DJ (4:16)

Share the show. What you got on your head there?

Andy Purcella (4:19)

Oh, I got this. I got the new operator hat from Operator Standard.

DJ (4:26)

Yeah, it's nice.

Andy Purcella (4:28)

Yep. That's cool. Yeah, it's going to be Operator Standard exclusive, so it's not going to be available. That's good.

DJ (4:34)

Oh, they're going to be hot.

Andy Purcella (4:34)

Yeah.

DJ (4:35)

Going to be hot.

Andy Purcella (4:36)

Yeah. But. But, yeah, you know, we. We. We launched Operator Standard and the Operator Standard podcast, which is available in the app. It's not open to the public. We are working out. It's. It's. It's a technology. It's not a group. It's not just a podcast. And we're. We're using the early adopters, the people who jumped in in December, to really plug the holes in that system. So. And then we will have a big launch coming up in the next few months. So that'll be a live event. It'll be streamed. You guys can find all about it, but it's going to be really cool.

DJ (5:11)

Yeah.

Andy Purcella (5:12)

Some of the most revolutionary technology that's ever been developed.

DJ (5:15)

Yeah.

Andy Purcella (5:16)

So.

DJ (5:16)

And using it for the.

Andy Purcella (5:17)

It's. So. It's so big that I think eventually that's what people will know me for. So I think it's gonna be the biggest thing ever, honestly. Yeah.

DJ (5:25)

Yeah.

Andy Purcella (5:27)

People are winning, too, bro.

DJ (5:28)

Yeah, they are.

Andy Purcella (5:29)

It's awesome.

DJ (5:30)

Yeah, they are.

Andy Purcella (5:30)

It's awesome. Dude. I did a. I did a live stream in there with the. With the people the other day, and, like, I was asking about their wins. Dude, it was. It was crazy.

DJ (5:39)

Yeah.

Andy Purcella (5:40)

Like 30 pounds down, 20 pounds down, making more money. Got this going on. Like, it was just. It was cool, man. Look, dude, if we're going to fix what's going on in the world, which everybody is frustrated about, we have to build better human beings. That's the bottom line. Yeah. So you have.

DJ (5:59)

And it's easy to set that goal out there, but being able to walk it backwards, that's where I think a lot of people miss it.

Andy Purcella (6:04)

Yeah. You can't give away the.

DJ (6:07)

The full secret there.

Andy Purcella (6:08)

Yeah.

DJ (6:08)

Yeah. All right. No secret sauce. It's very helpful. Very, very helpful.

Andy Purcella (6:13)

Yeah, you're in there.

DJ (6:13)

Yeah.

Andy Purcella (6:14)

You got your little crew in there. Yeah, yeah, yeah.

DJ (6:16)

Free calls and everything. It's cool.

Andy Purcella (6:19)

But.

DJ (6:20)

Yeah.

Andy Purcella (6:20)

Sick, man.

DJ (6:20)

Well, let's. Let's. Let's try to help some people. Let's try to make some people better. How we can. Guys know how this works? I got three good ones for you.

Andy Purcella (6:28)

All right.

DJ (6:28)

Yeah, let's do it, guys. Andy, question number one. Andy, I've made some decent progress so far. No payoffs. No massive payoffs. No big wins just yet, though. Part of me feels proud, and part of me wonders if I'm just settling because nothing looks impressive from the outside. How do you measure winning when no one's clapping for you? I know the horse goes before the cart, man, but how does. How big does the win needs to be before you get the claps?

Andy Purcella (7:01)

Well, if you're doing it for the claps, you're doing it for the wrong reason. Okay. Because let me tell you a little secret. Right now, you're looking for people to celebrate winning. And unfortunately, in the culture that we live in, people will pretend to celebrate winning and then feel jealous and spiteful and bitter and frustrated about their own lives. So what will happen? And everybody needs to just accept that this is the reality. You will get to a point where your success is recognized, but once you get to that point, people do not clap the way that you expect them to. Okay? And if you're doing everything that you're doing for the admiration or the validation externally, you need to realign and think about why you're doing it. Because building something is a lonely process, especially in the beginning. But I'm telling you, none of you, this man or woman or anybody else needs any fucking validation from the outside world. And to expect it is a false expectation that creates this. This extra weight that you have to carry. You don't need to carry.

