← Reshaping Workflows with Dell Pro Precision and NVIDIA RTX PRO GPUs
Reshaping Workflows with Dell Pro Precision and NVIDIA RTX PRO GPUs
The Future of Workflows: Dell Pro Max & NVIDIA RTX PRO™
00:44:58
Charlie Walker joins Logan Lawler to discuss Dell’s new workstation lineup, the impact of NVIDIA RTX PRO™ Blackwell GPUs, and how Dell Pro Max redefines performance.
Loading summary
Transcript40 lines
- [00:05]
Charlie Walker
Welcome to Reshaping Workflows with dell Pro Max PCs and Nvidia, where innovation meets real world impact in high performance computing.
- [00:20]
Logan Lawler
Welcome. You are now watching the first episode of Reshaping Workflows with Dell Pro Max and Nvidia RTX GPUs. I'm your host Logan Lawler. We're very excited to have you join us today and honestly we're very excited about the overall scope of this webinar. It was something that's been in the works for a while and it's a great time for it to get started basically with the launch of our new Dell Pro Max Portfolio and Nvidia RTX Blackwell GPUs. The whole premise of this podcast is things are changing in our world, right? Whether it be the workflows, from an M and E to a data scientist to an engineer and bringing that all together to really talk about how Dell Pro Max will accelerate those workflows. All within kind of the context of the Dell AI factory with Nvidia and how we can honestly make workflows easier, faster, quicker, more seamless to make the day to day and your ISV applications simpler. So with that we've got probably going to be our best episode. Oxal are still our first episode but but we've got a lot of great content planned today. But before we kind of jump into that, I want to take a second introduce Charlie Walker, who's our senior director and general manager for Dell Pro Max and Delpro Rugged at dell technologies. So Charlie 1, introduce yourself and tell everyone quickly a little bit about your background, what you've done at Dell and we'll go from there.
- [01:42]
Charlie Walker
Awesome. Well, thanks for having me Logan. I appreciate that you're willing to have me as the first guest. It's an honor. So happy to be here. As you said, I currently lead our Pro Max and Pro Rugged lines of business at Dell. Coming up on 20 years at Dell. So I've got a lot of time here split between various regional marketing roles on now currently sit in our product group. So it's, it's a place that's near and dear to my heart and I love being here and I love helping our customers leverage technology to go drive their companies, drive their innovation, drive their IP within their organizations.
- [02:16]
Logan Lawler
Fantastic. And we're very excited. I don't think I could think of a better guest to have on Charlie for what we're going to be talking about today and for those that listening, you're going to get to hear it kind of straight from the horse's mouth. So, you know, in the first episode, GTC Jensen's keynote yesterday, obviously some very big announcements that were made. You heard about Blackwell, you heard, you know, about some advancements around NIMs, lots of stuff that's happening. But also if you miss, there actually was a lot of announcements around Dell Pro Max. And what we're going to focus on today is kind of that portfolio as well, about the portfolio, both fixed and mobile. And Charlie's going to get kind of into what makes those products unique, special, differentiated and you know, why you should be interested in using them for your kind of workflows and being able to accelerate those workflows. But also, and I hate teasers and I hate cliffhangers, but I'm going to drop one right here is we launched two, I would say, arguably some of the most unique products around Spark and Station yesterday at gtc, which are really going to accelerate, you know, data science as well as AI developer workflows and being able to bring in kind of huge amounts of kind of leveraged compute, you know, and being able to load in very large models to run tasks one mode simultaneously, but also being able to run much larger models wherever possible for on kind of the ADA generation GPUs. But we're going to get into that announcement kind of in the end. But let's talk about the breaking news from gtc. So I'm going to kind of set the stage and then I'll, I'll give it to Charlie because he'll do a much better job than myself is if you followed ces. Dell made a Dell overall, not just Dell Pro Max made a very big announcement that kind of went in a different direction than we have. If you know anything about Dell, you're a Dell customer. You've been watching Dell. We have a lot of brands. We have precision, we have XPS, we have OptiPlex. We had a lot of different brands that, you know, fit a lot of different use cases. Right. Well, Dell's done something kind of unique and different that we've never really done before. We've consolidated that down into really a Dell, a Dell Pro and a Dell Pro Max brand. And each one of those are really designed and targeted for different use cases, different audiences and really trying to make it's streamlined for customers to understand, hey, instead of seven, eight different brands that I need to pick ultimately out of these three, where do I need to be which will ultimately help me accomplish my goals. So with that, I'll give Charlie the mic here is, you know, Charlie can you kind of give the background on brand simplification and kind of go into some of the tenants and the differences between Dell, Dell Pro and Dell Pro Max?
