In this episode, the hosts discuss the evolving landscape of SEO, particularly focusing on the concept of zero click search, where users find answers without clicking through to websites. They explore strategies for small businesses to adapt to this change, emphasizing the importance of optimizing content for voice search and AI-driven results. The conversation includes practical tips for improving online visibility, the significance of reviews, and the necessity of a well-structured Google Business Profile. The expert guest, Griffin Mott, shares insights on common SEO mistakes and the long-term commitment required for effective SEO strategies.

To access the resources and links discussed in this episode:

https://www.athenacaptain.com/podcast

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blog

If you'd like to connect with me, you can find me here:

https://www.athenacaptain.com/

Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

Griffin Mott's Website:

https://griffinmottconsulting.com/

Chapters

00:00 The Shift in Search: Understanding Zero Click Searches

05:51 Defining Zero Click Search and Its Importance

09:37 Optimizing Content for Visibility

14:44 The Role of Voice Search in SEO

19:41 AI-Driven Search Results and Authority

24:34 The Long Game of SEO: Patience and Strategy

28:51 Improving Visibility in the New Search Landscape

32:36 Common SEO Mistakes Small Businesses Make

41:33 Key Strategies for SEO Success in 2026

47:28 Statistics on Zero Click Searches and AI Impact

49:36 Actionable Takeaways for Business Owners

Winning When Users Don’t Click: SEO & Visibility in the Zero-Click Era with Griffin Mott