to you, and maybe they are, because maybe your friends and family are just that dumb. But I don't think they're saying to you, stay small forever. I think what they're saying to you is, and this is what I would say to you, is to keep your lifestyle small, keep your bill small, stay agile, and be able to pivot quickly. A biggest. The biggest advantage that you're going to have as a small business is your ability to pivot and make moves quick when you're competing against bigger companies. Bigger companies, when they try to pivot and make moves and change things, that's like turning around a cruise ship in the middle of the ocean, okay? It takes a minute for you. It's like a jet ski. You can just turn, and that's where you're able. That's your advantage as a smaller business. You don't have the employees, you don't have the experience, you don't have the knowledge. But you're agile and you're quick and you're able to make adjustments fast, which allows you to pay attention to what bigger companies are doing. See them start to make the adjustment. You pivot right away, and you actually beat them to it. Okay? So this fluidity and agility is a massive advantage for someone who's running a smaller company against people who are running bigger companies. And that's something to think about, okay? That's a good advantage for staying small. But to your point, you're not going to always be small. You're going to want to employ people. You're going to want to grow business, and you know, to make a lot of money, bro, you got to have a pretty big business. That's reality. So I'm assuming that the reason that you're in this is because you want to be financially successful. And you're right. You're going to need employees and you're going to need to scale and you're going to need to grow and you're going to need, you know, line extensions of your products and all these different things. Integrations. Those things will come. But as they come, you should always try to maintain the agility and the ability to pivot of a small company. Okay? One of the best things about the companies that I'm involved in is that we don't do corporate hierarchy, okay? We work really hard. And some of it you can't avoid because you're going to have to have systems, you're going to have to have, you know, procedures and. But the more of that shit that you have, the less agility you have, which means the slower it is for you to move. So. And this is like the government is why the government sucks, all right? They have the. That's a whole nother job. We'll talk about that tomorrow. But the point is, is that becoming a bigger company and maintaining the idea of small, agile, quick to pivot is really the success recipe that you need to have. So that's what I would say to that. Keep your bills small, keep your lifestyle small as long as possible, okay? And I did that. Like, bro, like, people who become successful, dude, they. They don't just, like, make their first million bucks and go out and buy a house or a car or this or that. They reinvest that and they roll it over again and again and again and again and again. And eventually they're. They're buying cars like. Like other people are buying candy at the grocery store. Like, they don't give a. Okay, that's where you want to be. You want to be to the point where you're not having to really pay attention to your lifestyle because your business is so big. So I think that's the advice I would give you. But the biggest advice of this whole question is don't listen to fucking people who haven't done what you want to do. Don't listen to them. Don't listen to them for a second. If you have a very good friend, or maybe you have a dad or a mom or an uncle who has some business experience, or maybe they don't have any, and they're just like, hey, look, I don't know much about this, but I'll support you. Anyway. Here's what I learned. I read this, and maybe you think about that. That shit you can listen to.

[Unknown]

That's cool.

[Andy Frisella]

Yes. Because they're making an effort to try to help. I had a lot of people in my life coming up who, you know, always gave me advice and. And, dude, because I didn't know. Like, I didn't know I would take it, but they didn't know either. And so I spent all this time making all these mistakes based upon what other people thought that had no idea. So why the would I listen to what they thought when I should just be listening or trying? What I. I'm more qualified than them. I'm in the game. They're not in the game. You see what I'm saying? And as a young entrepreneur, you know, what do you say? 25.

[Unknown]

25 years old.

[Andy Frisella]

Yeah. Dude, we've got to get to the point where we are trusting ourselves. And the way that we learn to trust ourselves is by going out doing what we think is best, making some mistakes, learning from the mistakes, and then continuing down the path. And, dude, like I tell you guys, over and over and over again, you really only need a couple things to be successful long term. You got to build the grit, the determination, the fortitude to not quit. And you got to be smart enough to learn from your mistakes. Okay? The first time for sure. The second time, if you're someone that can make the same mistake seven times, you can't make it in business. It's impossible. But if you're someone that can, you know, make that mistake and then say, all right, cool, I lost $10,000 today because I made this mistake. That lesson cost me $10,000. And then look at it as an investment in your education and then make that mistake again, bro. There's no limits to how far you can go. So anyway, don't listen to people who haven't done what it is you want to do ever. They have no clue what they're talking about. And everybody out here on the Internet thinks there's some sort of life philosopher or business advisor. How many business advisors and gurus do we have on the Internet that never built a company? You can't order their product, you can't see their employees, you can't see what the they do, but somehow they know everything about business. How many fucking life philosophers do we have on the Internet who write all this shit about life? And you look at their life and it's a fucking dumpster fire. Start qualifying who you take Advice from. It's a major, major, major skill set that you have to have. You cannot fucking take advice from people who are not in a position that you want to be in. Now, there are. There is one exception to that. If there was somebody who was in that position and then lost that position, you can listen to that person, too, because that person will give you valuable insight as to how not to burn your own shit down.

