Real Coffee with Scott Adams

Episode 3078 – The Scott Adams School (01/22/26)
Date: January 22, 2026
Host: Scott Adams (with community panel: Shelley, Erica, Owen Gregorian, Marcella, Sergio, and special guest Brick Suit)

Episode Overview

This episode of "Real Coffee with Scott Adams" is a tribute to Scott Adams’s legacy and influence, woven with his signature “persuasion filter” approach to current events. The show is hosted by Scott’s community, featuring heartfelt memories and a lively roundtable discussion with regulars and special guest “Brick Suit”—a famed Trump rally attendee and living meme. The episode blends tributes, stories about Scott’s creative impact, and a dynamic exchange of news and political analysis, all filtered through the lens of persuasion, media narrative, and personal experience.

Scott Adams: Reflections on Legacy (00:39–02:29)

• Opening Tribute:
  Shelley plays a poignant interview clip in which Scott reflects on his legacy.
  Quote [00:57]:

  "I have a philosophy to live my life, to have the biggest funeral. So I want people to come to my funeral because I did something for them...He made my life better." – Scott Adams

• Announcement:
  Shelley invites the community to an upcoming livestream memorial for Scott on Sunday, January 25th at 11am PST, noting Scott’s wish for his tribute to be a collective celebration.

Community Introductions & Reminiscences (02:29–06:51)

• Shelley, Erica, Marcella, Owen, and Sergio introduce themselves and reminisce about Scott’s interactive live streams—his joy in workshopping “Dilbert Reborn” comics with his followers.
• Scott pops in for a classic “simultaneous sip,” sharing his revitalized joy in creating Dilbert after being “canceled”:
  Quote [05:01]:

  "Getting canceled was like being reborn. I call it Dilber Reborn, but it was like I was reborn because I actually love my job."

Special Guest: Brick Suit—The Making of a Living Meme (08:34–31:29)

Becoming Brick Suit: Origin Stories (08:34–17:19)

• Trump Rally Genesis:
  Brick Suit (“BS”) describes his journey from anonymous political observer to meme status at Trump rallies, leveraging Scott’s “Jobs Not Mobs” slogan for his breakout viral appearance.
  Quote [10:28]:

  "There’s a direct link between Scott and me becoming Brick Suit. I ended up making a shirt for that, went to the rally early...the President actually got a picture of me...and tweeted that out."

• Power of Visual Memes & Attention:
  Sergio highlights that Brick Suit is a model of Scott’s basic persuasion rule: "Get attention.”
  Quote [12:34]:

  "That’s what a meme is, you know...every person is a living meme in a way."

• Motivations:
  Brick Suit explains his transformation from political bystander to visible activist when free speech was being purged online. His answer for standing out: bring internet memes to real life, symbolized by his iconic suit.

• Suit Story:
  The “brick wall” suit is a stag party tradition in England; Brick Suit adopted it for its “trigger” value and to symbolize support for strong borders.

Navigating Backlash & Law Enforcement Encounters (19:12–24:59)

• Living Out Loud in California:
  Marcella asks about living openly as a Trump supporter. Brick Suit recounts being outed nationally and handling workplace and social responses pragmatically.
• January 6th & FBI Inquiry:
  Asked about January 6th, BS clarifies he was there working as a contractor and later visited by the FBI due to police interest in his video footage (which he handed over).
  Quote [23:58]:

  "[The FBI] were just following up on every lead...I immediately, positively invoked my Fifth Amendment rights. They politely ended the interview...never heard from them again."

Branding, Rebranding, & Political Influence (25:01–31:29)

• Will You Rebrand If JD Vance Runs for President?
  Brick Suit explains his “evergreen” branding choices, rooted in the border wall metaphor but flexible for the future.
  Quote [25:22]:

  "No, I will not be rebranding. I will continue in America First coverage, perspective and strong border controls is an evergreen issue. It is never going away."

• Role in Political Persuasion:
  BS sees himself as a living example of Scott’s persuasion theories—visual memes, proxy attention, and persistent presence amplifying political messages.

News Discussion: Persuasion Through the News (31:43–58:31)

Science Through a Persuasion Filter (31:43–35:49)

• Sleep Study:
  Panel discusses a study linking maladaptive personality to poor sleep; they channel Scott’s skepticism of “backwards science.”
  Quote [34:50]:

  "Is the sleep causing the issues or are the issues causing the lack of sleep?" – Brick Suit

Political Trends: Protests, Arrests, and NGO Grifting (35:49–39:25)

• Minnesota Church Protests:
  Owen discusses protests and subsequent arrests; Brick Suit notes at least one ringleader has been arrested, speculates about broader legal consequences, and jokes about media figures’ immunity.
• NGO and Nonprofit Corruption:
  Stories surface about questionable nonprofit practices (e.g., leaders enriching themselves more than providing actual charity).

