On this episode, we’re going deep into the forest with Michael Farrell, Co-Founder of The Forest Farmers.

Michael and his team are managing over 10,000 acres of forest in New York and Vermont to produce what they believe to be the most regenerative sweetener on the planet.

You’ll hear how The Forest Farmers’ keep forests diverse and thriving, why maple syrup is nutritionally and environmentally superior to more popular, cheap sweeteners, and how brands can integrate maple ingredients into everything from beverages to baked goods.

We unpack how maple trees become a full suite of Regenerative Organic Certified® products — from sap to syrup to sugar — and how those ingredients are now powering a new generation of regenerative brands like Recoup, Wild Orchard, and Alec’s Ice Cream.