Podcast
Real Life Planning Podcast
Hosted by Cynthia Meyer · EN
Real estate financial planners Cynthia Meyer & Vekevia Tillman-Jones explore practical steps for real estate investors to build financial freedom and make working for someone else optional.
31episodes
Episodes
Newest firstAll episodes
Should Your Rental Property Be in an LLC?
2w ago00:14:22Tap to summarizeIn this episode, Cynthia Meyer tackles one of the most common questions real estate investors ask: whether rental properties should be held in a limited liability company. She breaks down what an LLC actually does, what it does not do, and why many investors misunderstand the relationship between LLCs, taxes, insurance, and asset protection. If you've been told that every rental property belongs in an LLC, this episode will help you think through the legal, financial, and operational tradeoffs before speaking to your tax and legal advisors and making a decision.“An LLC is primarily a legal protection tool, not a tax-saving strategy. ” — Cynthia MeyerThis week on Real Life Planning Podcast:💡What is an LLC, and what protection does it actually provide? [00:01:06] 💡Why do real estate investors use LLCs in the first place? [00:02:43] 💡Should you hold all your properties in one LLC or create separate entities? [00:04:50] 💡What corporate formalities must you follow to maintain liability protection? [00:07:20] 💡When might higher insurance limits be a better solution than an LLC? [00:12:06] Takeaway Quotes:“The LLC only works if you respect the separation between you and the business.” — Cynthia Meyer“A well-structured insurance plan may provide more practical protection than a poorly maintained LLC.” — Cynthia MeyerConnect with Real Life Planning:Facebook: https://www.facebook.com/reallifeplanningLinkedIn: https://www.linkedin.com/company/real-life-planningBigger Pockets: https://www.biggerpockets.com/business/page/3070X: https://x.com/cynthiameyer_ffInstagram: https://www.instagram.com/rentalpropertyclub/Pinterest:https://www.pinterest.com/reallifeplanningEmail: podcast@reallifeplanning.com About the Real Life Planning PodcastHost Cynthia Meyer explores practical steps for real estate investors to build financial freedom and make working for someone else optional.The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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Down Payment Strategies for Your Next Rental Property
2w ago00:13:32Tap to summarizeIn Episode 94 of the Real Life Planning Podcast, Cynthia Meyer, CFP®, CFA®, ChFC® shares the practical strategies real estate investors use to fund future acquisitions without overextending themselves. From recycling equity and leveraging bonuses to understanding risk tolerance and avoiding dangerous debt traps, this conversation focuses on scaling intentionally, not recklessly.“Scaling is about strategy, not speed.” — Cynthia MeyerThis week on Real Life Planning Podcast:💡How do you know if you are financially ready to buy another rental property? [00:00:41] 💡What leverage ratio makes sense for your stage of investing? [00:01:38] 💡What are the most common ways investors fund future down payments? [00:03:11] 💡Why can borrowing down payment funds dramatically increase investment risk? [00:06:12] 💡How can avoiding lifestyle creep accelerate your path to financial independence? [00:08:17] Takeaway Quotes:“Every down payment strategy comes with trade-offs, risks, and tax consequences. ” — Cynthia Meyer“You need to stress test your deals based on real life, not best-case scenarios.” — Cynthia MeyerConnect with Real Life Planning:Facebook: https://www.facebook.com/reallifeplanningLinkedIn: https://www.linkedin.com/company/real-life-planningBigger Pockets: https://www.biggerpockets.com/business/page/3070X: https://x.com/cynthiameyer_ffInstagram: https://www.instagram.com/rentalpropertyclub/Pinterest:https://www.pinterest.com/reallifeplanningEmail: podcast@reallifeplanning.com About the Real Life Planning PodcastHost Cynthia Meyer explores practical steps for real estate investors to build financial freedom and make working for someone else optional.The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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Is It Time for a 1031 Exchange?