DJ (8:15)

There's other to carry.

Andy Purcella (8:16)

That's right. It's going to be hard enough, dude. So you. You have to understand, most of your outcome comes for, I would say 98% of your outcome comes from you controlling the things that you can at such a level that the 2% of the time that it's not in your control. The people who are, quote, unquote, they have the connections or they have the gatekeeping or they've built something that you guys all want to be at those tables. Everybody's worried about networking. You don't understand that unless you are controlling the things that you can control at the highest level possible, those people won't even have the conversation to bring you to the table because they see the holes in your game. So when I say 98% of it, it's really a hundred percent, okay? Because once you become that person, the other people that are like that recognize that because it's so rare that they start asking you to come to the things and go on this trip and come to this meeting or I got this opportunity, and that's where things start to materialize. And when that happens, you create a whole new network of people that think nothing like the people that you came from, who are there to not instill doubt in you anymore. Now they're gassing you up. Now they're saying, hey, man, you. You're a fucking stud, bro. You just got to keep going. You got to keep moving down. And they start to mentor you and they start to help and they start to push you forward. And that's where you want to be. You want to be surrounded by people who are going to help you win. And those people that you knew from back in the day, from high school or college, that are living completely different lives. You can't expect them to even understand why you want what you want, because they are perfectly fine where they are. That does not make them bad people. That makes them on a different journey than you're on. Okay? So you can maintain relationships with people from the past. You could still have friends, you could still have family. You could still have all that shit. But you can't get them to understand something that they've never even thought about, okay? These people have never thought about what they are actually capable of. They have never thought about actually wanting more. They look at success as this thing that's out there that is reserved for certain people. And they believe in their heart that they are not one of those people, which means they will never become one of those people. But I am here to tell you that that is not the truth. The truth is you've got to become that person first. And then you get your. Your way into the door, the doors start to open. So in between those two things, you know, I call that no man's land. Right? In the beginning of your journey, you're surrounded by. Let's say you're 20 years old, okay? You're surrounded by your high school buddies and maybe some college friends and some people that you've known your whole life. And that's comfortable, all right? But the minute that you start to say, I'm going to go do this, or I'm going to be this, or I have these dreams, that's where the chirping starts. That's where the doubt is seated. That's where it's. It appears like they're caring, but they're not actually caring. They're trying to keep you in the circle. And when you start to move out, that's why they say shit like, who the fuck does Andy think he is? You know? He thinks he's better than everybody. No, I don't think I'm better than everybody. I think I want better for myself. And you're interpreting it that way. So we have to understand what we're dealing with here. And it's. It's. It's. It's just a part of the process, dude. Yeah, it's like breathing the air. Having people chirp, having people talk, having people not like you, having people, you know, that you used to know, now you know, want to see you. That is normal. That is normal. That every single person who's ever built anything deals with that. All of them. And if you can't get through that. You don't have what the fuck it takes. So you got to understand, dude, it's a requirement. It's like. It's literally like, here, hey, Steve, here's the path. Come with me. Oh, man. There's that one part there that looks really tough. How can you know? I don't know if I want to go through it. Okay, well, you're not going to get over here, then. Like, there's no other path. You've got to go through it. So you guys who are young, you have to understand this is part of the process. But I'm telling you, as someone who's been through that process, that continues to go through that process, because it never stops. Because once you outgrow that nets that next group of friends in the middle area and that next group of friends in the next middle area, and you're moving your way up. As long as you go. It's always the same behavior. The minute you start to escalate from the successful group, the same shit starts to happen in a different way. So you have to be okay with other people having opinions that you don't think are good, but they have them. Okay? And this is why, like, when you guys watch me on CTI or, you know, you, you. You say, like, people say, I don't care, bro. You don't have to agree. I don't give a shit if you agree with me. That's. This is my shit. This is what I think. This is what I know. This is what I'm seeing. And if you see it a different way, cool.

DJ (13:47)

Cool.

