This episode is dedicated to all the pet lovers, AND the business owners who've wondered what it's like to niche down into one industry.

Niching is a hotly debated topic in the creative community, and at Reprogramming we believe in doing whatever makes the *most* sense for you and your business. Today's guest shares valuable insights into the pros and cons of niching, how she was able to use her background to build an in-demand copywriting service, and how she keeps things fun and interesting while remaining in one specific vertical.

Cait Mellor is a pet industry copywriter and marketing messaging strategist with a background in both corporate marketing and sales, and pet industry and animal welfare management, mixing what she thought she was supposed to do post-college with what she actually wanted to do.

She’s taken her unique combo of experiences and carved out the perfect niche for herself within the pet industry and has worked with some of the biggest pet brands you definitely know, ranging from pet industry-specific marketing agencies to pet DNA companies, pet TV channels, pet business coaches, and more.

She’s a Philly girl through and through but now resides across the bridge in New Jersey with her husband, two kids, and three dogs.

CONNECT WITH CAIT:

IG- @caitmellorwrites

LI- Cait Mellor

caitmellorwrites.com