← Real Estate Rookie
Real Estate Rookie
This Online Side Hustle Pays for My Rentals (And Could Fund Your First Deal)
00:53:00
Loading summary
Transcript90 lines
- [00:00]
A
Most real estate rookies say the same thing. I'd invest if I had the money. Well, today's guest, Cody Berman isn't here to talk about real estate. He's here to teach you how to make the money you need to invest with zero startup capital, zero audience and zero experience.
- [00:18]
B
That's right. Cody is a digital income expert who used principles and digital products and we'll explain what those are in a minute to build a business that now makes over $15,000 per month. And in this episode he he's giving a true masterclass in starting and scaling your first digital product site.
- [00:39]
A
This is the Real Estate Rookie Podcast. I'm Ashley Kerr.
- [00:42]
B
And I'm Tony J. Robinson. And with that, let's give a big warm welcome to Cody. Cody, we appreciate you, brother. Thanks for coming on and joining us today.
- [00:48]
C
Yeah, I am very excited to be here and to dive into all things digital products and real estate and all that good stuff.
- [00:53]
A
Cody, before we even get into your system, let's start with the basics. What even is a digital product?
- [01:00]
C
So a digital product is exactly how it sounds. It is a product that is digital. But to give people some tangible examples, think spreadsheets, trackers, planners, templates, guides, invitations, labels, wall art. The possibilities are truly endless. There are thousands of digital products out there. I'm going to try to keep some real estate specific examples today because I think there might be some digital products that people are sitting on in your audience that they might be using for themselves and they could easily then templatize that, put it out on a platform like Etsy and make some money with it.
- [01:29]
A
I actually have, I don't have that store running anymore, but I did have an Etsy store for a little bit where I had like a tenant handbook that you could download and like every once in a while someone would buy it for a dollar 99. I was like, oh, that was exciting.
- [01:43]
C
So you're an expert.
- [01:44]
B
Ashley, you also had the business where you were like selling like hand knitted something or other, right? Like what was that?
- [01:50]
A
Oh yeah. But that was a lot more money I made off that than digital products. But that was me run a sweatshop out of my basement sewing baby clothes and selling them on Etsy. Very profitable. But a lot of, a lot of sweat work there.
- [02:04]
B
Yeah. So I guess on that note, Cody, let me ask right, because when, when I think about Etsy, I usually do think about like physical products. Like my wife, you know, she's big on throwing parties and a lot of times she'll get like physical things from Etsy. Do you think that, or I guess maybe even between the two, physical and digital. Why do you feel the digital is a better option for a platform like Etsy than a physical product?
- [02:25]
C
So digital has slowly been creeping up. Right now it's about 15% of overall Etsy sales. So 85% still is physical. But for me, as a formal former physical product seller, digital is so much easier. It is cheaper, there's less headaches. You don't have to be dealing with shipping, inventory, packaging, all that fun stuff. Ashley, as a former physical product seller yourself, you could probably, you know, have the same feelings. Like, I sold physical products. I had a disc golf manufacturing company and it was just a nightmare compared to the digital stuff. And we'll get into like the nuts and bolts of creating a digital product, listing it and selling it, but it is just light years easier, Tony, than selling the physical stuff.
- [03:03]
B
I totally understand the simplicity in getting started and the scalability from it as well. Cody, as you know, we record this in the fall of 2025. Artificial intelligence is, you know, getting smarter, leaps and bounds, you know, day by day. Do you think that as those tools get better, is there maybe less of a need for the digital products on a place like Etsy?
- [03:23]
C
It's a good question. Etsy actually has quite the anti AI stance. So they do not want people coming onto their platforms. They're like, they don't want what happened to Google to happen to them where all these bots come in and they just have like these, you know, algorithmic posts that they're making and all of a sudden like, everyone's not ranking. Etsy is very human first and they're very handmade first. That's kind of their whole thing. Like, that's the, the whole thing behind Etsy is like, you know, buy from handmade sellers. So I am concerned in the long term about the impacts that it might have on Etsy, but in the short term, like my shop has still been going really, really well. AI hasn't had too big of an impact. I, there are ways that I'm using AI. We can definitely talk about that today. But just in general, like the average person doesn't know how to go and create all these different types of things using AI. Like maybe the 1%, like people who are listening might be like, well, why would I buy that thing on Etsy? Like, that's so easy for me to make. But like some random person who's just getting interested in real estate doesn't know how to create like this, you know what's use like an Airbnb income tracker, like that's just so far out of their wheelhouse they don't even know to go to ChatGPT to ask for help to build like this Airbnb income tracking spreadsheet. So I think for like the average person, the 99%, some of the stuff is just so far out of their realm of imagination that the people who do take advantage of AI and use AI to their advantage, those people are going to come out on top of.
- [04:43]
A
I feel like too even me as a user, like there's some things like a party invitation, like we see those all over Etsy is to like download a party invitation. I would 100% pay the 999 to download the, you know, the template of that party invitation, then go into Canva or Chat GPT and like try to design one by using the correct AI prompts and getting it to what I want. Like I still as a user would rather pay that than try and figure it out myself to get it how I wanted it to.
- [05:13]
B
So it really just, it sounds like, Cody comes down to convenience, right? Like convenience and skill set. Right. Like there, there's still a large subset of folks who don't have the skillset, to Ashley's point, either jump into a place like Canva to design it themselves or go to a ChatGPT and build these tool themselves and you're, you're bridging that gap for, for all of those folks.
- [05:31]
C
That is exactly right. Yeah. I mean like I said, some people could go to Canva or Chat G p T and make it work, but even myself, I'm with you, Ashley. Like, I actually just bought an invitation the other day that I could have easily made. Like I'm literally a digital product seller and an expert and I'm paying these other people to create the design because I just don't want to go through the rigmarole of going back and forth with some kind of an LMS or just fiddling on Canva and figuring it out. Like, I'd much rather just pay a couple bucks to a seller who worked really hard on this design to have like a really good looking design. So yeah, it's convenience, Tony.
- [06:01]
A
Now Cody, when you started, you didn't have graphic design experience, correct? And you also didn't have a huge social media following. So why did you think this was going to work?
- [06:12]
C
I had pretty much zero following and also zero graphic design experience. So I learned pretty much everything through the school of hard knocks. This is going way back to 2018, so, like, seven years ago. But I didn't think, like, this is the side hustle that's going to work for me. I was like a side hustle guy back then. I was doing. At one point, I had over 20 different income streams, and I've since pared that down because I was just very distracted. But this was just one of many that I was trying. I was, like, doing blogging, freelancing. I was, like, managing affiliate sites. I was doing email marketing. I was running ads. I was, like, doing all these random things. And digital products was just one that stuck for a multitude of reasons, but one, it was so passive. And I'll kind of tell you my origin story and, like, what? I had one week that, like, changed my life and got me really interested in digital products. But compared to the other things I was doing, it was just so much easier, so much of a lighter lift. I didn't need to be spending a bunch of capital or a bunch of time after I kind of put in the initial effort and got the products up and listed in my shop.
