
Small multifamily investing might seem scary to a new investor, but what if we told you these properties are less risky than single-family homes and even easier to buy in many cases? In this episode, we’ll bust the most common multifamily myths that keep rookies on the sidelines so that YOU can take down your first multifamily property in 2025! Welcome back to the Real Estate Rookie podcast! Today, Amelia McGee and Grace Gudenkauf return to the show to deliver a masterclass on small multifamily investing. They’ll show you how to find off-market real estate deals at a deep discount, why cash flow is king when analyzing multifamily properties, and which neighborhoods to target for long-term appreciation. We’ll also get into zoning and permitting issues to be wary of—pitfalls that could wipe out your cash flow if you’re not careful! But that’s not all. Of course, the BIG question on every rookie’s mind is, “How do I get financing for these deals?” and we’ve got the answer! Amelia an...
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Ashley Kerr
Hey, rookies, have you ever wondered about how to get into small multifamily investments? It might sound intimidating, but it's actually a powerful way to build wealth and a real estate portfolio.
Grace Gudenkopf
A few small multifamily in there because I love them. And about half our midterms, half our long terms. So that's why we also highly recommend small multifamily. Don't get in over your head, but we love a triplex. We love a four plex.
Ashley Kerr
Today's guests are Amelia McGee and Grace Gudenkopf and they are returning to the Real Estate Rookie Podcast today to give us a breakdown on how to successfully find and finance multifamily properties. This is the Real Estate Rookie Podcast and I'm Ashley Kerr.
Tony J. Robinson
And I'm Tony J. Robinson. And welcome to the Real Estate Rookie Podcast where every week, three times a week, we bring you the inspiration, motivation and stories you need to hear to kickstart your investing journey. So welcome back to the show, Amelia and Grace.
Grace Gudenkopf
Thank you.
Amelia McGee
Thank you.
Ashley Kerr
Amelia. Let's start with you and then we can move to Grace, but give us a brief overview of your real estate background for our listeners. If they don't know.
Amelia McGee
Yeah. So if you want the full story, I was on episode 11 1, but I am an investor in Des Moines, Iowa. I've been doing this for five years now and I was up to 45 units at one point. But I've actually am closing on the sale of my 11 unit today. So I'll be down a few units.
Ashley Kerr
But congratulation.
Amelia McGee
Thank you. We actually the day we filmed the episode for My Rookie Podcast 111 was the day I closed on it.
Grace Gudenkopf
Wow.
Tony J. Robinson
So full circle.
Amelia McGee
Yeah, Sol selling that today. I have a mix of long term, medium term and short term rentals. Grace and I also wrote the book the Self Managing Landlord. We love small multifamily so we're super excited to talk about it today.
Ashley Kerr
Okay. And Grace, why don't you give us a little background on yourself? Hi.
Grace Gudenkopf
Yeah, I'm also a gal from Iowa, although I now invest, quote unquote, out of state because I live in Arizona. But my whole portfolio is in eastern Iowa within a 15 minute radius. And I do midterms and long terms. I have about 26 units, a few small multifamily in there because I love them and about half are midterms, half are long terms.
Ashley Kerr
Well, we are so happy to have both of you back. Let's start off with why someone should get into small multi multifamily. Why Would it be a good strategy for a rookie investor?
Amelia McGee
I feel like small multifamily is actually much less risky than single family homes when you're starting out because you can diversify your risk in the number of tenants that you have paying rent every single month. So with a single family, if that place is sitting vacant, there's absolutely no money coming in. If you have a duplex, triplex, quadplex, you've got multiple sources of income to help offset your expenses. I think a lot of rookies are think that small multifamily is scary and that they should just start with the single family. But I actually beg to differ. I think multifamily is definitely the way to go and is less risky.
Grace Gudenkopf
Like I said, you also have one lawn, one roof, so you get a little bit of that economic factor in there of that your money goes a lot further. So that's why we also highly recommend small multifamily. Don't get in over your head, but we love a triplex. We love a four plex.
