Brad Hargreaves is the founder and CEO of Common, the leading residential brand and operator that designs, leases, and manages multifamily properties that appeal to modern renters. Through smart design and tech-enabled property management, Common delivers exceptional experiences across 11 cities and 6,000 units in co-living, microunit, and traditional apartments. Brad co-founded General Assembly, a global education institution with campuses in more than 15 cities worldwide, and most recently, he was a Venture Partner at Maveron, General Assembly's lead investor.

Brad joins us on the Mogul Insights podcast to share how Common creates consistency of experience given their desire to create a residential brand that was both affordable and had an upscale design aesthetic. He discusses Common's pre-COVID-19 decision to expand the firm from only managing co-living, into also managing traditional multifamily, describes what drove that strategic decision and outlines Common's direction for the future. Brad also details how Common is differentiating itself from traditional property management firms in the multifamily space.

"The biggest misunderstanding that people have about co-living that we try to dispel, is that co-living is an extension of student housing. We think about it as an earlier entry into Class A Multifamily in a great neighborhood." - Brad Hargreaves

This week on The Reality Mogul Podcast:

Brad's atypical background and how he moved from General Assembly to end up in real estate
The profile of Common's typical renter in a co-living community
The markets where Brad sees co-living working best and why
Common's experiences during COVID-19 - financially, operationally, and psychologically for their tenants
Who is the right kind of operating partner for Common, in terms of size of units or specific markets
Where Common sees the opportunities to use technology to improve on existing solutions in co-living
Common's new remote work hub product and how the current pilot is progressing

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