- [04:55]
Charlie Walker
Yeah, happy to. And I mean, you, you touched on a lot of it already, but I'll, I'll kind of just build on it and provide a little bit more context. At the core, really what we've always is our naming strategy needs to follow, our product strategy and our business strategy. And so at the core, really what we wanted to do, and this is what you started to touch on, is when a customer comes to Dell today, we have eight different sub brands. And it can be overwhelming for a customer to understand how to navigate that portfolio, how to find the right product for them that meets their needs and use case. And so the first thing that we wanted to do is take a step back and really understand what those unique use cases are. And as a result of that, what we ended up driving is a deduplication of our portfolio. And so now it becomes much easier for a customer to navigate and find the one set of products that's going to meet their needs, meet their use case and give them the best benefit. And so once you do that, then you can start to say, okay, now how do we want to go think about renaming that portfolio? And that's really, then what took us to brand unification. And as you alluded to, we went from those, you know, eight different sub brands to three product categories. And here were a couple of the things that we leaned into as part of that. And so for us at Dell, you know, again, I'm wearing one of our shirts today, Dell Pro Max. I have a lot of branded shirts. We're very loud and proud. But the reality is when you go ask a customer what they carry, what kind of notebook do you have, 90% of them are going to say, I have a Dell. They don't know what is written on the bottom of the system. So they don't know if it's a latitude or a precision or an xps. And so if you think about then what matters the most when a customer is making a buying decision, it's the reputation of that parent company. So it's a reputation of Dell because that's what provides the service, the, you know, warranty, the reliability of that set of products. And so that's what really drives a customer to make a buying decision. And so that kind of became the foundation, as you stated, leaning into that Dell brand, the strength of the Dell brand. And so what we have is those three product categories you have Dell, Dell Pro and Dell Pro Max. And so Dell is really designed for, you know, for home, you know, for work, school and play. That's really kind of what those products are designed for. And then if someone is a commercial buyer and values the IT managed tenants of manageability and security, then you have Dell Pro. It's kind of your professional grade manageability security. And then you would extend that with maximum performance. And so you have Dell Pro Max. And so again, you're taking a lot of those tenants of Pro and continuing to build on top of that where you have Max for maximum performance. And then I would be remiss if I didn't mention we still have our Alienware brand as well.
- [07:51]
Logan Lawler
Makes total sense. So, you know, you brought up a kind of an interesting point about it was overwhelming and I've got a story to tell. It's not from too long ago, it's maybe a couple of years ago. But you know, a lot of my friends and family know that I've worked at Dell and I've worked at Dell for a long time. And one of my friends texted me and said, hey, I'm on Dell.com, i am needing a computer with an i7. You know, it was a couple years ago obviously, so commodity changed a little bit, but an i7, 16 gigs and a 1 terabyte hard drive. And I said, well, that shouldn't be a problem. And he's like, yeah, well, I've configured seven different models that are exactly that configuration that I need. Which one do I pick? And you're right, it was overwhelming because there, it's not saying there wasn't direction, but you're right. At the end of the day, I still believe that technology, even though we've had computers for, you know, probably half of a century now, like, or even longer, is still making those technology choices. It's a big considered purchase. No matter if it's for your home or if it is for, you know, an AI developer, it's a considered purchase and people want to make sure that they are picking the right thing that's ultimately going to do what they want to do. And it aligns with, you know, kind of the workflows that they have. So it makes sense when you said it's completely overwhelming. You know, one thing it's interesting, I would love to hear your thoughts on is that underlying Dell, the brand name makes total sense, but kind of in that nomenclature we've got Dell, you know, for home, work, play, Dell Pro, Professional grade productivity, manageability that those Kind of core tenants and the Delpro Max for performance. What are some of the other differentiators between Dell Pro and Dell Pro Max?
- [09:27]
Charlie Walker
So really once you start to think about Dell Pro and Del Pro Max, really like I said, it goes back to maximum performance and we'll, you know, we, I'm sure we'll end up talking about this a little bit later when we get into the portfolio. But it's. How do you take all of those knobs and start to crank them to 11? So you know, how do you go take a 65 watt CPU on a desktop and run that 80 at 80 or 85 watts? How do you go provide and ensure that for those customers looking for discrete graphic performance, they have all of those discrete graphic offerings? You know, you talked about, you know, Jensen talked about Blackwell yesterday. Some fantastic things that you know, came with that. And so again those customers looking for that Blackwell card, that's where you're going to be able to go get in, you know, Pro Max. It's the scalability and that configurability of the portfolio because again you think about people who are creators or specialists doing simulation work. There's a, or coders, there's a wide range of configurability and needs to meet their unique workflow. And so again it's making sure that we have that breadth of configurability to meet all those various customer needs. So those are all the things that you get in Pro Maps that are on top of all of that security and reliability required for a managed IT environment.
