Podcast
Renegade Marketers Unite
Hosted by Drew Neisser · EN
Renegade Marketers Unite focuses on marketing innovators, uncovering the how, what and why behind their on-going success. Award-winning marketer, author, and entrepreneur Drew Neisser keeps these conversations interesting and inspiring, wrapping up each episode with on-the-spot analysis and insights for big marketers and those that want to be. For more information visit http://DrewNeisser.com/podcast
42episodes
Episodes
Newest firstAll episodes
499: The Event ROI Reality Check
Jan 200:50:52Tap to summarizeEvents sit at the crossroads of joy and heartburn for B2B marketers. The magic of getting customers together in real life is real, and so is the pain when sales skips the pre-work and ROI gets fuzzy. With every dollar under scrutiny, CMOs are treating events as strategic bets that have to earn their spot on the plan. In this episode, Drew talks with Charles Groome (Insightful), Jamie Gier, and Lorie Coulombe (Equity Shift) about how they decide which events to do, design experiences people remember, and turn field time into pipeline. They cover event portfolios, sales pre-work, and the simple tools that keep everyone aligned before, during, and after the show. In this episode: Charles sorts events into three buckets, leans into a listening circuit with smaller meetups, and looks at target-account impact to decide where bigger bets belong. Jamie frames events around getting discovered, creating memorable experiences, and driving deals, with customers on stage and pods focused on key accounts. Lorie sets clear goals for each event, does deep homework on audiences and geographies, and locks in sales pre-work and follow-up expectations. Plus: Build an event portfolio that blends big shows, listening trips, CABs, and customer moments. Use themes, news hooks, and customer voices to stand out in crowded halls and drive recall. Align sales and marketing via pods, shared KPIs, and simple scoreboards. Tighten spend with regional focus, partner co-hosting, and clear criteria. If events are on your 2026 budget and you want them to pay in pipeline, this episode will help you pick, plan, and prove them with more confidence. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →
429: The B2B Marketing Performance Index
Dec 27, 202400:50:37Summary readyWhen it comes to marketing metrics, what you measure—and how you measure it—can make all the difference. In this episode, Drew Neisser is joined by six-time CMO Grant Johnson to explore how to create marketing dashboards that go beyond vanity metrics to tell a full story of marketing’s impact. In this episode: Grant walks through his "Marketing Performance Index," a dashboard designed to measure marketing’s broader influence on pipeline health, brand strength, and market presence. Learn why too many marketers fall into the trap of tracking vanity metrics that don’t resonate with the C-suite—and how to avoid it. Discover the importance of aligning metrics with CEO and board priorities while maintaining a broader lens to capture momentum. Explore how setting baselines and tracking trends over time are critical for showing marketing’s true value. This is a sneak peek into a dashboard that doesn’t just measure what’s easy, it captures what actually matters—and elevates marketing’s voice in the C-suite. Tune in! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Summary
428: Bold B2B Brand Journeys
Dec 20, 202400:50:48Tap to summarizeHow do B2B leaders successfully navigate brand transformations? In this episode, Drew Neisser explores the art and science of rebranding with three exceptional marketers—Joy Neely, Heather Salerno, and Will Meier. From reclaiming past equity to aligning brands with new business goals, this conversation reveals the key strategies behind effective brand evolution. In this episode: Joy Neely shares the bold move to bring Medvantx back to its roots, the challenges of reintroducing an old name, and how she balanced sales and marketing priorities to support a successful rebrand. Heather Salerno explains how Appcast’s rebrand evolved from a refresh to a strategic overhaul, aligning the company’s identity with its rapid growth and new offerings. Will Meier discusses building a family of brands at FM, the decision-making process behind a house-of-brands approach, and the challenges of maintaining premium positioning across diverse markets. You’ll also learn: How to involve employees in the rebranding process and ensure alignment across teams. Metrics and KPIs to track brand health and measure rebrand success. Tips for overcoming resistance and fostering organizational buy-in. Whether you’re embarking on a rebrand, refreshing your identity, or simply curious about what makes brand transformations succeed, this episode is packed with actionable insights for B2B marketers. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →
427: No Bullsh*t Strategy: The Art of Being the Only One
Dec 13, 202400:49:43Tap to summarizeWhat does it mean to have a strategy? In this episode, Drew Neisser hosts Alex M. H. Smith, author of No Bullsht Strategy*, for a candid discussion on stripping away the jargon and getting to the heart of what makes a business thrive. Together, they dive into what it means to build a strategy that defines not just what your business does—but what makes it the only one of its kind. In this episode, Alex M. H. Smith explains: Why “only” is better than “best” when crafting a competitive strategy. The pitfalls of focusing solely on communication while neglecting the operational and strategic foundations of the business. The difference between strategy and positioning How to align your strategy with true customer value, ensuring it resonates in the market while setting you apart from the competition. How to identify the mistakes in your previous thinking to craft a strategy that truly moves the needle. Whether you’re building a strategy from scratch or rethinking your current approach, this episode offers invaluable insights into creating a clear, actionable plan that delivers unique value to the market. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →
426: B2B Marketing Strategy: 2025 Edition
Dec 6, 202400:56:07Tap to summarizeWhat’s on the horizon for B2B marketing in 2025? In this episode, guest host Jamie Gier steps in for Drew Neisser to explore where top CMOs are placing their bets for the future. Joined by Charles Groome of Biz2Credit, Tom Bianchi of Acquia, and Josh Leatherman of Service Express, this conversation dives deep into the strategies, tools, and tactics poised to drive success in the coming year. In this episode: Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences. Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI. Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies. The group also explores the results from a 5-part poll series: 40% of marketers expect budget increases in 2025. Events are regaining their place as a top investment area, beating out online marketing. Demand generation continues to dominate, with 51% prioritizing it over brand building. Clarity and collaboration emerged as the most critical skills for marketing teams in 2025. Owned content and SEO are expected to deliver the highest ROI next year. Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →
