Meet Amy Larson, the founder + designer at Overseasoned — who you might know for their merch + signature slogans like Smash the Garlic and the Patriarchy and I Scream for Reproductive Rights. 🧄🍦

Our chat covers:

How Amy combined her love of food + feminism to start the company
The importance of following your curiosity
How to know it’s time to go from side-hustle to all-in
The value of showing up + embracing failure
How to hire support + delegate
The E-Myth Revisited
The process of opening a brick + mortar store
Surrendering to the chaos of small business
Radical Optimism

Find Amy on Instagram @overseasoned_amy + shop Overseasoned online or at their flagship store Matriarch in Newport, RI.

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✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that no longer exist or find broken links in our show notes. Please head to feelgoodretail.com/podcast for our up-to-date offerings!