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Ashley Kerr
Today's guest, Joe Pizzoli, watched colleagues lose their jobs overnight, pushing him to dive headfirst into real estate.
Tony J. Robinson
Joe's gone from a cautious high earner to building a thriving portfolio that pays him even while he sleeps. And today, he's breaking down every step he took to get there.
Ashley Kerr
This is the Real Estate Rookie Podcast. I'm Ashley Kerr.
Tony J. Robinson
And I'm Tony J. Robinson. Joe, welcome to the Real Estate Rookie Podcast. Super excited to have you with us.
Joe Pizzoli
Yeah, welcome. It's. It's an honor to be here. I was very surprised to get the call, but happy to be here and. And be on with you, too.
Ashley Kerr
Well, Joe, you're making great money and your career seems secure, but then your friends suddenly start losing their jobs. Take us into that moment when you first felt really vulnerable and realized everything could change overnight for you as well.
Joe Pizzoli
Yeah. So the time frame was March, April, May, 2020. Small little thing going on across the world called Covid. Right. And at that beginning, you know, everything's just kind of spinning out of control for a lot of people in those early stages. So obviously, a lot of stress and uncertainty, not just for me, but, you know, again for so many people worldwide. And one of the things that started happening in my circle was I started to see friends and colleagues and people that I respected being furloughed or being let go, being downsized, you know, being asked to take massive pay cuts. And the thing that struck me with that is, you know, from the. You know, coming from the corporate world, like, you always hear a term like hypo, a high potential, somebody who, you know, they're doing great at their job, they're also going to be able to do more, take. Take additional steps. Like, a lot of these people, they were hypos, you know, they were tagged by their organization as top performers, going to do more. And then all of a sudden, like, through no fault of their own, like, they're being asked to. To take pay cuts or to go on a furlough or be like, go. And so it was really just call for me where I just knew that, okay, like, something outside of my control can actually now impact my ability to support my family. And so it was just something I never thought was possible before. And so it really opened my eyes and made me think that, you know, I have to do something else on the side to make sure that if that does happen, me and my family would be okay.
Tony J. Robinson
Joe, what a relatable moment, because I think a lot of folks experienced that during COVID as well. So much so that it became like the great resignation, right, where so many people had these wake up calls around, like, am I actually doing what it is that I want to be doing? And you said something that was really interesting where you said you realized that your income could be taken away due to no fault of your own, due to things completely out of your control. And, and you know, very similar thing happened with me. Christmas Eve 2020. I ended up losing my job, that I had climbed the corporate ladder, definitely had that high potential flag on my, on my name as well. And you know, you wake up one day, now you're, you're unemployed. So how do you go from that realization to maybe starting down the path of financial freedom? I know you dabbled in, in a few side hustles first, you know, but, but something clicked late, late at night that made you realize that real estate was away. So what were some of those frustrations you felt with those other side hustles and what eventually made you realize that real estate was right path?
Joe Pizzoli
Yeah, I did, I researched and I explored, you know, a bunch of different things and ultimately what I landed on was E Commerce, which that was kind of the rage coming out of COVID Covid. Right. And so, you know, and I did some things and moderate level of success, but nothing really game changing. And, and so we had this E commerce store and had a product that was selling pretty well. And then all of a sudden, like one day, like the Facebook ad just crashed, right? And like sales tanked and there was like nothing else coming in. And so one night, late at night, it was like 11, 11:30. That's late for my wife and I, we go to bed early. You know, she's sleeping next to me in the bed. I'm sitting up with the laptop open, googling and just trying to research like what happened and how to fix it. And then it just kind of like dawned on me. I just kind of had this moment of clarity right there. It's like some people, they might be making, you know, 70, 80, 90k, 100k, whatever it is. And then they're trying to create an income on the side for freedom, flexibility. And they're trying to generate 30, 40, 50k on the side. And that provides them the ability to go out and do something else or, you know, that freedom they're looking for. And it just kind of dawned on me, like, wait, what am I doing? Why am I trying to be like a Facebook marketer now? Like, I can actually just like jump into real estate now because I had always in the Back of my mind thought that about real estate and getting into real estate, even when I was a young kid, I always thought I was just, I would just own a bunch of rental properties. And then for whatever reason, you know, it just didn't happen. I just never got into it. And so at that point, I was just like, I've got the income now. I don't really need to go be an online marketer. I don't need to build websites. Like, I can just kind of pivot the way that we're structuring our spend and our investing and we can just jump right into real estate now. And so that was probably, I don't know, September, October, somewhere around there in 2021. And, you know, I'm an action taker. Yes, I do research, but, you know, I've always got a bent towards action. And so by January 2022, we had closed on our first deal.