- [10:41]
Logan Lawler
So for a customer that's watching this for the first time, that's never heard about Dell Pro or Dell Pro Max, the way that I kind of understand it, the easiest way to describe it is kind of everything that you're not everything, right? But from like the kinnits of the manageability, everything you're getting with Dell Pro, you're also getting with Dell Pro Max, but you're maximizing the performance. Is that kind of an easy way to break it down and think about it?
- [11:04]
Charlie Walker
Okay, that's exactly it. And that's where you know, for those customers that you know, come into Dell as you, as you talked about. Now, rather than being faced with eight different brands, I have to three categories to go choose from. You know, am I interested in school? You work, play great, then you know, hey, I don't need all those other features. Maybe I'm a small business that I don't, I don't need all the manageability and security and things like that. Dell could be A really great solution for me, you know, if I have more of that managed environment I care a little bit more about, you know, the full durability specs that would come with a commercial professional grade PC. Dell Pro is a great starting point. And then you would go to Dell Pro Max. When you want to go maximize that performance.
- [11:46]
Logan Lawler
It makes perfect sense. And I see how, you know, you can tell that there was a lot of thought and you know, thought process and you know, simplification behind everything to kind of, I guess distill it down into Dell Del Pro, Del Pro Max. So it makes sense how delpro Max kind of fits in the portfolio is designed for maximum performance. But let's kind of shift gears a little bit. We've kind of given the background, let's really focus on the products. And one thing I want to tease out that we're going to get into, but I'll kind of, I'll tee up for everyone on the call is that.
- [12:15]
Charlie Walker
Actually before you make, before I realized I was kind of remiss, there's one thing I forgot to mention is sure before we going to get into the products is you know, we talked about those three categories and really at the end of the day it's kind of a nine box matrix, a three by three matrix. And so you can take that person that you know is interested in maximum performance, you know, says hey, I'm a creator, I'm an entrepreneur, I'm trying to make money out of, you know, you know, doing creative workflows, whatever that might be. All right, I then have choices. So once I get into Pro Max, I can choose between kind of a base tier for you know, the, that general purpose productivity starting point. I then have a plus tier which stands for the most scalable, most performance within that category. And then premium. And so premium would be where it's you know, really designed for mobility focused products. And so again you think about that person that comes in and says, you know what, I'm a creator, I'm an architect, you know, whatever it might be, I want to go, you know, I'm interested in Pro Max. That feels like the right use case for me. I then can go choose between those different tiers of you know, a base tier. So a Dell Pro Max, a Dell Pro Max plus for that best scalability and performance. And then Dell Pro Max Premium for that most mobile, most designed Ford product. And the other thing we did is we also then made it consistent across and so all three of those categories that we talked about leverage those exact same Tiers and they all stand for the exact same thing. Whereas today in our portfolio we use a variety of different nomenclatures. We use 3, 5, 7. We're not consistent in how we implement those. You know, some of our lines of business use plus and they don't use 3, 5, 7. And so now we've unified all that to again, really focus on the customer and make it easier for them to get the right solution.
- [14:06]
Logan Lawler
You took the words right out of my mouth because it's really, you're right, it is. With the nine by nine matrix, it's really two decisions, right? It is Dell delpro, Delpro Max, and then within the mobile space, Premium plus. So it makes total sense. And one thing that I definitely want to call out is, I mean, premium, very straightforward, you know, premium design, best user experience, you know, all that. Very straightforward. Plus. Yeah, thin, light. Yes, exactly. I mean, that makes total sense. Plus, you know, you're looking for maximum horsepower, right? That's AI developer all day. That's data scientists, someone engineering, running simulations. I mean, that's straightforward. But one thing I want to call out about base is that base doesn't mean like cheap or not good. It is kind of setting the base and you're going up from there. So by no means is base bad, but it is the entry point into the line. And then you add up whether you want to go premium or you want to go plus. But I want to make that distinction because by no means is base bad by any stretch of the imagination.
- [15:09]
Charlie Walker
Oh, absolutely. Really what it says is it's just. And again, we kind of intentionally chose not to name that tier so we don't actually call it base. You know, it would be a Dell Promax.
- [15:20]
Logan Lawler
Right?
- [15:21]
Charlie Walker
Because Dell Pro Max stands for something and it stands for something, you know, specific valued. You know, there are a lot of customers that, that is exactly what they need. And if I don't value paying for the extra mobility and the, the, the weight or the materials, there's no reason for me to pay for that. So I want a Del Pro Max instead of a Del Pro Max Premium. If I don't need the ultimate in unlimited performance, then, you know, hey, rather than paying for a, you know, Pro Max plus, I'm going to buy a Dell Pro Max. And so you're right, it really becomes that, you know, entry point into any of our categories. And then as a customer I have a choice of which path do I want to go. You know, it says, hey, I actually, I care about, you know, weight, mobility and design. That's I'm going to go towards premium or I want to, you know, focus on even better performance, even more scalability options within that, that product. I'm going to go towards plus. And so really it's about clarifying the customer choice and making it easier to go find the right product. Yep.
