Co-Host (3:03)

What's going on, man?

Andy Purcell (3:04)

Nothing, dude. Yeah, yeah, we got a. Got a couple changes coming up, changes that we need to address. We are going to be stopping all real life podcasts.

Co-Host (3:14)

It's been nice, guys.

Andy Purcell (3:15)

This is our last week, so see you later.

Co-Host (3:19)

We've still gotta do the show. Do this episode.

Andy Purcell (3:22)

Oh, okay.

Co-Host (3:22)

Yeah, yeah.

Andy Purcell (3:23)

No, we're lying. We're not gonna quit the show.

Co-Host (3:27)

A little misinformation. Yeah.

Andy Purcell (3:29)

A little April Fools, you know what I'm saying?

Co-Host (3:31)

It is April Fools.

Andy Purcell (3:32)

Is it?

Co-Host (3:33)

It will be.

Andy Purcell (3:35)

Yeah.

Co-Host (3:35)

We're almost there.

Andy Purcell (3:36)

Well, look, we decided not to stop the show. We just made an executive decision right now. But we are going to change the show.

Co-Host (3:44)

Yeah.

Andy Purcell (3:45)

All right. And the big change of the show is that we are going to move the Q and A episodes to a live call in show. All right? And how this is going to work is you're going to submit your questions the same way that you have been. You're going to email into ask andyndyfercella.com and you're going to include your cell phone number. And then our team, if your question is chosen, will reach out to you and arrange an actual call in for the production of the show. So if you want to be on the show and you want to talk to us live and you want to ask some questions and have, you know, we're not going to have an hour conversation. You're going to ask your question and I'm going to answer it and then we're going to get the fuck off the phone. But I'm just being honest, you know, like, we're going to keep it quick. If you Ramble on. I got a red button that I'm going to have over here. It's going to hang up on your ass. But. But that's how we're gonna do the show from now on. So email in, include your phone number. The team will be in touch, and we'll get a schedule. Be awesome.

Co-Host (4:45)

Yeah, I mean, guys, this election be based off your question. So ask some good questions. Yeah, about anything. Life, business, personal development, winning, all of those things.

Andy Purcell (4:55)

Absolutely. We're here to serve. All right, so, yeah, stay tuned for that. Yeah, stay tuned. Anyhow, we do have a show for today.

Co-Host (5:04)

We do have a good show, man. And I do got some good ones for you.

Andy Purcell (5:07)

I'm. I'm not surprised.

Co-Host (5:10)

Let's make some people better today, guys. Andy, question number one. Hey, Andy.

Andy Purcell (5:16)

Hi.

Co-Host (5:18)

So I came to follow you a little over a year ago. And dude, seriously, thank you. I am 25 years young, but I'm not doing a finding myself in a van thing. However, I am committed to just becoming the version of myself I know that I can become. But here's the thing. I second guess every decision I make. Even when my gut tells me something I doubt myself and overanalyze. I want to be able to trust myself and my instincts instead of always looking to others for some sort of reassurance. I know you consistently speak on the importance of building and having self confidence, but I guess specifically, how do I build that confidence in my own judgment?

Andy Purcell (6:05)