425: Unlocking Marketing Attribution
Nov 29, 202400:46:01Tap to summarizeAttribution is one of the toughest challenges for modern marketers—how do you measure what truly drives revenue in a complex, multi-touch journey? In this episode, Drew Neisser sits down with Taran Nandha, Founder and CEO of Growth Natives and DiGGrowth, to unpack the intricacies of marketing attribution and analytics. In this episode: Taran identifies the top mistakes marketers make with attribution, from relying on vanity metrics to overlooking offline touchpoints. He explains the importance of aligning people, processes, and tools to build an effective attribution system that delivers insights aligned with business objectives. Learn how to move beyond first-touch and last-touch models by embracing multi-touch attribution and account-based analytics for a more complete picture of customer journeys. You’ll also discover: How to connect and normalize data across platforms like CRMs, marketing automation tools, and ad channels. Practical tips on using cohorts and journey mapping to track ROI for events and campaigns over time. The role of AI in making sense of data and optimizing your marketing strategy. Whether you’re new to attribution or looking to refine your approach, this episode is packed with actionable advice to help you prove the value of your marketing efforts and drive better business outcomes. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →
424: Marketing as a Business Driver
Nov 22, 202400:52:13Tap to summarizeWhat does it take to turn marketing into a true driver of business success? In this episode, Drew dives deep into this question with three expert CMOs—Shirley Macbeth of Forrester, Dan Lowden of Blackbird.ai, and Ali McCarthy of Amplify Your Voice Studio—who reveal how they keep marketing aligned with business objectives while pushing the boundaries of creativity and strategy. In this episode: Shirley Macbeth explains how Forrester’s “Plan on a Page” framework keeps marketing focused on top business objectives and the importance of prioritization in achieving meaningful results. Dan Lowden shares his proven “Marketing Playbook” that drives brand and revenue impact, detailing the role of compelling content in engaging target audiences and supporting sales. Ali McCarthy discusses the importance of a clear growth plan to align marketing with financial goals and maintain focus across the entire team. You’ll also learn: How to prioritize effectively in a resource-constrained environment Ways to foster creativity within the structure of a strategic plan The role of AI in scaling personalized content and enhancing team productivity Tune in to discover actionable insights on aligning marketing with business goals and making a measurable impact on revenue. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →
423: Unlocking PR-able B2B Research
Nov 15, 202400:50:06Tap to summarizeWhat does it take to create B2B research that journalists can’t resist? In this episode, Drew Neisser sits down with research experts Becky Lawlor of Redpoint Content and Curtis Sparrer of Bospar PR to reveal the secrets of crafting and pitching impactful studies that capture media attention. In this episode: Becky Lawlor shares the top three mistakes to avoid in research design, emphasizing the importance of aligning with media trends, targeting the right audience, and writing effective survey questions. Curtis Sparrer highlights how to create “killer stats” that drive media coverage, and explains why a successful study must tell a story that resonates beyond niche audiences. You’ll also learn: Why it’s essential to conduct quality checks on survey audiences and design How to adapt your findings for multiple uses, from PR to lead generation Practical tips on “news-jacking” and tapping into timely topics for maximum impact Tune in to discover how to make your research stand out, earn top-tier coverage, and turn valuable insights into brand-boosting press. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →
422: The Focus Factor: Driving B2B Success
Nov 8, 202400:50:05Tap to summarizeFor CMOs, strategy is as much about what not to do as it is about what to focus on. In this episode, we explore the transformative power of focus with three marketing leaders who have mastered the art of saying "no" to the nonessential. Highlights include: JD Dillon shares how Tigo Energy’s "Green Glove Service" transformed customer service into a brand differentiator and rallied the entire organization around a simple, powerful concept. Laura Beaulieu discusses her approach at Holistiplan to amplify customer voices through webinars and referrals, focusing on building an influencer pipeline that converts loyal customers into brand advocates. Kevin Briody explains how Edmentum consolidated multiple websites to simplify the customer experience, reduce internal complexity, and drive more impactful marketing through a streamlined digital presence. (He's now CMO of Meteor Education). We also cover the challenges of prioritizing in a fast-paced environment, strategies for creating impactful marketing initiatives, and the delicate balance between agility and focus. Tune in to learn how to drive greater impact by doing fewer things exceptionally well—and find out how to keep both your team and your brand centered on what matters most. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →
421: Customer Advocacy Fuels Customer-Driven Growth
Nov 1, 202400:51:13Tap to summarizeMost businesses profess to love their customers. However, only a few have figured out how to transform brand love into advocacy on a consistent and scalable basis. Enter this episode's guests: Tejal Parekh, previously of Upside Rebecca Stone of Cisco Suzanne Reed of LBMC In this insightful conversation, these three powerhouse CMOs share their unique approaches to turning satisfied customers into vocal advocates. They dive into the essential elements of building a successful customer advocacy program, from structuring advocacy within the organization to funding and measuring its success. Listen in as they explore the balance between short-term goals and long-term impact, and reveal real-world strategies to elevate customer voices. Whether you're starting from scratch or looking to scale your advocacy efforts, this episode offers invaluable insights for B2B marketers committed to fostering genuine customer loyalty and influence. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Transcribe →