- [16:21]
Logan Lawler
Makes, you know, makes perfect sense and that kind of leads in. So you've heard up until this point, you've heard about, you know, the brand simplification, unification. We've talked about Dell DelPro, Dell Pro Max. We've talked about base Premium plus, even though it's not called base. But here's kind of the big announcement. This is kind of one of the bigger first ones. Right. So at GTC yesterday, I know you were in a session with John Chaney, which was fantastic, by the way, is we made some big announcements. We talked about Dell Pro max, kind of 14, 16, you know, with the value performance. We talked about Dell Pro Max Premium, which is a 14 and 16. And then we talked about, you know, Delpro plus, which is in a 16 and 18, which is very interesting. I love the 18, by the way. But I would love to hear. Can we kind of take, let's start with just the dell pro max 14, 16 and kind of talk through, you know, what's kind of the value prop, what makes it awesome and you know, performance features, anything you want to get into.
- [17:16]
Charlie Walker
Yeah, as you said, I mean, it really becomes that great starting point for maximum performance. And so what we really focused on with this set of products is making sure that we provide the right value for what the customer's looking for, you know, providing the best performance. And so again, this becomes a little bit intangible. So sometimes it's hard, but you know, within a CPU you can, you have scalability of it, what performance level you want to run it at, you know, what power level you want to run that cpu. And so that's where the difference between, you know, going and buying a Dell Pro and then really stepping up to a Dell Pro Max is a significant increase in that, you know, we call it tdp. So that the power that that system is running at and so it becomes a very powerful system for both a uma, so someone who does not need discrete graphics. And so that could be someone who is a power user. Maybe I'm using large Excel files and I really need that multi threaded performance. I have really, you know, great performance. But if I want to scale up into where I'm doing, you know, entry cad, that's a great box as well, because now I can go add the Nvidia Blackwell discrete graphic cards, you know, those RTX Pro Blackwell and provide kind of that full suite of options for a customer. And you're doing that with providing all the flexibility of, you know, a great camera, you know, panels and screens to, you know, again ensure that a customer can maximize their performance.
- [18:44]
Logan Lawler
Makes total sense. I mean, one thing that was interesting is that, you know, kind of within, I mean, obviously current portfolio, you know, we do have the AMD threadripper in the 7875 Precision. But you know, there was discussion yesterday and kind of going forward, letting the cat out of the bag a little bit is we are looking at and we'll have other options within the Dell Promax kind of more mobile portfolio looking at, you know, AMD and Intel and can't really get into a lot of the, you know, performance benefits and all that because that's still being done. We're still doing benchmarks. But I guess the question for you is that what was kind of driving, you know, the silicon diversity and the desire to put, you know, new silicon in that we may be having in a mobile in a really long time, specifically with amd?
- [19:30]
Charlie Walker
It's a great question. And again, you know, going back to where you started, for those that were following our CES announcements, we announced, you know, a expanded partnership with amd. And so one of the areas where you're going to see AMD come into the portfolio is in that Pro max kind of 1416 category. So this summer we're going to be launching, you know, the first Pro Max AMD devices with both Kraken and Strix. We're very excited about those products. To your point about why now it's, I'd. Arguably it's kind of twofold. One is there are customers demanding it. So customers are looking for more silicon diversity, more silicon options. And so it's a great way to go make sure that we can go meet our customer needs. Also there's just quite frankly a little bit of an element of, you know, hey, as we offer a broader catalog, there's, we continue to build that trust with our customers that we really are offering the right product for them. The other element, and this is kind of what you alluded to, is AMD has some really great products right now. So they are, you know, continuing to innovate. They have really strong multi threaded performance, really strong integrated graphics performance. And so within that, you know, pro max 14 and 16, we have the headroom to be able to run those products. And really get some amazing performance out of them. And so it's a great way to add value to our customers. I guess the third piece that I'd mention is AMD also is a great way to bring Copilot plus AI PCs into the story. And so, you know, with both Kraken and Strix, a customer who is Interested in a 40 top NPU, this is how they can go get 40 tops within the Pro Max lineup.