2w ago00:13:32Tap to summarizeIn this episode, Cynthia Meyer, CFA®, CFP®, ChFC®, explains five key triggers that tell real estate investors it may be time to consider a 1031 exchange. She walks through the financial and strategic indicators that can help you decide whether deferring capital gains taxes could accelerate your long-term wealth-building goals.Whether you're managing a single rental or a growing portfolio, this episode will help you recognize when a 1031 exchange deserves a closer look.“You don't need all five triggers. If even one applies to your property, it's time to run the numbers.” — Cynthia MeyerThis week on Real Life Planning Podcast:💡How does significant property appreciation signal it may be time for a 1031 exchange? [00:02:35] 💡Why does a declining return on assets matter, even when your property is performing well? [00:05:27] 💡What happens when your property's depreciation deductions begin to run out? [00:07:04] 💡Would looming capital improvements influence your decision to sell or exchange? [00:08:09] 💡When does a market or investment strategy shift make a 1031 exchange the smarter move? [00:09:24] Takeaway Quotes:“A 1031 exchange is not about avoiding taxes. It's about deciding whether now is the right time to defer them.” — Cynthia Meyer“High appreciation is a wonderful problem to have, but it can also create a significant tax bill.” — Cynthia MeyerConnect with Real Life Planning:Facebook: https://www.facebook.com/reallifeplanningLinkedIn: https://www.linkedin.com/company/real-life-planningBigger Pockets: https://www.biggerpockets.com/business/page/3070X: https://x.com/cynthiameyer_ffInstagram: https://www.instagram.com/rentalpropertyclub/Pinterest:https://www.pinterest.com/reallifeplanningEmail: podcast@reallifeplanning.com About the Real Life Planning PodcastHost Cynthia Meyer explores practical steps for real estate investors to build financial freedom and make working for someone else optional.The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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Estate Planning Essentials Without Children with Maddy Roche
2w ago00:22:22Tap to summarizeIn Episode 93 of the Real Life Planning Podcast, Cynthia Meyer, CFA®, CFP®, ChFC®, sits down with Maddy Roche, Chief Growth Officer of Childfree Trust, for an important conversation about estate planning, continuity planning, and aging without traditional next-of-kin support. As more Americans choose to remain childfree, financial and legal planning needs are changing in ways many people have not fully considered.From medical and financial powers of attorney to long-term care planning and fiduciary support, this episode explores the practical realities of preparing for the future when you may not have family nearby to help.“Estate planning is not just about death. It is about making sure your wishes are honored while you are still alive.” — Maddy RocheThis week on Real Life Planning Podcast:💡How does estate planning change when you do not have children? [00:02:07] 💡What legal documents should everyone have in place before a crisis happens? [00:05:41] 💡Why do childfree adults need to think proactively about aging and continuity planning? [00:04:25] 💡What does Childfree Trust do and how can fiduciary services help? [00:09:19] 💡How could the rise of childfree households reshape housing and community living in the future? [00:20:40] Takeaway Quotes:“The last time you want to make a plan is during an emergency.” — Maddy Roche“Everybody needs to think about who would make decisions for them if something happened.” — Cynthia Meyer“We underestimate how much we rely on our own competence to keep life moving forward.” — Maddy RocheConnect with Maddy Roche:Website: https://childfreetrust.com/LinkedInConnect with Real Life Planning:Facebook: https://www.facebook.com/reallifeplanningLinkedIn: https://www.linkedin.com/company/real-life-planningBigger Pockets: https://www.biggerpockets.com/business/page/3070X: https://x.com/cynthiameyer_ffInstagram: https://www.instagram.com/rentalpropertyclub/Pinterest:https://www.pinterest.com/reallifeplanningEmail: podcast@reallifeplanning.com The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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Should You Pay Off Your Rental Property Mortgage Early?
2w ago00:16:19Tap to summarizeIn this episode, Cynthia Meyer, CFA®, CFP®, ChFC®, shares a practical framework for one of the most common questions real estate investors face. Instead of relying on emotion or rules of thumb, she explains how to evaluate mortgage payoff as an investment decision by weighing interest rates, leverage, liquidity, taxes, and your long-term financial goals.Whether you're building your portfolio or preparing for retirement, this episode will help you make a decision based on your goals.