Okay, well, first of all, you're 25, bro. You. You don't have a ton of decision, real adult decision making experience. Let's be real, you know, and when you don't have all that experience, it's natural to second guess yourself. So we all go through this. It's not just you. We all go through a transition period where, you know, all the way up until maybe we're done with college, we're kind of getting told what to do and how to do it. And then, you know, some people younger than others, there's always, you know, nuance. But typically when we are in our young to mid 20s, we are learning how to make decisions, feeling the consequences of those decisions, and either building up our trust in ourselves or taking away. And what I would say to you is that the fact that you're aware of this is a huge advantage because most people aren't aware. They just continue to make bad decision after bad decision after bad decision, meaning they're making whatever decision they need to make that makes them feel good. Now, they don't understand delayed Gratification. They don't understand thinking ahead of what the decision will actually produce down the road. And the fact that you're aware of this at a young age is really, really, really, really good. It's a good indicator that you are going to build a very good skill set of making the right decisions when these decisions are to be made. So you have to understand that your confidence and your belief in yourself is really only going to come after you've made good decision after good decision after good decision. And then a few bad ones too, right? And then we learn from those lessons, and then we become either very confident or we. We stay unaware. We don't get really beat down. Because the people who continue to make wrong decision after wrong decision, they see life as something that's like, happening to them. Like, they are not thinking, like, I'm making this decision in November and then in December, my life sucks. They're not understanding that they're unaware. So making bad decisions doesn't necessarily destroy someone's confidence. It destroys their life. So the fact that you are understanding that there is a decision to be made, there are consequences down the road, that's a great thing. But the way you're going to become confident in is by making the best decision that you can make now and then understanding, you know, what the result of that is with your own experience. And as you get older and as you go through this process, you will become more and more and more confident in your decisions. And that goes for both your life and your career, whatever else you're working on. You know, there's still times in my life, knowing what I know about business, you know, where I'm like, I don't know. I don't know, like, what should we do? You know, and then we work out the options and we make the best decision. And when we make the best decision, that doesn't always mean it actually is the best decision. Sometimes you just have to make a decision, see what happens, and then make an adjustment, which I would say is really how things actually work in life. You know, not many times have I made a decision when I was young that worked out exactly the way I thought it was going to work out. What it did was, is it. It directed me in a right direction. And then when I went down that path, I had to make multiple pivots as I went down the path to really get where I was trying to go. But the important thing, the. The real important thing here to. Is not even the question that you ask, it's that you have to make a decision. Okay, Most people will analyze and analyze and analyze and analyze, and they never choose. And because they never choose, life passes them by. And then they end up at, you know, 50 years old saying, coulda, woulda, shoulda, no, you should just pick some. And whatever happens, happens. You learn, you know, and, and then you, you apply again. And so that's the process of, of development. You know, we make the best decision that we can make right now. We listen to our gut, we look at the facts, we make it on logic. There's very few decisions in life that should be made around emotion. We make those decisions, we go down the path, we figure out if it's. If it's working or not. And then we make pivots. And that's just how it goes, man. And I know that, like, you guys consume all of this information all day on Instagram from all these people who legitimately haven't done a thing telling you how to do things and what their philosophy is or this or that or this. I would encourage you to listen to what people say who have actually accomplished what it is you want to do and live the kind of life that you want to live and ignore all these theore theoretical bozos on the Internet who honestly don't know shit, because if they did, they would be not just writing memes on the Internet. Okay? So make the decision. Make it the best you can go down the path when you recognize that the decision is not working, which you have to be patient. You make a pivot or you make a complete different directional change. You don't make a complete different directional change until you've tried multiple pivots and you realize this isn't going to work, right? Like, a lot of people will ask me, they say, well, when should I quit? When should I quit my business? You know, my. I'm. I've got this product. Look, dude, if you, if you go. If you go down the path and you figure out for real that that product is not going to get you where you want to go, meaning you can't scale it, there's no demand for it. It's not a good, strong product. Eventually you gotta find a new product or you're just going to be trying to stick a square peg in a round hole. It does not work. So there are times that I don't talk about this very much, but there are times when you have to make complete directional changes. The reason I don't talk about it very much is because most people think that that happens soon, when in reality you have to go down the path and try all the different routes. It's kind of like a mouse in a maze. All right, like, you're like, oh, I know the cheese is over that way. So I'm gonna go this way. This. That didn't get me there. I'm going to go this way. That didn't get me there. And then I'm going to find the way to the cheese. And like, if you don't go through that process with your product to the point where you have a really good understanding of why it's not going to work, not just your emotional beliefs or your frustration or your anger or your impatience, meaning you logically can say, I, there's not a market for this. It's not going to be scalable. It's not going to work out the way I want. Then you have to make a change. And that goes for anything. You can plug product in with relationship. You can plug product in with fitness. Okay. You got to figure the out. And if. Here's what I'll say, if one person's done it, you could probably do it too. So the decision making process and have any confidence in that is, is something. It's one of those things that you have to do your best and work out the nuances to get where you're trying to go. And after you do that enough and you make enough good decisions, you'll start to trust yourself and you'll say, I know how to make the right decisions.

Co-Host (13:51)

I love it. Yeah. I mean, you talk like, I mean, it sounds like a lot of this is just being able to, you know, go through the time to build that perspective.

Andy Purcell (13:58)

Yes, absolutely. Well, dude, yes. Like, my decision making ability now versus when I was 25 is, you know, the difference between, you know, starting at zero and being, you know, an expert.

Co-Host (14:13)

You're running circles around that guy.