- [21:13]
Logan Lawler
Absolutely. And you know, it makes total sense. I mean, variety is the spice of life. I think that's what my dad used to say. But you know, having choice doesn't, doesn't hurt. I mean, and it, you're right, amd do not sleep on the, you know, the AMD silicon because it's, it's, from what I've seen, very, very good. Next question, Charlie, is that you kind of talked about kind of overall, kind of the portfolio. One thing, you know, I noticed from your presentation yesterday in the announcement is, you know, The Dell Pro Max 16, 18 plus, some, you know, very, I mean, to be honest, some very cool and I think very cutting edge things which, you know, maybe to a product person like us is very exciting. Maybe a normal person, maybe not so exciting things around kind of the cutting edge thermal design, you know, an 18 inch screen, you know, the, the total power delivery that you have and the wattage that you can get to run, you know, the new Blackwell 5000 cards, you know, which are up to 4, 24 gigs. Can you talk us through just a little bit about what has you excited about? You know, Dell Pro Plus 16, 18.
- [22:17]
Charlie Walker
You touched on most of the elements and it really is again, if you go back to what you know Pro Max stands for, it's unparalleled performance. And so The Dell Pro Max 16 and 18 plus are the best example in our portfolio of unparalleled performance. And so both of these products are going to be the most performance we have ever offered from a mobile perspective, particularly on the 18 inch. We're going to be able to run the Blackwell GPU at the maximum tgp, so the maximum graphics power that you can run those at, which again, our philosophy is making sure that we maximize the value that a customer pays. So if a customer is going to buy a RTX Pro 5000 Blackwell, let's go make sure they get the full value out of that. And so in an eight, that 18 inch, we can go run it at the unconstrained performance and deliver that full uncompromised performance. Which means for people that are doing simulation work, you know, visualization, you name it, all of that, you know, that workflow becomes that much, you know, faster. And you know, you combine that with the, the Intel CPUs, you know, the HX CPUs again you're taking all that performance, wrapping it up and really giving the customer massive benefits. You alluded to the, you know, the kind of the thermal solutions we're really proud of. You know, everything we crammed into the box. You know, what we're able to do is we talked about performance and you know, some people might be sitting there going, wow, okay, well how does that mean the box got really big or you, it runs really loud or hot. And again, our design philosophy is making sure that we go provide that best user experience. Because the last thing you want is, you know, a system on your desk and it's really loud. It's kind of got that pitch in the fans. It's annoy. And so those are all the details we focus on to make sure that we don't compromise that customer experience. Because the last thing you want is either a hot system when you touch it or a loud system. It pulls you out of that flow state. And so again, what's really important for our customers is to get immersed in their workflow, stay in that flow state and stay productive. And so that's where the thermal innovation allowed us to, to go ensure that we could go drive the right level of performance while maintaining that customer experience of a system that's cool to the touch as well as quiet.
- [24:39]
Logan Lawler
Absolutely. And I want to touch upon before we kind of switch gears into, you know, the FY25, the calendar year 25 fixed portfolio. I want to call something out because you made a good point and I don't want it to be lost on the audience is, you know, within kind of the current Precision mobile lineup. There's the 5690 and then there's a 7780 and both of them can hold the 5008A card. And one, the 7780 provides more power so you get more juice out of that high end Blackwell versus the 5690. And that's what I really love about this portfolio is that that type of thought where you're not, you know, you're not selling a customer Ferrari and then telling them to go drive the speed limit. Right. You're allowing them to really open it up. And you know, if you've ever been to Austin, Texas, one of the fastest toll roads in America, 85 miles an hour. You let the computer run in max performance as fast as you can and you're being able to take, you know, take advantage of that because of the thermals, because of the power, because of the design. Everything's allowing you to take advantage of it being. Other than being having a. Much like using a bunch of car analogies here, but having a governor kind of put on. A governor kind of put on your, your PC and not taking the max performance, which I think is a huge shout out to you, the team and everyone who went through that, because I don't want that to be lost, is you're not buying something you can't utilize as a guest friend.
- [25:55]
Charlie Walker
Yeah, exactly. I mean, that's, that's the whole point. And again, the other thing that I, I should mention is you talked about it. We are transitioning to a 16 and an 18 inch. So there might be some customers out there going, wow, 18 inch, that sounds massive. I can't believe anyone want to carry that when. What I would say is what we were able to do is that 18 inch system is panel optimized. And so we could not shrink the system in X Y. So you think about the footprint of it that it takes up on a table. We could not make it any smaller because of the panel. So like it's as small as it possibly can be. And if you put it right on top of our, you know, current 17 inch, which there's a lot of customers that love 17 inch, it is marginally bigger like it, you know, for all intents and purposes, there's. It's the same size, but as soon as you open that panel up, it's just stunning. Like, you realize how much work I can get done on my device, on my system, because of all of that panel real estate. So you can think about those customers, you know, that are in their engineering applications, all the different icons, they're trying to go leverage all of that now, you know, you have the real estate to make sure that you still have, you know, that blank canvas in front of you and lots of workspace.