Ashley Kerr
Joe, for someone listening that maybe has just decided today they want to do real estate. And this is the first episode they are listening to of Rookie. What are the first steps they should be taking right when they decide the moment I want to invest in real estate. And maybe it's things that you did or maybe things that you look back and think would have helped you if you would have done them.
Joe Pizzoli
Yeah, I think like research, right. Understanding a little bit about real estate, knowing what you're looking for, what you want to accomplish, and then talking to agents or brokers and letting other people know that, you know, you're looking to get into real estate. That was really important for me. Like, I immediately started going to our local real estate meetup and meeting other investors locally, start. And then we just started walking properties and. But it was really that, like, knowing that this is what I wanted than talking to people who were in it and then just jumping in and doing the steps necessary, which is researching deals and walk in properties.
Tony J. Robinson
And Joe, all of that action, as you said, led you eventually to that first deal. But I also know that your first property felt a little intimidating at first glance, which is fair for most rookies. So what exactly shifted inside of you moving from overwhelmed to saying, I can actually do this?
Joe Pizzoli
Yeah, there was a triplex. It was listed on the market, and I walked through it with my realtor. And so it was. It was like an. An old big house that had been converted at some point over time. And the downstairs was one really large unit that like somebody started a renovation, but then you could tell they just kind of thought better of it at some point. There was one unit upstairs that was occupied with a squatter, which I didn't know. In fairness, I didn't know that she was squatting at the time, But I learned that out quickly after closing. And then the third unit was. Was just crazy, right? So if you can picture Dorito bags, bush light cans, some empty, some not empty, cigarette butts, old electricity bills, phone bills, and tons of pennies. I don't know what it was with the pennies, but there was, like, hundreds of pennies scattered throughout this unit. And so when we got into that unit, I literally, like, my head exploded, right? I was just like, oh, my goodness, what is. Like, this is going to take two years and $100,000, right? Like, I just. I just didn't know anything. Walked away from there just thinking, like, no way. There's. There's no way that I can do this deal and make this work. And so I was talking to my realtor, like, the next day, a couple days later, and he's a friend of mine, and he's like, you know, Joe, like, I think you can probably turn that property around for 25 or $30,000. And I was like, I just didn't. I didn't buy that. And he said, look, just, you know, take Aaron through. And Aaron is another friend of ours, and he's a contractor. And so the three of us walk through together, and we're just kind of walking through, and a contractor, our contractor is just telling us, yeah, you know, you can do this and this, and we can just do this and we can save here. And so it just kind of opened my eyes. And at the end of the walk, I just asked him, I said, hey, do you really think that we can do this for 25, $30,000? And. And he did. And so, you know, at that point when I knew that, I just kind of took a step back and said, all right, like, I mean, I can have three units for about $100,000. That's a great price per unit. And we made an offer literally at the end of that day and pulled the trigger on the deal.
Ashley Kerr
Well, Joe, I think that is a great example of building your team and surrounding yourself with people who are knowledgeable in different aspects, especially in your local market. Your agent knew what a contractor would charge or what the material cost would be or whatever for a property like that. And that is just such a huge advantage of finding team members that are able to give you referrals or give you advice. And I say that because we always say, like, find an investor friendly agent find an investor, you know, friendly lender and like those are key. But there's you really have to decide for yourself what do you need an agent for? Is it just to show you properties? You already know everything about the market. You already know your buy box, you already know how to estimate a rehab. Is it that you need them to refer contractors because you don't know any in the area? The agents can provide so much value and I think that initial conversation when vetting an agent ask like just letting them know what you're looking for and what you need help with too can be really beneficial.