- [07:05]
B
You said there was one week that changed your life, Cody. I'm curious about that. What was that moment that made you feel like this was the right vehicle for you to really produce this income online?
- [07:14]
C
We just met up at fincon, Me, Tony and Ashley, we were hanging out, a little networking event. So back years and years ago, fincon had this ski event called Ski Con, and it was out in Lake Tahoe. And this is, like, just the beginning of my digital product journey, my online entrepreneur journey. I had created a bunch of products in, like, in getting ready for the Valentine's Day season. So all of December, all of January, I created, like, love coupons. I had, like, these custom, like, love notes. I had these, like, drag and drop templates where you could put your spouse's face in it. All this Valentine's Day stuff. Because I knew Valentine's Day was huge on Etsy. So I'm at this event, Ski Con. I have my phone's ringer on because I was expecting a call from someone, and I keep hearing this cha ching sound. And for those Etsy sellers out there, Ashley, maybe you are some familiar with chiching sound. You remember the sound? It keeps going off, and I'm like. It's like, cha ching, cha ching. By lunchtime, I'd made over a hundred dollars from a handful of products. This is like February 9th. And I'm like, what the heck is going on? This is amazing. And by the end of that week again, I'm skiing in Lake Tahoe, not working on my laptop at all with these other finconners and they're like, what's going on? They were asking me questions about digital products. I felt cool, like it was great. This is like the beginnings of my digital product expertise and journey. By the end of that week, I'd made over $718. I remember that exact figure. And I had not spent more than 10 minutes that week besides answering customer questions, working on my Etsy shop. So that was kind of the turning point. I was like, screw this freelance writing. Like I'm done. I'm gonna scale back to blogging, all this more active stuff. Like I'm really gonna pare that back and I'm just gonna go all in on this digital product thing. Cause these were products that I created in December and January and now we're, you know, it's the week of February, like February 9th to the 16th or 15th, whatever that seven day span was, was when I made the 718 bucks. These were products I had spent, you know, a couple hours a month before making. And now they're making me hundreds of dollars in one week. So that was kind of the turning point. My big ski week in Lake Tahoe.
- [09:06]
A
I love these episodes because I can always see Tony getting shiny object to hear like something cool. He's already racking his brain as to like okay, what digital market?
- [09:18]
B
So Cody, how much can someone realistically make by selling digital products? You mentioned that your first week. 718. You know, we said at the top of the show you're up to you know, 15k per month now. But what's, what can like the average person expect to make? Because you're an expert in this. Can I also expect to get to 15k or is that just because Cody special like, like what's a reasonable goal for someone to have getting started in this business?
- [09:42]
C
So what I will say was not the first week like I had ever sold stuff that I made that $700. That was like a couple of months. And I learned a lot of hard learned lessons about like keyword research and SEO and what products to sell. My first like 20 products, Tony, were so ugly, so terrible, not researched and they didn't sell at all. But once I started to get the hang of okay, what are people typing into the search bar? How can I create those products? How can I make sure that my product is standing out on the search and results page? That's when I started making sales. So just wanted to make that caveat. But to answer your question, let me.
- [10:13]
B
Let me pause you there really quickly. I just want to, I want to interject because you said you made, you made a lot of flops along the way, and I appreciate you sharing that because a lot of times, especially the, the, the age that we live in, everything is very sensationalized on social media where everything seems super easy and there are no failures and everything's perfect. You said 20 some odd products you had done before, they all flopped. Why didn't you give up? Because I think for a lot of people after failure number six or seven or 15 or even maybe number 19, they're, they're kind of starting to question, okay, why am I doing this? What stops you from stopping at number 19 and persisting? The number 20 that actually broke through?
- [10:49]
C
That's a great question. I am someone who sees someone else succeeding. And if I can't replicate that success, I get mad, I get competitive. So I had seen other people, like, I knew other people were crushing it on Etsy digital products. Like I had at this point started to like, listen to podcasts and read blogs and I was part of communities and I'm like, okay, this person's making 10k a month. Like, how could I not make a dollar? Like, am I dumb? Am I just bad at designing? Like, how can I, how can I not figure this out? So it was honestly kind of jealousy and motivation and competitiveness that fueled me. And so I was just not going to give up until I was like, I at least have to make a little bit of money. Like, I can't be this bad at this side. Hustle. And thank gosh, I kept going because I. It turned out pretty well seven years later.
- [11:30]
B
Cody, back to the original part of the question. Then what is a reasonable amount that someone just getting started should expect to make if they were to get into the business of selling digital products on Etsy?
- [11:40]
C
So I think this is one of the biggest misconceptions and I guess people might just have two lofty expectations. This is not a get rich quick overnight scheme. Like, this is something that you are going to spend time building up month over month over month over month. I recently started like a new shop experiment and I wanted to talk a little bit about that today, but, and I'm someone who's been doing this for six years, I started a new shop in a silo. Like, didn't mention it anywhere, didn't promote it anywhere on social media, email list, nothing. And in that first month, and to give you a rough Idea of like how much time I was spending. I was spending like 5 to 10 hours per week. That first month I made $185. Now some people might be hearing that, they're like, okay, I'm doing the math. Five to ten hours a week, let's call it 25 hours over a month, and you made $185. That's a terrible ROI. Like, why don't you just go freelance? Why don't you go do anything else? You could work at McDonald's to make more money. That's fair. But this is because it's like a, it's a slow and steady side hustle. The next month, that new shop made $400. The next month after that, that new shop made $900. The next month after that, THAT new shop made $4,000. And it continued to scale. So to answer your question, Tony, I think I don't want to give people unrealistic expectations. Like, can you scale up to the, you know, 5,000, 10,000, $15,000 a month? Yes. But it is going to take time. I think just getting your first couple hundred dollars per month, like that's a great goal. Like if you can get to $500 per month. And I have some real examples here of like, how that could really kind of change your real estate journey and like start investing and some real case studies as well. If you could just get an extra 500 bucks per month like that you don't have right now, in addition to whatever other money you're making, that could be life changing. So I think, like, that's a great goal and then you can continue to grow and scale from there. I don't want people to, you know, stop listening to this episode and think, okay, you know, I'm going to $15,000 a month or bust. Like, start small, continue to iterate. And it's, it's. I like to think of each one of my digital products as like a little passive income machine. So as each one starts to kind of get a foothold in the Etsy algorithm or wherever you're selling, you know, this one might be making $200 a month. This one's making 50, this one's making 300. And over time, you have this little army of passive income monsters who are making you, you know, 5,000, 10,000, 15,000 plus dollars per month.