Andy Purcell (14:15)

Oh, dude, no doubt. Because I, I've already made all the mistakes. Like, dude, if you're trying to get somewhere and you know, like, if I'm trying to get from here in St. Louis to LA and, and over the last 20 years, I took every motherfucking road. Well, you know, and then you ask me when I'm 20 years later, you say, how to get there? I'm gonna say, right, like, there, that's, that's the road right there.

Co-Host (14:36)

Don't go down this road, by the way.

Andy Purcell (14:39)

This ties into why it's important to learn from people who have had real business experience, not just built real things, but built real things in different environments. You know, Like, I was pre Internet then we were, right? When the Internet came, then we were. When social media came, then we were through the. The 2008 financial crisis, then we went through Covid. Now. Now we're going through AI revolution. Like, bro, I've been through all that and we're still here. We're still going. There's a lot of valuable information, most of it that I can provide, that none of these other motherfuckers can. You see what I'm saying? So it's really important that you know, I'm not saying you just have to listen to me, but I am saying that whoever you listen to needs to have been through all of those things. Because, dude, the real truth about being successful is the ability to adapt quickly, right? The ability to pivot quickly when things happen. And, you know, that's decision making for sure.

Co-Host (15:40)

Last little piece on this. I want to ask you very, like, very simple question here. You know, when it comes down to decision making, I guess what's one thing if there's an equation to decision making, right? The perfect equation, what's one thing that is not in that equation?

Andy Purcell (15:56)

Usually emotions.

Co-Host (15:57)

Okay, let's talk about it.

Andy Purcell (15:59)

Look, there are certain ways, there's certain times in your life where making an emotional decision is okay, all right? But most of the time, you want to eliminate emotions from the situation. For example, you know, I like cars. So people will say, well, you don't need those. No, I don't need those cars, motherfucker, I don't need a car. I live four miles from work. I can ride a fucking bike, okay? But the experience that I get from the cars adds to the quality of my life, okay? So I am willing to invest money because my cars appreciate, for the most part, into that quality of life experience which is tied into my emotions, right? If I was unemotional about that decision, I would ride a bike. Because I could legitimately ride a bike. Or if I maybe I could ride a motorcycle or a whatever, right? A scooter, like I could. If you're talking practicality, you're correct. I don't need any of those cars. But it's cool to have them, okay? And it makes my life more enjoyable to me. I like driving, I like performance driving. I like knowing about cars. I like feeling good when I pull up somewhere that I'm getting out of some cool that makes me feel good. And you could say whatever the you want. I'm honest with myself enough to understand that. So that's an emotional decision that makes my life better. Where you live, people will say, well, you know, you need to. When you're young, it's very important to make the correct, logical decision about where you decide to live, because you are working on accumulating assets and wealth for later in your life. When I got to 40 years, 38 years old, I bought my dream house, which is the house I live in now. And it's amazing. It's probably one like, real talk. It's probably one of the nicest properties in the whole world. Okay. It's a real compound. Do I need that? No. But I love it. Because you know what? I spend a lot of time there. I spend most of my time either here or there. And by the way, did I need to build out this headquarters to look the way it looks? No, but I have to spend a lot of time here, and I want to be cool. Okay? So those are emotional decisions that don't necessarily make financial sense. All right? For the amount of money that I put in my house, I'm gonna get my balls kicked in when I sell it.

Co-Host (18:36)

You ever try to sell it?

Andy Purcell (18:37)

It's not gonna happen. But I don't care. I don't care because I've made enough money in my life to not have that make a difference on what I actually want. So earlier in life, it's important, especially to make logical decisions. I would say under 40 years old. Logic, logic, logic, logic. Unless you're earning so much money and. And I was in my earlier 30s that it didn't matter. Okay, but, but you shouldn't be stretching. You understand?

Co-Host (19:09)

Right?

Andy Purcell (19:10)

So we, you know, when you get a little older and you get some financial power and maybe a little extra, it's okay to make decisions that are emotional if they make you happier, as.

Co-Host (19:25)

Long as you're aware that that's it.

Andy Purcell (19:27)

You have to be aware, you know, like most people just aren't, bro. They. They cannot separate a logical decision from an emotional decision in which time. Which is appropriate.

Unknown Artist (19:38)

Yeah.