Joe Pizzoli
Yeah. Yeah. And I still work with both of those, those guys pretty consistently today. So it is a nice team environment that we have going on.
Ashley Kerr
Coming up, Joe's surprising discovery about financing that lipped his stress into massive cash flow. We'll cover that right after a quick word from today's show sponsor.
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Joe Pizzoli
Yeah, it was. It was a good feeling. I got connected with a local bank, just a small community bank, two branches. And when I contacted them about the property, I did ask, like, can I put some of the renovations into the loan? But even though they told me, yeah, yeah, we can do that, I didn't really ask a lot more questions after that. And I had about $25,000 set aside that was, like, just earmarked. I was like, okay, this is what I am, okay, spending on this deal now. I can tap into more if I need it. However, I don't really want to go over that with the money that I brought to the table, because that's just kind of what I set it aside for. And so as we're progressing through the timeline, you know, we do the inspection, everything's good. We do the appraisal, everything's good. And we're getting closer and closer to the closing date, and I literally have zero information. And, you know, most of that is just. I just didn't know what I didn't know, and I didn't know what to ask. But finally I called the bank because I'm like, hey, what do you need from me? How much do I need to bring? Can I bring a check? Do you need a cashier's check? Do I need to put Money in escrow. I kind of need to know. And she said, oh, you're good. I just kind of stopped and said, wait, what do you mean I'm good? She said, you don't need to bring anything. I said, what? I literally just shocked Value said, what? So she walked me through it. And so the way they were structuring these deals at the time was they would loan 85% of the ARV. And the way the property, the way we walked through and with the appraiser and explained what we were going to do, it appraised at like $150,000. Well, the purchase price was 74. I was asking for 27, so I was well under the 85% threshold, even with the closing costs. So I literally walked away with that property with nothing up front out of pocket. Now, I did have some holding costs and, you know, we went a little bit over our budget, but not much. So in the end I had a little bit in it. But in terms of just that upfront coming to closing, my first deal literally walked in with nothing in my pocket, closed with three units. And that property has averaged $900 plus cash flow since the time that I bought it, including vacancy and Capex.
Tony J. Robinson
Oh my goodness, what an amazing first deal, man. And like, the parallels between our stories just get even stronger because the very first deal I ever purchased, I also went to a local bank that was in that town and they funded 100% of my purchase and my renovation. And I had $0 out of pocket to buy that deal. But what's crazier is that you didn't even ask for that. They just, they just gave it to you. But I think it reinforces a point that Ashley and I make all the time of the power of working with the smaller local banks who know the area, who maybe even know the property. Like, oh, yeah, we've actually lent on that deal before. You know, we'd love to get another mortgage on that deal. So, Joe, you, you, you find this amazing loan product. And I want to talk about your, your future deals, but just out of curiosity, did you do multiple deals with that same bank?
Joe Pizzoli
Yeah, yeah. So we have several buy and holds and then we've done a couple of flips through them as well.
Tony J. Robinson
And were all of them with that same structure?
Joe Pizzoli
Most were. There was one that was a little bit different. I actually bought the property with my HELOC and then I did an immediate cash out refi for more than I paid. So they gave me money at the closing table when I did that Deal.
Tony J. Robinson
That's even better. Almost.
Joe Pizzoli
Yeah. So all good deals with that bank so far.
Ashley Kerr
So, Joe, it seems like you've had great success. Success, especially on the funding of each of these properties. Was there at any moment where there was kind of a pitfall or a challenge that you had to overcome?