Andy Purcella (13:47)

Yeah. And, like, legitimately, I don't care. And in the beginning, you care a lot because you don't understand it. But that's a useful thing. We have to learn to use that. Because there's way more negativity out here than there is positivity. And if you lack the ability to take the negativity and turn it into productive action, then you lack an essential tool that is. That is required to for success. So your job in this part of the phase is to take all the. That people say, all the doubt, all the talking, all the things they say, and remember it build a massive chip on your shoulder. And then when you feel lazy or you don't feel like doing it, or you don't feel like you know this is the right path, you think back on all the people said, you say them, I'm doing it, okay? So it's a useful thing, but you got to learn to use it. And when you get to that point, like, you're in the upper levels, you don't hear it as much, but when you do hear it, you're conditioned to use it. So it's always useful for people to hate. It's always useful for people to talk shit. It's always useful for people to say, you can't do shit if you know how to use it properly. And using it properly is a requirement for success, regardless of what any other fucking feel good guru motherfuckers on the Internet say. Negative energy is far more powerful for progress than positive energy. You will move faster away from you don't want than towards what you want. That's the reality. You will move faster away from pain than you will towards pleasure. That's a normal thing for human beings. So if you learn how to use it, you accept the game for what it is. It becomes irrelevant. But you got to understand, dude, you got to go through it. It's. It's required. So your expectation of, you know, people are going to clap and cheer and, bro, they're not. They're just not. They're. Until it's so undeniable and it's so obvious that you're a fucking winner. And anything you say and do is going to happen, bro, to this day, okay, I've been winning for 20 fucking seven years, all right? To this day, when I say, oh, I'm gonna do this, there's still people that are like, I don't know about that one. Yeah. And I'm thankful for those people. Yeah, I like it. Okay? Because I bank that. I'm like, all right, we'll see. We'll see. I'm gonna make you eat that, okay? And. And that's how it works. Yeah. So.

DJ (16:29)

I feel like you speak a lot, too, on, like, you know, how important it is having awareness as an individual. Right? Like, being able to, like, truly just look, where are you? You know what I'm saying? What are you actually doing?

Andy Purcella (16:41)

Right?

DJ (16:41)

And I bring that up because I feel like with the validation thing, it's like, so you're telling me, like, you need other people clapping for you, telling you that you're doing it the right way. Like, can't you just look at your shit and tell yourself if you're doing.

Andy Purcella (16:51)

It the right way?

DJ (16:52)

You know what I'm saying?

Andy Purcella (16:53)

Yeah, yeah.

DJ (16:54)

Isn't there awareness to this?

Andy Purcella (16:55)

Yeah, yeah, for sure, man. But, you know, I think the last 25 years of everybody getting a trophy for every little thing and everybody getting celebrated for fucking, you know, doing shit that they're supposed to do every day anyway has changed the perspective with a lot of people. So, like, when they work hard for a week, they want to be like, I worked hard this week. Well, fuck. What? Welcome to the club.

DJ (17:21)

Yeah, right?

Andy Purcella (17:22)

That's what the fuck we do, right?

DJ (17:23)

Where's my pizza party?

Andy Purcella (17:24)

Yeah. Like, I worked hard for five years. Yeah. Nobody cares, right? Here's what you got to understand. Bottom line. Here's the bottom line. You ready? Nobody fucking cares, you care. Just because you care doesn't mean they care, okay? Nobody fucking cares. They got their own shit going on. They got their own drama going on. They got their own lives going on. You might be a comment and they might say something, and two seconds later they're worried about something else. They don't care. No one cares. And they don't care about you. You think that people care about you? They don't fucking care about you. They care about themselves. They care about themselves. That goes for every fucking person on the planet. Okay? I'm not saying your mom doesn't love you.

DJ (18:13)

You're right.

Andy Purcella (18:13)

I'm not saying your dad doesn't love you. I'm not saying your brother doesn't love you. But I am saying outside of that, nobody gives a fuck. And the harsh reality of the world is this. People really only care about things that benefit them. And until you become someone to where your mere existence is benefiting thousands of people, nobody cares. And by the way, the minute that stops, no one cares again.

DJ (18:39)

They stop caring again, okay?

Andy Purcella (18:41)

And that's reality. And people will say shit like this. So you're saying that people only care if you. If you're successful? Yes. Yeah, that's what I'm saying. Okay? But it opens your options for life, okay? It opens your options into, you know, furthering your ability to take care of the people that you love. It opens your options for your future mate. It opens the options for you to have the choice of how you want to live your life. And the reality is you either want it or you don't, okay? So, you know, you gotta accept the cost up front, bro. You gotta understand, like, this is the way it is. This is what I'm prepared to do. And I'm gonna do those things, you know?