- [27:12]
Logan Lawler
Yeah, I love it. So let's switch gears. We, we've talked all about the morbid portfolio. Let's get into the fixed portfolio. So with that, obviously delpromax, you know, it's standardized across kind of everything that we talked about earlier. So within that, I say fixed, I also mean desktop. You know, we have kind of the T2, the micro and the slim. So there's a lot of, I mean, honestly, some heavy innovation as well within that portfolio and we don't have to necessarily go through each tower if you want. But let's start with maybe the T2 because that is what is coming up kind of will be hitting the market the quickest. What has you excited about the dell Pro Max T2?
- [27:50]
Charlie Walker
It's a great question and you know, again, probably a little bit of context, you know, you talked about we have a Micro and a Slim and a tower T2. You know, in the beginning I talked a lot about kind of the naming construct and the tiers, which really is more of a little bit of a mobile construction. If you again take those three big categories of Dell, Dell Pro, Del Pro Max from a desktop perspective, you then would say, you know, most customers say okay, hey I want a Pro Max. I'm looking for that maximum performance and then someone who's looking for a fixed device, it generally then is a form factor decision. And so Micro now is very clear. It's easy to understand of okay, that's going to be my smallest device. Slim is going to be, you know, kind of that small form factor size. And then you get into tower towers again a very, you know, common industry usage. And so you can think of those, you know, Promax Slim, Micro and Tower as those three different sizes. And so again now back to your point as you think about those towers. We just announced the Tower T2 and really what has me excited again is it goes back to that unparalleled performance. And so there's two things that are probably really excited in this, in this product. The first one is, and we actually introduced it in the prior generation, but we've continued to expand on it is something we called Unlimited Turbo. And so Unlimited Turbo is again where I can take that Intel CPU. So if I buy a A K SKU, it's 125 watt SKU. I can actually am able to go run that at 253 watts continuously and that is not overclocking. So that is all within the standard warranty and you know, reliability specs of what intel is. And so again it's about giving customers that maximum performance. And so someone who bought 125 watt SKU, I can continually run it at 253 watts. It's a massive, I think it's around 34% improvement. And so there's massive customer benefits by doing that. I can now do that all the way up to a 35 degrees C ambient temperature. So you think about areas and regions where, you know, maybe I'm in a hotter workshop or My building doesn't have air conditioning during the summer, so I can, I'm not sacrificing that performance. And the other really big thing, and you heard Nvidia talk about this yesterday, is the introduction of the RTX Pro 6000, you know, Workstation Edition card. And so that's a 600 watt card. That is a much larger card physically than the prior 300 watt cards. And so this chassis is you know, one of the first to be able to accommodate that card and again deliver the best possible performance for a customer. And so again it's really about maximizing the performance for a customer. But yet again going back to the tenants of that full configurability and scalability. So if I don't need all of that performance, but I still want the expandability of four PCIe slots, I can go can buy a, you know, Pro Max Tower T2 and I could configure that with a Intel Core Ultra 5 processor.
- [30:58]
Logan Lawler
Yeah, makes total sense. And I mean I am by no means a data scientific, certain AI developer, but I've had to learn AI in my role. And I think what you hit on with a Blackwell, you're right, is probably the most exciting about this and just to set some context is I love personally my 3680 Precision. That's where I do all of kind of my AI kind of sandboxing, tinkering workflows, containering all on that system. But I ran into an issue is when Deepsea came out I was like I gotta get this and I went and downloaded. It was massive, way bigger than I thought it was going to be. I tried to run it on my 48 gig, you know, 6,000 ADA card. Guess what? Out of memory errors left and right, just not, not possible. But guess what is possible now? It's because of that 96 gigs will be possible. So in even within towers where you would think that local AI development couldn't happen because of the ability of this chassis getting a little bit bigger, the advances of Blackwell, being able to bring in what Intel's doing and being able to, you know, in essence go from 125 watts to 253, there's going to be things that have never been able to be done on a Pro Max before that now will be able to be done on a Pro Max, which I think is super exciting. I mean I'm personally excited for it.
- [32:17]
Charlie Walker
No, exactly, you nailed it. Goes back to the whole purpose of this is like it's. We are continuing to expand the opportunities for customers and you know, and more and more every day, more and more becomes possible.
- [32:30]
Logan Lawler
I love it. So one thing, Charlie, before we get into kind of the big announcement that we kind of alluded to at the beginning of the call is, you know, our Precision fixed portfolio will be transitioning over the year. You know, eventually going to life being replaced or going end of life being replaced by Dell Pro Max, you know, Slim micro and different towers, which very exciting. More to come. But within the 5860 Precision, the 7960 and the 7875, they will take on Blackwell. Which is going to be exciting.
- [32:57]
Charlie Walker
Absolutely.
- [32:58]
Logan Lawler
Which is going to be exciting. Is there anything else on that either transition or timeline that you want to kind of talk to the audience about before we get into the really big updates?