- [13:52]
B
Cody, I love that you, you, you're kind of setting realistic expectations, both on the amount, but also the time that it takes to get there. But even to your point, $500 per month over 12 months is an extra 6 grand a year. So imagine if in addition to whatever you're saving for your first real estate deal, you could add on an additional six grand every year. How much acceleration does that give you to kind of build your portfolio? So it may seem like a small amount, but that's life changing money when you add it up over time.
- [14:19]
C
Yeah. And I want to give people some homework. If you are driving, please don't do this. And if you're doing anything that involves you really paying attention, don't do this. But check out these Etsy shops. So I pulled up two that are real estate specific. One is called the Agent site Shop. It is this group of. Not this group, it's this couple. They're realtors and they basically just decided to take all of the like templates that they had that they were using within their own community. I think they were brokers and like they had a team under them and put them on Etsy. These guys now have 63,000 sales, average price point. I'm just like ballparking like 20 bucks per sale. So these guys from assets that they already had, I've made like an extra $1.3 million. Like obviously this is a, this is a really great example of what could be possible. But imagine if you just took some of the things that you were already creating, are already using. Like you, I'm sure you have. We have realtors listening to this. I'm sure we have people who have like real estate calculators listening to this. Imagine what that could do for you if you were to just turn that into a, you know, digital product for sale. Or there's another one here just to give you guys some ideas. It's called the Weekly Crew. This is, this is another Etsy shop. But again, please don't look this up if you're driving. But this shop has 126,000 sales average price points, like 10 bucks per sale. These guys have made an extra 1.2 million selling spreadsheets for like they have like an Airbnb income tracker, they have a rental income property tracker. They have like a yearly budget. They have all these different like spreadsheet type printables. So these are people who probably had these spreadsheets that they were using for personal use and, and then they decided to then templatize them, sell them to other people. And they've made millions in the process. So I just want to give people some like real life inspiration, like what this could mean. I'm assuming most of the people listening are probably pretty interested in real estate. These are some real life real estate focused shops who have absolutely crushed it. And I know we are mentioning numbers. Tony, you mentioned like the extra 500. I like using a thousand dollars per month as a good benchmark and it's just easy math on a podcast who likes doing public math. But an extra thousand dollars per month is just $33 per day. Like I love breaking things down into micro goals. $33 per day breaks down to eight $4 products. Four $8 products, seven $5 products, three $11 products. And once you start listing these things and actually have products for sale, like these numbers become so much more tangible. Like what could an extra, you know, thousand dollars per month. $12,000 per year. Like $12,000 per year could be a 3.5% down payment on your first house hack depending on what market you live in. Like that's a significant amount of money from these silly little pieces of paper, these digital files that you could sell on a platform like Etsy. So like, even though these numbers might not sound as crazy as some flipper who comes on, they're like, you know, I made 150k my first deal. Like even an extra thousand dollars per month consistent can seriously change your financial future and give you a lot more money to start investing in deals.
- [17:04]
A
Especially the more passive it is. Like basically it's almost like you're getting royalties. You know, you write a book, your, your book sells, you get your royalty check. Unfortunately mine and Tony's royalty checks are, are not this big as the digital products. But I just looked up someone I'd followed on Instagram for a long time. My wealth, a diary I had remembered, remembered. Years ago she created a personal finance tracker for like you're not worth. And she would share like how long it took her to like build this tracker and the spreadsheet or whatever. And then she put it on Etsy and for a long time it was her only Etsy product. But she would share how much she made. And I just looked up and she's at 10,000 sales and only has nine products on there that range from like $5 to like $25 it looks like for her products. But like over time, you know, you just put it on there and then kind of set it and forget it.
- [17:57]
C
Yeah, yeah, it's huge. It can really add up.
- [18:01]
A
So we have to take a quick break, but when we come back, Cody is going to walk us step by step through launching your first product. From idea to listing to sale, we'll cover that right afterward. From Today's Show Sponsors I once joked.
- [18:13]
D
That I needed an assistant just to manage all of my assistants, because every AI tool I tried did one thing and then made me do 10 others. AI I thought was meant to make work easier, not heavier. Superhuman changes that. It's a connected productivity suite built for the way modern teams actually get things done. Grammarly, Mail and Coda move as one system. Grammarly handles clarity, Coda keeps everything structured, and mail brings your focus back. They anticipate what you need and adapt to how you work. When you start writing, it helps you say things precisely when you're organizing your work, everything stays connected. When you switch between projects, you don't lose your flow. And that is what AI should feel like. Effortless focus instead of friction. My assistants assistant, Superhuman can help bring you back to the work that matters. I'll have to work on saying assistants assistants on my own though, because man, that is difficult to say. Unleash your superhuman potential with AI that meets you where you work. Learn more@superhuman.com podcast that's superhuman.com podcast if.
- [19:13]
E
You'Re serious about scaling your portfolio, you need two things good data and good deals. Lennar's Investor Marketplace gives you both. It's full of new rent ready homes in markets across the country. Each property comes with verified rental comps and local insights. You can see potential returns, compare markets, and make offers, all without leaving your desk. It's like finally having the homes, the data and the financing all in one place. Head to biggerpockets.com Lennar and see what's live right now. That's biggerpockets.com Lennar please consult your own legal and tax advisors to evaluate the risks of any real estate transaction. Landlords Here's a quick tip. A standardized checklist for property inspections can save you time, money, and headaches. Preventative maintenance means fewer expensive surprises later. Want to save even more? Rent Ready helps you stay on top of rent collection, lease management and maintenance requests all in one easy to use platform. And right now you can get six months of rent ready for just $1. With promo code BP2025, visit rentready.com that's R E N T R E D I.com and use code BP2025 to get started.
- [20:14]
A
Okay, we're back with Cody and we just covered what a digital product is is and how much you can make with them. But how much cash do you actually need to get started? So Cody, what kind of software do we need to buy? What are our fees for Etsy, what's the startup capital we need?