DJ (19:24)

That's real, dude. That's real, man. Let's get to question number two. Andy.

Andy Purcella (19:30)

Andy.

DJ (19:31)

I started my business because I hated feeling controlled. But now it feels like the business controls me.

Andy Purcella (19:38)

Correct.

DJ (19:39)

I'm reacting all day instead of leading, and every problem feels urgent. How do you get back into the driver's seat. When the thing you built starts running you well. Oh, man, that.

Andy Purcella (19:50)

Well, look, dude, that's the big misconception about owning a company or starting a business or being an entrepreneur. You know, like this saying that people say, oh, man, I want the freedom to be an entrepreneur. What the are you talking about?

DJ (20:04)

To make my own.

Andy Purcella (20:05)

There's no freedom in entrepreneurship until maybe you've sold your business or maybe you've made it to such a point that you can hire people to potentially run it for you. And even that is not really that real if you really want to make it. So this idea of starting a company or a business for the idea of freedom is not a real thing. So again, you've got to accept the reality upfront. You're not getting more freedom. You're trading one kind of control for another kind of control. You're trading the ability to make the ability to not make the decisions for your own existence, for the ability to make your decisions for your own existence. But that's not actually freedom. You just answer to different people. Okay? Now instead of answering to your boss, you're answering to your customers. Now instead of, you know, answering to a company, you're answering to your team.

DJ (21:02)

Right?

Andy Purcella (21:02)

All right, so this is a different. It's just a different thing. You're trading one sort of control for another. And yes, it provides certain decisions, certain luxuries, certain outcomes that you wouldn't be able to have working in this first time, but those only come after years and years and years, right?

DJ (21:24)

Yeah.

Andy Purcella (21:25)

So this idea that you're going to be freer is not a real thing. All right, so that's the first thing you got to understand in order of, like, getting back into control. This is about understanding what drives the business forward and letting the other shit taking the other shit off the table. Okay? Motion comes not from adding more, but some subtracting things that don't move the needle. So what are the things that you're doing every day that you think are urgent because you're hyper vigilant about winning but won't actually move the needle forward? And you've got to become very discerning at where you spend your time? Because we only have a certain amount of time and we only have a certain amount of capacity to make the decisions, and you want to spend that time and those decisions and your energy, when it's fresh on the things that matter most. So this is an I, this is prioritization. Okay? What's critical and what is not critical, what is going to move the needle forward today, and then the fires get priority after that. Now, if the fire's big enough and it's going to derail the business, then that would become a higher priority type of situation. Right? But go. You learn this instinctually through the experience of going down the path. You know, back when I was early in business, you know, I can relate to this question because things would happen and I'd be like, oh, fuck, the world's gonna fucking crash.

DJ (22:58)

Everything's a problem, right?

Andy Purcella (22:59)

And dude, that's hard, okay? And by the way, in the beginning, things are much more critical because you don't have the momentum moving forward. So when you're in that beginning, middle phase, it's very hard to identify the difference because everything feels critical. And I think that's a good thing. I don't think that's a bad thing. I think it's a great thing to be hyper vigilant about your business because everybody else is, and that's who you're competing against. All right? No, nobody that's winning is casual. Nobody that's winning is taking it easy. Nobody that's winning is like saying, oh, well, that doesn't really matter. No, they have the same attitude you have, but they understand that how to prioritize those situations into what continues to move us versus what needs to be addressed now. So you, you will learn this as you go and it will become much easier for you to deal with. Like, for me, at this point in my life, I have my critical tasks that move the business forward or move my, my initiatives forward. It might be for this or it might be for something else I've got going on, but then I have my firefighters, okay? And that, that is all day, every day, okay? So in between my critical things that are moving forward, I am addressing these things that are going on throughout the day. And obviously I have teams and people around which allow that to happen quickly, to solve problems quickly. But at the end of the day, man, you know, you, you have to just continue to go and learn how to prioritize things that are going to move you forward versus things that aren't the end of the world right now. Okay? But those things still have to be addressed because if you allow them to grow and spread, they can be the end of the world.

