Transcript
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Welcome to the Leadership Lounge, a place to kick back and listen as our experts dissect some of the biggest questions leaders face today. I'm Emma Coon, Leadership Advisor in our London office and host of the Leadership Lounge podcast. In today's episode, we're exploring what it takes to create and and maintain meaningful impact as a leader and why this is a continuous, evolving process rather than a one time achievement. Whether you're a next generation leader trying to build your influence, a C suite executive helping to shape strategy, or a CEO leading an organization, creating impact isn't just about what you accomplish today. It's about the ripple effects your leadership creates across stakeholders, teams and and the broader organization for the long haul. So today we'll be digging into how do you define and measure your impact as a leader? What capabilities do you need to develop to create lasting influence? And how do the most inspirational leaders think differently about their impact? But before we dive in, remember to share any burning questions you want our experts to answer by emailing redefinersusslerynolds.com it would be great to hear from you. And if you enjoy listening to our episodes, leave us a rating on Apple or Spotify. So let's dive in. First up, we'd like to introduce Shannon Knott, Leadership Advisor in Russell Reynolds Associates Atlanta office, who specialises in the transition and development of senior executives. Shannon, welcome to the Leadership Lounge.
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Thanks for having me, Emma.
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Shannon, let's start with the fundamentals. When you're advising your leadership, how are you thinking about and defining impact?
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By definition, every action or inaction has an impact. Therefore, leadership impact is about both the tangible and the intangible effects that we have on others. Our team, our organization, the industry, the communities we impact. It's really more than about hitting targets or delivering financial results. Don't get me wrong, those are important, of course, but I'd argue that they're, they're more table stakes. As a leader, impact goes a lot deeper. It's about how, how you create lasting change, how you influence how others think and work. And lead impact is, is also, I would say, very contextual. So what creates impact as a director is going to look a lot different than what creates impact as a VP or a CEO. I'd say the important thing, I can't underscore this enough is to be conscious and intentional about the impact that you aim to have.
A (2:53)
That's definitely something I see, Shannon, when I'm talking to organizations about their next CEO. Some organizations I find, have CEOs that really want to make an impact by focusing internally, they bring deep expertise. They can really motivate and drive transformation by working with teams to change the pace, to change the strategy. And it needs to be quite internally focused. In other contexts, a CEO will surround themselves with people who are superb at running the business day to day, and they feel they can have the most lasting impact by focusing externally, by influencing policy or regulation or their customer base. So it really does depend on. But the upshot of impact essentially boils down to trust. The Edelman trust barometer in 2025 found that around seven in 10 people distrust business leaders. And yet business leaders are more trusted than others, such as the government and media. So there's definitely a level of distrust in society at large. But for me, for CEOs to create meaningful impact for their customers, their people, other stakeholders, it's about how they can deliver really clear, consistent messages over time. We'd like now to introduce our second voice, Erin Marie Collins, Leadership Advisor in our Melbourne office, into the conversation. Erin Marie, welcome to the Leadership Lounge.