Joe Pizzoli
Yeah, I would say when we bought a six unit property. Now the way this unit was, it was a. There was three units that were active and then there were three unit. There was like a two, a three story kind of shell that was. That just needed a complete gut job. And so this was one where nobody else saw the vision of the property other than me. And so coming to the right terms with the seller on the price was a little bit of challenge. We actually tried to lock that property up like in July, and we couldn't come to terms. And then we ended up circling back and getting it in December. And at that point interest rates had gone up quite a bit. So it cost me some, cost me a decent amount by not closing that deal in July. But also because the renovations were so drastic, like it just took a little more thorough detail and planning to really make sure that the appraiser saw what we were doing and that the value came back high enough for the bank to loan what I wanted them to loan. But it was a similar structured deal in that most of those renovations were covered by the bank. We did go about $20,000 over on that. But again, that's a, it's a six unit property that's bringing in almost $6,000 gross a month because it's a mixture of midterm furnished and just, you know, regular long term buy and holds. So I was definitely okay, okay with that. But it just took a little more planning and detail to get that one over the goal line.
Tony J. Robinson
So, Joe, your first triplex deal was almost too good to be true. Like, what an amazing first deal. But how did that early success. Because it can happen. Did it influence the way that you approach your next investments and did it work in your favor? Was it more of an impediment having such a great first deal?
Joe Pizzoli
Yeah. So the million dollar question is, was it a great first deal or was it a terrible first deal? Right, because it was a great first deal from numbers. But it completely skewed my perception of what a deal should be. And so I would say that that hurt me actually a little bit because in those early months I actually walked away for some really good deals because I didn't want to put any money in. And so looking back right These were actually good deals and I killed them over a few thousand dollars. And we live in a small town, so I drive by those properties quite a bit and they're ones that kind of. I kick myself because in our market it's super competitive with investors because our, our median home value is $170,000. The median income is 40,000. So there's a high renting population, there's a lot of investors. And so, you know, now what market is this? This is Zanesville, Ohio.
Ashley Kerr
Just so it can get more populated with investors by announcing it.
Joe Pizzoli
Yeah, I was gonna say I don't want anybody else coming here. All right. We got enough competition, but a small, small town, Ohio. We're, we're about, you know, we're about an hour east of Columbus, which.
Ashley Kerr
Columbus is a hot market. People talk about.
Joe Pizzoli
Very, very hot. But they do not have the low prices that we, the, the market is super competitive now. And so, you know, the prices that those homes hit for like, I, like this is not going to come up again. And so, so that first year, even though we closed on four deals, I probably could have closed another three or four more that I didn't because that first deal was so good that I had this standard in my head that just really wasn't necessarily always achievable. I know a little bit better now.
Ashley Kerr
And I've also seen here that you've actually not just buy bought properties off the mls, but you've actually used auctions, found probate properties, and even converted single family homes into duplexes. So what was different about these deals from just buying a standard, you know, rental property on the mls? Were there any valuable lessons that you learned along the way?
Joe Pizzoli
Yeah, so there was actually one property that almost encompassed all of those strategies. And it started off on market and it was on market for like 68. And when I walked it, if you can just kind of think of like a, a, a house that a smoker lived in. Poor ventilation, poor lighting. Yeah. Dark carpet, dark walls. Right. You, you can all, not only picture, you can probably feel the atmosphere of that property. And so it sat on the market for a little while. We offered 45. They didn't accept it. I came up to 50 and said, look, that's the highest and best. They came back and said, we only want 68. We're just going to let it go to foreclosure if we don't get it. And so I thought that our offer was pretty fair though. And so I went through the recorder site because we found out that this was, it was in an estate. And I don't know the whole backstory, but the gentleman who was living there ended up in a nursing home and passed away. Passing away. And so he had like a brother who was several hours away and a lawyer that were kind of handling this. And so on the recorder site, I found the bank that had the note, which is another bank here that I have a relationship with. And I called my broker there and I said, hey, I know that based on what I could tell, that my offer was more than what the note was left on that. And I said, look, they're saying they're going to let this go to foreclosure. Is there anything you can do to force their hand? So he gave me the number of somebody to talk to and I talked to them. And I don't know the legalities of it. I don't know what exactly was the situation. I just know they told us that they couldn't force their hand. And so to me it just seemed like that deal was dead. We completely walked away from it. And I just really didn't think about it a lot after that. But a few months later, I don't know, it's four, five, six months later, I saw it on an auction site. And so my initial offer on that property was 45. I ended up getting it at auction for 42. And so I got it for less than I actually wanted to get it for at first, which was just another, just a slam dunk. And then that property was a single family that we converted to an up and down duplex because it just made sense in terms of what the money that I was going to need to put in to get it up to speed. It made sense to, to make it a duplex and essentially double the rent that, that I was going to get. And then that property also had another strategy because the way that the timing worked out of it, when I bought it, we were still renovating our six unit building, which was a massive renovation that took almost six months. And then we had some other timing back up. So by time we got that those units renovated and rented out, my year of seasoning was up. And so I immediately bird out and got almost all of my money back out from the renovation and the purchase price.