- [20:30]
C
So the awesome thing about this side hustle is you need almost zero capital to get started. So the big price tag to start opening your own Etsy store. And again, they're the reason why they do this. They're very anti AI and they don't want just bots flooding the platform. You're going to pay a whopping 15 bucks and upload a picture of your license, your identification to prove that you're a real human being. After that, you can pretty much ride on free tools. If you want to go the frugal route, like you can use the free version of canva, which is $0 per month. You can use the free version of various keyword research tools. One I like in particular is Erank. There's also ever be Insight Factory. There's a couple good ones out there that are Etsy specific. There are paid versions if you want to go crazy. And this is the cool thing about the Etsy niche. It's not like blogging or some of these other niches where the monthly fees on these platforms are egregious. I know there's some keyword research tools in the blogosphere I've used before that are like $200 a month. Erank, the Pro version is $10 per month. As we're recording this. The pro version of Canva is $12 per month. Those are what I use. So if you want to get the like official Kodi toolkit, you're looking at a whopping $22 per month in tech. You know, Canva Pro, Erank Pro, um, it's really that simple. You don't need many more tools than that. And you can get away going the scrappy and free version, although you'll just have a little less access because the tools are a little worse with the free versions, as you'd expect.
- [21:56]
B
Cody, I just want to make sure I'm tracking. So you're saying with a roughly $40 investment between Etsy, Erank and Canva, you could potentially create a side hustle that's producing four figures a month in net profit to you as the owner.
- [22:11]
C
Yes, that sounds sensationalized. You will have to invest your time. That is going to be the biggest investment here. You can't just, you know, get the tools, then all of a sudden the rain starts pouring down with the cash. But yes, that is in terms of capital. It's very capital unintensive. It is a little bit time intensive. You will spend time creating designs and we can talk about like using my template method and ways to shave that time down. But it is really not very capital intensive at all.
- [22:37]
B
I love that. Right. Because that's, that's again the challenge of real estate investing is that oftentimes it is capital intensive. So I'm glad we're going through this. So Cody, let's start at square one. They're listening. You've sold them on the idea of digital products as a side hustle to help them get their first deal. What is the very first thing that we should be doing?
- [22:53]
C
So the first thing I like to do is just generate a massive list of ideas. Now these could just be ideas from your head. You could use a thought partner like ChatGPT. I like using ChatGPT to kind of think of product ideas just, or just look around the room that you're in or things that you use like go through your files on your computer, look around like I have wall art behind me, I have like a tracker on my desk, I have a planner on the desk over there. There's so many opportunities if you just like literally look around the room that you're sitting in or again look at the files of your computer, what spreadsheets you're using. Do you have a media kit? Do you have this? Do you have that? Just kind of. Yeah. Look close to home. And then once you start to exhaust that list, start to, you know, think of other things. Like maybe you're really into meal planning and you're really into working out and maybe you can go down that niche. Or maybe you're really into real estate. You can see what types of real estate printables or digital products you want to create. Maybe you're really into faith based printables. Like there's, there's so many different avenues you can explore. Then after that you take that massive list of ideas and I'm basically just run, I'm running you through the exact playbook, Tony, that I did for this like brand new shop that I started as an experiment, the thousand dollar per month experiment. I just had a massive list of ideas. I'd then take those ideas.
- [23:58]
B
No, just, I love the, the brainstorming is like the first step. Cody, you also mentioned using like ChatGPT. Do you have like a, a good prompt that you found to, to work well to help with this ideation or is it really just like, hey, here's what I'm interested in. Help me come up with some ideas. Like how should we approach using some of those AI tools?
- [24:15]
C
I guess it depends how much you know about what you want to create. You could say, hey, I'm really into fitness and meal planning. Like help me think of some fitness and meal planning digital products that I could create. Or you're like, I really want to create a meal Planner. Give me 15 different niche down variations of a meal planner. And it might be like, here's a keto one, here's a paleo one, here's like one for women, here's one for men, here's one if you want to gain weight, here's one if you want to lose weight. And it can just kind of spit out all these different variations. Now a lot of these ideas are going to be garbage. So you need to plug these ideas into a keyword research tool like an Erank or ever be or Insight factory. Basically take all the ideas that you thought of. Like I use this literally a Google sheet. Take all the ideas that you thought of or your thought partner, ChatGPT or whatever you're using and start plugging them in. Like literally type in. You're like, okay, keto meal tracker. How many searches does this have per month? What does the competition look like? And a lot of these keyword research tools will make it easy. They'll be like, okay, if it's green, that means there's a lot of search volume. If it's, that's for search volume. If it's red, that means there's not a lot of search volume. If it's green, that means there's not a lot of competition. If it's red, that means there's a lot of competition. They'll give you numbers but it's like color coded, super easy. So I'll kind of go through all of these ideas that chat GPT spits out and be like, okay, what are the ones that have some decent search volume and not a lot of competition? And usually if I have a list of you know, 100 product ideas that gets whittled down to like 20 or 25 that I'm actually going to create. And then from there I'll kind of bucket them into similar types. So what's this? I don't know why I'm I big. I've been big into like meal tracking and fitness tracking lately. I've been like really into my fitness pal and like trying to bulk up and stuff. So that's top of mind. So let's, let's just use that as an example. Let's say you're like, okay, I want to go down this like meal planning route. So from there I'd like, bucket, the different types of printables. So I'm like, okay, I want to create a meal planner and I want to create like 15 different variations of this meal planner. I know I gave some examples before. So then what I would do is I would go into Canva. I'd create like my base template for my meal planner. And what that would be is just like, okay, like, you know, meals tracked, here's like the calories, here's the macros, all that fun stuff. Like maybe the days of the week, I would, before I even go in actually and create this, I would go on Etsy, I would type in the product that I'm going to create. Let's use Keto Meal Tracker and just see what comes up. And you can don't copy the best sellers, but just use the best sellers in your knowledge base. Like, don't be making something that's so far outside of what, obviously it's a bestseller. People are buying it. That's for good reason. So use that as kind of your North Star. Like, okay, I want to have similar qualities to this. How can I make mine a little bit better or stand out a little bit better or like, maybe the design is a little bit better? Then I'll go into Canva. I'll actually create the product. I'll create the base template. And then once I have a base template that I'm really happy with, the base template is actually the part that takes me the longest. Like, I'll spend a couple of hours creating like a really solid base template for something. Once I have that, that's when I go crazy creating different variations. So this is what I like to call the template method. So once I have like a perfect Meal tracker base template, then I can just go and make the Keto version, the Paleo version, the Carnivore version. Like, I can just spit out dozens of variations of this product in a very short amount of time. It might just be changing a couple words and the colors. And, you know, let's use another example. Like, that's outside of, like meal tracking. Let's say we wanted to create an invitation to some type of party. Like, you could very easily have like some Christmas invitation and turn that into a Halloween, and turn that into a Thanksgiving, and turn that into a birthday, and turn that into a graduation, and then and turn that into Mother's Day, Father's Day. Like, you can just basically throw every holiday, every niche, every trend that you can possibly think of, as long as the search volume supports it on top of this base template that you've created. So that's, that's kind of the process for the creation part.