Tony J. Robinson
You say don't get in over your head, Grace. And I appreciate that caveat because I think for, for a lot of rookies who are listening, I think we all understand like, you know, in theory you can kind of mitigate your risk if you have multiple tenants under one roof. Right. But in actual execution, the idea of the very first real estate investment that I purchased, having four or five, you know, families living under that one roof, it can fil a little intimidating, both from a purchase price perspective. I feel there's just like a, a common belief amongst rookies that small multifamily is just going to be more expensive than a traditional single family home. And then just the idea of managing those tenants. Right. So there's a purchase price aspect and there's the, the management piece. So I guess let's talk about the purchase price first. What are some ways that maybe rookies can go about finding more affordable multifamily properties or maybe getting into multifamily properties in a more affordable fashion. And you know, Grace, maybe we'll start with you first.
Grace Gudenkopf
Absolutely. When I'm looking at multifamily, it needs to beat the 1% rule. That's first and foremost. And that's because we want it to cash flow. With single family, a lot of times you might be banking on appreciation. With multifamily, you really, absolutely has to cash flow. Especially because once you get above fourplex, the worth of that home is based on the cap rate, which is based on how much money and the noi, which is based on how much money you actually make with the property. So at the very minimum, might be hard in a lot of markets if you're not in the Midwest. But try to hit that 1% rule.
Ashley Kerr
And Grace, can you explain what that 1% rule is?
Grace Gudenkopf
Yep. So if you're buying a property for 300,000, you would hope that it at least rents for $3,000. And this makes sure that you have enough money to put into your pocke. And also take care of your tenants for any future capex, repairs, maintenance, vacancies. We always tell people, do not buy real estate with your last dollar. And also make sure that your cash flow gives you the breathing room to pivot, because real estate is. Amelia and I were just talking about this. It's always two steps forward, one step back. So it's not always going to be smooth sailing. You need to have cash flow.
Ashley Kerr
Do either of you have a significant deal that you'd want to share? That kind of gives an example of the 1% rule and what you just talked about and how you kind of found that deal.
Amelia McGee
I think all of my small multifamily definitely hits the 1% rule. I can share my most recent purchase, but I wanted to add on to Grace's answer. I know you guys have probably done lots of episodes on house hacking. That's my biggest regret with investing in real estate is not house hacking right away. So if you are a new investor and you're like, how can I get into real estate with as little money down as possible? Qualifying for a primary residence and putting down between 5 and 10% on a house hack is absolutely an amazing way to get started investing in small multifamily.
Grace Gudenkopf
Yeah, multifamily house hack.
Amelia McGee
Yes, absolutely. Okay, so my most recent deal is a quad or a five plex. The purchase price was 305,000. And I feel like this purchase has been a culmination of all everything I've learned through real estate. So I bought it off market through my agent that I've closed a couple deals on. He bought, brought it directly to me because he knows that I'm a closer and I'm going to get stuff done. So, pro tip, if you're working with agents, try to be closing, if at all possible, because they will get exhausted and stop bringing you deals if you never close. So I got to see it before anyone else. It was listed for 320, but I got it for 305. And I converted two of the units right away into midterm rentals. Which I love combining the long term rental and the midterm rental strategy because again it diversifies your income, it increases that cash flow and I find that one bedroom and studio apartments perform really well in my market for midterm rentals. So the total rental income per month is around $4600 on that property. And I cash flow between 1000 to 1500. I think I only put around 50,000 into the property. So my cash on cash return for that is sitting right around 19 to 20% which I'm absolutely thrilled with.
Tony J. Robinson
So just one follow up question. When did you, when did you close in that deal?
Amelia McGee
So I closed on that deal in April of 2024. So actually it wasn't my most recent purchase but my most recent multifamily purchase.
Tony J. Robinson
And what was your interest rate? Just ballpark on that deal?
Amelia McGee
I just looked at it, it was 6.25%. And I always use small local banks and they usually get me the best percentage and they charge me no points to close. So highly recommend working with a local lender.
Ashley Kerr
So how can someone go about finding a similar deal? What are you guys doing right now in today's market to actually source deals?