Ashley Kerr
I, I think that like one of the big takeaways here is like just the patience of the deal. But also like that actually was a really interesting idea, even though it didn't pan out, was to contact the bank and say, hey, I know you, you hold the Note on this property to see if there was anything that they could do. That was definitely a great first step to take to getting the ownership of this property.
Tony J. Robinson
But it's. Isn't it so silly that like the seller and the bank would have all been better off had they just accepted your initial offer at 45? Right. It's like, I, I wonder what the red tape is there that like, you know, that those kind of conversations can't happen. So I don't know, I guess if you're like a real estate attorney of some sort of short. Let. Let me Joe and. And Ashley know what's going on there. But dude, I love that you're not afraid to like jump into different strategies. Just really quickly give us like the, the 30 second highlight. What was the process buying at auction? Like? Were you actually at the courthouse steps? Was it all online? Like just what was a quick A to Z of what that that auction process looked like?
Joe Pizzoli
Yeah, I was 100% online. I registered. And this was not a site that I needed to have any money like on deposit in esc. Escrow. So it was pretty seamless. I had to sign some disclosures up front. And then during the auction, once I won it and I was the highest bidder, I had like 24 hours to put $5,000 to wire $5,000 to them. And then it was like another 40 days or so to close with the rest. And I just did a cash purchase with it to kind of keep it moving pretty quickly. And the neat thing about that is the auction site actually had some brokers who were contacting me through the process and just helping me walk through it. So it wasn't like something that I had to fully navigate 100% on my own. There was someone on the other end who was making sure that I had the right instructions, filled out the right paperwork. And so it was actually pretty seamless. Almost. Honestly, it was almost easier than buying something off the mls.
Tony J. Robinson
What website was that, Joe? What was the auction site?
Joe Pizzoli
Auction.com?
Tony J. Robinson
Oh, there you go.
Ashley Kerr
Easiest one, I guess, like one follow up to that I have is through the auction process. Did they allow anyone to look at the property or did you have that as an advantage that you had already seen the property?
Joe Pizzoli
Yeah, it was closed, so they would not let anybody in. It was locked up. So I did have that as advance as an advantage because I had the vision of what we were going to do with it anyway. And so, you know, having walk it, walked it and no knowing exactly how we would convert it. I'D say that I had a leg up on most people now.
Tony J. Robinson
Joe, you totally redefined your real estate dreams, shifting from quantity to really focusing on freedom. And next I'll have you go through the personal reasons behind this major pivot. All that after a quick break.
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Tony J. Robinson
All right guys, we're back here with Joe now. Joel's goals underwent a dramatic shift from chasing doors to embracing freedom. And I want to get a better understanding of why exactly did that happen. So Joe, you initially envisioned managing 50 doors, but now you're focused on owning fewer, fully paid off properties. And this is a hot debate in the world of real estate investing. So walk us through the moment you realize that less debt meant more peace.
Joe Pizzoli
Yeah, and I think the first thing I would say to my list to not my listeners, the listeners.
Tony J. Robinson
They're your listeners today. They're your listeners today.