Andy Purcell (19:38)

You know, so it's okay to make emotional decisions when they're not going to hurt you and then they're going to add to your life. Right. But until you're at that point where it's not a financial strain to live the lifestyle that you want, you should live very logical and be working to maximize, you know, what sort of of income that you actually have. Live below your means, make smart decision decisions. Don't go out to eat all the time. Drive a car that isn't the one that you actually really like to drive. Those are all intelligent Decisions as a younger person, as you get older, you start to realize, well, I'm going to be dead. The quality of my life matters as well. So I want to spend a little more money on the things that I like and enjoy, you know, so I'm not just, you know, it's weird to me. This is. I see like 70, 80 year old people, 60 year old people, 50 year old people still living completely in that logic mindset. And I, you know, and we see him online too, right? Like, you know, Dave Ramsey. Okay. And I like Dave Ramsey, but he will give, you know, save, save, save, save, save. This is. Well, dude, eventually these gonna be dead.

Co-Host (21:01)

Yeah.

Andy Purcell (21:01)

Like when do they get a taste of the. What they actually want?

Co-Host (21:05)

All the hard work they've put in.

Andy Purcell (21:06)

You see what I'm saying?

Co-Host (21:07)

100%.

Andy Purcell (21:08)

And let's be real, bro, he lives, he has like a 500, 600 million dollar office park.

Co-Host (21:13)

Right.

Andy Purcell (21:13)

You know, like Dave lives in a nice house.

Co-Host (21:16)

Yeah.

Andy Purcell (21:16)

So he gets it.

Co-Host (21:17)

Yeah.

Andy Purcell (21:18)

You know, but I think he's saying the same thing I'm saying, just in a different, a different way for sure. You know, we, we, we make smart decisions until we are in a place where we can afford to make emotional decisions. I love that.

Co-Host (21:31)

I love it, man.

Andy Purcell (21:32)

Guys.

Co-Host (21:32)

Andy, question number two. Andy, I have a strong business mindset and customers and people in general everywhere tend to like me and trust me, I know I'd be excellent at owning a biz.

Andy Purcell (21:48)

Oh, you and everybody else, brother.

Co-Host (21:52)

That being said, there are a trillion different business ideas that can make, make money nowadays. Literally a trillion. I don't have a tremendous passion for anything in particular. So how does someone that is experiencing analysis paralysis settle for one opportunity and stay determined to make money at all? How do you know you didn't choose the wrong opportunity when the biz gets turbulent and bail on it? I try not to be a hoe, but hey, old habits die hard.

Andy Purcell (22:26)

Okay, well, let's just break this down. You don't know if you're going to be a great business operator. You have no idea. How old is that person?

Co-Host (22:34)

Didn't say.

Andy Purcell (22:35)

Okay, it doesn't matter. You have no idea until you know. All right? There's been people who have all the check marks and all the attributes and all the special and they suck. Okay. And then you have people who are borderline special needs who create amazing.

Co-Host (22:55)

Crush it.

Andy Purcell (22:55)

Yeah, dude. I know a guy, I know a guy who could not fucking read or write that because he was able. He was an executor. He would Just go out and do shit. He did not think about it. He didn't have the brain capacity to think about it, okay? He just did shit. And he. He built a company that was worth 200, $300 million, okay? Now he made some other bad decisions, and that guy is now in prison. Yeah, but it didn't have to do with fraudulent business. He was running a good business. But my point is, there's guys like that everywhere, all right? So just because you think you can do it and just because, you know, a lot of, like, people who went to nice, prestigious universities like Harvard or Brown or Cornell, they think they can do it. But you know what the truth is? The truth is there is a lot of. With some fancy initials behind their name that never did, all right? So I don't really give a what you think you can do until you've shown me that you can do it.

Co-Host (23:57)

Proofs in the pudding.

Andy Purcell (23:57)

So let's. Let's be humble here, bro. Yeah, you're talking about the most competitive game that you could possibly play, all right? People are trying to take the food off of your table. Can you even handle that? Can you even handle knowing that? Can you handle the relentless pursuit that other people have of you trying to take your fucking livelihood? Then can you handle it for fucking thousands of people? Okay? You can't most of the time. That's why the statistics are what they are. 8% of people are entrepreneurs. Less than 1% of that 8% is actually a millionaire or successful. All right? So let's clear that out now. I'm not saying you can't learn it. I'm not saying you can't do it. I'm not saying you can learn to be great at it. But I'm saying if you think you're naturally great at it, you've never done. You're fooling yourself. So let's address that right up front.