Grace Gudenkopf
Well I'll take it back to actually the first multifamily. Well the second multifamily that I bought it was 24 Plex is right next door. I posted my buy box in a local Facebook group and that day a broker emailed me an off market deal and I signed the contract the day after. So if you don't know what a buy box is and also the buy box that I posted, I didn't even know what that was at the moment. I just posted. I'm looking for B class fixer upper multi families in Cedar Rapids. Here's my email which now I would have way more information like timeline, my max price, what type of value add is it Mismanagement is it I'm looking for under market rent? Am I going to rehash habit? But you have to be shouting your buy box from the rooftops. If you just show up to a broker and say I want to buy multifamily that they can't do anything with that they're going to think you're a tire kicker. When you can show up and say I'm looking for an eight unit or smaller under $500,000 and I want to buy it within the next 90 days, they're like okay, this person's serious. I'm really going to look for them.
Ashley Kerr
Rookies, we want to hit 100,000 subscribers on YouTube and we need your help. While we take a quick ad break, you can go over to YouTube and subscribe to Real Estate Rookie. Stay tuned after a break for more from Amelia and Grace.
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Tony J. Robinson
All right guys, welcome back to the we are joined by Amelia and Grace.
Ashley Kerr
Let's get into the market analysis piece. And you both are investing in your specific areas, but are you niching down at all for neighborhoods? Are you looking for certain things that are drawing you to different streets or different areas of the cities you're investing in?
Grace Gudenkopf
One thing I've been looking for recently is reading my city's development plan because I know where all the city money is going and I know where property values are going to rise. And I recently bought a 4 Plex in a single family within a couple houses of each other on the same street that has a 10 year development plan for hundreds of thousands and millions of dollars for the city to invest there. And so I was able to buy that before the development went in. So I know I'm going to take advantage of all that appreciation in all the investing that goes on there. And also I made sure it cash flowed. One of them was a seller finance deal and it was all around just a really good investment. So if all else fails, look to see where development is happening. And Amelia and I are both big proponents of just solid B class investing.
Tony J. Robinson
Grace, you, you mentioned a really important point that I want to add on to you, but you talked about looking at your, your cities or your county's kind of like redevelopment plan. And Ash and I, we have a good friend, Katie Neeson who focuses on redevelopment in her town, Bryant, Texas. And that's how, that's like a big part of her strategy.
Grace Gudenkopf
She taught me this.
Tony J. Robinson
Oh well, there you go. You learn from the best, right? But she, she had shared a deal with me where the city gave like they actually like gave her money on one of the deals that she was working on to help her finish this redevelopment because it aided with this plan that they had for the city. So I literally never even thought about doing that before. But what an untapped kind of source to not only find good deals but potentially get help from the city to complete your deals.
Grace Gudenkopf
Absolutely. I'm working on a triplex new build that has gone way longer than it should because I just know nothing about building new. But I will be asking the city for tax increment financing, basically saying, will you pay my taxes for 10 years? Because if you don't, I can't do this project. And if I don't do this project, it doesn't match your city development plan. And I'm the perfect candidate to make this happen. It's way more complicated than that. But I learned that from Katie.
Ashley Kerr
That sounds very. Katie.
Tony J. Robinson
Yeah. With her charming southern Texas accent. I love it.
Grace Gudenkopf
She.
Tony J. Robinson
Yeah. How could you say no to Katie? Amelia, what about you?
Amelia McGee
Yeah, I'm doing very similar to what Grace is doing. And I'll give you an example. With this 11 unit that we sold today, one of the main reasons why we purchased it was because we loved the location and we knew that it was going to appreciate fairly quickly. There's a large developer in the lot next door who tore down a bunch of old commercial buildings and built brand new luxury. It's got an amazing view of the downtown Des Moines skyline. So when we purchased it In August of 2021, we bought it for 500,000, and we just sold it for 690, which isn't quite what we wanted to sell it for. But in three years, it appreciated $190,000. I don't know what the percentage is on that. Grace is usually a lot better at mental math than I am, almost 33%. So that was a pretty great appreciation rate because of the location. I think the are going to redevelop that area. And then same thing with the five plex that I just purchased is that neighborhood is growing quickly. It's going through gentrification. They're putting a lot of money into the Highland park area of Des Moines, if you're an Iowa listener. So I like buying in those up and coming areas, because in Iowa, you're not going to get a ton of appreciation if you don't buy in an area that's quickly on the up and up.