Joe Pizzoli
Is that like, like it is okay to pivot and it is okay to change your strategy. There's just so much information out there and it can be easy to like get caught up in the Next fad. But, you know, I think you got to just find what is right for you. And so when I first got into real estate, it was all right, 50 doors in three years and that I just got that number by backing into the math. Here's how much money I wanted to make a month. If an Apple average door is going to cash flow this much, then here's how many that I need. I want to do it in three years to move quickly. But as we got into it, I just realized that that's actually not necessarily what I really want. Again, there's so much information out there. I'm not saying what's right and what's wrong, but when I started to determine what was right and wrong for me, like, I just realized I can do, I can get to the same number with less risk and less stress. Right? 50 doors that are highly leveraged versus, you know, 15 to 20 that are fully paid off, they get me to the same goal. So my goal hasn't changed, really, just the strategy and the timeline of how I want to get there and how fast I want to go. So it was really more of a pivot on the path than it was on really where we want to end up. And so, you know, we're still buying some long term rentals, but we kind of switched our strategy to focus on flips. And then we're taking the profits from flips and then putting that into debt reduction. And by we, it's just me and my wife because we self manage. And so part of our mission is like, we want to help make our community a better place. And so we do like, we get to know our tenants probably a little bit more than others. And again, not saying what's right or wrong, it's right for us. We do some, some unique things. You know, we give like every year in December, we give somebody free rent for Christmas. And so we help alleviate some stress in their life. And so for us, right when we started, when I started looking at the bigger picture, I was like, man, do I want like 50 tenants or do I want 15 to 20? Do I want 35 roofs or do I want, you know, 10? Right, so less roofs, less furnaces that can go out. When I just really started to define what real estate was going to do for me, it wasn't about the amount that we had, it was about the cash flow that it provided. And so debt reduction seemed like the real natural next step for us and how we wanted to pivot our strategy.
Ashley Kerr
Yeah, Joe, I think Tony and I have had similar realizations as far as property count. Like, I was 30 by 30, you know, and I missed it by one month. You know, I got my 30th door, you know, a month after my 30th birthday, and it was like, like, it's like silly now to think of, like that the number, the unit count, you can do way more with, like you said, paying down your properties and not even having mortgage payments, but also focusing on the operations. If you have less properties, you could very easily be more attentive to those properties and as far as stabilizing them and maximizing their potential. And that was a big realization for me. And like you said, the overhead, well, Jeez, you have 50 water bills to make sure that they're paid, 50 insurances to quote out every single year to make sure you're getting the best premium, you know, so there's so many other things. And your property management software or different software you use, a lot of times that goes up by how many doors you have and it can increase. So like every little thing, the more doors you get.
Tony J. Robinson
Yeah. And Joe, I think there's, like I said, I think it's a hot debate in the world of real estate investing around paid off real estate. And there's the numerical argument to be made or the mathematical argument to be made that having fully paid off real estate is a bad investment. Because in theory, if you have a house that's worth $100,000 and say you're getting over $5,000 a year in cash flow, that's a 5% return.
Joe Pizzoli
Right.
Tony J. Robinson
But I could take that $100,000 and go invest that and maybe get a 12% return or a 15% return or 20% return return or some other much higher number. So from return perspective, it's, it's reduced, but it sounds like what you're focusing on is not necessarily maximizing the return, but it's maximizing the peace of mind that comes along with having paid off real estate. And I think that's a decision that each individual investor will have to make for themselves. But have you guys already started that process, Joe, of using the flip proceeds to pay down some of the. Pay down some of the debt?
Joe Pizzoli
Yeah, we have. So we're, we're actually doing flips right now. So we haven't made any large payments to debt reduction yet. Fully see what my tax implications are. But then we'll strategically pay it as time goes on. And then I will say this because it's such a valid and interesting point, Tony, in terms of the returns and the percentages that everyone are looking at. And I love what you said. Everyone's got to make their own decision. What's right, right for them and, and for us, you know, we live very simply. Like when I, when I tell people what our house payment is, especially if they're in a high cost living market, like they, they kind of freak out on me and I'll just say it here. Whether you use it or not, it's like we pay 450amonth for our house payment. You know, we're not living in a shack. Right. I see your face, Tony. See that's.
