Bryan Green and Krissy Hoadley of The Commercial Break built a #1 comedy podcast with over 50 million downloads and absolutely no plan. Over a thousand episodes in, they're finally spilling the behind-the-scenes. What makes a show last? What's the actual creative process? And who on earth is Frankie B? Fun fact, Bryan was in my very first podcast launch cohort in 2019 which is how this show began.

What listeners will take away:

The mindset shift that separates podcasters who last from the ones who quit at episode twelve
A simple way to choose a co-host that actually works — it has nothing to do with who makes you laugh
The full, ridiculous, endearing origin story of Frankie B and why Bryan thinks he might be the secret engine of the whole show
Why chasing trends, polish, and strategy is exactly backwards
The 20/80 rule for showing up on days when you have nothing

Notable Timestamps:

07:07 — Bryan on the "big fuck this" moments every podcaster hits and why you keep going anyway
09:59 — "Perfection is the enemy of consistency" — the line that will stick with you
13:06 — Why Bryan doesn't care if you think his podcast has too many ums
15:42 — The 20/80 rule: what to do when you walk in with nothing
17:29 — The Apple review that finally told Bryan what his show actually was
25:52 — The full Frankie B origin story (12 views, Ruby Tuesday's, and a text from Jason)
35:52 — The line Bryan won't cross, even when something is funny
37:26 — His read on the Manosphere and why most of those guys are running a grift
43:46 — The whole strategy, summed up in one sentence

Links and Resources:

The Commercial Break: thecommercialbreak.com
Bryan Green on Instagram: https://instagram.com/bryanwgreen
Frankie B on YouTube: https://www.youtube.com/@frankbennardo6063
Book a free clarity call with Allison: allisonhare.com/freecall

Prefer to watch on YouTube? Voila! https://youtu.be/kFmVtTnBsjw

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