Tony J. Robinson
I want to talk a little bit about how you guys are actually finding your deals, because, Emelia, you mentioned that, you know, one of your deals came from a broker. It was off market. So I know you guys are a little bit more advanced in your real estate investing today. But if we go back to the rookie versions of Amelia and Grace, what were some of the strategies you were leveraging to initially find your smaller Multifamily opportunities. And Amelia, maybe let's start with you and then Grace will hit you afterwards.
Amelia McGee
I would say one of Grace and my biggest strengths is that we're not shy. We went out of our way to ask people if they were willing to sell. I specifically, when I got started, was a huge fan of driving or walking for dollars. I used to walk around neighborhoods with my mom and write addresses down and then I would just directly reach out to them on Facebook or send a letter. A very targeted. I would not make a big mail campaign. I would very specifically be looking for a small multifamily that had multiple electrical meters on the outside or multiple mailboxes. Send them a letter and say, hey, I saw this property. Would you be interested in selling? And I've gotten multiple deals from that method and I've gotten them to seller Finance because they were all older owners that were investors themselves and understood the concept of seller financing. So don't be afraid to ask the question. You never know.
Grace Gudenkopf
And also don't be afraid to offer referrals. That's one thing. I offer $1,000 finder fees for anybody who brings me an off market deal that I close on. Probably a third of my properties I've found via referral. And the fourplex I mentioned earlier, some guy who followed me on Instagram was talking to another guy at a gym, found out he was selling a 4 Plex off market, got his information, sent it to me. I don't even remember what his name was, but just DM'd me the information and I ended up buying it. And I paid him a thousand dollars as a thank you because I never would have found that pristine off market fourplex in a highly appreciating area of my town if I didn't have that guy in the back of his head thinking, this is going to be the easiest thousand dollars I'll ever make. I just got to send her his phone number. And so you should absolutely advertise that. And I always tell people $1,000 will never make and break a good deal. And it needs to be enough to make an ex boyfriend call. And it needs to be only paid if you close. If don't do 100. An ex is not going to call over a hundred dollars. They're going to be like, that's weird, I don't want to talk to them. It's got to be a thousand. If you're in a big area, it might need to be 2,000, 3,000.
Ashley Kerr
That's some good guidelines to follow by to Pick your price point.
Tony J. Robinson
I would need significantly more money to call my ex.
Grace Gudenkopf
That's always the question.
Amelia McGee
Some people would do it for free. So you know.
Grace Gudenkopf
Yeah, exactly.
Ashley Kerr
Well, once you've found the deal and you found the lead, what is your due diligence process? What are the things you're doing before you actually get the deal under contract? And then maybe is there more due diligence you're doing once it's under contract?
Amelia McGee
So this is a tricky question for me to answer specifically because I'm always buying fixer upper properties. I guess I shouldn't say always, but 99% of the time I'm buying a fixer upper, so I'm waiving inspections. I'm going in knowing that everything's going to need to be done to it. I kind of know what I'm getting into as a more experienced investor. But if you're just starting out, you're going to want to get that inspection report even for just your own knowledge. And there could be a possibility where things come up and you can negotiate the price. You need to get really good at running the numbers and understanding will this property cash flow or am I walking into a terrible deal? Grace, what else do you think a new investor should do?
Grace Gudenkopf
With multi family, the odds of having inherited tenants are significantly higher. So you need to sign in a stoppable agreement. That's something we're always harping on our community about, is sign an estoppel agreement, even if you feel like you have the tightest lease that has been given to you by the previous landlord, because the estoppel agreement makes sure that you re verify everything in the lease. And also if there's any special quote unquote handshake agreements, for example, the fourplex I was just talking about, one of the tenants has a side deal to do, the lawn care, but it's not on the lease. I can't. How am I supposed to know that or honor that or account for that in my ex, you know, in my projections if I don't know about it? So in a stoppable agreement is going to save you.
Ashley Kerr
And you can find just by googling. Estoppel agreement.