Co-Host (24:51)

I love it.

Andy Purcell (24:52)

Secondly, when you're young, I believe that in the entrepreneurship stage that we are in, it's important for you to try a few different things, examine what it is that you're into. Okay? You might say, oh, I'm not passionate about this. What do you do every day? What. Let's start there. What is your daily routine like? What do you do every single day? I get up, I brush my teeth, I take a shower, I go to the gym. I do this, I do that. What's the one thing that you can't live without that you find extremely beneficial to you and your day? What is it? And when you Identify those three or four things. How could they be made better? Okay. And start thinking like that in everything that you see. Like, when I go to a restaurant, I'm not in the restaurant business, but you've been to enough restaurants with me to know exactly what the fuck I do. Yeah, I sit at the table, I order the food, and I say, they should have done this. Should on that, should on this. If these guys were doing this, they'd have five times much business. I fucking do that. I analyze how everyone does everything. And that is a trained way of thinking that I've had for many, many years. Because who knows what kind of idea will come from that? So to say you're not passionate about anything, I don't even think that's true. I think there's things that you are passionate about. You've just not thought about how you can make them better or how you could sell them as a product. And I would encourage you to do that. Third of all, you don't have to be passionate about anything. You could be passionate about making money. Okay? But I will say this, that while that is cool, when you don't have any money to start making money, and you say, fuck, I love making money, you will eventually get to a point where if you are doing it just for that, you will be burnt out, you will hate your life, you will be miserable, and you will be searching for meaning and purpose and something that you do. And so the reason that we recommend people be passionate about things when they start is because there is a lag time where you start the business and where it becomes successful that is very hard for people to get through. And most of the time, the only reason people can get through that part of the business is because they actually care about what the they're doing. So if you are passionate about something that you are actually building a business around, your chances of sticking it out during this lag time go up.

Co-Host (27:45)

Right?

Andy Purcell (27:46)

All right, so, and I will say this. Even the thing you're most passionate about, over the course of time, you're going to go in and out of being passionate about that. There's been many times in my life where I haven't been passionate about what I do every day. And then got out of that funk and got more passionate again, and then back and forth and back and forth. That's normal. And a lot of people, the first time that happens, the first time they lose a little, they get in one of those funks, they're like, fuck, I don't have this passion for it. Anymore. And then they fucking quit and they got to go start over. If you just stick with it, dude, it'll come back. So we see a lot of people fail in that regard during those. Those. Those times when we don't feel great about what we're doing and it's just normal. Don't do that. But, yeah, man, if I were you, instead of saying, you know, I'm not passionate about anything, I would say, well, I can't. I need to really examine what it is I would like to do. If I only had to do this every single day of my life for free. Okay? And I can say that, like, I love helping people. I love people getting better. I like making people better with their finances, with their fitness, their mindset. I do this for free. Yeah. You know, I love this. So even, like, for me, even if I. If you were to ask me, like, what would you do every day if you didn't get paid for it, I would still do the same. I'd come in here, I'd help where I can. I do the show, and, you know, I. I would find fulfillment in that. Yeah. And so, you know, when you're in the beginning stages and you can't figure out what your passion is, you need to get passionate about making some money, and you need to save that money so that you can roll it into something that you are passionate about whenever you do become passionate about it, and then you can build a business out from there.

Co-Host (29:37)

I love it. Now, you started when you were 19?

Andy Purcell (29:39)

Yeah.

Co-Host (29:39)

How many.

Andy Purcell (29:40)

What.

Co-Host (29:40)

What were some of the other, I guess, pathways you tried before you started with S2?

Andy Purcell (29:45)

I tried to. I tried to buy into this Internet yellow Pages situation, which. Because before, listen, before Google, there was no way to search the Internet. So, like, everything back in the day was you had to pull out a fucking phone book and you had to, like, look for shit.

Co-Host (30:07)

Right?

Andy Purcell (30:07)

Okay. Kids now can't even comprehend that there.

Co-Host (30:11)

Was a book that had everybody's number.

Andy Purcell (30:12)

Everybody's. Right? And in businesses, it would. It would be categorized, Right. It would also be sorted by their name. There was a yellow pages and there was a White Pages. The Yellow Pages was sorted by category. The white pages sorted by name. All right? And you got two for free. You got one of each for free at your house every single year. All right?

Co-Host (30:33)

That is crazy to think about.