[Unknown]

I love it. And, Andy, you described a few times, you know, about, like, you know, imagine you're driving the Titanic, right? You kind of, like, as the owner, operator, you kind of have to, like, look out and see right, when the icebergs are.

[Andy Frisella]

Navigate the boat, right?

[Unknown]

What would you say was one of those, like, moments where you had to make that pivot early on in business? What was, like, one of those first icebergs you kind of saw and had to readjust, and you were able to readjust because you were smaller.

[Andy Frisella]

Man, there's been so many, dude. I don't think I can name one. It's just a normal part of business that's like asking someone who is like, you know, how many breaths did you take today? I don't know. You know what I'm saying? Like, that's normal. Yeah. But here's what I will tell you. I will tell you that if you lack the ability to see what is happening in the environment, the business market, whatever it is, whatever game you're playing and where you're playing, if you lack the ability to have foresight and vision as to what's actually coming, and you can't make a plan to navigate through, you can't. You can't do it, dude. You have to be able to look out on the horizon and say, okay, this is happening. This is happening, this is happening. We got to do this. We got to move this way and then that way. We got to zig and then zag at this exact time. Yeah, that's a huge part of running an organization. And it's a skill that you're going to learn over time. You know, it's not something that people are gifted with, but that also comes, dude, with bigger visions, right? A lot of people, they. Dude, here's the truth. A lot of people just shouldn't be entrepreneurs. They want to have a place where they show up every day at 11:30 with a fucking Starbucks and they want to stay till two and they want to walk in and they want to look around and they think they're going to make a gazillion dollars, and that's not how the it works, bro. You've got to be able to understand every single element of every single detail of every single product in every single market environment, period. And you have to be able to anticipate and you have to be able to see what's coming. And you have to be able to have the confidence to make the move now versus after everybody else has made the move. And that's another thing that entrepreneurs do, bro. It's a me too business. Because entrepreneurship has become so accessible, people run it as like a me too. Okay. And what I mean by that is they see everybody else do something and then they do it, bro. You're too late. You're too late.

[Unknown]

Yeah.

[Andy Frisella]

You have to be making those moves before everybody else. And when you're a small company, you could do that quickly. Yeah. And that's a huge advantage.

[Unknown]

That reminds me in college, one of our offensive coordinator, he was like doing a film study with us one time and he put out the questions like, what. What makes the quarterback the best quarterback? Right? And everybody's like, gives it to, oh, you got to throw it long, you gotta throw it far. He's like, no, you gotta be able to read the defense. Read the defense and know when a blitz is coming.

[Andy Frisella]

Yeah, that's only part of it, bro. You know what the, you know who makes. You know what the next best quarterback is? The guy who could read the defense. Yeah, that's a good quarterback. Most people can't, right? But do you know what the best, the next best one is? It's the guy that can run three or four plays in a row to run that fifth play. Okay? So he's running this, this dive and then they're running this toss and then they're running this play action. And then they're running this, and then they run the play they're trying to score on. So it's chess, right? And business is no different. You're going to make these little moves that are going to set up the big move that you're trying to make. And that's, that's. That's what makes a great fucking visionary operator.

[Unknown]

I love it, man. I love it, guys. And question number two, Andy. I own a commercial cleaning company here in Arizona and now have some of the biggest names in the state as clients. But last year when I was trying to land bigger clients, I had the opportunity to clean one of the biggest names and brands in the states and I fucked up the job. But I now have employees, top of the line equipment, and confidence to do any job. So at the start of quarter two, I sent in a handwritten message with a nice bottle of tequila, apologizing and asking for another opportunity to work together, but I got no response. Any advice on how I can restore that relationship? Business relationships, are they salvageable? How do you do it?