Tony J. Robinson
Yeah, we got to spell it for the people. Because I didn't know how to spell estoppel when I first heard that word. I was like, what language are you speaking? Right, so E S, T, O, P, E L. I believe there's two L's, Right, so. So look it up. Go, go, go find one of those agreements. So those are some good initial due Diligence pieces, I guess. What do you guys see as maybe some common issues in multifamily that rookies should be looking out for as they're going through their due diligence? Obviously inspections are going to show certain things. Grace, you mentioned one about like making sure you understand what the lease kind of entails. But I guess what other issues might come up that Ricky should be considering.
Amelia McGee
With multifamily specifically, a big one is unpermitted multifamily properties. So if I've heard of this many, many times where sellers are trying to sell the property as a triplex, but it's only zoned for and permitted as a duplex and you don't want to buy, you know, something that is going to cause you a lot of issues down the road. Another thing that Grace and I won't buy is what we call, or I call like a Frankenstein house or a monster house. Basically it's a single family conversion that's been converted into a multi family. That's very common here in the Midwest. We're in an older market. Those just come with a lot of issues. They're wonky. They're kind of shambled together a lot of time. They have a shared H vac system or a shared water meter which just adds another level of management to the property. So those are two big things that I would look out for right off the bat, Amelia.
Tony J. Robinson
One, I guess one follow up question to that, the unpermitted additions. Why is that a potential issue for a rookie who would and end up buying that deal?
Grace Gudenkopf
Can I answer that, Grace?
Amelia McGee
Go ahead.
Grace Gudenkopf
We just had a girl in our wire community post about how she bought a triplex where it was level one, level two, level three. Level three had something funky with the stairs where you can't. Where the permitting on her inspection came back where you know, this set of stairs can't be locked. Well, if I can't lock the back door to this top triplex unit, I literally can't rent it out. And so her options, I explained that terribly. Basically it was set up really weird and she got it inspected by the city because most cities require inspections sooner or later. And they basically told her you either have to build an entire other staircase to the third level, which is incredibly expensive, or you just can't rent out that third unit. So she bought a triplex and what do you know, it's really a duplex that your third of your income right there just poof. Unless you want to pay for a very expensive remodel.
Tony J. Robinson
A Great example. And I'm glad you could just kind of have in your pocket, Grace. But to just kind of reiterate for the rookies, the dangers of buying some of these properties with unpermitted units is that you either have to pay to rectify whatever should have been done correctly the first time, or you cannot use that portion of the property. And that now, obviously, there's maybe an opportunity, the city doesn't catch on, and you can just kind of keep rolling with it if you want to roll the dice in that way. But, you know, as these things happen, you know, you might be the person who's caught, you know, when the music stops playing. So. So appreciate that example, Grace.
Ashley Kerr
Yeah. And I want to add on to Amelia's point about the utilities, as in, I think it is way better to have a multifamily that has separate utilities. So really going through and make sure each unit does have their own utilities. And then I also like that each person has access to their own mechanics. So the furnace, the hot water tank, things like that. I. I've had properties before where, you know, the person who's on the first floor has access to the basement, but all the mechanics are in the basement. So if the upstairs tenant has an issue with their hot water tank, we have to bother the downstairs people who aren't having an issue, aren't submitting a maintenance request just to get to the other person's hot water tank. So just for, like, ease of convenience, like really understanding the utility separation and where the mechanics are all located within the property too, I think can make a big difference and the management piece of things and less headaches that way.
Grace Gudenkopf
Yeah. One other thing is tenant management is just going to be more. Because now you have tenants sharing walls, sharing driveways, sharing mechanicals maybe. And so you have to walk a really fine line of providing a really great, safe place to live, but also providing a boundary to your tenants that you are not here as a sounding board for conflict management. They are neighbors. They need to figure it out. And Amelia and I both started in real estate so young that we just learned this through, like, getting burned and trying it. And maybe a tenant yelled at us here and there. And you just have to have good boundaries and good expectations when you do buy the property or place a tenant of this is how things are going to go, you know, and then I'd also say to mitigate some of that is like just hire out lawn care, hire out snow removal. Don't try to have tenants do it or share it, because that's just a recipe for a fight.
Tony J. Robinson
Yeah. So, Grace, any. Any other final thoughts, just from your perspective about maybe some other common issues that Ricky should be looking out for as they're looking to buy their first multifamily deal.