DJ (24:46)

I would do that. Was going to be my follow up, bro. Like, how many, how many, how many times have you seen people just simply because of delaying, addressing something happens all the time, ruins everything.

Andy Purcella (24:55)

Yeah, it happens all the time, you.

DJ (24:57)

Know, and it could be it could.

Andy Purcella (24:58)

Start off as so lack of urge. Like everybody talks about fucking hustle culture and this and that and this, bro, those people lose. Those people all lose, all of them. They don't get it. Nobody says anything about that. That's actually built something. Or if they have, they've exited that company and they've forgotten what it's like to run it.

DJ (25:19)

Rebranded themselves as this cool.

Andy Purcella (25:21)

No, I'm not even saying that. When you get out of the fucking fight, you start to think differently and you think you're still thinking like you used to, but you're not. Okay? So this idea that you hear on the Internet, you know, about urgency being a bad thing or hyper vigilance being a bad thing, or not, you know, being less urgent and people knocking that, bro, listen, none of those people have built a real business. They might. They might be a fuck. They might be building a coaching business off of a bunch of people that are never going to win and victimizing them and telling them, oh, take it easy and you'll win. But they ain't going to win either. Okay? So you got to understand, dude, this is what the. It takes. It takes that. So when you hear, like all these do gooders and these fluffy nice things on the Internet, you got to realize that's for other people, bro. You're here to win, you're here to build, you're here to create, you're here to become. And if that's a serious thing for you, and that's seriously what you want, you are entering into the most vicious competition that exists on the folks planet. More than baseball, more than football, more than mma. And it also is the longest. It lasts your whole life. Okay? So you are voluntarily entering into a competition with other people that are willing to die in order to win. And if you don't have that in you, you're gonna lose. That is how competition works. So if you're one of these people, that's like, man, I think I want to start a business because it's. I get more freedom and this and that and this and bro, don't. You'll get killed. You'll get. It'll ruin your life. It'll ruin your life because you'll leave your life now. You'll get into this and you'll get destroyed. You'll spend all your money and you'll be broke and you won't know what to do. So I'm just being real with you guys. If you think that this is anything other than a fucking gauntlet that you're Going to run down your entire life in order to create a different sort of existence for yourself. And you are willing to go to fucking battle every single motherfucking day for the next 20 fucking years at a minimum. If you can't do that, you shouldn't do it. You should not do it. You will get fucking crushed. Now you might be able to be one of these Internet scammers and come up with some sort of. In the meantime and make a little. I'm talking about building something real. I'm talking about real company. I'm not talking about a hustle. Get it?

DJ (27:53)

Absolutely.

Andy Purcella (27:54)

You have to do it. You have to do it. It's required. There's other people doing what you do that will eat your food right off of your table and laugh. You don't understand that. Yeah, people don't understand that. Like, it's vicious, bro. Now, I'm not saying you should be vicious. You can become very successful by being great at what you do and being a good person. But you gotta be prepared for what it's gonna take.

DJ (28:17)

You can be naive to the reality of it. Yeah, Let me ask you this. Cause I feel like this would also be something that, like, somebody would wanna try to do, like alleviate these problems by making somebody else or designating somebody else to go handle the bullshit.

Andy Purcella (28:31)

Right? Well, I mean, obviously, but like, how important it is?

DJ (28:34)

Is it? I guess learning those lessons of figuring out is this problem big rather than just passing it off and dele one of your employees or something.

Andy Purcella (28:43)

What do you mean?

DJ (28:44)

So, like, you got the problems coming up. You feel like you're out of, out of control, Right? All this shit. You have an employee who's really good, just, hey, you go handle that and just put it all off on them. Meanwhile, you're missing all the lessons that you're supposed to be learning by handling them well. I mean, at what point do you assign little firefighters?