[Andy Frisella]

Yeah, first of all, they're salvageable. Second of all, when you salvage them, especially when someone is disgruntled with your services, and then you exceed what they initially expect, expected from you, they will actually become a massive advocate for your brand. So what I mean by that is this. You piss them off. Now you've got to make it right. The. Your first attempt to make it right didn't work right. But if you get the opportunity to do it and you do it in an, you exceed their expectations of what they originally had and went so over the top, now that person becomes an advocate of you. Now they're telling all their other business buddies, dude, listen, work with this guy, work with that guy. Work with this guy. And so when you. When you piss someone off, the ability to make it right is almost worth pissing them off because of how good of an advocate they become when you exceed the expectations of what the job was in the beginning and take an extra step to make it right. So what I would do is I would, instead of writing a letter, I would show up there and I would figure out who the decision maker is, and I would say, hey, here's the deal. I know I this up. Let me do it for free. Let me do it for free. Let me do. Let me do everything for free, and let me show you how I can do it. And then when you go in and do it, you do it like you. If you clean the carpets, bro, you also clean their windows. And then you go out and wash all their cars. Okay? I'm talking about, like, over the top, so that they're like, holy. Okay, so that's. That's what I would do. And I would be relentless in my pursuit to have the opportunity to do that, knowing that the story that it's going to create is going to be beneficial to the business. I would not give up on getting that customer back. I would not give up on doing whatever I had to do to make sure that that was right. And I would not give up on creating an amazing experience where they had to tell people how awesome of a job that you did.

[Unknown]

I was, I was going to ask it, like, is there a point where, like, okay, tequila didn't work. That didn't work. I mean, do you Give up at all? You kind of answer that.

[Andy Frisella]

No, you just keep going because eventually you're going to get it. And that'll be part of the story. Look, dude, the story will be this. Hey, you got to use DJ over here. Brand, the guy fucking cleaned the carpets. But let me tell you something about him. The first time he cleaned him, he, him up. Then he sent me a bottle of tequila. I didn't respond. Then he showed up at my business and he said he'd do it for free. Then he. And I still didn't let him do it. And then he wouldn't leave me alone for a year and finally I let him do it. Dude, and this is what he did. You gotta fucking use him. The guy's relentless. He's, he's, he's the best, most dedicated person I've ever met at this. And that's the, that's the recommendation that you're, you're trying to build here. And you're gonna build that by inconveniencing yourself until you. You've get done what you're trying to do.

[Unknown]

All right, I don't want to miss this nugget here because I feel like this is also important. You're talking about when you over deliver that. I feel like when you're, when you do that, you're, you're, you're also setting a new standard. So how important is it to make sure that, like, you don't just do really good that one time?

[Andy Frisella]

No, you gotta do it. That's the other thing. And that's a great point. Whatever standard you operate at when you get the second opportunity, you have to operate at that standard forever and ever and ever. Have to. So. And by the way, why wouldn't you, why wouldn't you operate at that standard all the time? If you're trying to get referral business, that's how people buy. People don't necessarily buy from ads. They buy from word of mouth. They buy from stories they use services that their friends use. You want to own those stories? That's the whole game. So you own those stories, you own those recommendations. Your business is going to grow.

[Unknown]

Yeah. Don't just do it once and. All right, we got it.

[Andy Frisella]

That won't work anyway. Yeah, that won't work anyway because the second time you do it, they're going to be like, oh, this guy was full of shit. I knew the first time.

[Unknown]

Yeah, man. Geez, I love it. Guys, Andy, question number three. Let's get third and final question, guys. Andy, question number three. Hey, Andy. And dj. Huge fan of the podcast and I've been following you in first form for a while now. Big fan of the work you're doing. I've read your books every year. I love to take some time to reflect on past year and set goals for the year ahead. I find this practice really helps me stay focused and motivated. But I'd love to hear your take on it. Do you have any specific strategies or practices you follow when setting goals for the upcoming year? And what's your process for reflecting on the year that's passed and planning for what's next? Thanks for your time. Really appreciate everything you do and looking forward to hearing your thoughts that I.

[Andy Frisella]

