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In this episode of Reputation Matters, host Anupam discusses how celebrity endorsements can impact brands during times of scandal with guest Mithu Samarnath Jha, CEO of Eminence Strategy Consulting. They delve into two case studies: Aamir Khan's remarks affecting Snapdeal in India, and Tiger Woods' infidelity scandal impacting global brands like Nike. The episode provides insights into how businesses can better prepare for such crises and maintain their reputations amid controversy.

00:00 Introduction to Reputation Matters

00:27 Celebrity Endorsements and Scandals

00:35 Case Study: Aamir Khan and Snapdeal

01:18 Impact of Aamir Khan's Statement

03:56 Snapdeal's Response and Industry Reaction

06:29 Lessons from Snapdeal's Crisis

11:28 Case Study: Tiger Woods and Nike

13:07 Nike's Decision to Stand by Tiger Woods

14:44 Impact on Tiger Woods' Career and Nike's Strategy

17:53 Comparing Indian and American Endorsement Crises

19:31 Preparing for and Managing Endorsement Crises

19:57 Key Takeaways and Conclusion

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Celebrity Endorsements: A Double-Edged Sword