Andy Purcella (29:01)

Well, first of all, if you're actually the kind of person that's going to win, other winners will be attracted to you. People who are also willing to go down that path with you. But those winners. And this is the fucking mistake people make. There are fucking savages that are not entrepreneurs. Not every savage becomes an entrepreneur. There are tons of savages that work within the framework of another company. Those people, the people that you're asking about, will only work with the. The former that I described because they want to fucking win too. And they are not going to attach all of their effort, all of their life, all of their shit to someone who's casual about it. It's not going to happen. Okay? So in order to even have the kind of person that you can hand things off to and have it fixed, you have to be that same kind of person. Otherwise you end up with some. A bunch of incompetent dumb asses that, you know, don't really give a shit. Because let's be real, dude, what's the workforce made up of? Okay, our workforce here because we have stringent cultural standards that we've abided by for a long time. We are savages. Everybody in this building, okay? Normal culture, what is it? It's fucking people who have low standards.

DJ (30:29)

Nine, five.

Andy Purcella (30:29)

It's not. The attitude is I'm not doing that. Fucking. It's 501. Right, right, right. You know, I'm not doing. They're not paying me for that. And then you wonder why, you know, they're 100 pounds overweight and the biggest excitement of their entire life is when they throw a fucking pizza party in the corporate office. And it's fucking Karen's birthday. You're right. Karen's birthday. Who's got the donuts? Everybody. We got fucking cake. Oh, you got cake. Okay, I'll be there. Right. I was gonna start my diet today, but ah, well, you know, Monday. Yeah, right. Like it's loser, bro. Yeah. So you gotta understand that most people out there, they don't wanna. They're not trying to achieve the highest standard for themselves. They're trying to get paid so they can buy their. And then ironically, those same people who have very low standards blame the company for not paying them enough because they don't provide any real value. Okay? But again, that usually comes from the leader. If you go into a company where you see the people I'm describing and then look at their leader, their leader usually looks the same, they usually act the same, they usually talk the same, they usually get extra excited about the cake, okay? These are losers. They will lose. Lose. I'm not saying these are losers like they're bad people. I'm saying factually, they are going to lose over and over and over and over and over. That's just reality, dude. So you got to ask yourself, what are you actually trying to do? What are you actually willing to do to get there? And if you buy all the way in, you will attract other people that are willing to go down that path with you. Okay? When you do that, those people are more than willing to step in and help. And they will help you with the fires and they will help you with the minutiae and they will help you with the. But that's never in the beginning, bro. That's only after you've proven yourself to be battle tested to where you're going to go through the gauntlet and other people are going to say, God damn, that's tough. I'm a, I'm going to hitch my wagon to that.

DJ (32:37)

Yeah.

Andy Purcella (32:37)

Okay. Because you're asking them to trade their life for your mission. Do you understand that people spend more life and work than they do at any other place? Okay. If you don't have a worthy mission, if you don't have a mission that's big enough, that means something that allows them to cultivate all of their desires and all of their dreams and all of the things that they want to become inside of that. You can't do it. Okay? The days of, of recruiting high talent to, to, to, to build a, you know, landscape company that has no ambition to grow and they're just going to stay the same. That doesn't happen. Dude, winners don't go there, okay? It's just, it's like college football. I always bring it back to this, the real win. Where do the real winners want to play? They want to play places that are proven to win.

DJ (33:32)

That's right.

Andy Purcella (33:33)

They get the best talent, they get the best recruits. Same for your, the uniforms. It's the same. Yeah. That comes later though.

DJ (33:40)

Yeah.

Andy Purcella (33:40)

Okay. When you are, when you're not that kind of a person, you, you know, I'll play at a community college.

DJ (33:50)

Yeah.

Andy Purcella (33:50)

I'll play D3. That's cool. I like the game. Yeah, right. Those at Alabama or Indiana, they ain't playing for the love of the game. They're playing a win. Okay. And there is a big difference. I'm not saying you can't build a small company that could provide, but if you do build a small company and you keep it small, you're going to have massive turnover over and over and over and over over again. And you're never going to have real killers want to work for you because there's no outside for them. Like, why the would a real killer work for someone who's happy where they are? They won't. It doesn't work that way. So you have to be committed to and the vision has to be big and it has to be big enough to where they can provide for their families the way they want to. Inside of that. Okay, I, I, I could have stopped my company 15 years ago, okay? But if I did that, I would not have the great People around me, I would not have all these young people who have come in, learned all these skill sets, and by the way, some of them moved on to other things, and they become successful in other ways. All right? But if you stop and you just say, oh, I just want enough for a bass boat and a this or that, bro, you're. You're setting yourself up to get your ass beat worse than if you went for the big vision. Does that make sense? Yeah, because now you're dealing with fires all the time. Now you're dealing with disgruntled people all the time. Now you're having people come in and be like, oh, this sucks, and quit. Now you have more headaches when you have a big vision and people can clearly see that you are very intent on accomplishing that vision. The. The great people come to you, bro. They come. They'll. They'll. They'll come from other. Dude, we got people here that are from Europe that have moved here to work here.