Andy Purcell (30:34)

That's what they did. Okay?

Co-Host (30:36)

Now it's all here.

Andy Purcell (30:37)

Hold on, bro. But. But when they. When the Internet started to get popular, Google hadn't really matured into what it is Today. And there certainly wasn't AI or anything like that. So this dude created this thing called Internet Yellow Pages, and he sold out franchises. I tried that. Didn't fucking work. Okay. I had to go door to door to businesses and try to get them to sign up for something that nobody really understood was going to be beneficial at all. Yeah, so that was. That was a failed thing. I tried an Internet dating service. That was a failed thing. I tried fucking, you know, somebody tanning.

Co-Host (31:18)

Beds or some shit.

Andy Purcell (31:19)

Yeah, tanning beds. Couldn't get enough money to do it. You know, Painting the stripes on parking lots, you know, could never get enough money to do that on our own. You know, I mean, bro, I could go on and on and on. I had a different thing every single year trying to build something out from the time I was eight until the time I started, you know, with Chris S2. Right. And so none of those things was I really passionate about, except the baseball card thing that I did. But, you know, I didn't know enough about. I was only, like, fucking 10. Right, right. But. But yeah, dude. I mean, most of the shit. And by the way, I still know a lot of the lessons I learned through that process, which allowed me to create the retail stores, which. Which is what bore first form. And, you know, it's no different than what I tell you guys. You're going to have to go through shit. I just started when I was real young.

Co-Host (32:17)

Yeah.

Andy Purcell (32:17)

You know, so, yeah, dude, there's a. I mean, there's a lot of. Like, I did. I did nightclub promotion for concerts when I was in college to try to make some side money, you know, and that actually worked out okay. I made a little bit of money doing that to kind of float me through, you know, not getting paid at the stores. But, I mean, there's all kinds of things that honestly didn't work. But there's also things that could have worked had I stuck with it. Had I stuck with it. Right?

Co-Host (32:47)

Yeah. 100%, man. I love it, man. Well, guys, let's get to our third and final question. Mr. Andy. Guys. Andy, question number three. Hey, Andy. So, full disclosure, I'm not an entrepreneur. I mainly listen to you for the other good stuff on Tuesdays and Fridays.

Andy Purcell (33:05)

Wink, wink.

Co-Host (33:06)

But my best friend is. And he listens to the show as well. He has been in business for, like, four years now, making beautiful, amazing woodwork. I mean, like, seriously amazing stuff. Dining tables that he sells for, like, $15,000. Oh, really? Dope. And he is crushing it. Here's the thing. The dude does it all from the production, wood procurement, marketing, sales, inventory concept, design, like a thousand hats. We've been talking more recently about him hiring employees. I see how Hardy works, runs around like a chicken with his head cut off. And I tell him all the time, bro, you need help, you're going to need help, many hands, lighten the load, etc. But he stands firm and says, I'm good, don't need him because he is being a pussy. And I know he wouldn't ask. Can you talk some sense into him for the love of our dear Lord and savior? All jokes aside, I don't want to lose my best friend from a heart attack because he thinks he doesn't need the help. Much love from Detroit.

Andy Purcell (34:07)

Well, look, it depends on what his operational goals are. You know, some people just want to be artists. Like what he's doing is an art to him. So when we think of, you know, business, we have to understand that not everybody's trying to be a fucking billionaire. Not everybody's trying to be worth $100 million. Not everybody's even trying to make a million dollars. They're just trying to not have to work a regular job that they don't get fulfillment out of. So it depends on what kind of person he is and what his goals are. Because if he's just a one man operation making super high quality, you know, there's a lot of fulfillment in that. In fact, when we went down to see Jesse James. Jesse James is an artist. He's in his shop doing the work himself. Now, does he have people that do other things? Yes, absolutely. But he is an artist. And I think that, and I could be wrong. I think that he would do the shit for free. And I think he would do it on his own and do all of it on his own. And I bet he did for a long time. And then, you know, he realized, hey man, I want to make some money doing this. So they expanded into an actual company. And dude, honestly, I think he's one of the best entrepreneurs out there that doesn't get the credit for being such a great entrepreneur. I mean, dude, he sold like a, like of some sort of bull, like billion dollars worth of apparel off of his brand.

Co-Host (35:34)

Like, crazy.