“The best financial decision is the one that fits both your numbers and your peace of mind.” - Cynthia MeyerThis week on Real Life Planning Podcast:💡Why should you think of paying off your mortgage as an investment instead of a savings decision? [00:01:12] 💡When does paying off a rental property mortgage actually make financial sense? [00:03:11] 💡Why do many investors choose to keep their mortgages instead of paying them off early? [00:07:51] 💡How do liquidity, taxes, and leverage affect the payoff decision? [00:09:51] 💡What questions should you ask before deciding to pay off your rental property mortgage? [00:12:32] Takeaway Quotes:“Real estate investors love leverage because leverage is one of the reasons real estate has historically outperformed over time.” - Cynthia Meyer“Deciding whether or not to pay down a rental property mortgage is personal. There’s not one rule that applies to everyone.” - Cynthia MeyerConnect with Real Life Planning:Facebook: https://www.facebook.com/reallifeplanningLinkedIn: https://www.linkedin.com/company/real-life-planningBigger Pockets: https://www.biggerpockets.com/business/page/3070X: https://x.com/cynthiameyer_ffInstagram: https://www.instagram.com/rentalpropertyclub/Pinterest:https://www.pinterest.com/reallifeplanningEmail: podcast@reallifeplanning.com About the Real Life Planning PodcastHost Cynthia Meyer explores practical steps for real estate investors to build financial freedom and make working for someone else optional.The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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5 Money Lessons I Learned From My Mother
2w ago00:10:04Tap to summarizeIn this heartfelt solo episode, Cynthia Meyer reflects on the recent passing of her mother, Betsy, and the financial habits that shaped her family's future. From weekly money meetings and disciplined saving to charitable giving and creative frugality, these lessons helped influence Cynthia's path as a financial planner and continue to guide her decisions today. “The things we do consistently matter far more than the things we do occasionally.” — Cynthia MeyerThis week on Real Life Planning Podcast:💡Why should you schedule a weekly money meeting with yourself? [00:00:37] 💡How can saving consistently help you achieve big financial goals? [00:02:35] 💡Why is creating a spending plan the key to making priorities happen? [00:04:44] 💡What can ‘leftover soup’ teach us about resourcefulness and money management? [00:06:15] 💡Why do small acts of generosity have such a lasting impact? [00:07:46] Takeaway Quotes:“It is important to give a certain amount of what you earn and to say yes to the small requests when you can.” — Cynthia Meyer“Save first for the things that matter most, and let your spending follow your priorities.” — Cynthia MeyerConnect with Real Life Planning:Facebook: https://www.facebook.com/reallifeplanningLinkedIn: https://www.linkedin.com/company/real-life-planningBigger Pockets: https://www.biggerpockets.com/business/page/3070X: https://x.com/cynthiameyer_ffInstagram: https://www.instagram.com/rentalpropertyclub/Pinterest:https://www.pinterest.com/reallifeplanningEmail: podcast@reallifeplanning.com About the Real Life Planning PodcastHost Cynthia Meyer explores practical steps for real estate investors to build financial freedom and make working for someone else optional.The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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How Does the New Housing Legislation Impact Real Estate Investors?
2w ago00:11:53Tap to summarizeIn this episode, Cynthia Meyer, CFA®, CFP®, ChFC®, unpacks the newly enacted 21st Century Road to Housing Act and explains what it means for landlords, homebuyers, home sellers, and real estate investors. She separates the headlines from the practical realities, covering everything from the institutional investor restrictions to new financing opportunities and housing supply initiatives.If you've been wondering whether this legislation will affect your portfolio or your next home purchase, this episode breaks down what matters now and what may take years to unfold.“This is mostly an aspirational bill. I don't think it has a significant immediate effect on today's housing market. ” - Cynthia MeyerThis week on Real Life Planning Podcast:💡How does the new law define an institutional real estate investor, and who does it actually affect? [00:00:38] 💡What opportunities could smaller real estate investors gain from the new legislation? [00:04:08] 💡How could zoning reforms and expanded housing development affect future real estate markets? [00:05:10] 💡What does the legislation mean for homebuyers looking to purchase in today's market? [00:08:05] 💡How might the new housing law impact home sellers and rental property investors over time? [00:10:03] Takeaway Quotes:“The 350-property threshold is designed to leave mom-and-pop landlords alone.” - Cynthia Meyer“More housing supply generally means more competition, but it also creates more opportunities.” - Cynthia MeyerConnect with Real Life Planning:Facebook: https://www.facebook.com/reallifeplanningLinkedIn: https://www.linkedin.com/company/real-life-planningBigger Pockets: https://www.biggerpockets.com/business/page/3070X: https://x.com/cynthiameyer_ffInstagram: https://www.instagram.com/rentalpropertyclub/Pinterest:https://www.pinterest.com/reallifeplanningEmail: podcast@reallifeplanning.com About the Real Life Planning PodcastHost Cynthia Meyer explores practical steps for real estate investors to build financial freedom and make working for someone else optional.The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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Clarity, Confidence, and Control with Kim Bridges