Trump’s Greenland & Global Leadership Moves (40:51–52:47)

• Davos, Greenland Framework, and Trump’s Leverage:
  Trump’s negotiations with Europe and framework agreement for U.S. sovereignty on portions of Greenland are discussed as classic examples of persuasive negotiation without giving up tangible assets.
  Quote [46:00]:

  "He didn’t come with a basket of money…he came with an idea that there could be guns around. He also came up with the idea that hey, tariffs might come down. That’s the offer…It cost us zero dollars to get this deal." – Sergio

• Board of Peace:
  Trump’s new multilateral security initiative (“Board of Peace”), which includes countries like Egypt, Israel—and even Russia (via Putin), is analyzed for its high-ground persuasion.
  Quote [49:33]:

  "The 'Board of Peace' is a kill shot linguistically...if you’re not going to join, that automatically puts you against peace. So it’s a high ground maneuver..." – Marcella (paraphrasing a Locals user)

• Reframing and Winning:
  The panel joyfully notes Trump’s string of victories, his persuasive dominance on the world stage, and the “catchiness” of his framing.

Border Security Update (54:29–56:00)

• Record Self-Deportations:
  Discussion of DHS’s self-deportation app and the reported success: millions leaving voluntarily and reductions in fentanyl inflow.
  Quote [55:42]:

  "Now...the benefits are going away and...they are economic actors...If they stay, they risk everything. If they leave voluntarily, they have a chance of coming back in the future. Very strong economic incentives for these people to leave." – Brick Suit

Persuasion Lessons & Reframes (56:00–58:31)

• Tackling Negativity (Black Pillers):
  Brick Suit encourages listeners to shift their mindset from “nothing changes” to “something could happen”—a classic Adams-style encouragement to reframe and expect positive change. Quote [57:52]:

  "If you stake out a position that nothing is going to happen, you’re locked into that ideological...Move yourself closer this way, say something could happen, and then adjust your feelings later about the eventuality."

Closing

• Final Sentiments:
  Erica, Shelley, and the community thank Brick Suit and panelists for sharing their stories and insights, inviting listeners to continue honoring Scott’s legacy.
• Reminder:
  Shelley reiterates the invite to Scott Adams’s livestream memorial: Sunday, January 25th, 11am PST.

Notable Quotes & Moments

• Scott Adams [00:57]:

  "I have a philosophy to live my life, to have the biggest funeral. ...I want people to say, 'You know what? I read his book...he made my life better.'"

• On Dilbert Reborn [05:01]:

  "Getting canceled was like being reborn...because I actually love my job."

• Brick Suit on Meme Persuasion [12:34]:

  "Every person is a living meme in a way."

• Marcella (quoting Rushdi, on 'Board of Peace') [49:33]:

  "The Board of Peace itself is a kill shot linguistically...it automatically puts you against peace."

• Brick Suit on Refusing to Rebrand [25:22]:

  "No, I will not be rebranding...strong border controls is an evergreen issue. It is never going away."

• Panel’s Persuasion Lesson [35:32]:

  "That’s the best part of this section of the show when Scott does it, because it teaches us all to look at the news from a different angle like that instead of just taking it from whatever they tell us." – Sergio

• On Trump's Negotiation Tactics [46:00]:

  "He didn’t come with a basket of money…he came with an idea that there could be guns around." – Sergio

Key Timestamps

• 00:39: Scott Adams on legacy and living for impact
• 05:01: Scott’s creative revival post-Dilbert cancellation
• 10:28: Brick Suit discusses meme-making origins and influence from Scott
• 23:58: Brick Suit’s FBI encounter post-January 6th
• 25:22: On "Brick Suit" rebranding and the metaphor of the suit
• 34:50: Panel explores causation vs correlation in news studies, using Scott Adams’s filter
• 46:00: Panel breaks down Trump’s negotiation style in Greenland framework
• 49:33: The persuasion genius of "Board of Peace"
• 55:42: Successes of self-deportation policy under new border initiatives

Takeaways

• Persuasion, reframing, and narrative are at the heart of Scott Adams’s legacy and the episode’s analysis.
• Living memes (like Brick Suit) and attention-grabbing tactics can drive broader impact.
• Success in both news and politics often depends on adopting the “high ground”—be it linguistically (“Board of Peace”) or narratively (“strongest possible position”).
• The community vows to carry Scott’s torch forward, using his mindset to analyze events and shape reality.

Next: Scott Adams Legacy Stream—Sunday, January 25th, 11am Pacific (Livestream details TBA).