Andy Purcell (35:35)

Yeah, like, dude, he's, he's crushed it. But at heart, he's an artist, right? And he loves the work and he gets fulfillment from the work. And so if your friend is one of these guys, he might be doing exactly what he wants. If you think that he's killing himself and he's saying, I'm so bit. Maybe he needs to hire, you know, some, some executive assistant or somebody, a COO or a CEO that will run all the business affairs for him so he can focus on what he does best. You know, there's lots of solutions to this problem, depending on where he wants to take it. But I just got to be real with you. I mean, some of my friends who are tremendous at what they do, they're just artists that make to sell and they love that. So if he, if that's what he loves, leave him the alone. You know what I'm saying?

Co-Host (36:26)

Yeah.

Andy Purcell (36:27)

But if he wants to turn that into a business that does, you know, thirty, fifty, a hundred million dollars, it probably could easily be done. You know, you could build out a few people that would handle all the logistical and the minutiae of running a business. He could concentrate on what he does. He could bring in apprentices to help him and maybe as it goes, you know, help them learn how to do similar to what he does. But I also bet that people are buying these tables because he does them.

Co-Host (36:56)

Yeah.

Andy Purcell (36:57)

So there, there's a lot of ways to scale those out. But ultimately comes down to what does the artist actually want? You know, you know how many great photographers I know that could be worth a hundred million dollars that just don't. They just do their one thing or, you know, sculptors or people that work with their hands, like, bro, these, these people are built different than, than, you know, most people. And, and the truth of the matter is entrepreneurship is also a creative art. That's what people don't understand. It's not corporate. This, this, this, this, this. Until you get to that way up level, right, where you're, you're, you're managing so many people, there has to be rules set in stone. But small, small business I think is the f. The most fun kind of business because there's. You can you get to be close with all your people? You know, there's a common goal. You get to build a strong team. It's fun. You get there. It's not like how the. Do I go to dinner with hundreds of people, you know, saying like, I can't do that.

Co-Host (37:57)

Yeah.

Andy Purcell (37:58)

But back in the early days when there was 20 of us or 10 of us, yeah, we fucking hung out all the time. It was awesome. My favorite memories of building the company were those days. And, you know, it's just all the phase of life where you're at. Does he say how old he is?

Co-Host (38:14)

No, I didn't. He didn't Say, yeah.

Andy Purcell (38:16)

I mean, look, bro, if you really care about him and you really, you know, you really think you can help them, why don't you draw out a little plan for him, you know, on how you could help them? Why don't you say, here. Here's what you could do to lighten your load and. And even make more money. You see what I'm saying? For sure. So, you know, not everybody who creates is an actual effective entrepreneur. You know, having the business sense and the marketing ability and the brand ability and all these things. Those things, you know, they. They. They're a different skill set than making a $15,000 table. That's amazing. Yeah. So, you know, maybe taking some of that profit and reinvesting in the team, you know, will help them scale, have less actual workload and make more money. I mean, that's the truth. That's what you're talking about. Um, and I'm very confident that that would be the result of streamlining what he has going on. So it depends on what he wants to do, bro, and if he wants to make more money than that. I mean, fuck, dude. You could take that all the way. It just depends on where you want to go. So I'd start with, you know, him listening to what I'm saying, you evaluating whether or not that's what he wants, him evaluating if that's what he wants, decide where he wants to take the business, and then make a plan from there, you know, because, dude, in the early days of entrepreneurship, and I see a lot of guys do this, you know, they are. They're. They're in that creative mode where they're creating the product, and they get so busy that they can't think of how to scale the business out because they're just running the business.

Co-Host (39:51)

How do you say.

Andy Purcell (39:51)

You.

Co-Host (39:51)

I think you've described it before as, like, you're working in the business, and then you got to switch to working on the business.

Andy Purcell (39:56)

But. But when you're the one creating the. You know, like. Like when you're the one baking the cakes and people are buying the cakes because you're baking them. Yeah, that's a little bit different of a situation.

Co-Host (40:07)

Yeah, for sure.

Andy Purcell (40:08)

You know, but people do it, bro. Like, look, Katie's Pizza, who I use as an example, people used to go to Katie's because Katie made the pizzas, right? Now she sells pizzas in Walmart, and they're amazing. Many restaurants throughout St. Louis that have a very good reputation, because guess what? They're good. And she was able to Take her culinary skill set and scale that, and you could do that with your woodworking as well. And it could still be, you know, your brand, whatever that's called. There's all kinds of different ways to do this, bro. And the least effective way is to do it all yourself and run yourself into the dirt. You know, you could probably do way less work by getting a little help. You'll make way more money and build a much more, more successful company without sacrificing the fulfillment and the enjoyment or the brand quality that he gets from doing it himself. So it's just about, what do you want?