Ashley Kerr
Yeah, especially Tony living in California.
Joe Pizzoli
Yeah, yeah. You know, and we, you know, we drive paid for cars that we paid cash for. You know, we used to do the whole debt, debt, Dave Ramsey thing. You know, our biggest line item is our giving. We give 25% of my take home every single month. But you know, we are not like, and since I started later in life, like I have some other assets that are producing, you know, I'm not dependent on, upon real estate for retirement. You know, we have college funds set up for our kids. And so, so this decision, again, I'm not, I'm not here to say what's right or wrong for everyone, anyone. But based on our current situation, it works for us and it's right for us. And you know, we are not. I recognize that even in the long run, right, that's going to produce less wealth. You know, I'm not doing the most in real estate in my town. I have friends who are, you know, they've got six flips going on instead of two and they're, you know, they're buying up everything and, and that's right for them and, and, and that's good. We're doing this for different reasons. And so, so as we kind of took a step back and really evaluated, like what do we want real estate to be for us? Like debt reduction was the right choice, but it might not be for everyone and that's okay. That's the great thing about real estate. It can, it can really do for you what you need it to do for you based on your situation.
Ashley Kerr
And Joe, I love that for you that you have figured out what you want out of real estate investing. You don't want more stress, you don't want more headaches, you want financial freedom. But also you figured out a way where you can reach that financial security, that financial piece faster by not inflating your lifestyle. You've realized that driving paid off cars is more of an advantage to you than buying, you know, a hundred thousand dollar truck. And that is a trade off that I think some people don't realize. They think, wow, I'm making this money. Like, I can go buy that dream car. I always wanted to. Is that really your dream, though? And so all our rookies listening, I want you to sit down right now after this episode and figure out what do you really want out of real estate investing? If it is financial security, how important is that to you? And are there other things in your life that aren't that as important that can get you to that financial security faster? So I think we've all probably had realizations of thinking there was something that we wanted, but realizing like the peace, the happiness and just being content is way better than actually having to work and stress just to be able to make the payment on whatever that that item may be. Well, Joe, thank you so much for joining us today. We really appreciated you coming onto the show and sharing your journey. Where can people find out more information about you?
Joe Pizzoli
I think the best place is probably LinkedIn. So Joe Pizzoli, P O Z Z U O L I I think we probably link it, link to it in the show. You can find me on Instagram or Facebook, but you're gonna see a lot of pictures of my kids and nothing probably of value.
Ashley Kerr
Hey, hey, your kids are valuable, Joe. They help you clean out the unit. Come on, Joe, I don't mean that.
Joe Pizzoli
Yes, my kids are very valuable, but you know, I'm not. I'm usually just not even sharing about real estate or anything on, on those platforms. And with LinkedIn, I go through seasons of getting active and then not active. I'm trying to do less social media in my life, but LinkedIn is probably the best, best place to connect. You'll see me sharing tidbits on leadership and wisdom on, you know, corporate management and things like that mostly there.
Ashley Kerr
Well, Joe, we really appreciated your story and giving valuable insight to our rookie listeners. I'm Ashley, he's Tony and this is the real estate Rookie Podcast. Thank you for listening.
Real Estate Rookie Podcast Summary: "$900/Month Cash Flow from His FIRST Rental ($0 Down!)"
Release Date: July 7, 2025
Hosts: Ashley Kehr and Tony J. Robinson
Guest: Joe Pizzoli
In this inspiring episode of the Real Estate Rookie podcast by BiggerPockets, hosts Ashley Kehr and Tony J. Robinson welcome Joe Pizzoli, a newcomer who successfully transitioned from a secure corporate job to building a profitable real estate portfolio. Joe shares his personal journey, challenges, and the strategic moves that led him to generate $900/month in cash flow from his first rental property with $0 down.
