What if holding back on social media is the exact thing keeping you from finding your audience?

In this episode of Rebel CEO Podcast, Breeanna sits down with Tori Lutz, a former PR strategist turned spiritual coach and spinal energetics practitioner, to unpack the fear so many entrepreneurs secretly carry: “What if no one cares what I post?”

After years working in PR and understanding exactly how media visibility works behind the scenes, Tori shares why authenticity, not perfection, is what actually creates connection and opportunities online.

They dive into the concept of “oversharing” on social media, why it’s often misunderstood, and how the stories you’re scared to share might actually be the ones that build the deepest trust with your audience.

You’ll also hear the vulnerable side of stepping into visibility... from dealing with the fear of judgment to navigating personal topics like mental health, anxiety, and relationship doubts online.

If you’ve ever hesitated to post because you worried people might judge you, scroll past, or think you’re sharing too much, this conversation will change the way you see social media forever.

What You'll Learn in This Episode:

Why the belief “no one cares” stops so many women from showing up online

The difference between trauma dumping vs. authenticity
How vulnerability on social media can attract aligned opportunities
Why the posts that scare you the most often resonate the most
How to know what’s aligned to share and what should stay private
Why losing followers is often a sign you’re becoming more authentic
Practical mindset shifts to help you show up confidently online

CONNECT WITH TORI

Instagram: @bytorilutz

Tori's Website - ⁠https://www.torilutz.com/

WORK WITH BREEANNA

Website: ⁠⁠breeannakay.com/rebelceo⁠⁠

Follow Breeanna on Instagram + TikTok: @rebel.ceo.podcastRebel CEO Podcast Shownotes: ⁠⁠breeannakay.com/authenticity-vs-oversharing-social-media