In this episode of the Real Estate Investing School Podcast, Joe Jensen sits down with lifelong entrepreneur and self-storage expert Joe Downs, co-founder of The Bellrose Group. With a background spanning securities, mortgages, hospitality, and commercial real estate, Joe has carved out a unique path by targeting niches within the niche—specialized asset types like pro storage, boat & RV storage, industrial outdoor storage (IOS), military car storage, art storage, and more. Joe breaks down how shifting consumer habits, logistics demands, and supply chain pressures have created massive opportunity in these overlooked corners of the storage world—often with far less competition and far higher returns than traditional multifamily or standard self-storage.

Joe also shares how raw land can become a cash-flowing asset with minimal overhead, how iOS lots are generating 10–12%+ returns with almost no maintenance, and why technology has made boutique operators more competitive than ever. From understanding zoning and deal flow to structuring developments, finding tenants through land brokers, avoiding overbuilding, and preventing costly operational mistakes ("mind the kitchen"), this episode opens investors' eyes to wealth-building opportunities hiding in plain sight. Whether you're a first-time investor or a seasoned operator looking to diversify, Joe's practical insights and creative strategies will expand how you see real estate forever.

Joe Down's email: joe@belroseam.com