- [33:07]
Charlie Walker
Yeah, I think you covered it. There's probably not, not much more for me to add. I think the two things just, again, just for clarity across kind of the broader Dell Technologies portfolio is we talked about this, you know, the brand unification and the new names. What you're going to see is every time we launch a new product, we're going to roll out the new product with those new names. So you are not going to go see us rename older existing products. And so as you called out, you know, our larger towers, the 5860, for example, will continue to be called a Precision 5680 until it gets refreshed. And so sometime in the future is when you'll see that refreshed with the new naming of Pro Max. And so like I said, you're going to see that across our portfolio. And then you nailed it. As soon as we're able to, we will be introducing the Blackwell cards inside of those towers. And so just because the chassis and the processors aren't getting refreshed right now does not mean that we're not going to continue to provide the technology upgrades. And so we will introduce the black wool cards and you'll start seeing the first ones come out in kind of the summer timeframe.
- [34:13]
Logan Lawler
Awesome. And for those doing the math at home, the 7960 tower holds four GPUs times 96. That's 384 gigs of raw GPU compute power. Just for those taking notes at home. So, big announcement. I'm super excited. And let me tell you why is within my role. Dell is really focused on AI developers, kind of go to market solutions and alliances. Right? And Precision is fantastic. Dell Pro Max is fantastic. But they have other uses beyond just really Data science or AI development. Right. You as a, someone who's a creative, who's doing, you know, visual effects, you can go use Delpromax if you're doing engineering, you know, AutoCAD, you're a drafter designer, you also use Delpromax. And if you're an AI developer, you also use Dell Promax. But there's other use cases. And what I'm so excited to be able to talk about, you know, Dell Promax Spark and Dell Promax Station, is that these two products are, I would say, purpose built really for data science and AI development. So with that, Charlie, can you tell us a little bit about the announcement you made in the session yesterday with John Chaney and let's get into some of the details.
- [35:22]
Charlie Walker
Yeah, no, great. And you kind of talked about it just, just for clarity for everyone. So what we did is we launched two new products with, with Nvidia. The first one is, you know, again, the, from a naming perspective, it's going to be a Dell Pro Max with GV10. And so it's a recognition of the Nvidia technology that's going to be in, in that device. So that's the smaller device. So it's up to 150 watts. Think about 150 watts in a little over a liter box. And so, I mean, for context, that's small. I, I'm going to get the dimensions wrong. So I won't even pretend to kind of throw them out there. But again, it's something that you can put in the palm of your hand, 150 watts where you have 128 gigs of memory. So again you talked about model size and the limitations of not having enough memory. So now you have 128 gigs of unified memory that again, you can use for that AI development. And so it becomes a really powerful box for both kind of the development side as well as the inferencing side. I mean, we can kind of get into that a little bit later. The other one is Dell Pro Max with GB300. And so again, it alludes to the fact that it is the Nvidia Grace Blackwell 300. So it's that superchip and this is one that is obviously it's going to be a bigger tower, up to 1500 watts of power. And so again, you think about that scale. I'm going to get the number wrong, so I'm not going to say it, but again, you think about that memory footprint. There is a massive memory footprint. And so you now can load much larger models all you know, very high speed memory. And so it becomes a great box for someone who is looking to do, you know, that desk side sandbox environment.
- [37:10]
Logan Lawler
Absolutely. So in that, because I do have the facts and figures, it's 768 gigs of coherent memory and it's, it's insane. Like if any, if you are a data scientist, you are an AI developer, you should be very excited about this. I mean at this point that is almost, that's like server like equivalent amount of GPU RAM that you're going to be able to use. And one thing I do love about the Delprax GP10 is that it's really designed, I wouldn't say individuals, but it is someone kind of working somewhat independently and where, you know, the dell promax, the GB300 is really think of large enterprise, large, really large data sets kind of collaborating across. But I think kind of the best part about all of this is that it's not just the product, it also ties in very well with, you know, the Del AI factory, with Nvidia. And all of this will be very seamless with, you know, Nvidia AI Enterprise, Workbench and other things. So it'll be really, and that's why I kind of got really excited up front was it's a really truly end to end solution. Whether it be from the hardware to the software, kind of the end to end. It's kind of the first thing we've ever done like this. And it's honestly super exciting.