Grace Gudenkopf
Just keep in mind that you're going to have more tenant management. Make sure you completely understand which utilities are shared and which aren't shared and the rest. I. Amelia, can you think of anything else?
Amelia McGee
No, I.
Ashley Kerr
No, one thing that I would say is the parking situation too, that you understand the parking.
Amelia McGee
Oh, and just like regular things like how old are the mechanicals? How old is that? Like that's with any property, though, not specifically multifamily. But yeah, keeping that in mind because, you know, we talk to so many investors in our community that they buy a property and then they have 30,000 in expenses that they weren't expecting in the next year. And that can really cause a deal to go underwater. So keep that in mind.
Tony J. Robinson
Well, you guys have shared a tremendous amount of what rookies should be looking out for. I want to get into maybe some strategies you guys are using to finance some of these deals. But first we have to take one final ad break so we can hear a word from today's show sponsors. We'll be right back with a million Grace right after this.
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Ashley Kerr
Okay, let's jump back in.
Tony J. Robinson
Okay, so we're jumping back in with Emilia and Grace here. So we've talked a little bit about your acquisition strategies, your due diligence. I want to talk a bit about the kind of creatively financing opportunities you guys are using because I think both of you have mentioned different strategies. So I guess what, what are some of the ways you've financed some of your multifamily properties aside from just, hey, conventional plop down 20%. And Amelia, maybe let's start with you on this one.
Amelia McGee
Grace and I have a running joke that my buy box is seller finance triplex from 70 year old white men. Because I've purchased my third of these at this point and it's my favorite way to purchase. They're all brrr properties. So basically I'm asking, I'm finding all three of them off market, asking them, hey, do you want to sell this property? When I get them in person, I'm saying, hey, do you owe anything on this property? Even though I know they don't. When they say no, like hey, would you be willing to sell or finance so you can, you know, spread out your taxes over multiple years old. Farmers in Iowa love to, you know, not pay their taxes, pay as little taxes as possible. So they love this, right? So yeah, basically just presenting the offer to them. There's a little back and forth usually on, you know, interest rate, percentage down, how, how long it'll take for me to pay it back. But it all starts with just asking the question first, hey, are you even interested in selling this as an off market property? And two, okay, you're interested in selling, are you interested in selling it to me through seller financing?
Grace Gudenkopf
I also think we should add here that Emelia got one of these deals in a roundabout way through our self management book.
Tony J. Robinson
Well, you gotta, you gotta tell us that story because Ash and I have gotten exactly zero partnerships from our partnership book. So we're, we, we did something wrong. You guys gotta tell us what, what happened.
Amelia McGee
I'll give you a short story of it. Basically, I had a guy contact. He was the one, he came to me, he said, hey, I know of you. I know you're a really good landlord. I have this triplex I want to sell it for. I think he wanted to sell it for like 200,000. This is small town, Iowa. I was like, hey, I just can't make that work, sorry. I think I scheduled a showing. I saw the property, whatever, whatever. We couldn't agree on a price. I said the numbers don't work out. He wasn't willing to sell or finance it at the time, even though it was completely paid off. Keeps emailing me every couple of, every couple of weeks with random questions about how do you handle ratio, utility billing again, what property management platform did you say you're using? How are you show, how are you listing the unit? Where are you listing it at? And finally I said, hey, it sounds like you're really done being a landlord. You've owned this property for a long time. I know that, that you aren't really keen on dealing with tenants anymore. I can either buy it seller financed or you can buy my book, the self managing landlord. So it wasn't really. Because I said I can't basically keep answering your questions like you clearly are not really wanting to be a landlord anymore. And so he's like, okay, fine, I'll sell or finance it to you. And so then we worked it out.
Grace Gudenkopf
He's like, I'm not reading it. Yeah, he's like reading, no can do.
Amelia McGee
I hyperlinked it in the email, like just go buy my book. But yeah, he was like, I'm done. I'm ready to sell or finance it to you. So we, I think we landed on 150 as the purchase price.
Ashley Kerr
So he was willing to give up $50,000 instead of paying $25 to read a book.