Don'T operate that way. I don't operate that way. I've never operated that way. I've never. I've never sat down at the beginning of the year and been like, this is what I want to do this year or this is what I want to do next year. My goals are so big that they take multiple years. So, like, I don't think of it like that. And when I used to think of it like that, I never achieved any of those things. So I look at it just like I teach you guys, which is this one day at a time. I look at it very simply. This is my goal. This is my huge goal that I'm trying to achieve over the course of my life, okay? This is. This is who I'm becoming. This is what I'm creating. This is the businesses that I'm going to create. This is the physical shape I'm going to walk around in. This is the lifestyle I'm going to live. And I fucking lay it all out there, okay? Then I attack it one day at a time, okay? Just like I talk about in the podcast Win the Day, which is episode 16 on real life. If you go back to episode 16 and really f we talk in depth about this thing called the Power List, all right? And I actually have a. An app launching for this any day now called the Power List App, okay? And it's a productivity app that lets you do this right there on your phone. But basically, if you go listen to it, it'll explain to you the productivity system that I have used for the last 25 years to build my life. So understand this. Huge life, huge business, badass physical condition, awesome lifestyle. All these things go into what I want, okay? And then I back that down into a day by day by day system. And then I just look at it. Did I win today? Did I win? Do I win tomorrow? Do I win the next day? And I don't think of it as this massive thing. I just think of it as, you know, one day at a time. And. And dude, that is the only way you can win. And it's, by the way, the only way that you can guarantee success. You cannot lose. If you win every day, you can't lose. There is no X factor. There is no magic. There is no, you know, failure villain that's gonna come in and your up, bro. If you win every day, you cannot lose it. Life. So what does a win every day look like for you? Go listen to episode 16 and it'll help you figure that out. The Live Hard program is an excellent framework for success over the course of your life. Because it is all the things that I have done over the course of my life that have produced this in a repeatable system year by year by year. A lot of people will say, oh, live hard. You're only. It doesn't. You got to do it over and over. No, bro. Just like you gotta take a shower. Discipline's a perishable skill, like playing guitar. If you don't practice guitar, you're gonna suck at guitar. If you don't practice in Jiu Jitsu, what's gonna happen? You're gonna get your ass beat. If you don't practice shooting guns, you're not going to be good at shooting guns. If you don't take a shower, you're gonna stink. Okay? This is the idea of discipline as well. It is a perishable skill. If you do not practice it over and over and over and over again, you get mentally weak. And then you cannot win the days. So go do the Live Hard program. Live it. Every single fucking year. It's less than half the year of a commitment to being perfect, which creates a situation where you're generally getting almost everything out of your life that you want. And the biggest thing that you get is you get the ability to have the choice to do what it is you want to do with your life. Because you have built the skill of discipline. And you can adhere to any plan that you set forth for yourself. It's not that you don't know what to do. It's that you can't do it when it's not comfortable for you to do. And that's why people lose. So what would your life look like if you were able to adhere perfectly to every motherfucking plan that you ever set out for yourself from the time that you were born to to now? Would your life look completely Different. The answer for every single person listening to this is yes. So fix that problem now and you will have the choice, at a bare minimum, to become whatever it is that you want to become. And this is a huge deal because people will say, well, dude, what if I do all this work and I don't get where I want to go? And they'll talk themselves out. That is impossible. It does not happen. It does not exist. Well, so. And so is a roofer. He works harder than you. Yes. At what? At driving nails into shingles. Okay, no offense, but that's not a high brain capacity situation. We're talking about strategically designing your life to become what it is you want to become. Okay? And no disrespect to anybody who wants to go do whatever they do or work very hard. I have massive respect for that. But if you want to graduate from having to work hard into the situation that everybody says it's work smart, not hard. No, it's work very hard and then smart, and then the fucking shit starts to come together in the beginning, you're going to have to work your balls off. The point is this. If you develop the ability to adhere and you develop discipline and you practice it over and over and over again, there's literally nothing that you can't become, create, or build if you win. Day by day by day.

[Unknown]

I love it, man. I love it. Hell of a way to start a Monday, man.

[Andy Frisella]

Yeah. Yeah.

[Unknown]

Kick some ass.

[Andy Frisella]

Took it. Took a little minute to get started there, huh?

[Unknown]

Yeah, just a little bit. Balls burning, shopping bags.

[Andy Frisella]

Hey, look, dude, that's the truth, guys. If you. If you can. If you can build in yourself, which is what the Live Hard program is all about. The ability to adhere. The ability to adhere. Like, really think about this. I want you to really think about this. And by the way, we're starting today, but I want you to really think about this. What would your life look like if you had the ability to adhere to every single plan, every single dream, every single goal that you have set forth for yourself from the time that you were 10 years old to however you are now? What would your life look like? It would look completely different. So fix that problem of adherence and everything takes care of itself. Because now you can say, I want to be this. That could be. I want to be a superior athlete. You could become that. I want to be this. It could be an accomplished musician. You could become that. I want to be a black belt in jiu jitsu. You could become that. I want to build an amazing company. You could become that. I want to build an amazing relationship. You could do that. There's literally nothing you fucking can't do if you can develop a plan and then adhere to it. It's not that people don't know what to do. It's that they can't fucking do it. So fix that problem, and you fix your whole life. All right, so go check out episode 208 on the audio program. Go on, andy4seller.com order the book on mental toughness, and let's get fucking started. Let's fix our shit.

[DJ]

Went from sleeping on the flow? Now my jury pops froze? Fuck up pole, fuck up stove? Counted millions in a cold, bad bitch? Booted swo? Got up on bank row? Can't fold, just a no head shot case? Clothes.