If you've been in business for any amount of time, you know there are only two certainties:

1. Taxes (ugh.)

2. Change

Change is inevitable.

Change is good.

Change is necessary.

And if you can embrace the big "C", you're going to evolve and flourish.

There's power in the pivot, baby.

On this episode of Reprogramming, I chat with creative director and positioning coach Hillary Weiss Presswood about her transition from copywriter to captain of the creative ship, the reprogramming she had to do on the journey, and why it's okay to be a beginner.

PS: We also discuss the trials and tribulations of being a Buffalo Bills fan. Welcome, #BillsMafia. GO BILLS.

Hillary Weiss Presswood is a creative director, positioning coach, and founder of Statement Piece Studio @ hillaryweiss.com.

She’s also the co-host of the cult-favorite YouTube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more.

Since 2011, she’s helped thousands of brands worldwide get seen and heard (and make serious cash) through her 1-1 client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

CONNECT WITH HILLARY:

https://hillaryweiss.com

IG: @hcweiss

LI: Hillary Weiss Presswood