- [27:54]
A
Is that what you would call like the stacking method, though, is to like, using. Taking one product and then kind of using it to create other products based off that as like a template?
- [28:05]
C
That's exactly what I mean. Yeah. So I always, I'm never just like, creating one product, spending a couple hours creating one product, and I'm like, yep, that's it. I'm not creating any other variations of that product. I'm always creating like the most basic, I like to call it a base template version of the product. And then seeing how many niches that I can kind of get that product into. Because the riches are in the niches. On Etsy, if you're just creating a generic meal tracker or a generic birthday invite, you're competing with everyone and their mother who has an Etsy shop. But the more you niche down, the less competition there's going to be and the more in line with the buyer's search your product is going to be, which leads to a higher conversion rate. So, yeah, there's a lot of reasons to niche down, but that's exactly what I mean. Ashley is like taking one base template and just stacking it into as many different niches as humanly possible.
- [28:52]
A
Let me give an example real quick. Okay. So one of the products I had was a tenant handbook, which was basically, you put together a guide which tells you where the water shut off is, how they pay their rent, what the address is, what the schools, local schools are, they can enroll and things like that. And then, you know, it's like eight pages long with different stuff. So as an example, how would you niche that down? So would it be like a duplex tenant handbook, a single family home tenant handbook where, like, maybe you could like, change the duplex one as to like, here's our rules, here's how we respect the common areas or things like that. What are some examples of real estate? As to, like, how you could niche down on digital products?
- [29:34]
C
This question is exactly why keyword research and SEO is so important. Like, I don't know. Off the top of my head, that's the honest answer. I don't know. But if you type that into the Etsy search bar or you type that into one of these keyword research tools, you might see that like, a ton of people are typing in, like the house hack version or the duplex version or the Airbnb version. Like, you just don't know until you Go and do the research. And I think honestly that's one of the biggest mistakes that new sellers make is they just like create stuff willy nilly without looking. And you know, they, they do get the master list but they just like go through and create everything. I create the master list, plug it into a keyword research tool, figure out 80% of them are junk, and then I go and actually create the ones with search demand. So like I, off the top of my head actually I have no idea. But like if we were to actually go and do this and type in, type that into the Etsy search bar or into a keyword research tool, we'd very quickly see what people are searching for and then we could create the products accordingly.
- [30:23]
A
That's an even better answer because anyone looking to do any kind of digital product just got the answer.
- [30:29]
C
Exactly.
- [30:30]
B
Cody, how often are you buying the, you know, quote unquote competitors product to better understand what the actual deliverable is? Like is that part of your process or is it just based on their, their Etsy sellers page that you're kind of gathering this information?
- [30:43]
C
I used to do a little bit of competitive research where I'd buy other people's products, but at this point I kind of know exactly how it's getting packaged and what they're doing. Like the only time I've done the research to see how people are delivering things is for like a massive shop. Sometimes people will deliver a PDF, like a really nice branded PDF and I'll have like a link to their shop and it might have like a freebie that they're giving away to get people on their email list. And this is kind of like next level Etsy. So we can get into this if you want, but it's definitely not necessary for like a beginner. But you don't need to go and buy the competitor stuff. Like you can kind of see what the product looks like. You know that it's, you know, if it's a tracker it's probably getting delivered as a PDF. But if it is a link, if you're curious, like for example, if you were to buy a spreadsheet from me, Tony, you buy it on Etsy. Like Etsy doesn't just email you the spreadsheet link. Like I would, a PDF would get delivered to you, it would probably have a big button on it like download spreadsheet or whatever and you create a copy. It would go into your Google sheets. But a lot of times like those PDFs are like nice and branded. So I've done Some competitive research with that, but for just a regular old, like, downloadable PDF type of thing, I'm not going and downloading. I kind of know what the customers are getting.
- [31:49]
B
So it sounds like step one is the idea generation. You know, either using your own brainstorming or some of the AI tools, then doing the keyword research, which you mentioned, and you know, what was the name of the service you mentioned it was Erank as a way to do some of the competitive research, then it's actually creating the product. You know, canva is your tool of choice. So once the product is actually ready and you're like, okay, I feel good, I've done my research. It looks great. What are the following steps?
- [32:17]
C
So once you have your product created, then you list it to your Etsy shop, which includes a title for your product. So making sure, going back to the keyword research, that you have the most optimal keywords in the title, making sure that it's exactly what people are searching for. You upload your listing images. So this is your images to kind of showcase what the product's all about. So this is a Airbnb income tracking spreadsheet. Like, you might want to show some of the features and be like, okay, here's. This is this tab. This is this tab. You can use up to 20 listing images to kind of describe your product. Then you have a description where you kind of write down all the things like, you know, this is how the product is delivered. If you have multiple sizes, like, you know, this is delivered in letter A4, A5 size. You can also add just basically anything you want in the description that'll help the buyer understand what they're getting. And then the last important thing is the tags. And the tags are basically just ways to identify your product. So if you were selling like an Airbnb income tracking spreadsheet, you might be like, you know, real estate, you know, Airbnb spreadsheet, like, income tracking. And like all these, you have 13 unique tags that you can use to identify your product. Once you have all that filled in for your product, you hit Publish. It sits in your Etsy Shop. And when someone purchases that product, it gets automatically delivered to them. Like, nothing. You don't need to click send. You don't have to send them an email. You don't get a notification. It's like, you know, now you have to email this file out. Like, no, it gets automatically uploaded to the person's Etsy account once they purchase on Etsy. So that's. That's the beauty of this whole side hustle. I know you mentioned at the beginning, like, why digital products versus other things? It's because I could have a thousand people buy my products and I basically have no work. I like to say it's 95% passive because I've done the stat analysis on this. I get about 1 in 20 customers messaging me who are like, hey, I don't know how to download this. Or like they have some clarifying question. And for most of those I have just like, they're called auto replies or like saved replies. Just like a canned response. I click one button, ship it off, and all of a sudden they have no trouble downloading the file. So like, it is a pretty passive side hustle once you get the products up and listed in your shop.
- [34:16]
B
Cody, what about actually marketing? Are you, are you doing any additional marketing to drive traffic back to those products? Like, are you, you know, going into, you know, the comments and forums and trying to redirect people back that way? Or, you know, are you running paid ads on Etsy, or is it just truly organic traffic from the platform? All the SEO and the research you've done that's driving eyeballs back to the actual listing.