May 400:27:51Tap to summarizeIn Episode 92 of the Real Life Planning Podcast, Cynthia Meyer, CFA®, CFP®, ChFC®, is joined by Dr. Kim Bridges, CFP®, CDFA®, CPWA®, RMA®, founder of Bright Women Financial, for a powerful conversation about financial clarity, career decisions, and long-term consequences that often go unexamined. From stepping out of the workforce to the hidden risks women face later in life, Kim shares both her personal journey and the lessons she now teaches clients.This conversation goes beyond numbers. It is about understanding trade-offs, staying engaged in your financial life, and making decisions today that protect your future options.This week on Real Life Planning Podcast:💡How did Kim Bridges’ unconventional career path shape her approach to financial planning? [00:01:02]💡What are the long-term financial risks of stepping out of the workforce? [00:04:39]💡How can families balance career, caregiving, and financial independence? [00:08:47]💡Why do so many financial plans fail later in life, especially for women? [00:12:55]💡What practical steps can you take now to build clarity, confidence, and control over your money? [00:17:34]Takeaway Quotes:“When you stop contributing to retirement and Social Security, the long-term impact is bigger than most people realize.” — Kim Bridges“Avoiding your financial reality does not change it. It only limits your options later.” — Kim BridgesConnect with Kim Bridges:Website: https://brightwomenfinancial.com/FacebookLinkedInConnect with Real Life Planning:FacebookLinkedInBigger PocketsXInstagramEmail: podcast@reallifeplanning.com The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering.The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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First Home to First Rental Strategy
May 400:06:17Tap to summarizeIn Episode 91 of the Real Life Planning Podcast, Vekevia Tillman-Jones, CFP®, MBA, discusses the first-home-to-rental strategy, a practical approach that allows you to buy a primary residence today while keeping the option open to turn it into a rental later. This strategy is designed for people who want to build wealth without feeling stuck or overcommitted.From financing advantages to long-term flexibility, Vekevia explains how to think like a planner, not just a buyer, so your first home decision continues to work for you years down the line." You do not need certainty. You just need options.” - Vekevia Tillman-JonesThis week on Real Life Planning Podcast:💡What is the first-home-to-rental strategy and how does it work? [00:01:44]💡Why do primary residence loans make this strategy more accessible? [00:02:17]💡Why do you not need certainty to make a smart home buying decision? [00:03:02]💡What factors determine whether a home will work as a future rental? [00:03:22]💡What risks and planning considerations should you account for before making this move? [00:04:54]Takeaway Quotes:" Buying your first home is not just a transaction. It is a financial decision that affects everything else." — Vekevia Tillman-Jones" This is not about timing the market. It is about planning your life." — Vekevia Tillman-JonesConnect with Real Life Planning:FacebookLinkedInBigger PocketsXInstagramPinterestEmail: podcast@reallifeplanning.com The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering.The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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12 Questions You Ask Your Aging Parents (Especially if They Own Real Estate)
Mar 2000:16:48Tap to summarizeIn Episode 90 of the Real Life Planning Podcast, Cynthia Meyer, CFP®, CFA®, ChFC® shares a practical framework for having important conversations with aging parents before an emergency forces them. Drawing from personal experience and years of financial planning work with families, she walks through twelve essential questions that can help adult children understand their parents’ wishes, financial structure, and real estate operations.“These conversations can feel uncomfortable, but they are one of the most meaningful gifts you can give your family.” — Cynthia MeyerThis week on Real Life Planning Podcast:💡What should you ask your parents about how they want to live as they age? [00:04:08]💡Where are your parents’ estate planning documents and who prepared them? [00:04:49]💡Who has financial and healthcare power of attorney if something happens? [00:06:03]💡What should you know about your parents’ rental properties and real estate business? [00:10:42]💡Who are the professional advisors and what support plans exist for later in life? [00:13:36]Takeaway Quotes:“Families spend years talking about growing wealth but often avoid talking about what happens later in life.” — Cynthia Meyer“Knowing your parents’ wishes ahead of time helps you make decisions with confidence during difficult moments.” — Cynthia MeyerConnect with Real Life Planning:FacebookLinkedInBigger PocketsXInstagramPinterestEmail: podcast@reallifeplanning.com The ReaL Life Planning Podcast is for educational purposes only. None of the information discussed is intended as investment, tax, accounting, or legal advice, nor as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, real property, or other securities or non-securities offering. Real Life Planning, LLC is an Investment Advisor registered with the States of New Jersey, New York, Texas, Virginia, and California. All views, expressions, and opinions included in this communication are subject to change. This communication is not intended as an offer or solicitation to buy, hold or sell any financial instrument or investment advisory services. Any information provided has been obtained from sources considered reliable, but we do not guarantee the accuracy, or completeness of, any description of securities, markets or developments mentioned. Our current disclosure brochure, Form ADV Part 2, is available for your review upon request, and on our website, REALLIFEPLANNING.COM.
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