Amelia McGee
But the thing was, when I talked to him in person too, like before we ever landed on a deal before, I said, no, this isn't going to work out. I knew his pain point was managing tenants. I knew that's what he, he didn't need the money. He literally told like, he doesn't need the money. He's got great investments. Like his thing was I'm tired of being a landlord. And I was able to solve that problem for him.
Ashley Kerr
Before we kind of wrap things up, let's go into that management piece. At what point in time did you guys ever think that you were scaling too fast, scaling too much? And what would be your advice for rookies for putting their systems and processes in place when they are a self managing landlord?
Grace Gudenkopf
Oh, gosh, absolutely. Amelia and I both went, bye, bye, bye, bye, bye. Do everything yourself for two years, like a lot of people did during COVID when rates were 4%. Then we started to realize, holy crap, we have a lot on our plate. This is actually a business. I have nothing written down. I have no systems, no SOPs, no organization. And so we had to figure it all out from scratch. And now looking back on it, and we talk about this in the book systems and processes. Even if you have one property, you are the CEO of your real estate business and you need to act like it. You need to write things down, you need to track things and you need to be organized. And probably the best thing that you can do as a self manager is get on a platform like rent ready. I know BP works with Rent Ready. It might be, I don't know, what is it, 20 bucks a month, 50 bucks a month, doesn't matter. That in and of itself is going to keep you so freaking organized as you continue to scale it, allow you to automatically charge late fees and probably get you an ROI on whatever you're paying for that platform right then and there. And it just keeps you organized, systemized. And then the next thing you need to do is keep checklists of how do I rent, what are my screening requirements, how do I find and list properties. And you're going to thank yourself as you grow because things are written down and you can reflect on them and you're not just running around like a chicken with your head cut off, which we've both done.
Tony J. Robinson
Yeah, I love the idea. And you said CEO mindset, even if you have one property. And I think that's a concept, Grace, that Ashley and I have touted a lot on this podcast, that we are real estate investors, but we're also business owners. And oftentimes people don't realize that becoming a real estate investor also means that you're starting a small business and we have to treat our real estate investing as a business. And I just love that that way that you framed of having that CEO mindset because, you know, I know for us we scaled pretty quickly. Also from the end of 2020 to the end of 2021, we went from 3 properties to, I think 15. So it was just like it was a crazy year and we had nothing written down either. And it became so much more of a chore. So many more headaches, so many fires to put out because we didn't have things documented. So I loved you guys are talking about systems and processes. Obviously, if our listeners want to learn more about that, you guys wrote a phenomenal book, self Managing Landlord. You guys can pick it up at the Biggerpockets Bookstore.
Ashley Kerr
Well, Amelia and Grace, thank you so much for coming back on to the Rookie podcast. Amelia, where's the best place for someone to reach out to you?
Amelia McGee
Yeah, you can find me on Instagram. That's where I'm most active. My handle is Amelia, Jo, Rei, and then Grace. And I also have the wire community, which is wired.community on Instagram. And then Grace, I'll let you share where people can get in contact with you.
Grace Gudenkopf
Same place, Instagram.
Ashley Kerr
I'm grace.investing well, thank you guys so much for joining us today and for sharing your knowledge with the rookies. I'm Ashley and he's Tony. And we'll see you guys on the next episode of Real Estate Rookie.
Real Estate Rookie Podcast Summary
Episode Title: The Beginner’s Guide to Finding (and Funding) Small Multifamily Real Estate
Release Date: January 27, 2025
Hosts: Ashley Kehr and Tony J. Robinson
Guests: Amelia McGee and Grace Gudenkopf
In this episode of the Real Estate Rookie podcast, hosts Ashley Kehr and Tony J. Robinson welcome back seasoned investors Amelia McGee and Grace Gudenkopf. Both Amelia and Grace bring extensive experience in small multifamily real estate investing, having built substantial portfolios in Iowa and beyond. Amelia shares her journey, stating, “I was on episode 111, but I am an investor in Des Moines, Iowa. I've been doing this for five years now and I was up to 45 units at one point” (01:09). Grace elaborates on her investments, mentioning her diversified approach with “about 26 units, a few small multifamily in there because I love them” (02:00).