- [34:38]
C
So I'll answer this question in two ways. If you are a more advanced person, like once you get to the level that I'm at, you can use other strategies. You can start promoting on social media. Like Pinterest is a great tool. You can create an email list where you're like getting, you're having people download some kind of freebie on like the PDF, deliverable. Like there's a lot of fancy stuff that you can do. But for someone just getting started, and this is exactly what I did with that new shop that I scaled from zero to a thousand dollars in 116 days. Thousand dollars per month, I should say, in 116 days. You do not need an email list, you don't need an audience, you don't need anything like that. All you need to understand is keyword research and SEO. And I know I've been throwing those terms around. Let me just define them real quick because they can sound like jargon that doesn't mean anything. It sounds like, you know, nerd speak. Basically what keyword research is, is understanding what people are typing into the search bar of Etsy, of Google, of whatever, whatever platform, YouTube and, and delivering the thing that they're looking for. So if someone is typing in, you know, keto meal tracker onto the search bar, like your job as a keyword researcher is to create the exact thing that they're looking for that is keyword research in a nutshell. It is just, it's literally researching the keys that people are typing into their keyboard on the search bar. Like, I know it can sound fancy and jargony, but that's pretty much it. So hopefully they answered your question a little bit, Tony. But yeah, that's kind of all you need to understand to start making sales with this. Like, that's the cool thing too, is you don't need 10,000 followers on Instagram, you don't need a big YouTube channel, you don't need any of this stuff because Etsy is a platform. Like, Etsy inherently doesn't sell stuff. They're just a platform. So they make money when you make money. They take 6.5% of digital product sales, which they raised from like 4 to 6.5 a couple years ago when everyone was up in arms. But I think it's a great thing because I don't know if you guys watched the super bowl last year. There's a big Etsy ad. There's a big Etsy ad 2 years ago in the Super Bowl. Like, they are spending so much money. I see Etsy ads on the gym TV screens when I'm at the gym. They're spending so much money getting people onto the platform and that's exactly what they're using those dollars for. So, like, I am more than happy to pay etsy, you know, 65 cents to deliver my $10 product to someone that never would have known about me. They don't have to follow me on social media. They don't have to know anything about me. They just have to be typing something into the search bar that I was clever enough to create and then list and have it looking good enough for them to be interested in buying it. So that is the kind of the reason I like Etsy over other platforms like a Shopify or selling on your own website. Those are great if you have an audience. Like, if you guys were to start like a real estate specific shop, you could have an Etsy shop and you could have like a separate Shopify store. But like, Shopify isn't going to drive traffic to your shop. Etsy is. So that's, that's why I'm such a huge fan of Etsy. Like they have a hundred million buyers just waiting on the platform to buy your stuff.
- [37:19]
A
I think this is so comparable to Airbnb. I have two Airbnbs listed on there. I don't have to do any kind of marketing any Kind of advertising. They take care of that for me. I pay them a percentage now. A way higher percentage than I was.
- [37:35]
C
A little higher than Etsy.
- [37:38]
A
But the same concept, I think very comparable. And it's seems to be working for both the end user, the provider, and also the platforms themselves.
- [37:49]
B
So, Cody, you've mentioned this challenge that you did to like relaunch a new Etsy shop first. What was the genesis of that? And did you learn anything new as you were going through this process, you know, you know, in 2025 that maybe wasn't a lesson you learned when you started back in 2018.
- [38:06]
C
So this is a funny story. The reason I started this whole thing, I had a hater leave a comment on one of my videos and they were like, must have been easy for you starting in, back in 2018. Like Etsy is so saturated now. You could never repeat this. I'm like, okay, bet, like, let's, let's put this to the test. So I started. I'm like, I was kind of mad about it. Honestly, I was fuming for a couple of days and I was like, this guy, you know, I can still do it. I got the chops. So I started a brand new Etsy shop in a silo. Again, I didn't promote it anywhere. And the goal was to see how fast I could get to $1,000 per month. I think that's a pretty meaningful number. We talked about, like, it's $12,000 per year. That's literally a down payment on a house hack. Like, it's a pretty meaningful number. So I was like, okay, let's see how fast I can get to $1,000 per month. And I didn't want to basically dedicate my life to this shop. I wanted to be realistic. So I was spending like 5 to 10 hours per week. As I mentioned before, it wasn't like I was just spending 80 hours a week on this brand new shop. And again, it went kind of slowly. It was like 185 bucks in month one. It was like 400amonth. 2, 900, month three, and then month four took off and made over $4,000. It was like between month three and four, day one, 16, where I hit that thousand dollars per month milestone. But yeah, man, the genesis was honestly a hater. And I was like, I'm gonna prove this guy wrong. And I mean, it was, it was great for me just to have like kind of go back through the things that I already knew, kind of re. Not reteach myself, but just like reinforcements that. Okay, I know what I'm doing. Like the things that I'm teaching, we have a whole like community and course and stuff is the stuff that we're teaching. Does it actually still work? Like, I hadn't built a new shop from scratch since 2018 and the answer was that it does. To answer the second part of your question, there was honestly not really any gotchas or like things that I didn't know. It's, it's funny like, you know, there's all this AI stuff and all these new tools coming out, but it's seriously just going back to the basics. It is, it's just going back to like the keyword research and SEO stuff. And that is exactly what I focused on. It was just like relentlessly or ruthlessly, like getting rid of crappy product ideas, creating the ones that worked. And I wouldn't want to say every single product worked because I had, using the template method, I had listed like 350 products in four months, which might sound like a lot or a little depending, but it was because I was able to pump out, you know, six variations of one product in an hour or 10 variations of a product in an hour. So it was like, it was very quick. So I was just like basically throwing as many product ideas as I possibly could as long as they like passed all the checks. Like, okay, people are searching for this. There's not like a crazy amount of competition. And yeah, it was a, it was a slog. But after day 116, I crossed that thousand dollars per month mark and the shop has continued to chug along since.
- [40:48]
B
Let me ask one follow up question because I'm sure this is what everyone's going to ask in the comments anyway, if you were to do that again, what niche and product would you start with and why?
- [40:57]
C
If I were to start right now, Tony, we're recording this the end of October 2025. I would go crazy in the Christmas niche. The holidays are insane on Etsy. Like some etsy sellers make 40% of their income for the year, especially in the handmade space on Etsy. So I would, I don't have a specific product in mind. I'd have to go and do the keyword research. But it would definitely. I just go crazy with Christmas digital products. Honestly, I would just create as many as humanly possible in like the next month, throughout the entire month of November. And then I probably have a pretty big December. And I bet I could get to the thousand dollar per month milestone even faster.
- [41:32]
B
All right, coming up next, we're going to talk about how to scale. We talked about how to get started, but how do you scale beyond that? 1,000 bucks per month. We'll be right back with Cody after this.