DJ (35:46)

Yeah.

Andy Purcella (35:46)

You understand crazy, right?

DJ (35:48)

It's not crazy.

Andy Purcella (35:49)

No. Because the mission is worthy and it's big, and people want to be a part of. Like, that.

DJ (35:55)

Yeah.

Andy Purcella (35:56)

So. And you could do that in any company, dude. You can set. You. You've just got to think about it. You know what I mean?

DJ (36:03)

Yeah. I love it, man. Well, we got one more for the people. Andy. Guys, question three. Andy, I don't even know how to word this right, but I feel stuck in a life I chose. No one forced me into it. I'm 32 years old. I'm single, no kids. I do have a really good career that I love. I'm not miserable, just boxed in. Responsibilities stack up, and it feels like there's no room left to change direction without screwing everything up. So how do you make a move when nothing feels safer, but staying put feels even worse?

Andy Purcella (36:43)

What kind of responsibilities could you have at 32 years old with no kids? You're as free as you're ever going to be, brother. The moves you need to make are going to be like, right now is the time to make them. If you're going to make them.

DJ (36:55)

Yeah.

Andy Purcella (36:55)

Okay. And very simply, you have to ask yourself, and you already answered it. Is it worse staying where you are, or is it worse going down the path to get where you want to be? And I think you already answered the question. You said, I feel boxed in. I don't like where I'm at. I don't like what I've got. Well, I could promise you, if you stay there, it's only Going to get worse, you know? And this comes down to how people evaluate risk, right? Most people evaluate risk from, you know, what if I do this and this happens, and this happens, and this happens, and this happens instead of the proper way of evaluating risk, which is, what happens if I don't? What happens if I don't? You already know what happens if you don't, because you're living in it and you hate it. So you answer your own question, bro. And to be completely honest with you, the fact that you're not married, the fact that you don't have kids, bro, you think you. You think you've got responsibility now. Go get married and have some kids and then feel how trapped you're going to feel in a place that you can't escape, okay? So you're in the perfect position to pivot to who you want to become, what kind of life you want to live. And. And, you know, a lot of people that are 32 say, oh, I'm 32, bro. You're still a kid. You're still a kid. You know, I. To me, the question's answered in the question. I mean, this guy already knows. You just want to hear it. Here's the answer. Go fucking do it, or you're going to regret it your whole fucking life. And it's going to get worse wherever you're at. If you don't take action forward, it's not going to maintain because everybody else is moving forward. Society is moving forward. If you try to stay where you are, you're automatically going backwards by default because everything's moving forward. So the key is you have to move forward faster than everybody else. So the truth of the matter is, for this dude, is, yeah, if you stay where you are, you're gonna hate your life forever.

DJ (39:00)

Yeah, yeah.

Andy Purcella (39:01)

So you better do it.

DJ (39:04)

Yeah, that's a pretty simple one there, dude.

Andy Purcella (39:06)

