Feature-and-function decks aren't winning anymore.

In this episode of Renegade Marketers Unite, Drew sits down with Bob Wright (Firebrick) to break down how B2B CMOs can use positioning to drive growth, shorten sales cycles, and stand out in crowded markets.

They unpack why product-first stories fail, how to get to "one voice" across the company, and what it really means to own a key business problem that buyers care about.

In this episode:

The three biggest positioning mistakes: product-first thinking, misalignment, and no owned problem

Creating urgency when "do nothing" is the real competitor

Why "why you, why now" matters more than "how it works"

When and how to rethink positioning after PLG, acquisitions, or expansion

How to stand out in a world of AI sameness

Building positions that sales actually uses

If your messaging is drifting into "blah blah blah" territory, this episode will help you reset around problems, not products.

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

506: Positioning as a Growth Lever