- [41:44]
D
I once joked that I needed an assistant just to manage all of my assistants, because every AI tool I tried did one thing and then maybe do 10 others. AI, I thought, was meant to make work easier, not heavier. Superhuman changes that. It's a connected productivity suite built for the way modern teams actually get things done. Grammarly, Mail and Coda move as one system. Grammarly handles clarity. Coda keeps everything structured, and mail brings your focus back. They anticipate what you need and adapt to how you work. When you start writing, it helps you say things precisely when you're organizing your work. Everything stays connected. When you switch between projects, you don't lose your flow. And that is what AI should feel like. Effortless focus instead of friction. My assistants assistant Superhuman can help bring you back to the work that matters. I'll have to work on saying assistants assistants on my own though, because man, that is difficult to say. Unleash your superhuman potential with AI that meets you where you work. Learn more@superhuman.com podcast that's superhuman.com podcast if.
- [42:45]
E
You'Re serious about scaling your portfolio, you need two things good data and good deals. Lennar's Investor Marketplace gives you both. It's full of new, rent ready homes in markets across the country. Each property comes with verified rental comps and local insights. You can see potential returns, compare markets, and make offers, all without leaving your desk. It's like finally having the homes, the data, and the financing all in one place. Head to biggerpockets.com Lennar and see what's live right now. That's biggerpockets.com L E N N A R Please consult your own legal and tax advisors to evaluate the risks of any real estate transaction. Inspecting your rentals Again, here's a pro A simple checklist makes sure nothing gets overlooked. It saves you time and costly repairs down the road. And when it comes to managing your rentals, RentReady makes everything easier. Rent gets paid on time, leases get signed online, and maintenance requests don't get lost in your inbox. And if you're a BiggerPockets Pro member, I've got great news for you. RentReady is already included in your membership for free. Don't leave it sitting on the table. Log in to your BiggerPockets Pro account and start using RentReady today.
- [43:45]
C
Close your eyes.
- [43:46]
A
Exhale, feel your body relax and Let.
- [43:49]
C
Go of whatever you're carrying today.
- [43:52]
A
Well, I'm letting go of the worry that I wouldn't get my new contacts in time for this class. I got them delivered free from 1-800-contacts. Oh, my gosh, they're so fast.
- [44:00]
C
And breathe.
- [44:01]
A
Oh, sorry. I almost couldn't breathe when I saw the discount they gave me on my first order. Oh, sorry. Namaste.
- [44:09]
C
Visit 1-800-contacts.com today to save on your first order. 800 contacts.
- [44:15]
B
We're back here with Cody, and he's walked us through what digital products are, how much we can make, the step by step process for getting set up. And I want to get into the nitty gritty of how do we actually scale this thing once we've got a good foundation laid. So, Cody, you know, we talked about 100 bucks per month, $1,000 per month. What are the levers that someone can pull to really scale this up exponentially beyond that first kind of four figure threshold?
- [44:39]
C
This is where we start getting into the more advanced stuff. So at this point, if you want to get to, you know, $5,000, $10,000 per month, you probably want to start opening up some other traffic sources. Like I mentioned before, you can totally get to a thousand dollars per month just strictly keyword research and SEO. Like no social media presence, no Pinterest, no ads, nothing like that. But once you want to scale, you might want to again, open up some. Open the floodgates as you will. So you probably want to start building an email list of some sort. So you could pick whatever email platform you'd like, start building an email list. An easy way to do this is like when you deliver a PDF to someone. You could have like some kind of freebie or some kind of download. Like maybe, you know someone's downloading your Airbnb income tracker and you're like, hey, you like my Airbnb Income tracker? I also have this, like, personal finance tracker. You might be, you might give that away for free to someone who, like buys your product. It just, it's goodwill. And you can then get them on your email list. They trade their email, they get your personal income tracker or whatever, your personal finance spreadsheet, and then you have them on your email list. Now you know that this person is the exact type of person who is like primed to buy your stuff. Like, they already bought your Airbnb income tracker. So when you buy like the ultimate Airbnb listing guide, and you then you can pump it out to your email list, and chances are that the people on your email list are going to be pretty interested in that thing because they, again, they're the exact avatar that's buying the stuff anyway. So that's probably one lever that I would definitely take full advantage of, is build that email list and like, my main business goal City Adventures, Email is like our number one traffic source and it's something that we focus a lot on. So email list. Second would probably be Pinterest. Pinterest and Etsy, we like to say, goes together like peanut butter and jelly. The types of people who are on Pinterest typing in these things, like, they might type in, you know, income tracker, or they might type in Airbnb income Tracker, or they might type in Meal tracker using a lot of the examples we talked about today. And they might type that in the Pinterest looking for one. And then they click through from Pinterest brings them to Etsy and boom, they're, they're in your shop. So Pinterest is another great one. And just like the crossover between Pinterest users and Etsy users is huge. I don't have exact data on that because they haven't released it, but it's a. There's a pretty good swath that use both. Next would probably be probably ads. Like, I don't want people to start think or to think that they have to start using ads right away because I don't want people to. Yeah, I don't want people to think that they have to spend money to make money. But once you reach a certain threshold and you have products that are actually performing, you can then start to, you know, turn up the ad dials a little bit. So you could, you could run ads on Etsy platform itself. You could run ads on Pinterest to get traffic to your Etsy store. But please, please, please only run ads on, like, once you start having some traction. The biggest mistake I see is people will be like, well, I could get to a thousand dollars per month. I could just run a ton of ads. It's like, well, ads only buy eyeballs. Ads don't buy sales. So if you, if you have 100 people who saw your product and didn't buy it, and then you buy a thousand eyeballs to look at that same product, chances are you're not going to make any more sales. But if you have a product where 100 people saw it and four people bought it, you have like a 4% conversion rate, then you buy a thousand eyeballs. Now you might make 40 sales from it. So just please understand the numbers and don't think that you're going to magically going to start making sales by running ads. But once you have some proof in the pudding, you can kind of use ads to juice the traffic to your shop. Next would probably be social media of other types. Like, you could create a Facebook page about people who are, you know, passionate about tracking their Airbnb income of real estate. Or you could create an Instagram page, or you could create a TikTok or, you know, pick your poison. Whatever social media you like, like, don't. This is what I'll say, too. Don't think you have to do all these things. Like, you don't have to do all the things. Like, just do the things that you have the least resistance towards because then you're, you know, friction. If there's too much friction, then you're not going to do it. I'm a big believer in, like, taking small steps every day rather than like, okay, I'm, you know, I'm finally gonna, like, put on my shoes and go for that run. Like, you just have to. It's the consistent, small daily actions that produce results. It's not just like one big heroic effort. So the less friction that you can have in this side hustle in general, the better. So if you're like, why don't want to post on social media, then don't. If you don't want to create a Pinterest account, then don't. Like, you don't have to do these things to be successful. But I'm just answering your question, Tony, about how do you maximize the juice? You know, how do you get the most squeeze out of this juice?
