Marketing teams don't need more AI tools. They need better habits around the ones they already have.

Experimentation got marketing teams started, but it won't take them very far on its own. The payoff starts when teams stop treating AI like a side experiment and start using it in ways they can repeat and build on.

In this episode, Drew Neisser talks with Nicole Leffer, one of the most practical voices in B2B AI adoption, about what it takes to make AI use more consistent and scalable. After working with more than 100 companies, Nicole has a clear view of what separates teams that stay stuck in trial mode from teams that build a repeatable advantage.

Three AI Mistakes Marketers Make:

Relying on back-and-forth prompting instead of building reusable workflows

Underestimating what their core AI tool can already do

Falling for hype cycles and constantly switching platforms

In This Episode:

How to build workflows that save real time

The hidden cost of tool sprawl

Where AI security risks are showing up now

How to build AI capability across the team

If you're a B2B CMO working to build stronger AI habits across your team, this episode will give you plenty to work with!

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/

516: From AI Curiosity to Capability