Yeah, well, he answered the question in the question. You know, he already knows. You already know. You already know. You guys all know. Like, what the are you even listening to me for? You all fucking know. You know that your life sucks right now. You know that things need to change. Go change them. You are in control of those things. You are in control of all the things that create the outcome. Not someone else. Not magic, not the president, not your fucking mom, not the kids from high school. None of that shit matters, bro. It's simple inputs and outputs. What actions are you taking to create the result? And if you take enough actions, over the course of time, the result changes and things get better. And that Is fucking it, man. It's not. This is not hard. It's not hard to understand. It's hard to do. And a lot of you guys ask questions because you're trying to ask for a hack around the hard. Well, I'm sorry, dude, I don't have one, okay? Now, maybe all these other smart people who have built real things in real life, you know, that you see on the Internet offering advice for free, you know, maybe they know a way to hack around. But, you know, I would highly consider looking at their actual results and how they actually make money. Because right now, we are inundated with a bunch of people that make money by selling people on ideas of how to make money. They never made money any other way, okay? And I'm telling you, as someone who's built multiple things in real life, and I'm talking about things that exist, things with employees, products that ship, okay, in many different industries, I'm just fucking telling you there is no hack. It's a long journey. You have to go through it every single day. You need to win every single day along the way, and eventually your external reality starts to materialize, okay? And a lot of people don't even understand that. They don't understand that. To change your identity of who you are, it's very simple. You just got to make a decision, all right? The life that you're living in right now, when you look around and you see, like, the house you're living in or the apartment or the car you're driving, all of that was dictated. And by the way, this goes, if you're winning, too. If you're winning and you're looking around, you're like, man, I got a nice car, a fucking nice house. I'm winning, right? This is not just for people that are losing. Whatever you're living in, your physical reality right now was created by a past version of you, okay? Today, whether you're winning or losing, you have the opportunity to say, I want to do this. I want to become this. I want to take this further. I want to do these things. I want to become this kind of person. I don't want to be fat anymore. I want to be fit. I don't want to be broke anymore. I want to make money. I don't want to be a dumbass anymore. I want to get educated. That's a decision, okay? And then all you have to do is model the behavior of the people that fucking do those things, and eventually your external reality materializes to look similar to theirs. So this is not Magic, bro. And this is the thing. People think this is magic or it's luck or it's circumstance, or it's this or it's that. Because that's all they've ever heard from all the people around them their whole lives. How many of you have seen someone who's successful, who's driving a nice car, who. Who's got their together, who's built a nice company or whatever, and you're like, man, that's pretty cool. And then you have a friend or a parent or somebody that you hang out with, be like, yeah, but dude, you know that guy everybody over along the way. I'm not willing to do that because I'm real. No, you're a. Okay, you're hiding behind your own preconceived, which are inaccurate assumptions about anybody who's built anything. Because I'm going to tell you something. In today's world, the way that word of mouth spreads, you have to have integrity. You have to provide real value. You have to be the real deal to even win. Otherwise you get found out on the Internet and your goes away and your reputation is ruined. And you can't do all these coach coaches. I coach coaches to coach coaches, to coach coaches. They're learning that lesson very hard right now.

DJ (43:15)

Yeah.

Andy Purcella (43:15)

Okay, so it's a long game. You have a choice right now to decide that you want different. And all you have to do is behave differently from here on out. It's. It's not magical. It's just fucking hard, okay? And if you're willing to gut through the hard, it will become easy. Just like when you get into a cold swimming pool and you're like the, you know, you guys are all into cold plunges. The first time you do a cold plunge, you're like f. You know. But after like six or seven days, you're like, this sucks. And then after like a month, you're. You just get right in and it's normal. Okay? That's the same way this works. You are at the beginning, you start to move. It's very hard. Then it just becomes your life. It's no longer hard. You acclimate to it. Like, when I wake up, it's like, dude, I have a big life, man. Like, I have a lot of responsibility. I have a lot of projects going. I have a lot of shit that I have to do, okay? I don't wake up every day and think, fuck, this is so hard now. Some days I might wake up and say, I don't feel like doing that today. But it's not really hard. Like, it's just. I gotta do.

DJ (44:34)

Yeah, right.

Andy Purcella (44:35)

You know what I'm saying? Like, I don't. You. You get acclimated to it, guys, and that's what you got to understand. And the reason that you don't understand is because you haven't been doing it long enough. Eventually you get used to it and it becomes just your. Your standards and that. And the cool thing is, is that when you model winning for long enough, you know, eventually you're not chasing winning anymore. Winning is just what the you do. That's who you are. So when it becomes that winning isn't even hard, it's just what the you do. You see what I'm saying?

DJ (45:08)

Absolutely, dude. Absolutely, man. Well, guys, Andy, that was three. Yeah, that was three, Big dog.

Andy Purcella (45:14)

Yeah.

DJ (45:14)

We got special guests tonight.

Andy Purcella (45:16)

Yeah. Yeah, we do. Join us 7:00pm Central tonight for CTI Live, and we will see you there. All right, don't be a hoe.

DJ (45:23)

Share the show. Yeah.

Unknown Rapper (45:25)

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