Title: They Were SHOCKED this Simple Strategy Generated Referrals

Host: Michael J. Maher

Guest: Jake Yencarelli and Jennifer Myers

Description: What happens when two experienced real estate professionals decide to stop guessing how to run events and start following a proven system? In this episode of the Referrals Podcast, Michael J. Maher sits down with Keller Williams leaders Jake Yencarelli and Jennifer Myers to unpack their experience implementing Event Mastery VIP Edition for the first time. What started with some skepticism quickly turned into powerful results: highly attended events, strong sponsor partnerships, charitable impact, and a surge of referrals.

Jake hosted a "Clothes for Kids" charity event that rallied the community to donate essential items for children in need, while Jennifer organized a strategic happy hour that generated sponsor support, meaningful connections, and referrals both in and out of her network.

Together, they reveal the behind-the-scenes strategies that made their events so successful—from involving VIPs in the planning process to mastering confirmation touches, sponsorships, and powerful follow-up systems.

If you've ever wondered whether hosting events can truly generate referrals and strengthen relationships, this episode delivers real-world proof—and practical insights you can implement immediately.

(7L) Referral Strategies: Event Mastery

Special Offer: It's not too late to learn how to throw an event like Jake and Jennifer. Details are at www.EventMastery.com Jake Yencarelli CEO/Lead Agent in FL and NC Base Camp Tampa Bay at Keller Williams Realty Base Camp Western Carolina at Keller Williams Mountain Partners P: 727.479.8482 F: 727.772.8820 30522 US 19 N., Ste 107, Palm Harbor, FL 34684 404 S Main St, Hendersonville, NC 28792 www.basecamptpa.com

Jennifer Myers JD, LLM, REALTOR® Keller Williams Tampa Properties jennifer@jennifermyersgroup.com jennifermyersgroup.com Office: (917) 715-6541 Mobile: (813) 264-7754 5020 W Linebaugh Ave, #100, Tampa, FL 33624