- [38:21]
Charlie Walker
No, it is. And I mean again I'm with you, I get really excited about it because you start to think about all the possibilities. And again if I, if I take it, if I zoom out just for a second, you kind of alluded to it. You have the Dell, you know, AI factory that we've kind of partnered with Nvidia on. And really at a very high level, what that is about is how do I go bring my own data as a customer or AI to my data. And so now what I can do is, you know, you think about the front end of that factory and I gotta go start, where do I go get started? I'm gonna go download, you know, some, some, you know, current models. I'm gonna go do fine tuning, I might do Lara. You know, I got a variety of things that I might be doing to that model to go make sure I can figure out, hey, what's the weighting and parameters and how do I kind of think I want to do it. And then at some point I got a couple of Choices I can either go say, hey, I know what I want and now I really want to go boost that. I'm going to go hold, put a whole bunch of more data against that and I could go push that to my data center to go really go kind of fine tune that model. And then I could go, now I have a choice of how do I want to go deploy it. You know, how do I want people to be able to use the inferencing. I could leave that in my data center and people could make the network calls. I could go to cloud if I wanted to, though that generally tends to be a more expensive solution. I could choose to go push that to an NPU that is on a aipc. I could go push that to a, a Pro Max with a Blackwell discrete graphic card in it and do the inferencing on that. So I have a variety of options. And so that's where that, you know, the Pro Max with GB10 and with GB300 fit in is that it's both ends of that spectrum. So now not only can I get started on the development side and my fine tuning or if I'm a small business, maybe I do all of my fine tuning there and I don't have to go push to this bigger iron, but at the same time I can then go use it for inferencing. So again, you think about a small, small office. I could have, you know, a developer that's got a Pro Max with GB10 at my desk. That's where I'm doing my fine tuning, Laura, et cetera. And then I got another one that, you know, says, hey, once I got all that ready, I'm going to go push my model and I have another, you know, Pro Max with GB10 sitting there on my network with my model and now my whole, you know, office can go inference on that device.
- [40:45]
Logan Lawler
Yep.
- [40:46]
Charlie Walker
If I have a bigger office or I have a really large model that's got, you know, or maybe in the medical field and I'm dealing with large files and I need a really big memory footprint, I could go stand up a, you know, Pro Max with GB300 in my office to go do that local inferencing. And so if I'm not ready to go to a data center and make that big investment, I could go make that one time investment in this device as well. And so that's what's got me really excited is you can start to imagine you're bringing AI to more and more people. You're making it more and more Accessible not only for the development side but also for that local inferencing as well.
- [41:25]
Logan Lawler
Yep, I think, and I think you've said it well too. It's, it's not just the development devices also as an a deployment device. And you're right, it will open up, you know, the ability of AI for small and medium business that maybe never had it before and in a cost effective way to be able to really harness the power of AI both from a development and an inferencing and kind of generative standpoint, which is fantastic. So, you know, Charlie, this has been fantastic. I know that we talked before the episode and we thought that we'd, we'd go for like 30 minutes and we went well over that. So we're going to kind of wind it down. But with that I want to close it out and just ask you any final thoughts that you've got for the audience that are out there listening on the podcast or the webinar. Any final thoughts about Delpro Max products, Anything you want to leave them with before we wind it down.
- [42:14]
Charlie Walker
I think we hit on a lot of it. Again, you know, obviously I may be slightly biased, but I believe, you know, Dell Promax is the best solution for customers to be able to maximize their productivity because again, you think about the people that are using our devices, it's the people that are driving the IP of the company, it's the people, you know, that are continuing to push the limits and the boundaries and so to ensure that you have a device that not only provides the right level performance performance, but the right level of reliability. I mean, again, that's critical, you know, and so that's where you get the investment in all, everything that we do to kind of, you know, spec our systems to make sure that it's going to be there for a customer no matter what. Really excited about the new portfolio. You know, we, we, this is the first time in a long time we've actually launched kind of top to bottom, you know, on both the mobile and the fixed side of the house. And then you layer on top of that, you know, the Dell Pro Max with GB10 and with GB300, we've now just continue to broaden the horizon and what customers are able to go do.
- [43:18]
Logan Lawler
I love it. And you're right, it is kind of a wholesale overhaul which for the customers that are out there, or even if you're not a customer, I mean, you should be very excited. I mean the amount of time and effort and energy that went into, not just Dell Pro Max But Dell and Dell Pro I think will shock people once you get your hands on the devices. And you know, with this episode, you've learned kind of all about Dell Pro Max. You've learned about the brand unification, you've learned about why Dell Pro Max should be your choice regardless of what workflow you're actually running. And sneak peek next episode, which will actually release tomorrow. We're going to be talking all about, you know, the announcements from GTC with Blackwell both on the fixed and mobile GPUs and being talking through some really interesting stuff around the four two two encoders and DLL and all the things that Blackbull is doing to really up level the game from a creative AI standpoint. It's going to be fantastic. So with that, you know, Charlie, really appreciate your time coming on. I know you're a busy guy and we've learned a lot. We appreciate you. And with that we're going to go ahead and sign off. This is Logan with reshaping workflows with Delpro Max and Nvidia RTX GPUs and we'll see you on the next one. This podcast was produced in partnership with Amaze Media Labs.