Co-Host (41:03)

Yeah.

Andy Purcell (41:03)

You know what I mean? Like, everybody thinks that when I'm taught, and I am, for the most part, because most people want to make as much money as they can, for sure, but not everybody does. Some people just want to make enough. Some people just want to improve their life and give them some more freedom, and then they want to live their life, you know, and it sounds like he's not able to do that because of how busy he is with work. So, you know, I know I'm throwing a lot of different scenarios at you, but, you know, one of those scenarios is the right one. And if you, if you really think you have good ideas for your buddy, why don't you map it out and kind of show it and say, hey, why don't we do it this way?

Co-Host (41:38)

Yeah.

Andy Purcell (41:39)

You know what I mean?

Co-Host (41:39)

I love it, man. Dude, this is. Honestly, I get excited hearing these questions for mfco.

Andy Purcell (41:45)

Come back, bro. We've been recording the episodes. I love it. Like, I look, that's my wheelhouse, bro.

Co-Host (41:54)

Yeah.

Andy Purcell (41:54)

You know, I've been doing something that people want to do for as long as most of them have been alive. Okay. I, I, I'm the dude that all these other out here, you know, are trying to pretend they are. They don't have the experience. They don't have the actual business. The Most of them. Most of them. Okay. The answer I just gave, like, that's not an answer that you would know unless you've been through it.

Co-Host (42:19)

Can't pull that out.

Andy Purcell (42:19)

Yes. So, like, look, man, yeah, I'm excited about it, too. I'm excited to really switch from bringing awareness. We all understand, I think at this point in time that the country has issues that we need to take responsibility for, to fix. And the next phase of making, you know, this country what it should be is getting the young people to understand how things actually work, helping them collapse. That time frame from trial and error being 10 years now. Because of technology instead of 20 or whatever, right down to, you know, a few years, you know what I mean? And just help these people become independent, financially, become fit, physically, become intelligent, you know, because the, the thing is, is we have to become everything that they tell us that we shouldn't, which is, you know, they want to make it okay for us being fat and sitting in front of TV and then getting sick. And the reason they want to do this and being poor is, is for control. They want us to mega consume all of their things. They want us to be dependent. They want us to sit in front of the TV and eat a bunch of. So then, you know, we're not only subscribing to the data and using up all the data, but then we require their medications as well. The, the big food companies are propagating this. You know, it, it all ties together, dude. And personal excellence is the ultimate rebellion to all of this. And part of that personal excellence is, is making a lot of money, which is what I love to talk about.

Co-Host (44:00)

I love it.

Andy Purcell (44:01)

So I'm excited to get it going too. And by the way, if you are wanting to listen to it, it's not going to be on iTunes or YouTube. It's going to be on a private app that we are going to notify people through my email list for signups. And that day is coming very soon. So if you're not on my email list, you should go to andy vercella.com just subscribe to the Andy Graham, which is your daily message that you get in the morning from me, which is really just a lesson or a motivational message, something that will benefit you. You get it every morning. You can read it. We don't spam you, we don't sell your list, we don't email you 70 times a day. Annoy the I, I hate all that. Okay, so just go, subscribe. We'll send you an email when it's, when it's available and we'll go from there. But I'm excited about it too, bro, because real talk, the fact that we've started making the CTIs like more fun and like more, you know, I guess you would say like comedy based as opposed to just all serious all the time. I'm having a lot more fun doing that. But real talk, dude, like, I love the education aspect of personal development and entrepreneurship. I fucking love it. It's a part of my life. I'm always trying to get better. And I think, I think I have a duty, I feel called to help these young people especially young men make better decisions and. And put themselves in a position to be successful. So I'm excited about it as well.

Co-Host (45:30)

100. Man, it's gonna be great. Well, guys. Andy, that was three.

Andy Purcell (45:35)

All right, guys. Don't be a hoe. Share the show.

Unknown Artist (45:39)

We're from sleeping on the floor now my jury box froze pole stove counted millions in a cold bad booted swole Got her own bank row can't fold just a no head shot, case closed.