Joe's foray into real estate was catalyzed by the economic uncertainties brought about by the COVID-19 pandemic. He recounts the unsettling experience of seeing friends and colleagues lose their jobs, prompting him to rethink his financial security.
Joe Pizzoli [00:55]: "I just knew that something outside of my control can actually now impact my ability to support my family."
This realization underscored the fragility of relying solely on a corporate income, motivating Joe to seek alternative income streams to safeguard his family's future.
Before diving into real estate, Joe experimented with various side hustles, notably E-commerce. Although he achieved moderate success, a sudden crash in Facebook ads sales illuminated the volatility of online marketing.
Joe Pizzoli [03:33]: "I can actually just jump into real estate now because I had always in the back of my mind thought about real estate and owning rental properties."
This moment of clarity led Joe to pivot towards real estate, recognizing it as a more stable and controllable investment avenue compared to the unpredictable nature of E-commerce.
Joe's first foray into real estate was marked by significant challenges, particularly when evaluating a triplex property that initially appeared daunting due to extensive needed renovations.
Joe Pizzoli [07:06]: "I just didn't buy that. And he said, look, just take Aaron through... and he did. So I just kind of took a step back and said, alright, I can have three units for about $100,000."
With the support of his realtor and a trusted contractor, Joe gained confidence in the property's potential. This collaboration was pivotal in transforming his apprehension into action, resulting in the successful acquisition of the triplex.
A recurring theme in Joe's success is the importance of building a reliable team. He emphasizes the value of working with knowledgeable agents and contractors who can provide critical insights and support.
Ashley Kehr [10:28]: "Find an investor-friendly agent, find an investor-friendly lender... can provide so much value."
Joe continues to collaborate with the same local bank and contractor, establishing a trustworthy network that facilitates seamless transactions and renovations.
One of the most remarkable aspects of Joe's first deal was securing financing with $0 down, a revelation that significantly reduced his initial stress and investment.
Joe Pizzoli [13:53]: "I literally walked away with that property with nothing upfront out of pocket... this property has averaged $900+ cash flow since the time that I bought it."
This achievement was largely due to his relationship with a local community bank willing to loan 85% of the After Repair Value (ARV), enabling Joe to maximize his investment without immediate financial strain.
Joe shares his experience with purchasing properties through auctions, highlighting the accessibility and efficiency of online platforms.
Joe Pizzoli [25:49]: "It was pretty seamless... almost easier than buying something off the MLS."
By leveraging Auction.com, Joe was able to secure properties below market value, further enhancing his cash flow potential. His proactive approach and prior knowledge of the properties gave him a competitive edge in the auction environment.
Initially focused on acquiring a high number of properties, Joe's strategy evolved towards owning fewer, fully paid-off properties to achieve greater financial freedom and reduced stress.
Joe Pizzoli [32:00]: "50 doors that are highly leveraged versus 15 to 20 that are fully paid off... debt reduction seemed like the real natural next step for us."
This strategic pivot underscores the importance of aligning investment strategies with personal goals, emphasizing quality and sustainability over sheer quantity.
Joe imparts valuable advice for aspiring real estate investors, emphasizing research, networking, and the importance of a solid support team.
Joe Pizzoli [06:09]: "Understand what you're looking for, what you want to accomplish, and then talk to agents or brokers."
He also reflects on the pitfalls of initial success, cautioning against setting unrealistic standards that may hinder future opportunities.
Joe Pizzoli [19:41]: "That hurt me actually a little bit because in those early months I actually walked away from some really good deals because I didn't want to put any money in."
Joe Pizzoli's journey from corporate security to real estate entrepreneur exemplifies the resilience and strategic thinking necessary for successful investing. By leveraging strong relationships, embracing adaptable strategies, and prioritizing financial freedom over asset accumulation, Joe has established a sustainable and profitable real estate portfolio. His story serves as a motivational blueprint for rookies aiming to embark on their own real estate ventures.
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This summary captures the essence of Joe Pizzoli's insightful conversation on the Real Estate Rookie podcast, providing a comprehensive guide for newcomers seeking to navigate the real estate investment landscape.