Welcome to the remarkability Institute. This is Bart Queen, your host. Today. I am very excited about the program I've been doing around virtual communication. If you're joining us for the very first time today, what I've covered over the last podcasts, you're not going to want to miss. So make sure you go back.

[00:01:24] the very first one, I gave a high-level overview of what a virtual meeting really needs to look like. That there were three major buckets to that. There's the pre virtual meeting. There's the actual virtual meeting. And then there's the post virtual meeting. And in my first podcast, I spent a fair amount of time on each one of those.

[00:01:48] On the last podcast, I began to dive into the actual virtual meeting's actual content structure. Now guys, one of the things I shared was that most people think that 90% of the struggle is actually doing the meeting. It's actually now me interacting with the technology, and the student it's wrong.

[00:02:10] It's really only 10%. 90% of the struggle is getting them to come to your meeting, getting them there, and then number two, driving them to action. Once it's done, it's not the actual meeting itself. It's getting them there, getting them to commit. And then how do I drive them? What's the action to take them forward.

[00:02:34]The third piece that I shared was that idea around the actual content structure. And I shared several pins principles that are the foundation for us to build from today's podcast is actually getting into the content structure components, the actual components, as you began to craft content. So now, if you are at home, you're in your office, your listing, you have a place where you can have pen and paper.

[00:03:05] I will definitely be able to take some notes, guys. I think you'll find some interesting things you can use immediately. And if you happen to be driving in your car, maybe, you can relisten to this again. You can turn your phone on record and listen from that perspective. That way you'll have some notes, guys.

[00:03:23] All right. So the versed very first key component that we want to look at in content structure is what I call your three teas. Now, your three teas are your topic, your theme, and your title. When I'm coaching someone. And I ask them, do me a favor and write down your topic. Most people will give me a title.

[00:03:49] Guys, what's the number one purpose of a title, whether you're writing or you're speaking,

[00:03:54]most of you will say something to give the listener or the reader a sense of what you're talking about. Incorrect. The number one purpose of a title is to grab someone's attention period. I want you to start getting creative with your titles. Now with the title, you're allowed two subtitles, one subtitle, clarity to the topic.

[00:04:21] the Second subtitle benefits the listener or the reader, depending on what you're trying to accomplish. I want you the next time. You're. Going to spend a Sunday at a Barnes and Noble or a bookstore. You're just going to hang out, drink coffee, look at magazines and look at a couple of books. Look at how that principle is lived out on almost every single book that you pick up.

[00:04:44] What makes you pick up the book? It's either the title or the picture of the book. And then you look at the subtitles, which give you clarity into that title. A topic is the bull's eye center of what you're trying to talk about. So let's say the topic is just, it could be XYZ solution. It could be risk. It could be security.

[00:05:10] It could be happiness. It could be humor. It could be anything, but you've pinpointed that topic down to something, boil that as simple as you can make it. Your theme is a common thread that you run through your content, a mountain climbing theme. A gardening thing, a physical fitness theme, any type of theme that you feel like you'd like to run through it.

[00:05:38] Guys, this is a tremendous opportunity for you to share a little bit about yourself in building a common thread. One of my favorite examples of this is a book called beyond the summit. Tom Skinner is the author's freestyle mountain climber who climbed almost every single mountain in the world. He decided to write a book about what he's learned about mountain climbing and equated to business leadership, the book's topic, the business leadership theme in the book, mountain climbing title of the book beyond the summit.

[00:06:21] A brilliant use. breaking out the three T's, the second major component. Anytime you're crafting a meeting and especially in the virtual world, it is your open and close. These are critical. That's a starting place in the ending place. Now, if you'll listen last week, you heard me talk about what's the purpose.

[00:06:44] Is it education? Is it selling? Is it building awareness? What's the purpose. So once you've pinpointed the purpose, you have to have a starting place and an ending place. That's all an open-ended closed. Does it frames

[00:06:59] the

[00:07:00] Bart: body of what you want to share? It frames the body of what you want to share, the meat of what you want to share.

[00:07:09] It gives your listener a natural starting place and putting this puzzle together and fitting the pieces together. And it gives you a listener, an exit point. The third major component then is the body. Excuse me, guys. It's the meat of what you want to share. And the last point, the last key component is what I call foundational information.

[00:07:38] It's the logistics, it's housekeeping issues. It's credibility building both for yourself and for your business. If that's what you need to do, it's also the background. Now that background should have been from your discovery situation. Why you're there? What are you trying to solve? Remember, no pain, no value, no business.

[00:08:04] So if you're not relating what you're bringing to the table to some type of an issue challenge or a pain you're hitting, you're just going to be missing the Mark guys.

[00:08:14]Now, with those in mind, let me get into a little bit deeper detail around this idea of your body, the content, the main body of what you want to share. No more than four key points, anything more than four key points, guys. You're on that verge of how do I tell them more? Not how do I get them to remember more?

[00:08:37] And with each within each one of those four key points or four main objectives or format ideas? No more than four sub-points within each one of them.

[00:08:49]Three is ideal. Three major points and three subpoints are what you want to strive for. Now, if you want to go for three major points and four sub-points for each one, that's absolutely fine. Nothing wrong with that. If you're going to follow a body structure, that's more of a Ted type talk. It's one message backed up by three supporting points.

[00:09:13] So study a good Ted Talk. They have one thing. That's the message they're trying to drive one single message, not three messages, one single the message. The greatest example that I enjoy on Ted talks like that is Simon Sinek. Start with why the one, especially that I enjoy is inspiring leaders. This is the one where he shows the golden circles.

[00:09:38] If you, by chance, seen that or read one of his books. He's got one major point and three supporting points that back it up. If you go to the other side of a traditional keynote, remember a traditional keynote is really 60 minutes or 90 minutes on the longer side, where at Ted type t...