Success often boils down to one simple question: Are you willing to take the stairs while others look for the escalator?

Building a thriving real estate career, growing your personal brand, and achieving true success demands effort most people aren’t willing to put in. The average person chooses the easier path, hoping for shortcuts. But successful agents and investors understand that taking the stairs—doing the hard things others avoid—is what sets them apart.

In today’s crowded real estate market, being "just another agent" or investor won’t cut it. Clients don’t choose services; they choose you. A strong personal brand makes you their first choice, builds trust, and creates opportunities others never see. Without it, you’re leaving deals, relationships, and income on the table.

New York Times bestselling author of Take The Stairs, Hall of Fame speaker, and Co-Founder of Brand Builders Group, Rory Vaden joins me to talk about the importance of building a personal brand, why it’s crucial to lock in on the one problem you can solve and the one audience you can speak to.

Successful people do things that most people aren’t willing to do. -Rory Vaden

Things You’ll Learn In This Episode

Stairs vs. escalators Success often requires taking the harder path, like choosing the stairs over the escalator, to build discipline and resilience. What “stairs” could lead to greater growth if you chose them over the easier route?
Trust before transaction Building trust and serving your immediate clients is more valuable than chasing popularity. How can focusing on trust over followers improve success especially in real estate?
The fastest path to warm leads Referrals and presentations are powerful tools for quickly building trust and generating leads in real estate. What strategies can maximize referrals and make presentations more impactful?

Guest Bio

Rory Vaden is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Time. He is an 8 Figure Entrepreneur, and a Hall of Fame speaker with a TEDx talk that has more than 5 million views. As one of the world's leading experts on the psychology of influence, his insights have been featured on Good Morning America, Fox and Friends, in the Wall St Journal and almost every other major national media outlet.

Today, He and his wife serve as the Co-Founders of Brand Builders Group (as well as Vaden Enterprises and Mission Driven Press) where they teach mission-driven messengers to become more well known and to build and monetize their personal brand. They specialize in helping clients to create original Intellectual Property, grow their online reach, publish and launch bestselling books, build their speaking careers, and all things related to impacting and inspiring more people! Their clients include people like Lewis Howes from The School of Greatness, Amy Porterfield, Eric Thomas “ET Hip Hop Preacher”, Tom and Lisa Bilyeu from Impact Theory, Luvvie Ajayi Jones and Ed Mylett.

Visit https://roryvaden.com/

Follow Rory on Instagram @roryvaden

Find Rory on LinkedIn @Rory Vaden

About Your Host

Real Producers Podcast is hosted by Remington Ramsey, creator of the Real Producers brand that reaches more than 120 markets nationwide. He is a real estate investor as well as an avid reader and writer. Remington calls Indianapolis home and enjoys life on the lake surrounded by his wife and their three girls.

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How to Build a Personal Brand That Makes You the First Choice w/Rory Vaden REPLAY | Episode 122