The discussion begins with why small multifamily properties, such as triplexes and four-plexes, are advantageous for new investors. Amelia emphasizes the reduced risk compared to single-family homes: “Small multifamily is actually much less risky than single family homes when you're starting out because you can diversify your risk in the number of tenants that you have paying rent every single month” (02:35). Grace adds, “You also have one lawn, one roof, so you get a little bit of that economic factor in there of that your money goes a lot further” (03:17). Tony acknowledges common concerns about higher purchase prices and management complexities but reinforces the benefits of multifamily investments.
Amelia and Grace discuss the importance of market analysis and niching down to specific neighborhoods or areas poised for growth. Grace highlights the strategy of leveraging city development plans to anticipate property appreciation: “I know where all the city money is going and I know where property values are going to rise” (13:05). Amelia shares a success story, noting how strategic location choices led to significant property appreciation: “I bought it for 500,000, and we just sold it for 690, which isn't quite what we wanted to sell it for. But in three years, it appreciated $190,000” (15:08).
The guests delve into effective strategies for sourcing multifamily deals. Grace explains the importance of clarifying and broadcasting your "buy box" to attract serious offers: “You have to be shouting your buy box from the rooftops” (08:41). Amelia expands on proactive approaches like driving or walking for dollars and directly reaching out to property owners: “I used to walk around neighborhoods with my mom and write addresses down and then I would just directly reach out to them on Facebook or send a letter” (17:01). Grace also emphasizes the power of referrals, recommending offering substantial finder’s fees to incentivize others to bring in deals: “Probably a third of my properties I've found via referral” (17:59).
Before finalizing any deal, thorough due diligence is crucial. Amelia advises new investors to conduct detailed inspections and run the numbers meticulously: “You need to be good at running the numbers and understanding will this property cash flow or am I walking into a terrible deal” (19:31). Grace underscores the necessity of securing an estoppel agreement to verify lease conditions and avoid hidden obligations: “Sign an estoppel agreement to make sure you re-verify everything in the lease” (20:30). The hosts discuss common issues such as unpermitted additions and the complexities of managing multi-unit properties, highlighting real-life examples where overlooking these aspects led to significant challenges (22:59, 24:04).
Amelia and Grace share their creative financing methods, particularly seller financing, which allows investors to spread out payments and minimize upfront costs. Amelia describes her approach: “I'm finding all three of them off market, asking them, hey, do you want to sell this property? … would you be willing to sell or finance so you can spread out your taxes over multiple years” (32:16). Grace echoes the benefits of flexible financing arrangements and shares a success story where leveraging their expertise and book led to a favorable deal: “He was like, I'm ready to sell or finance it to you” (35:16).
As portfolios grow, effective property management becomes essential. Grace emphasizes the importance of adopting a CEO mindset, even with a single property: “You need to act like it. You need to write things down, you need to track things and you need to be organized” (36:18). Both guests discuss the transition from DIY management to using property management platforms like Rent Ready to streamline operations and maintain organization as the number of units increases. They also highlight the necessity of establishing clear boundaries and hiring services for tasks like lawn care and snow removal to minimize tenant conflicts (25:33, 26:38).
Towards the end of the episode, Amelia and Grace offer final pieces of advice for rookie investors. They stress the importance of systems and processes in managing properties efficiently and avoiding burnout. Grace recommends investing in property management tools and maintaining detailed checklists for various aspects of property management: “Keep checklists of how do I rent, what are my screening requirements, how do I find and list properties” (37:49). Amelia encourages persistence and proactive communication with property owners to secure favorable deals (35:31).
The hosts conclude by directing listeners to additional resources such as the book Self Managing Landlord available at the BiggerPockets Bookstore and encouraging engagement through social media platforms, where listeners can connect with Amelia and Grace for further insights and support.
Notable Quotes:
Amelia McGee:
Grace Gudenkopf:
Tony J. Robinson:
This episode serves as an invaluable guide for rookie investors aspiring to delve into small multifamily real estate. Amelia and Grace's insights on acquisition strategies, financing, due diligence, and property management provide a comprehensive roadmap for building a sustainable and profitable real estate portfolio.