BJ Dichter (31:07)
Yeah, it's pretty wild. So when I was a little kid, a little kid when I was in High School, 16, 17 years old, what better way? If you're like one of the computer car guy who just gets really bored in class, other than music class, me and my buddies, what would we do? We would go skip classes and either sit around in the lunchroom or go to or go for coffee down the street. And I remember. I don't remember the specific day, but I remember it was in the winter. And I remember the temperature was like, for some reason. And my buddy shows me this cartoon called Dilbert, and This was in 1992, I think. 92, 93. And it was brilliant. It was hysterical. And that just became like, something that we would periodically, when a Dilbert cartoon would come out, we just get together and talk about it. And. Okay, just thought, you know, you grow up, you kind of move on with life. And it's kind of moved beyond Dilbert. Just life gets busy. Went to school, got an education, got into the workforce, all that sort of stuff. And, you know, I had a number of positions in the corporate world, in marketing, communications, that sort of thing, which is kind of what led me down this path into understanding hypnosis over time. And I remember after I had read Cialdini's first book many years prior, I read his second book, Persuasion, and I thought I should find some sort of podcast that talks about this, because I'm really fascinated by it. And, well, lo and behold, I went into Google, I searched Cialdini Podcast, and Scott Adams comes up. I'm like, scott Adams, that name sounds familiar. Who's that? All right, well, I checked it out, and he was on Periscope, and I think he was doing his RSS feed, like the podcast feed. I think it was just transitioning to YouTube. If I'm remembering correctly, it was around that time the Periscope was ending, and I started listening to him, like, oh, yeah, okay, I get it. And then after several weeks, I'm like, oh, hey, that's the Dilbert guy. Perfect. And then since then, I tried to listen as much as possible. And I got to tell you, it's so, you know, when my business was on the university campus, I saw, in my opinion, what the faculty was doing to students. Because we would establish relationships with students over four years, we get to know them, kids would come in, good kids get education. They would go to university, sometimes they'd go to firms and send us business. It was great. But all of a sudden it was almost like there was this form of mental abuse against the children. Right. It was extreme postmodernism, which, by the way, is one of the podcasts I produce for Stephen Hicks. If those of you who listen to Jordan Peterson talk about postmodernism, that's Stephen Hicks's work, his book explaining postmodernism. And so I saw that happening on campus, and that's when I think the extreme bifurcation started to happen. And it was so refreshing for me in that time to come across, hey, it's the Dilbert guy. And he's arguing all positions from all sides in the best means possible. I'm like, it was just refreshing to me, if you understand. It just became. And I think for all of us, it just became a time for us to just. This is a good time. I can detox the negative emotions I'm being subjected to on campus all the time. And that the, the amount of influence over time, like, you get to know people over time, they start to influence you more and more. And in me, the, the. I mean, the greatest indicator is I now. I'm now a. I don't know how you accredited hypnotist, because I actually went through the process, went to a school. I just got interested in it over a couple of years because so much of what he was saying are things that I was already trying to do. I got through the world of sales and marketing. And I remember when I did my course with Mike Mendel and Chris, so many of the concepts that Scott talks about come from hypnosis. But there's one difference that makes Scott so special. He's the guy who can take. Here are the concepts that you've learned in hypnosis and this form of communication. And now I'm going to give you all the practical examples in the world, and I'm going to overlay it together. Once you study hypnosis and become pretty proficient in it, oh, my God. It opens up what Scott was trying to communicate in an entirely different light that I never even imagined. So, yeah, that's. He's had significant influence on my life, for sure.