- [48:53]
B
And Cody, that was like a phenomenal breakdown, man. I mean, you gave a lot of super tactical things. I think one additional question that comes to mind for me is, is it common for sellers on Etsy of either digital or physical products to offer additional, like, services or coaching on the back end? Like, like the example you gave of, of like, a keto planner? If I'm someone who is maybe a trainer in my day job and I sell this digital product of a keto meal planner, could I then reach out to those people for maybe, like, virtual fitness coaching? Like, is that something that you see on that platform of, like, reaching back out to those buyers for actual services that you can offer to them?
- [49:31]
C
I'm talking to a businessman here. Okay, yes. That people do do that. And so that is a. That is a really good point. And another great point about Etsy, since Etsy is a marketplace where you don't need an audience, you don't need an email list, any of that stuff. It is a free lead generator. Like you pay to get people into your orbit with Facebook ads. You pay to get people into your orbit with Google Ads, with YouTube ads, with any other ads there are out there on Etsy. You could sell people a little $5 printable. And then if you have a coaching business on the back end, you know, you get them on their email list, you warm them up, you start to like, maybe you bring them into your webinar, whatever your business model might look like, these are free leads who are already interested in the things that you have to sell. So we're going back to the Airbnb income calculator example. Like if you have someone who downloaded that for, you know, they paid 10 bucks to get access to your spreadsheet, you think they're gonna be interested in like a real estate course or community? Heck yeah. A lot more than like the average Joe or Jane off the street. So that's a great question, Tony. And that's like kind of the next level Etsy businesses. If you do build the business on the back end, Etsy is a fantastic lead generator. Now I wouldn't be like, okay, you know, you bought this $5 thing and then there's like a direct upsell on Etsy to like my thousand dollar coaching program. But if you can get them into your orbit onto your email list, following you on social, all those good things, then later on you can convert them on higher price point products and services.
- [50:52]
A
Maybe Tony and I should do our own challenge. The first one, you should do a thousand dollar benchmark where we each do create our own shop and put real estate stuff up.
- [51:02]
B
And as you're just, you know, you're going down, don't bring out the.
- [51:07]
A
So Cody, to wrap up here, if someone listening wants to start today, like Tony and I for our challenge, what's the one action that they should take immediately after this episode ends?
- [51:17]
C
You could literally have an Etsy shop up and running within the next hour if you were to stop listening. You know, again, if you're driving, don't do this. But if you're at home, if you have an hour, half an hour, like you might again be sitting on a product that you could then easily templatize, like kind of just white label it. Obviously if you have an income tracker or like a net income tracker, delete your numbers out of there and then like templatize it. But like you might be sitting on a product that you could listen literally within the next hour. And that's all it takes. I'm a huge fan again of momentum, of the snowball effect. Like once you get that first product listed, then the second one becomes easier, the third one, the fourth, so on and so forth. So it's kind of the Nike thing. It's just do it like get over that first hurdle. There's so many people I see who just sit on the sidelines forever. Whether it's real estate or a side hustle, they have like a 20 page business plan. They have a list in their notes of a hundred different business ideas and it's been there for four years and they've never taken action. Like just take that first piece of action. Go into canva, create something for fun if you don't have anything that you already are sitting on. Like I mentioned, like the barrier to entry is so low with this side hustle. And this side hustle is just, you know, a segue into so many other things. Like you never know what you know, the keyword research knowledge that you might gain from doing. The side hustle could teach you or the design skills, like the design skills could be, could translate into so many different things. You could use the skills that you learn from a digital products business to freelance to earn some like quick now money if you need some extra cash. It's just like kind of a masterclass in business. Like it's a little mini MBA if you will, creating a digital product business. So yeah, please, just like take that first step of action. I see so many people who just have like these endless business plans and notes of all the things they're going to do. But the first step is so elusive. But the first step is everything. And you know, that's what leads to the second and the third and the hundredth step. So yeah, take that first one.
- [53:05]
A
Well, Cody, thank you so much for joining us today. Can you let everyone know where they can reach out and find more information about what you're doing?
- [53:12]
C
Yeah. So GoldCityVentures.com is the website where everything digital products and if you want to follow me on social media and actually check out I for that the $1,000 per month challenge, I like recorded a video every day. It was a lot. It was, it was grueling. I was pretty happy when I hit day one 16 and actually reached the goal. But Odyd Berman everywhere and you'll see that series and you can, you know, DM me reach out. I love talking to people and talking shop. Thanks for having me guys.
- [53:36]
A
Yeah. Thank you so much. This was a wealth of knowledge and you know me and Tony definitely have to do this challenge. So everybody makes you come to my Etsy shop and not Tony's. Well, Cody, thank you so much again. I'm Ashley, he's Tony and we'll see you guys on the next episode of Real Estate Rookie.
- [54:00]
E
Okay, we're going to shift gears for a minute to cover something important, especially for new landlords. The shows often talk about getting stuck doing everything ourselves and the cost of sweat equity. The key question is simple. Is my time better spent elsewhere? I use a tool that cuts down on a lot of landlord hassles and the wild part is it's just $12 a month. It handles rental screenings, rent collection, maintenance requests and accounting all in one platform via a mobile app or desktop. It saves me time in tenant communication and keeps me organized for tax season. It's called RentReady and you can sign up for a six month plan for just $1 with promo code BP2025. Pro users get it for free because we believe in it. Just sign in through your pro account to get started. Rent Ready helps ensure on time rent with auto rem, keeps communication professional and lets you post listings to multiple sites. Check it out@rentready.com BiggerPockets that's rent R E D I.com BiggerPockets hey rookies, if.
- [54:55]
B
You'Re watching this, we want you to apply to be a guest on the Real Estate Rookie Podcast.
- [54:59]
C
That's right.
- [55:00]
B
Ashley and I are looking for amazing stories just like yours to be a part of our Real Estate Rookie Podcast. Now look, you don't need to be an expert. You don't need to have done thousands of deals. Even if you've done one deal, you need to. Your story could help inspire the next.
- [55:12]
A
Listener as a rookie investor. Especially if you just got your first deal. It is all fresh in your minds and you are the best person to tell your story. Give your experience on how you got it done to help someone else get their first deal.
- [55:25]
B
So head over to biggerpockets.com guest if you want to be a part of our show. Again. That's biggerpockets.com guest and we'd love to have you on.